This document discusses organizational culture and how to sustain a company's culture in a changing environment. It defines organizational culture as a company's customs, attitudes and etiquette that come from all employees. As businesses change rapidly, companies must adapt to the new economy while maintaining their culture. To sustain culture through growth and change, an organization should define its unique culture, implement it strategically, ensure all levels know and embody the culture, train new employees, and constantly evaluate progress. Sustaining culture can provide competitive advantages like improved employee satisfaction and innovation, but also disadvantages like reduced productivity if the focus is only on culture rather than profits.

1. PEOPLE AND ORGANIZATION
Topic 13 : ORGANIZATIONAL CULTURE
QANZUL ALAM

2. ORGANIZATION CULTURE
• the way your organization operates, it's
customs, attitudes, etiquette etc.
• A company culture comes from all employees. When
it's successful, it's something that you start and that
your employees continue.

3. CHANGING ENVIRONMENT
• today businesses are changing very fast, they have
to adapt themselves to the new economy and new
worldwide requirements if they want to survive and
be successful!

4. HOW TO SUSTAIN
CULTURE IN A
CHANGING
ENVIRONMENT?

5. TO ENSURE A CULTURE THAT LASTS
THROUGH GROWTH AND CHANGE
 Define the culture and how it is different from other concepts.
 Develop a strategic plan for implementing that culture.
 Senior management must implement that culture in all they do including: hiring,
compensation, rewards and incentives, creating the environment, and marketing.
 Make sure employees at all levels know what the culture is.
 Have seasoned employees train new employees and develop a system where new
employees learn the culture.
 Constantly evaluate progress and success as you grow.
 Be open to change and inform employees and customers of any changes and how
they will benefit.

6. ADVANTAGES OF SUSTAINING A CULTURE
 Improved company or brand image
 Competitive advantage
 Improved employee satisfaction, morale or
retention
 Product, service or market innovation
 Becoming a business model
 Effective risk management
 Enhanced stakeholder relations

7. DISADVANTAGES OF SUSTAINING A CULTURE
 It takes time to make the new employees to adapt the
organization’s culture
 The company tend to focus more on sustaining culture
more than increasing productivity and profit
 the employees must follow the culture even if they don’t
like it, this will show that the employees are not behaving
as themselves

8. Thank you !

9. ANY QUESTION?