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Beyond AdWords & eMail: Guerrilla Marketing for SaaS Lead Generation

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Keychain Logic
Keychain Logic

This document discusses guerrilla marketing tactics for SaaS companies to generate leads with an emphasis on minimizing customer acquisition costs (CACs). It recommends leveraging your expertise through demonstrations like articles, presentations, and surveys to build credibility. Other tactics include flexing partnerships by adding value for other companies and spending their marketing budgets. Tracking leads is also important to catch and warm contacts over time through content distribution and capture beyond just web forms.

BusinessTechnology
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Beyond AdWords & eMail Guerrilla Marketing for SaaS Lead Generation
Argument ,[object Object],[object Object],[object Object],[object Object],This idea is giving some ISVs heartburn. The rest are transitioning to SaaS. “ Customers are in control, [and] they are demanding … more accountability for results.”
Accomplishment ,[object Object],[object Object],“ It is not enough to have knowledge; one must also apply it. It is not enough to have wishes; one must also accomplish.”
Accountability ,[object Object],[object Object],“ Personally, I liked the university. They gave us money and facilities. We didn’t have to produce anything. You’ve never been out of college. You don’t know what it’s like out there. I’ve worked in the private sector. They expect results.”
Guerrilla Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guerrilla Topics ,[object Object]
CAC ,[object Object],[object Object],[object Object]
Tech Services Rev Gen
Tech Services Rev Gen
Guerrilla Topics ,[object Object],[object Object]
Givens ,[object Object],[object Object],Target Market(s) End User Pain(s) Price Points
Givens ,[object Object],[object Object],Target Market(s) End User Pain(s) Price Points Competitive Alternatives Points of Difference Economic Buyers
[object Object],[object Object],[object Object],[object Object],[object Object],Expertise  Credibility
[object Object],[object Object],[object Object],[object Object],[object Object],Expertise = Credibility
Guerrilla Topics ,[object Object],[object Object],[object Object]
Think Different
Think Different
Think Different
Think Different
Think Different
Guerrilla Topics ,[object Object],[object Object],[object Object],[object Object]
Add Value
Network
Drive Traffic
Keep Track
Guerrilla Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond Automation
Manage Content
Distribute & Capture
Beyond Webforms
Inform
Record
Percolate
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Beyond AdWords & eMail: Guerrilla Marketing for SaaS Lead Generation