This document provides tips for optimizing a LinkedIn profile to drive traffic and rank higher in search engine results. It recommends crafting an informative headline and summary, using keywords, uploading a professional photo, adding education and recommendations, customizing websites and social media links, and participating in groups to build expertise and connections. Regular posting of relevant content and sharing links is advised to engage connections and drive traffic to websites and profiles.

1. Marc Johnson
801-792-7777
marc@marcwjohnson.com
www.marcwjohnson.com

2. Top 7 Reasons to use
1. Top Business Social Network in the to World Show case
your talents
2. Show up higher when people search for you
3. One of the easiest sites to maintain
4. Drive traffic to your website
5. Network with High Profile individuals
6. Stand out from the crowd (higher SEO rankings)
7. Easily synchronize with your contacts with your phone /
email

3. How To Get Your LinkIn
Profile Found in Google
Craft an informative profile headline
Upload a professional head and shoulder shot
7X
Boast about your education
Cultivate a professional summary statement
Use Keywords to fill in your “Specialties” section

4. How To Get Your
LinkedIn Profile Found
in GoogleUpdate your status on a weekly basis
Best time to post: 7am-9am/2pm-5pm Tues. &
Thurs.
Show your connections with LinkedIn groups and
badges
Collect 3rd party-recommendations
Claim your vanity URL
Share your work

5. Your Name - Headline
This should be just your first and last name
You Headline is THE most important part of
your LinkedIN page. You should focus on
just one thing
Who you are
Who you help
How you help them

6. Keep it clean
Keep it professional
Be specific
Be different
This is the hook that gets them to
read the rest of your page
Example:

7. Public Profile Link
Unique link for you
LINKS on are the Key to raising your SEO
on Google
Post it on other social media sites
Use the badge
Check all the boxes

8. Education &
Recommendations
Add the school where you went to
Have recommendations
Gives you social proof
This is who I am
People vouch for you and your services
Have at least 20
Give out 20 and see how many you get back

9. Summary & Specialties
This is the main part of your resume…it tells people:
Who YOU are
What YOU do
How YOU can help them
AND what the next thing they should do (Call to
Action)
Capitalize your Specialties

10. Website & Twitter
You can have up to 3 Websites
Customize them by using the drop
down
You can have your Facebook as a
website
Add your Twitter account

11. Work Experience
Current and past work experience
People will find you based on your
education AND work experience
Have at least 2 previous job positions
12X

12. Finding Your Keywords
People come to LinkedIN to search for
people.
To be drive traffic, rank on the first page.
There are over 93 million people on
LinkedIN in the US and over 277
globally.
Make sure your summary and bio is Key
Word Heavy.

13. 5 Steps to Ranking
Higher
Headline
Current
Past work experience
Summary
Specialties
Endorsements
Recommendations

14. Adding Connections
Add everyone
Depending one how many connections your
You can put them in groups of up to 50
people
Add from your Gmail/Outlook/Hotmail etc
Import from Colleagues/Alumni/People You
May Know
Get over 500+

15. How to Build Your
Database
You are limited to 3,000 request
You can receive up to 40,000 as
connections
Builds more authority if they request first
ASK: Are we Linked on LinkedIN?

16. Your In Box
Messages and Invitations
Go through and reply
You can archive INmail
Always reply to personal messages

17. How to Build Your
Database
Add your LinkedIn to your email
Add it to your website
On Facebook
On Twitter
Once a month or twice a week
You can download all you client’s info

18. Recommendations vs
Endorsements
Social proof drives decisions
Get at least 5 Recommendations in the next 60days
Sources of Recommendations
Title Companies
Loan Officers
Your Own Broker
Customers
Investors

19. Groups
Very Powerful to get your message out and be the
expert
Get more Exposure
Search for groups
Join 10 groups in your industry
Join groups your clients are in
Join my Group:
Realtor Education by Marc Johnson @ Guaranteed
Rate

20. Driving Traffic
Share relevant information by sharing articles
you see
These can be from things you are reading on the
net
You can also share articles from groups you
currently belong to.
Add website Links
Profile links

21. 10 Top Realtor
Programs
HammerPoint (Home Repair)
Open Home Pro ($14.99)
Furnish - Browse Furniture
Magic Plan - Floor Plan Drawing Plan
Snap Seed - To get the best shot
Perfectly Clear - Enhance photos
Pic Stitch - Collage of your listing
Cam Scanner - document scanning A++ http://bit.ly/Qa6889
Buffer - Chrome Extension (HootSuite like)
Color Snap - Choose Pain in Your Home
Go Connect - Realtor ToDo for Transactions

22. Linked-in for Realtors
2 hour CE ClassCreating a compelling headline
Why your summary is so important
Showcase your talents
Build a business with professionals
Synch or add everyone you know
(CardMucnh)
Dive traffic to your website or blog
How and when to post and get results
Why you should join groups and be THE
expert
Don’t brag or lie…but put it out there
Marc Johnson
801-792-7777
marc@marcwjohnson.com

23. LinkedIN w/Guaranteed
Rate
Danielle Young
801-205-0821
danielle.Young@guaranteedrate.com