The document discusses the concept of 'shared value,' defined by Michael Porter and Mark Kramer, which emphasizes creating economic value while addressing societal needs. It highlights current trends in learning, including collaboration between internal and external audiences and the importance of relevant career training for students aged 14-19. Case studies, such as product training at 3M and initiatives at the University of Greenwich, demonstrate the positive impact on efficiency, safety, and brand loyalty.

1. Spread the wealth:
Learning for change
across diverse
organisations
brightwavegroup.com

2. Breaker
slide
Who we are
Colin Welch
Head of Production
Sophie Costin
Senior Learning Designer

3. Shared Value:
'Creating economic value in a
way that also creates value for
society by addressing its needs
and challenges.'
- Michael Porter and Mark Kramer HBR 2011

4. Social
need
Corporate
assets and
expertise
Business
opportunities
Shared
value

5. Trends in learning
• Multiple audiences – internal and
external
• Shared resources that meet the needs
of both
• Comms and L&D working together

6. Recent use cases: Product training

7. Recent use cases: Product training

8. Case Study: 3M

9. Shared product training
• The customer is better at using the
product
• More efficient
• Fewer accidents and injuries
• Builds brand loyalty
• Cements position as market leader

10. University of Greenwich
‘[Committed to helping]
students to know how to
research career options and
[identify] the pathways to gain
entry to the professions.'

11. The requirement
• Replace an existing classroom
facilitated, paper workbook
• Empower learners to make more
relevant career choices
• Appeal to students aged between 14-
19 from a range of backgrounds

12. Our solution

13. Benefits
• Reduced the cost of the learning per
head
• Gives the learning a wider reach
• More appealing to the demographic

14. Shared learning, shared value
• Content more customer focussed
• Bigger budgets drive innovation
• Builds brand loyalty
• Leverages organisational expertise as a
commercial differentiator

15. Thank you
Come and chat to us
on stand 16
brightwavegroup.com