This document compares the organizational cultures and innovation approaches of McDonald's, IBM, and Costco. McDonald's culture is distinctive and people-centric, and their innovation approach is to "think big, begin small, scale quick." IBM's culture focuses on respect, excellence, and customer service. Their innovations include predictions about how technology will impact healthcare, education, and cities. Costco's culture emphasizes common goals, a positive attitude, teamwork, and service. Strong organizational cultures can provide financial, morale, and innovation benefits by motivating employees and enabling responsiveness to change. Cultures both shape environments and adapt to new circumstances.

1. ORGANIZATIONAL CULTURE AND INNOVATION
PRESENTED BY:
ANKUSH GADDI NPI3103
KRISHNA KHADKA ABNN3014
FATEMEF YAHYAIE EMV3409
M SHAHINUR HASAN DY30400
MURUNDA RAJ EMV3452

2. Organizational culture
Organizational culture is a
system of shared
assumptions, values, and
beliefs, which governs how
people behave in
organizations. These shared
values have a strong
influence on the people in
the organization and
dictate how they dress, act,
and perform their jobs.

3. Culture
Cultural Attributes above the surface of
awareness Symbols, Language, Behaviour,
Practice, Customs Norm
Cultural Attributes below the surface of
awareness Traditions, Beliefs, Priorities,
Assumptions, Values

4. Objectives
• Comparisons of
organizational culture and
innovation of McDonalds,
IBM and COSTCO.
• Benefits of strong
organizational culture
• Conclusion

5. McDonald’s Organizational Culture
and Innovation
Number of Global Restaurants: More than 32,000
Number of Countries: 117
Number of worldwide employees: 1.7 Millions
Percentage of franchised restaurants around the world: More than 75%
Company’s Profile

6. McDonald’s Organizational Culture
Distinct
Taking in
Authoritative
Taking in
People-
Centricity
Differing
Qualities

7. Innovation “Think big, begin small, scale quick”
“If you are a fan of McDonald’s, you
know our menu is more than just
(delicious) burgers and (outstanding)
fries. From Snacks Wraps to McCafe to
Premium Salads, we proudly offer
variety, quality and fun-filled in all of
our restaurants”.
http://www.mcdonalds.com/content/us/en/food/food_quality/trends_innovation.html

8. Organizational Culture and Innovation
Industry: IT Consulting, IT Services, Computer Software and Computer Hardware
Area Served: 170 Countries
Number of Employees: 377,757 (2015)

9. Organizational Culture and Innovation
• Respect for the individual
• The best customer service in the world
• Excellence
http://www-03.ibm.com/ibm/history/ibm100/us/en/icons/think_culture/

10. Organizational Culture and Innovation
• The classroom will learn you.
• Buying local will beat online.
• Doctors will use your
• DNA to keep you well.
• A digital guardian will protect you online.
• The city will help you live in it.
http://venturebeat.com/2013/12/16/ibm-reveals-its-top-five-predictions-for-the-next-five-years/

11. Organizational Culture and Innovation
• Industry: Retail,
• Number of Locations: 698 warehouses
• Area Served: United States, Canada, Mexico,
United Kingdom, Japan, South Korea,
Taiwan, Australia, Spain
• Number of Employees: 117,000 (2015)

12. Organizational Culture and Innovation
• Common goal of excellence
• Positive attitude
• High energy and fast pace
• Service orientation
• Teamwork
http://panmore.com/costco-wholesale-organizational-culture-characteristics

13. • Frozen Food
• Individual and family health insurance plan
Organizational Culture and Innovation

14. Benefits of strong organizational culture
• Financial benefit
• Morale
• Supply chain
• Customer service
• Employee motivation
• Responsiveness to change
• Innovation
http://companyculture.com/141-the-benefits-of-a-good-organization-culture/

15. The Future holds promise for companies that understand and nurture their
culture. Cultures are not only able to create an environment, but they also adapt to
diverse and changing circumstances.
Managers need to understand the nature and role of culture and how it may be
altered. When the role of culture is more clearly defined, managers can better
understand its importance in managing organizational change and its impact on
day to day decision making.
Conclusion