The document outlines 10 reasons why most people are missing out on getting business through LinkedIn. It states that LinkedIn is an underutilized marketing strategy and allows connecting with prospects without cold calling. However, many people's profiles lack compelling headlines and summaries, enough connections and recommendations to build credibility, or a process for connecting with their target market. The document recommends having a powerful profile that gets found for what contacts are searching and a clear strategy to find and engage prospects to build relationships and business.

1. Dave Holloway
Top 10 Reasons Why Most People A
Getting Business
LinkedIn is probably the
Business world.
LinkedIn allows you to easily connect with your ideal prospects, form relationships and
develop conversations and sales. All of this
You can get to your prospective decision maker quicker than with any other marketing
strategy and WITHOUT talking to “
You can also position yourself for people to easily find and c
SIMPLE.
Here’s why most people are missing out:
1. THEIR HEADLINE DOESN’T SAY “WHAT’S IN IT FOR THE READER”
2. THEIR SUMMARY ISN’T FULL OF COM
3. THEY DON’T HAVE ENOUGH CONNECTIONS
4. THEY DON’T HAVE ENOUGH RECOMMENDATIONS TO BUILD THE RIGH
CREDIBILITY
5. MOST RECOMMENDATIONS ARE NOT WRITTEN IN A SPECIFIC ENOUGH WAY
6. THEY DO NOT HAVE A PROCESS FOR CONNECTING WITH THEIR TARGET
MARKET
7. THEY DO NOT KNOW HOW TO ACCEPT CONNECTIONS IN A WAY THAT
GENERATES LEADS
Dave Holloway
10 Reasons Why Most People A
Getting Business Through LinkedI
is probably the MOST UNDER UTILISED marketing strategy in today’s
allows you to easily connect with your ideal prospects, form relationships and
and sales. All of this WITHOUT any COLD CALLING
You can get to your prospective decision maker quicker than with any other marketing
talking to “THE GATEKEEPER”!
You can also position yourself for people to easily find and contact you.
Here’s why most people are missing out:
THEIR HEADLINE DOESN’T SAY “WHAT’S IN IT FOR THE READER”
THEIR SUMMARY ISN’T FULL OF COMPELLING COPY
THEY DON’T HAVE ENOUGH CONNECTIONS
THEY DON’T HAVE ENOUGH RECOMMENDATIONS TO BUILD THE RIGH
MOST RECOMMENDATIONS ARE NOT WRITTEN IN A SPECIFIC ENOUGH WAY
THEY DO NOT HAVE A PROCESS FOR CONNECTING WITH THEIR TARGET
THEY DO NOT KNOW HOW TO ACCEPT CONNECTIONS IN A WAY THAT
10 Reasons Why Most People Are Not
LinkedIn
marketing strategy in today’s
allows you to easily connect with your ideal prospects, form relationships and
COLD CALLING!
You can get to your prospective decision maker quicker than with any other marketing
ontact you. AND IT IS SO
THEIR HEADLINE DOESN’T SAY “WHAT’S IN IT FOR THE READER”
THEY DON’T HAVE ENOUGH RECOMMENDATIONS TO BUILD THE RIGHT
MOST RECOMMENDATIONS ARE NOT WRITTEN IN A SPECIFIC ENOUGH WAY
THEY DO NOT HAVE A PROCESS FOR CONNECTING WITH THEIR TARGET
THEY DO NOT KNOW HOW TO ACCEPT CONNECTIONS IN A WAY THAT

2. 8. THERE IS NO FREE VALUABLE INFORMATION FOR THE READER TO
DOWNLOAD
9. THERE ARE NO VIDEO TESTIMONIALS ON THEIR PROFILE
10.THERE IS NO OTHER VIDEO OR INFORMATION TO BENEFIT THE READER
11.THEY DO NOT “OVER DELIVER” AND “WOW” THEIR TARGET MARKET ☺☺☺☺
Yes, I promised you 10 and here you are on 11. That’s all about under-
promising and over-delivering. Always do (and give) more than you promise.
If you are serious about getting business through Linkedin then there are two key
components that you need:
1. A POWERFUL PERSONAL PROFILE that gets you found (for what you want to get
found for) when your ideal contacts are searching on LinkedIn. This needs to be
compelling & full of evidence of the value you give so that when you find and
connect with people, you gain instant credibility with your reader.
2. A clear STRATEGY to find the right people, connect with them in the right way and
engage with your prospects to build relationships that turn into business.
If your profile is like the vast majority of most profiles then you need to contact me to
arrange a FREE review of your profile and a discussion on how we can improve your
results going forward
Dave Holloway 07811 432 760
daveholloway@3degreessocial.co.uk