E-commerce involves buying and selling of goods or services over electronic networks. It includes various types of online business activities like B2B, B2C, B2G, and C2C. Traditional retail involves operating a physical store, while modern retail combines both online and physical store operations through a website and physical location. The differences between online and traditional retail include aspects like display, location, expenses, communication, and technology requirements. Both retail models have advantages and disadvantages related to aspects like product viewing, returns, assistance, and costs. An optimal approach combines traditional and e-commerce retailing to provide comfort to both consumers and producers.

1. COMMUNICATIONINORGANIZATIONS
Syaff HK
AqilahAli
Falah Kifle
Hafiz HR

2. What is E-commerce?
(Clicks and Mortar)
Buyingandsellingof goodsor servicesthrough
network.
Wide range of online business
activities.
Electronic commerce

3. B2B
B2C
B2G
C2C
M-C
What are the different types of e-Commerce?

4. What is Traditional
Retail?
(Bricks and Mortar)
A company
that possesses
a building or
store for
operations.
What is “Modern”
Retail?
(Clicks and Mortar)
A type of business
model that includes
both online and
offline operations,
which typically
include a website
and a physical store.

5. Differences between Online Retail
and Traditional Retail
• Display
• Location
• Expense
• Communication
• Technology

6. Clicks and Mortar VS Bricks and
Mortar
V
S

9. Examples of
Traditional
Retail
Hua Ho
Department
Store
Argos
EBay
Utama Grand
Department
Store
Examples of E-
Commerce

10. Any purchases done online are not refundable.

11. Easy to pick and choose
whatever you like and eliminate
what you don’t like
Goods can be returnable
within 3 days of purchase

12. The items are only displayed using pictures, graphics and text based
product descriptions.

13. Goods are
tangible, therefore
we can see the
exact appearance
of the product.

14. There are no guarantees for purchased goods as online shopping is
intangible until the product is at hand.

15. Membership
card
Any
inquiries?
Need
assistance?
Just ask!
(TPC)

16. You can get assistance from the comfort of your home and also at anytime
and anywhere. However, the downside of this would be the waiting of the
reply that wouldn’t be immediate.

17. Testers and make up trials are provided to cater
to your preferences.

18. ADVANTAGES OF E-COMMERCE
Fast
Easy
Convenience
I
N
G
E
N
E
R
A
L
Buying &
selling
24/7

19. Safe
Cash &
carry Convenience
Many
choices
ADVANTAGES OF TRADITIONAL
RETAILING

20. Advantages of Traditional Retailing
• We can get the product on time.
• It is convenient.
• Free from shipping cost.
• Free from tax.
• It is tangible. We can see the exact appearance of
the product.
• We can make sure the size as we can try the
product before we purchase it.

21. • It may takes time for
us to find parking.
• Some appliances need
transportation cost to
send it to our home.
Example, a refrigerator.
• We have to queue and
wait for our turn to pay
at the counter.
Disadvantages of
Traditional Retailing
DISADVANTAGES OF
E-COMMERCE
No guarantee of
product quality.
Customer loyalty is
always on a check.
Mechanical failures
can cause
unpredictable effects
on the total processes.
Many hackers who
look for
opportunities.

22. E-commerce operations are very
difficult, therefore we need to combine
both traditional retailing and e-
commerce to provide comfort to
consumers and producers.