This document discusses how tracking learning analytics with the Experience API (xAPI) standard can revolutionize internal training. xAPI allows learning experiences to be tracked consistently across systems and stored as statements in a Learning Record Store (LRS). This provides a more flexible and extensive approach compared to the older SCORM standard. An LRS can integrate data from various sources like LMSs, CRMs, and mobile apps to provide insights into learning effectiveness, performance, and recommendations. Examples show how xAPI enables analyzing e-learning usage patterns in detail, powering gamification systems, and linking sales data to training completion. Implementing a full xAPI solution involves deciding what data to track, setting up an LRS, and ensuring activity