Mkt southwest airlines
•Download as DOCX, PDF•
0 likes•119 views
Southwest Airlines uses an integrated marketing approach including promotions, engaging flight crews, and simple advertising messages like "We Love Your Bags" and "Grab Your Bag, It's On!". Their promotions incorporate various elements and their flight crews contribute to promotion activities through entertaining performances. They have positioned their advertising by focusing on easy to understand concepts centered around baggage handling.
Report
Share
Report
Share
Recommended
Business Law tutorial
- XYZ Photographers would be committing copyright infringement by using John Legend's song "All of Me" as background music in a wedding video without permission, as the music is protected by copyright. John Legend's record label has the right to sue for damages and lost profits.
- Uploading the video to YouTube could also allow others to illegally rip and share the audio, depriving John Legend of revenue.
- XYZ can legally use the song if they obtain permission and a license from John Legend's music publisher, which grants them rights and protects them from legal issues. They may need multiple licenses depending on the copyright protections.
- Alternatively, XYZ could ask an artist to create a cover version of the song and include dis
Business Law tutorial
Farhanah would not be able to purchase the motorcycle at the stated price of $1000 after JJ's death. JJ's initial request to Farhanah was an invitation to treat, not an offer, so no contract was formed. When Farhanah expressed interest via email, that constituted her offer. However, before JJ could accept, he died. His wife is entitled to make a counteroffer as the new owner, increasing the price since she felt the original $1000 price was too low. Even if JJ had accepted Farhanah's offer verbally before dying, his wife could still invalidate the agreement, as the contract was not fully formed in writing. Therefore, the wife increasing the price means Farhanah cannot purchase
Business Law Turorial
Ameena has successfully run her antique business as a sole trader for two years. However, she verbally agreed to form a partnership called ARJ Partnership with her friends Rashid and Jasmine without having a written partnership agreement. This has led to issues as Ameena purchased a rare Picasso painting for $50,000 during a trip to Italy without consulting her partners, which was against their previous agreement. As a sole trader, Ameena had full control over her business decisions but by forming the verbal partnership without a proper agreement in place, it has introduced uncertainty over things like authority levels and dispute resolution.
Mkt tesco
Fresh and Easy is a supermarket that offers a wide range of food and non-food products to customers in a large self-service store format. As an underserved market segment retailer, Fresh and Easy utilizes targeted internet marketing including YouTube, Flickr, blogs, and social media to reach customers. Going forward, Fresh and Easy should seek out locations in community shopping centers to fill a void between smaller and larger store formats. The company should also offer online shopping to take advantage of customer demand and their existing online presence.
EFFECTIVE COMMUNICATIONS
MEMO - Very Low. No information from our tone or body language.
EMAIL - Very Low. No information beyond words.
ETC
Stereotypes about men and women by dave barry
This document discusses stereotyping and provides examples of common stereotypes about gender. It describes how stereotyping can categorize groups of people and potentially lead to discrimination if misunderstood. The document then examines stereotypes about men and women, suggesting men are less emotional and concerned with special dates while women are more emotional and think about the future of relationships. It analyzes a story about a couple to illustrate differences in how men and women think and feel.
CASE STUDY ON COMMUNICATION
The Scenario:
Alex : The person with the higher Authority, The Supervisor.
Chen Ling : The Employee/ The person who do the work.
Monday : Due date of the report.
Tuesday : Board meeting occur.
Discuss : Are Chen Ning and Alex both right in their own places? Would Chen Ning feel better if Alex had told them about the board meeting and the way she feels?
Misscomunication
MISCOMUNICATION
SENDER – Correct message sent
MESSAGE – Message sent was unclear
CHANNEL – used verbal and also non- verbal expression
RECEIVER – message received but perceived differently
FEEDBACK – feedback was given
NOISE – language barriers
Recommended
Business Law tutorial
- XYZ Photographers would be committing copyright infringement by using John Legend's song "All of Me" as background music in a wedding video without permission, as the music is protected by copyright. John Legend's record label has the right to sue for damages and lost profits.
- Uploading the video to YouTube could also allow others to illegally rip and share the audio, depriving John Legend of revenue.
- XYZ can legally use the song if they obtain permission and a license from John Legend's music publisher, which grants them rights and protects them from legal issues. They may need multiple licenses depending on the copyright protections.
- Alternatively, XYZ could ask an artist to create a cover version of the song and include dis
Business Law tutorial
Farhanah would not be able to purchase the motorcycle at the stated price of $1000 after JJ's death. JJ's initial request to Farhanah was an invitation to treat, not an offer, so no contract was formed. When Farhanah expressed interest via email, that constituted her offer. However, before JJ could accept, he died. His wife is entitled to make a counteroffer as the new owner, increasing the price since she felt the original $1000 price was too low. Even if JJ had accepted Farhanah's offer verbally before dying, his wife could still invalidate the agreement, as the contract was not fully formed in writing. Therefore, the wife increasing the price means Farhanah cannot purchase
Business Law Turorial
Ameena has successfully run her antique business as a sole trader for two years. However, she verbally agreed to form a partnership called ARJ Partnership with her friends Rashid and Jasmine without having a written partnership agreement. This has led to issues as Ameena purchased a rare Picasso painting for $50,000 during a trip to Italy without consulting her partners, which was against their previous agreement. As a sole trader, Ameena had full control over her business decisions but by forming the verbal partnership without a proper agreement in place, it has introduced uncertainty over things like authority levels and dispute resolution.
Mkt tesco
Fresh and Easy is a supermarket that offers a wide range of food and non-food products to customers in a large self-service store format. As an underserved market segment retailer, Fresh and Easy utilizes targeted internet marketing including YouTube, Flickr, blogs, and social media to reach customers. Going forward, Fresh and Easy should seek out locations in community shopping centers to fill a void between smaller and larger store formats. The company should also offer online shopping to take advantage of customer demand and their existing online presence.
EFFECTIVE COMMUNICATIONS
MEMO - Very Low. No information from our tone or body language.
EMAIL - Very Low. No information beyond words.
ETC
Stereotypes about men and women by dave barry
This document discusses stereotyping and provides examples of common stereotypes about gender. It describes how stereotyping can categorize groups of people and potentially lead to discrimination if misunderstood. The document then examines stereotypes about men and women, suggesting men are less emotional and concerned with special dates while women are more emotional and think about the future of relationships. It analyzes a story about a couple to illustrate differences in how men and women think and feel.
CASE STUDY ON COMMUNICATION
The Scenario:
Alex : The person with the higher Authority, The Supervisor.
Chen Ling : The Employee/ The person who do the work.
Monday : Due date of the report.
Tuesday : Board meeting occur.
Discuss : Are Chen Ning and Alex both right in their own places? Would Chen Ning feel better if Alex had told them about the board meeting and the way she feels?
Misscomunication
MISCOMUNICATION
SENDER – Correct message sent
MESSAGE – Message sent was unclear
CHANNEL – used verbal and also non- verbal expression
RECEIVER – message received but perceived differently
FEEDBACK – feedback was given
NOISE – language barriers
Group Debate using Six Thinking Hats Approach
The Six Thinking Hats was created by Edward de Bono to promote Parallel Thinking, where everyone has different kinds of thinking. This model helps us to focus on different aspect of thinking skills instead of jumble around the ideas at the same time. Different color have different criteria, therefore we can focus on a particular topic so that everyone can contribute accordingly.
Our work plan was to understand fully the six thinking hats. Each of us was trying to understand all the six colors before choosing the right one that suits with our personality. There was no conflict or argument during our discussions. Everyone agrees with the roles that are assigned to them.
We used the internet to search and understand the six thinking hats model. Not only that, we also watched the link that are given in our textbook.
Entrepreneurship Asg 1
This document provides information about a partnership business called Tropical Seafood Restaurant located in Brunei-Muara District. It is owned by five individuals and offers a variety of seafood. The document also outlines the legal requirements and processes for starting a business and obtaining necessary licenses in Brunei Darussalam. This includes registering the business name, applying for licenses under the Miscellaneous License Act, and ensuring food safety and hygiene standards are met.
Business Information System Assignment 1
The document discusses the key stages in building a computerized information system:
1) Initiation where senior management identifies a problem and requests a new system.
2) Analysis to study the feasibility and requirements.
3) Design of the system interface, modules, security and database.
4) Building the system by writing code, testing, and documenting.
5) Implementation where the system is deployed and users are trained.
6) Review and feedback from users to improve the system over time.
Royal Salam Holdings
The document discusses Tropicana Exoland, a resort located in Borneo Island, Brunei. It aims to provide a multi-day international vacation destination spanning 489.7 acres near Belait District. The resort seeks to transform the existing beach area into a unified resort environment integrating theme parks, cafes, and visitor facilities. It also mentions 10 individuals but provides no context about them.
Foreign Direct Investment
This document provides an overview of foreign direct investment (FDI) in Brunei Darussalam. It defines FDI and describes the different types, including greenfield investment, horizontal FDI, and backward/forward vertical FDI. It also outlines the main motivations for FDI, such as being resource-seeking, market-seeking, or strategic-asset seeking. The document discusses the importance of FDI for economic growth and development as well as some barriers. It then provides examples of how Brunei is working to attract more FDI through improving infrastructure, providing incentives, and developing special economic zones. Finally, it summarizes recent news articles about land zones and incentives that could further boost FDI in Brunei.
Po report 5 - Role Conflict
The document discusses role conflict experienced by employees at Maggie's, a telephone service company. The employees felt torn between prioritizing customer service by spending unlimited time solving problems, versus meeting manager expectations to handle high call volumes. This role conflict led to issues like increased turnover and lower job satisfaction. While team members in other jobs also face balancing boss and peer expectations, Maggie's employees experience greater internal conflict due to the challenge of satisfying both customers and management without compromising service quality.
Po report 6 - A lot of bosses are accused of being poor communicator. what do...
Caruso, a boss, is accused of being a poor communicator by his employees. Specifically, he does not listen to his employees' input, focuses only on business metrics without explaining directions clearly, and has a hierarchical communication style where employees must approach him rather than the other way around. This damages motivation and creates tensions.
To improve, the document recommends that Caruso learn communication fundamentals like listening, choosing words carefully, understanding why communication fails, and being positive. It also suggests developing interpersonal skills like making personal connections, maintaining a network, compromising, and showing interest in others. Regular self-review would help Caruso recognize effective and ineffective communications to continuously enhance his skills.
Po report 2
The manager will use the three-stage attribution process to form judgments about the employee's unsatisfactory work. This involves observing the behavior, determining if it was intentional, and attributing it to either internal or external causes. Specifically, the manager will consider the distinctiveness, consensus, and consistency of the employee's behavior to determine if the causes were internal or external. Overall, the manager's judgments will be influenced by perceptual biases and the need to make self-serving attributions.
Po report 1
This document discusses employee recognition and motivation. It argues that while recognition can motivate employees in the short term, it is not a sustainable form of motivation on its own. Recognition does not have intrinsic value like money, and employees need tangible rewards and compensation to feel truly valued and motivated in their roles over the long run. While non-financial rewards have their place, cash remains the most effective way to motivate employees and compensate them for their work.
Po report 4
It is generally easier to be promoted internally into a leadership position than as an outsider for several reasons:
- Internally promoted leaders are already familiar with the company culture, people, and challenges of the role.
- Their skills and performance are known, reducing orientation costs.
- It promotes employee commitment and retention by offering advancement opportunities.
However, external hires can bring new ideas and expertise not available internally. The choice depends on each situation's unique factors.
Traditional shopping vs online shopping
E-commerce involves buying and selling of goods or services over electronic networks. It includes various types of online business activities like B2B, B2C, B2G, and C2C. Traditional retail involves operating a physical store, while modern retail combines both online and physical store operations through a website and physical location. The differences between online and traditional retail include aspects like display, location, expenses, communication, and technology requirements. Both retail models have advantages and disadvantages related to aspects like product viewing, returns, assistance, and costs. An optimal approach combines traditional and e-commerce retailing to provide comfort to both consumers and producers.
Traditional shopping vs online shopping
This document compares traditional in-person shopping to online shopping. Traditional shopping allows customers to see, touch, and evaluate products in person before purchasing. It also enables immediate acquisition of needed items. However, traditional stores may not accept all payment methods or have desired items in stock. Online shopping offers conveniences like variety, price comparisons, and gift sending, but customers cannot see products physically and must wait for delivery. The document concludes both methods have advantages and a personal preference is needed depending on what is most comfortable for each shopper.
Marketing individual assignmen1
This document provides an assignment for a marketing course that asks students to write an essay on factors that affect consumer buying decisions. It discusses the 5 steps in the consumer decision making process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then examines how cultural, social, individual, and psychological factors can influence each step by disrupting the normal decision process. Cultural factors include values and lifestyle, social factors include reference groups like friends and family, individual factors include demographics, and psychological factors include perceptions, motivations, and beliefs. An example is provided of how these different factors may influence a person's decisions to purchase certain brands of clothing or equipment.
bucking the trend - Is “Family” The Next Theme Restaurant?
Stephen Waite and Eric Shilling plan to open a new family-oriented restaurant and entertainment complex that will include miniature golf, ice skating, and performers to attract families and buck the trend of locating chains near other chains. Their restaurant will aim to stand out from national chains by focusing on locally-inspired dishes and providing higher quality food and experiences for consumers who are tiring of the same themes at other restaurants. While family dining is not new, Waite and Shilling believe their combination of food and entertainment could launch a new trend in theme restaurants if their concept proves successful.
Final report on Packaging (Davif
This document provides background information on the history of PepsiCo. It discusses how Pepsi was created in 1898 in North Carolina under the name "Brad's Drink" and was later renamed Pepsi-Cola. It grew steadily in the early 1900s through advertising. Pepsi faced bankruptcy in the 1930s but was revived through new ownership and advertising campaigns promoting its larger bottle size. Pepsi gained popularity during the Great Depression and saw profits double from 1936-1938 through effective radio advertising. Legal battles ensued as the company changed ownership.
Final Project - Packaging (Davidoff & Pepsi)
This document discusses packaging and its purposes. Packaging contains and protects products, preserves them through distribution and storage, and promotes the product to consumers. There are two main types of packaging: transport packaging, which protects products during shipping and storage, and consumer packaging, which is what customers directly interact with. Consumer packaging needs to attract customers' attention on store shelves through innovative design. Packaging plays an important role in marketing products and influencing consumers' expectations of quality.
Viva las vegas
The LVCVA uses a multisegment targeting strategy to promote Las Vegas as a destination. They segment the market based on demographics, geography, usage rates, and psychographics. Some key segments include African Americans, Hispanics, Asian Americans, and emerging regional markets like Portland and Atlanta. The LVCVA targets these segments using different promotional styles. They should not be concerned with cannibalization between segments. The LVCVA is successful because they conduct detailed research on their target customers, use a multisegment strategy to develop distinct marketing mixes, and employ multilevel promotion through various ads and partnerships.
1) Outline the external marketing environment for the Boston Ballet.
The document discusses the external marketing environment of the Boston Ballet and how ballet troupes can manage their environment and marketing mix. It outlines macro factors like the Wang Center and Colonial Theater venues and micro factors like customers and competitors. It notes challenges like competition from shows like the Rockettes and new dance trends. To manage their environment, ballet troupes can modify their marketing mix using the 4Ps - improving their product, making prices affordable, choosing appropriate venues, and boosting promotions through celebrities, ads, and activities. The document provides analysis of the ballet industry environment and recommendations for ballet troupes to adapt their marketing strategies.
Why might the Kingdom of Bahrain be an attractive location for overseas inves...
The Kingdom of Bahrain may be an attractive location for overseas investors as it has a growing economy, offers better living and working conditions through diversification, and provides next generation digital connectivity for both residents and visitors. Bahrain is considered a good place for business investment and development due to its major financial and commercial center and key projects. Bahrain's closest competitors for foreign investment include other Gulf countries. Football sponsorship is part of the promotion aspect of the marketing mix, helping to raise brand awareness.
HOW CAN MANAGEMENT EFFECTIVELY EVALUATE INDIVIDUALS WHEN THEY WORK AS PART OF...
This document discusses how to effectively evaluate individuals who work as part of a team. It recommends that managers observe each person's body language, facial expressions, and work completed to assess their focus and productivity. Performance should be evaluated annually based on the overall team's results as well as how each employee functions within and contributes to the team. The document advocates for 360-degree evaluations involving feedback from an employee's superior, peers, self-evaluation, customers, management, and other departments.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMore Related Content
More from Syaff Hk
Group Debate using Six Thinking Hats Approach
The Six Thinking Hats was created by Edward de Bono to promote Parallel Thinking, where everyone has different kinds of thinking. This model helps us to focus on different aspect of thinking skills instead of jumble around the ideas at the same time. Different color have different criteria, therefore we can focus on a particular topic so that everyone can contribute accordingly.
Our work plan was to understand fully the six thinking hats. Each of us was trying to understand all the six colors before choosing the right one that suits with our personality. There was no conflict or argument during our discussions. Everyone agrees with the roles that are assigned to them.
We used the internet to search and understand the six thinking hats model. Not only that, we also watched the link that are given in our textbook.
Entrepreneurship Asg 1
This document provides information about a partnership business called Tropical Seafood Restaurant located in Brunei-Muara District. It is owned by five individuals and offers a variety of seafood. The document also outlines the legal requirements and processes for starting a business and obtaining necessary licenses in Brunei Darussalam. This includes registering the business name, applying for licenses under the Miscellaneous License Act, and ensuring food safety and hygiene standards are met.
Business Information System Assignment 1
The document discusses the key stages in building a computerized information system:
1) Initiation where senior management identifies a problem and requests a new system.
2) Analysis to study the feasibility and requirements.
3) Design of the system interface, modules, security and database.
4) Building the system by writing code, testing, and documenting.
5) Implementation where the system is deployed and users are trained.
6) Review and feedback from users to improve the system over time.
Royal Salam Holdings
The document discusses Tropicana Exoland, a resort located in Borneo Island, Brunei. It aims to provide a multi-day international vacation destination spanning 489.7 acres near Belait District. The resort seeks to transform the existing beach area into a unified resort environment integrating theme parks, cafes, and visitor facilities. It also mentions 10 individuals but provides no context about them.
Foreign Direct Investment
This document provides an overview of foreign direct investment (FDI) in Brunei Darussalam. It defines FDI and describes the different types, including greenfield investment, horizontal FDI, and backward/forward vertical FDI. It also outlines the main motivations for FDI, such as being resource-seeking, market-seeking, or strategic-asset seeking. The document discusses the importance of FDI for economic growth and development as well as some barriers. It then provides examples of how Brunei is working to attract more FDI through improving infrastructure, providing incentives, and developing special economic zones. Finally, it summarizes recent news articles about land zones and incentives that could further boost FDI in Brunei.
Po report 5 - Role Conflict
The document discusses role conflict experienced by employees at Maggie's, a telephone service company. The employees felt torn between prioritizing customer service by spending unlimited time solving problems, versus meeting manager expectations to handle high call volumes. This role conflict led to issues like increased turnover and lower job satisfaction. While team members in other jobs also face balancing boss and peer expectations, Maggie's employees experience greater internal conflict due to the challenge of satisfying both customers and management without compromising service quality.
Po report 6 - A lot of bosses are accused of being poor communicator. what do...
Caruso, a boss, is accused of being a poor communicator by his employees. Specifically, he does not listen to his employees' input, focuses only on business metrics without explaining directions clearly, and has a hierarchical communication style where employees must approach him rather than the other way around. This damages motivation and creates tensions.
To improve, the document recommends that Caruso learn communication fundamentals like listening, choosing words carefully, understanding why communication fails, and being positive. It also suggests developing interpersonal skills like making personal connections, maintaining a network, compromising, and showing interest in others. Regular self-review would help Caruso recognize effective and ineffective communications to continuously enhance his skills.
Po report 2
The manager will use the three-stage attribution process to form judgments about the employee's unsatisfactory work. This involves observing the behavior, determining if it was intentional, and attributing it to either internal or external causes. Specifically, the manager will consider the distinctiveness, consensus, and consistency of the employee's behavior to determine if the causes were internal or external. Overall, the manager's judgments will be influenced by perceptual biases and the need to make self-serving attributions.
Po report 1
This document discusses employee recognition and motivation. It argues that while recognition can motivate employees in the short term, it is not a sustainable form of motivation on its own. Recognition does not have intrinsic value like money, and employees need tangible rewards and compensation to feel truly valued and motivated in their roles over the long run. While non-financial rewards have their place, cash remains the most effective way to motivate employees and compensate them for their work.
Po report 4
It is generally easier to be promoted internally into a leadership position than as an outsider for several reasons:
- Internally promoted leaders are already familiar with the company culture, people, and challenges of the role.
- Their skills and performance are known, reducing orientation costs.
- It promotes employee commitment and retention by offering advancement opportunities.
However, external hires can bring new ideas and expertise not available internally. The choice depends on each situation's unique factors.
Traditional shopping vs online shopping
E-commerce involves buying and selling of goods or services over electronic networks. It includes various types of online business activities like B2B, B2C, B2G, and C2C. Traditional retail involves operating a physical store, while modern retail combines both online and physical store operations through a website and physical location. The differences between online and traditional retail include aspects like display, location, expenses, communication, and technology requirements. Both retail models have advantages and disadvantages related to aspects like product viewing, returns, assistance, and costs. An optimal approach combines traditional and e-commerce retailing to provide comfort to both consumers and producers.
Traditional shopping vs online shopping
This document compares traditional in-person shopping to online shopping. Traditional shopping allows customers to see, touch, and evaluate products in person before purchasing. It also enables immediate acquisition of needed items. However, traditional stores may not accept all payment methods or have desired items in stock. Online shopping offers conveniences like variety, price comparisons, and gift sending, but customers cannot see products physically and must wait for delivery. The document concludes both methods have advantages and a personal preference is needed depending on what is most comfortable for each shopper.
Marketing individual assignmen1
This document provides an assignment for a marketing course that asks students to write an essay on factors that affect consumer buying decisions. It discusses the 5 steps in the consumer decision making process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then examines how cultural, social, individual, and psychological factors can influence each step by disrupting the normal decision process. Cultural factors include values and lifestyle, social factors include reference groups like friends and family, individual factors include demographics, and psychological factors include perceptions, motivations, and beliefs. An example is provided of how these different factors may influence a person's decisions to purchase certain brands of clothing or equipment.
bucking the trend - Is “Family” The Next Theme Restaurant?
Stephen Waite and Eric Shilling plan to open a new family-oriented restaurant and entertainment complex that will include miniature golf, ice skating, and performers to attract families and buck the trend of locating chains near other chains. Their restaurant will aim to stand out from national chains by focusing on locally-inspired dishes and providing higher quality food and experiences for consumers who are tiring of the same themes at other restaurants. While family dining is not new, Waite and Shilling believe their combination of food and entertainment could launch a new trend in theme restaurants if their concept proves successful.
Final report on Packaging (Davif
This document provides background information on the history of PepsiCo. It discusses how Pepsi was created in 1898 in North Carolina under the name "Brad's Drink" and was later renamed Pepsi-Cola. It grew steadily in the early 1900s through advertising. Pepsi faced bankruptcy in the 1930s but was revived through new ownership and advertising campaigns promoting its larger bottle size. Pepsi gained popularity during the Great Depression and saw profits double from 1936-1938 through effective radio advertising. Legal battles ensued as the company changed ownership.
Final Project - Packaging (Davidoff & Pepsi)
This document discusses packaging and its purposes. Packaging contains and protects products, preserves them through distribution and storage, and promotes the product to consumers. There are two main types of packaging: transport packaging, which protects products during shipping and storage, and consumer packaging, which is what customers directly interact with. Consumer packaging needs to attract customers' attention on store shelves through innovative design. Packaging plays an important role in marketing products and influencing consumers' expectations of quality.
Viva las vegas
The LVCVA uses a multisegment targeting strategy to promote Las Vegas as a destination. They segment the market based on demographics, geography, usage rates, and psychographics. Some key segments include African Americans, Hispanics, Asian Americans, and emerging regional markets like Portland and Atlanta. The LVCVA targets these segments using different promotional styles. They should not be concerned with cannibalization between segments. The LVCVA is successful because they conduct detailed research on their target customers, use a multisegment strategy to develop distinct marketing mixes, and employ multilevel promotion through various ads and partnerships.
1) Outline the external marketing environment for the Boston Ballet.
The document discusses the external marketing environment of the Boston Ballet and how ballet troupes can manage their environment and marketing mix. It outlines macro factors like the Wang Center and Colonial Theater venues and micro factors like customers and competitors. It notes challenges like competition from shows like the Rockettes and new dance trends. To manage their environment, ballet troupes can modify their marketing mix using the 4Ps - improving their product, making prices affordable, choosing appropriate venues, and boosting promotions through celebrities, ads, and activities. The document provides analysis of the ballet industry environment and recommendations for ballet troupes to adapt their marketing strategies.
Why might the Kingdom of Bahrain be an attractive location for overseas inves...
The Kingdom of Bahrain may be an attractive location for overseas investors as it has a growing economy, offers better living and working conditions through diversification, and provides next generation digital connectivity for both residents and visitors. Bahrain is considered a good place for business investment and development due to its major financial and commercial center and key projects. Bahrain's closest competitors for foreign investment include other Gulf countries. Football sponsorship is part of the promotion aspect of the marketing mix, helping to raise brand awareness.
HOW CAN MANAGEMENT EFFECTIVELY EVALUATE INDIVIDUALS WHEN THEY WORK AS PART OF...
This document discusses how to effectively evaluate individuals who work as part of a team. It recommends that managers observe each person's body language, facial expressions, and work completed to assess their focus and productivity. Performance should be evaluated annually based on the overall team's results as well as how each employee functions within and contributes to the team. The document advocates for 360-degree evaluations involving feedback from an employee's superior, peers, self-evaluation, customers, management, and other departments.
More from Syaff Hk (20)
Po report 6 - A lot of bosses are accused of being poor communicator. what do...
Po report 6 - A lot of bosses are accused of being poor communicator. what do...
bucking the trend - Is “Family” The Next Theme Restaurant?
bucking the trend - Is “Family” The Next Theme Restaurant?
1) Outline the external marketing environment for the Boston Ballet.
1) Outline the external marketing environment for the Boston Ballet.
Why might the Kingdom of Bahrain be an attractive location for overseas inves...
Why might the Kingdom of Bahrain be an attractive location for overseas inves...
HOW CAN MANAGEMENT EFFECTIVELY EVALUATE INDIVIDUALS WHEN THEY WORK AS PART OF...
HOW CAN MANAGEMENT EFFECTIVELY EVALUATE INDIVIDUALS WHEN THEY WORK AS PART OF...
Recently uploaded
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationEmbark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsEvaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Recently uploaded (20)
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Mkt southwest airlines
- 1. At Southwest Airlines, “We Love Your Bags” 1. Describe The VariousPromotionElementsThatSouthwestAirlinesUsesInItsIntegrated MarketingCommunications. 2. How DoesThe EngagingAnd EntertainingPerformance Of SouthwestFlightCrews Contribute To PromotionActivities? 3. How Has SouthwestAirlinesPositionedItsAdvertisingByFocusingOnSimple ConceptSuch As “We Love Your Bags” And“Grab Your Bag, It’s On!”