The document provides ten tips for local businesses to effectively use LinkedIn, emphasizing the importance of a complete profile, engaging with employees and groups, and maintaining an active presence. Key recommendations include setting profiles to public, seeking and giving recommendations, utilizing LinkedIn events, and consistently sharing original content. Overall, these strategies aim to enhance credibility, networking opportunities, and lead generation on the platform.

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10 LinkedIn Tips for
Your Local Business
Presented by: Aaron Emerson
805-456-8636
aaron@prevailpr.com
Prevailpr.com

2. Tip #1
 Fill out every field – put some
thought into it
 Add your image or company logo
 Use keywords where possible
Completely Fill Out Your Profile

3. Tip #2
 Only takes a few seconds
 It’s free
 Will help give you credibility and
connect with others
Set up a Company Page on LinkedIn

4. Tip #3
 Make sure they list your company as
their place of employment
 Ask them to follow each other pages to
create a strong network for your brand
Get All of Your Employees on LinkedIn

5. Tip #4
 Join LinkedIn groups related to your field
 Set aside time to communicate and
engage with locals in your area
 Answer questions, give advice; just be
active, but don’t over-promote your
business
Join Groups and Participate

6. Tip #5
 If you want to generate more leads to
your business, this is crucial
 No one will find your business profile if it
is set to “private”
Make Sure Your Profile is Set to Public

7. Tip #6
 Showcase your talents and abilities
when others recommend you
 Ask prior contacts to fill out a
recommendation form
 Return the favor by recommending
others as well
Give and Receive Recommendations

8. Tip #7
 Create or attend events with this
awesome feature
 Hosting events is a great way to meet
potential customers
 Attending events is an effective way to
display your areas of expertise
Use LinkedIn Events

9. Tip #8
 Send your LinkedIn followers to your
blog
 Always make sure the content you’re
sharing is your own
 As simple as providing a link back to your
blog
Share Your Content on LinkedIn

10. Tip #9
 Go to LinkedIn “Answers” section to ask
and answer questions
 Build credibility, authority status, and
trust
 Could be potential customers there who
need what you have to offer
Ask and Answers Questions

11. Tip #10
 Stay actively involved with your LinkedIn
account
 Posting once per month is not enough;
be persistent and consistent
 Always add fresh, unique content
Be Consistent in Your Efforts

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If you would like more information about
LinkedIn, contact me at 805-456-8636
For a FREE Consultation
Aaron Emerson
805-456-8636
aaron@prevailpr.com
prevailpr.com