This document discusses organizational culture and how to sustain a company's culture in a changing environment. It defines organizational culture as a company's customs, attitudes and etiquette that come from all employees. As businesses change rapidly, companies must adapt to the new economy while maintaining their culture. To sustain culture through growth and change, an organization should define its unique culture, implement it strategically, ensure all levels know and embody the culture, train new employees, and constantly evaluate progress. Sustaining culture can provide competitive advantages like improved employee satisfaction and innovation, but also disadvantages like reduced productivity if the focus is only on culture rather than profits.