When building software, the API first approach is the only way to go. Enterprises that are seeking Software Development must definitely consider leveraging the unlimited potential of building APIs.

1. So You Want an API, eh?
HYPERTRENDS GLOBAL INC.

2. Text
Why API?
Mobile and Device Explosion pushing the need for an API

3. The Mobile Onslaught…(or why building
for the Web isn’t enough anymore)
90% of all Black Friday 2014 Traffic from Mobile Devices
50% of online shopping traffic was Mobile
93% of smartphone owners use their smartphones at
home
Apple iPhone App downloads have exceeded 15 Billion
(yes Billion) in the App Store
and this is just the beginning…wait…what?!

4. IoT is coming…err…has arrived
2014 was a lot of IoT hype.
2015 is when it gets real.
Platforms will evolve.
Wearables (Google Glass,
Fitbit, Microsoft Band, Apple
Watch)
Home Automation (Nest,
Dropcam, Philips Hue)
Smart Devices (Ninja Blocks)
$3 Trillion Market. 3 Billion Connected Devices by 2020
source: www.fitbit.com

5. Are Enterprises Ready?
The short answer…NO
Nearly 60% of Enterprises have less than 1 Mobile
Application for Employees and/or Customers.
Employees and Customers are using products from
Mobile devices fully expecting first class Mobile
experiences - Enterprises are failing to keep up.
Enterprises are unaware of the benefits of the “API
Economy”

6. API Economy?
Let subsystems within your business talk to each other.
Internal SOA.
Deliver your Software to millions of devices. Get to
consumers rapidly. AppStore purchases on the rise.
Integrate your business platform with other businesses
and develop new Business Models altogether
Create new Customer and Partner Ecosystems
Build Lean and Mean Systems that plugin with others w/o
reinventing the wheel

7. API First…The *ONLY* way to go
He who will not take computing ubiquity seriously, will
perish.
Platforms will win wars - APIs power these platforms
Mobile Apps, Devices, Web Apps, Sub-Systems all
interact with a central mothership called the “API”
Destinies of companies are written over APIs (e.g.
SalesForce, Facebook and Twitter)
Open up your world to devices and sub-systems.

8. API Strategies
Identify Revenue Generators
Expose Core functionality via an API
Crowdsource: Host a Hackathon/Invite people to
build stuff using your API
Document and Host your API on Marketplaces like
ApiGee, Mashape
Revise API. Finalize Business Models.
Wash. Rinse. Repeat.

9. How can we help?
Build an API Layer over your existing systems
Build Brand New Products using ApiConnect - Our API
First Development Approach
Expose Mission Critical or Revenue Generating sub-
systems via APIs for rapid ROI
Evaluate API Strategies and draw Blueprints

10. Success Stories - TicketSocket.com
HyperTrends creates an API first
approach for TicketSocket3.0,
instantly tripling revenue.
Largest clients in the industry
now on long-term contracts
with TS.
Multi-Language/Currency
Support all centralized via the
API. Phone Apps and Web
Apps are just dumb terminals.
Cloud Based Deployment
Model.

11. Success Stories - Spledger.com
HyperTrends creates an
API first approach for
fundraising Startup
Spledger.com.
Android, Web and iPhone
App all to use REST
based API for all
operations.
Partners can build
Wordpress Widgets,
integrations with other
tools directly using an
API.

12. Success Stories - MobileSurfMovies.com
HyperTrends creates an
API first approach for
video platform
MobileSurfMovies.com.
Android, Web and iPhone
App all to use REST
based API for all
operations.
Partners can build
Wordpress Widgets,
integrations with other
tools directly using an
API.

13. Success Stories - Scrapboom.com
HyperTrends creates an
API first approach for
location based search
engine
scrapboom.com.
iPhone, Android, Web
and Windows Apps use
REST based API for all
operations.
White-labeled location
based access
possibilities.

14. Interested? Contact Us
www.hypertrends.com
Twitter: @hypertrends, @anupmarwadi
800-626-3503