Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
Presentation at Customer Analytics Dublin Meetup exploring ways to visualize and analyze the paths customers take, over time and across multiple channels to drive intelligent, personalized customer engagement.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
Presentation at Customer Analytics Dublin Meetup exploring ways to visualize and analyze the paths customers take, over time and across multiple channels to drive intelligent, personalized customer engagement.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa.
Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe
Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but find them where and when the information is most needed. At Digital Annexe, we believe BIG DATA is going to completely revolutionize the marketing industry forever in 5 key ways.
McKinsey's Jennifer Stanley goes beyond the latest research about when to use digital and when not to. Digital might be the answer, but what is the question? Clearly digital is a game changer for sales organizations that do it well and are in the lead. B2B players that embed digital in their go-to market programs grow >5x faster than their peers and have 30% higher acquisition efficiency.
6 Steps to boost your prospect funnel and sales conversion rate with truly in...Helen McInnes
How to come up with a "big idea" for a PR campaign, ensure you have the right content kit to drive traffic to your website and landing page that drives conversions
Susan Cordts, President/CEO of Adaptive Technologies, Inc. (ATi) provided this presentation to attendees of the American Marketing Association Phoenix meeting on August 27, 2008. The presentation details analytics, customer values and how to target the right customer, at the right time, with the right message and media.
Moving Forward with Big Data: The Future of Retail AnalyticsBill Bishop
Out new report Moving Forward with Big Data: The Future of Retail Analytics goes deeper into new territory that's relevant to changes taking place across retailing.
It calls out significant progress in the past 9 months.
• The definition of big data has grown beyond technical, i.e. “what it is,” to include “what it does.”
• A lot more companies are executing big data projects (an increase from < 20% to now 65% of sample respondents).
• Most of the focus is on driving top line growth.
BI & Big data use case for banking - by rully feranataRully Feranata
Big Data and all about its business case in banking industry - how it will change the landscape and how it can be harness in order organization to stay ahead of the game
There appears to be a disconnect between what customers care about and what companies talk about. B2B customers across industries recognize that brand influences their decision. For more insights from McKinsey on the B2B space, visit: http://mckinseyonmarketingandsales.com/when-b2b-brand-messages-miss-their-target
Cenacle Research is engaged in building Predictive Analytics Engines for Automotive, Healthcare, Retail, Energy and BFSI sector. This presentation details how our Big data Analytics platform can help retail businesses in a brief manner.
Big Data offers: Actionable Insights that let you make Informed Decisions, with the capability to:
+ Gain Insight
+ Take Proactive action
+ Reduce waste
+ Plan better strategy
To know more, write to us at: http://cenacle.co.in/
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – reaching over 23 memberships per household. But for all their growth and popularity, do loyalty programs really pay off for the companies that offer them? A recent McKinsey study suggests that on average, they do not – and may in fact destroy value for program owners. For more on loyalty, visit: http://www.mckinseyonmarketingandsales.com/topics/loyalty
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further complicating measurement is the cross interaction between online and offline worlds where visitors who are exposed to offline marketing go online to make purchases or vice-versa.
Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Big Data - How Marketing Has Revolutionised - by Sean SingletonDigital Annexe
Through BIG DATA, Marketeers can now blend human psychology and understanding with behavioural insights to create communication messages and platforms that do not only resonate with the consumer but find them where and when the information is most needed. At Digital Annexe, we believe BIG DATA is going to completely revolutionize the marketing industry forever in 5 key ways.
McKinsey's Jennifer Stanley goes beyond the latest research about when to use digital and when not to. Digital might be the answer, but what is the question? Clearly digital is a game changer for sales organizations that do it well and are in the lead. B2B players that embed digital in their go-to market programs grow >5x faster than their peers and have 30% higher acquisition efficiency.
6 Steps to boost your prospect funnel and sales conversion rate with truly in...Helen McInnes
How to come up with a "big idea" for a PR campaign, ensure you have the right content kit to drive traffic to your website and landing page that drives conversions
Susan Cordts, President/CEO of Adaptive Technologies, Inc. (ATi) provided this presentation to attendees of the American Marketing Association Phoenix meeting on August 27, 2008. The presentation details analytics, customer values and how to target the right customer, at the right time, with the right message and media.
Moving Forward with Big Data: The Future of Retail AnalyticsBill Bishop
Out new report Moving Forward with Big Data: The Future of Retail Analytics goes deeper into new territory that's relevant to changes taking place across retailing.
It calls out significant progress in the past 9 months.
• The definition of big data has grown beyond technical, i.e. “what it is,” to include “what it does.”
• A lot more companies are executing big data projects (an increase from < 20% to now 65% of sample respondents).
• Most of the focus is on driving top line growth.
BI & Big data use case for banking - by rully feranataRully Feranata
Big Data and all about its business case in banking industry - how it will change the landscape and how it can be harness in order organization to stay ahead of the game
There appears to be a disconnect between what customers care about and what companies talk about. B2B customers across industries recognize that brand influences their decision. For more insights from McKinsey on the B2B space, visit: http://mckinseyonmarketingandsales.com/when-b2b-brand-messages-miss-their-target
Cenacle Research is engaged in building Predictive Analytics Engines for Automotive, Healthcare, Retail, Energy and BFSI sector. This presentation details how our Big data Analytics platform can help retail businesses in a brief manner.
Big Data offers: Actionable Insights that let you make Informed Decisions, with the capability to:
+ Gain Insight
+ Take Proactive action
+ Reduce waste
+ Plan better strategy
To know more, write to us at: http://cenacle.co.in/
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – reaching over 23 memberships per household. But for all their growth and popularity, do loyalty programs really pay off for the companies that offer them? A recent McKinsey study suggests that on average, they do not – and may in fact destroy value for program owners. For more on loyalty, visit: http://www.mckinseyonmarketingandsales.com/topics/loyalty
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?
The answers lie only in bringing the brightest minds together to figure it out.
resentation of use cases of Master Data Management for Customer Data. It presents the business drivers and how Talend platform for MDM can adress them.
Presented by David Taieb, Architect, IBM Cloud Data Services
Along with Spark Streaming, Spark SQL and GraphX, MLLib is one of the four key architectural components of Spark. It provides easy-to-use (even for beginners), powerful Machine Learning APIs that are designed to work in parallel using Spark RDDs. In this session, we’ll introduce the different algorithms available in MLLib, e.g. supervised learning with classification (binary and multi class) and regression but also unsupervised learning with clustering (K-means) and recommendation systems. We’ll conclude the presentation with a deep dive on a sample machine learning application built with Spark MLLib that predicts whether a scheduled flight will be delayed or not. This application trains a model using data from real flight information. The labeled flight data is combined with weather data from the “Insight for Weather” service available on IBM Bluemix Cloud Platform to form the training, test and blind data. Even if you are not a black belt in machine learning, you will learn in this session how to leverage powerful Machine Learning algorithms available in Spark to build interesting predictive and prescriptive applications.
About the Speaker: For the last 4 years, David has been the lead architect for the Watson Core UI & Tooling team based in Littleton, Massachusetts. During that time, he led the design and development of a Unified Tooling Platform to support all the Watson Tools including accuracy analysis, test experiments, corpus ingestion, and training data generation. Before that, he was the lead architect for the Domino Server OSGi team responsible for integrating the eXpeditor J2EE Web Container in Domino and building first class APIs for the developer community. He started with IBM in 1996, working on various globalization technologies and products including Domino Global Workbench (used to develop multilingual Notes/Domino NSF applications) and a multilingual Content Management system for the Websphere Application Server. David enjoys sharing his experience by speaking at conferences. You’ll find him at various events like the Unicode conference, Eclipsecon, and Lotusphere. He’s also passionate about building tools that help improve developer productivity and overall experience.
14 Best Practices for Airlines to Maximize their Digital Dollars in 2014.Prantik Mazumdar
This 42 slider deck shares 14 ideas for airlines to study, evaluate & adopt as part of their digital marketing plans for 2014. The deck includes case studies to support each idea.
The fundamental premise being how can airlines leverage on digital to engage & add value to their customers before, during and after their flight?
Digital Innovation and the End-to-End Passenger ExperienceAirlineTrends
As passengers are getting more connected, their expectations are rising towards airlines to remove the inconveniences of air travel and do much more than just fly them from A to B.
Mobile technology has already had a significant impact on the passenger journey and while many digital innovations – think United Airlines and Uber, easyJet’s ‘Mobile Host’, Transavia’s ‘pre-flight entertainment’, and Singapore Airlines’ upcoming Companion app – offer convenient services, these tend to be focused on a specific area rather than align the whole journey.
Meanwhile, airlines are looking to increase margins by introducing ancillary services and are beginning to take a holistic look at the customer journey, and provide empowered passengers – who want to be in control of their journey – with a personalised and stress-free end-to-end travel experience.
In this presentation, recent airline initiatives will illustrate how digital devices, connectivity, data, service design and merchandising skills are coming together to provide a ‘passenger-centric’ door-to-door experience.
Digital readiness for customer experience in the airline industry - AccentureAccenture ASEAN
Most airlines have a clear vision for using digital technology to improve customer experience. But they lack the know-how and talent to bring the vision to life.
This Accenture report examines the disruptive impact of digital technology on the airline industry with a focus on customer experience.
The findings are based on in-depth interviews with 25 airline senior executives throughout the world.
Entry Points – How to Get Rolling with Big Data AnalyticsInside Analysis
The Briefing Room with Robin Bloor and IBM
Live Webcast Sept. 24, 2013
Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?AT=pb&SP=EC&rID=7501927&rKey=664935ceb7de1aec
Where to begin? That question remains prominent for many organizations who are trying to leverage the value of big data analytics. Most sources of big data are quite different than traditional enterprise data systems. This requires new skill sets, both for the granular integration work, as well as the strategic business perspective required to design useful solutions.
Register for this episode of The Briefing Room to hear veteran Analyst Dr. Robin Bloor as he explains the pain points associated with modern data volumes and types. He will be briefed by Rick Clements of IBM, who will tout IBM's big data platform, specifically InfoSphere BigInsights, InfoSphere Streams and InfoSphere Data Explorer. He will also present specific use cases that demonstrate how IT and the line of business can springboard over existing challenges, gain insight and improve operational performance.
Visit InsideAnalysis.com for more information
Presentation from the Markedsføringsdagen 2013 conference, june 12 2013 in Copenhagen. Contains an overview of trends, uses, challenges for the CMO and innovation aspects of big data.
Every industry is becoming data driven, built around its information systems. Nowhere is this more evident than in retail where customer data is pivoting to flow across the traditional customer touchpoints and retailers are creating organizational structures that are responsible for the customer experience across traditional functional silos.
Leveraging big data to drive marketing innovationAndrew Leone
Summary of the book: "The Big Data-Driven Company." Contains insights into leveraging data to drive marketing innovation. To buy this book: http://amzn.to/1YTdtqY
Big Data Analytics - From Generating Big Data to Deriving Business ValuePiyush Malik
Abstract of the Talk —The potential to extract actionable insights from big data has gained increased attention of researchers in academia as well as several industrial sectors. The field has become interesting and problems look even more exciting to solve ever since organizations have been trying to tame large volumes of complex and fast arriving big data streams through newer computing paradigms. However, extracting meaningful and actionable information from big data is a challenging and daunting task. The ability to generate value from large volumes of data is an art which combined with analytical skills needs to be mastered in order to gain competitive advantage in business. The ability of organizations to leverage the emerging technologies and integrate big data into their enterprise architectures effectively depends on the maturity level of the technology and business teams, capabilities they develop as well as the strategies they adopt.
In this paper, through selected use cases, we demonstrate how statistical analyses, machine learning algorithms, optimization and text mining algorithms can be applied to extract meaningful insights from the data available through social media, online commerce, telecommunication industry, smart utility meters and used for variety of business benefits, including improving security. The nature of applied analytical techniques largely depends on
the underlying nature of the problem so a one-size-fits-all solution hardly exists. Deriving information from big data is also subject to challenges associated with data security and privacy. These and other challenges are discussed in context of the selected problems to illustrate the potential of big data analytics.
Digital Velocity 2014 Morning Keynote: "Building an Effective Digital Marketi...Tealium
Presentation from: James McCormick, Senior Analyst, Forrester
Marketers need a system of record to keep pace with their customers’ digital journey and to recognize, understand, and engage with them on their terms. Many marketers try to do this by building a suite or platform of services. However, despite the vendor frenzy and hype, there is no off-the-shelf digital marketing suite to buy. Firms must bring together a variety of services and software components to deliver integrated digital marketing capabilities.
Self-service analytics @ Leaseplan Digital: from business intelligence to int...webwinkelvakdag
Our mission is to drive digital data intelligence in a 55-year old company currently undergoing digital transformation.
We do this through cloud big data architecture and intuitive business performance visualizations based on multiple data sources across customer journeys. Join this session to find out how we are enabling enterprise wide adoption of self-service analytics both internally as single source of truth of business performance and as embedded analytics solution to end customers for real-time vehicle maintenance steering through predictive models.
In this session we will share our challenges, learnings, achievements and roadmap to embed self-service analytics in LeasePlan.
Event-driven Business: How Leading Companies Are Adopting Streaming Strategiesconfluent
With the evolution of data-driven strategies, event-based business models are influential in innovative organizations. These new business models are built around the availability of real-time information on customers, payments and supply chains. As businesses look to expand traditional revenues, sourcing events from enterprise applications, mobile apps, IoT devices and social media in real time becomes essential to staying ahead of the competition.
Join John Santaferraro, Research Director at leading IT analyst firm Enterprise Management Associates (EMA), and Lyndon Hedderly, Director of Customer Solutions at Confluent, to learn how business and technology leaders are adopting streaming strategies and how the world of streaming data implementations have changed for the better.
You will also learn how organizations are:
-Adopting streaming as a strategic decision
-Using streaming data for a competitive advantage
-Using real-time processing for their applications
-Evolving roadblocks for streaming data
-Creating business value with a streaming platform
Financial Markets Data & Analytics Led TransformationGianpaolo Zampol
How big data, advanced analytics and cognitive computing is disrupting traditional business and operating models in financial markets? New competitors, powered by social, mobile, analytics, and cloud computing, are making new business models emerging rapidly. Wealth Management, Corporate Banking and Transaction Banking & Payments are significant sources of growth in Financial Markets. How take advantage from those new technologies to face this new scenario?
Transforming Business with Smarter AnalyticsCTI Group
Transforming Business with Smarter Analytics by Deb Mukherji @ BPT IBM Innovative Indonesia with Smarter Analytics, 12 June 2013, Shangri-La Hotel Jakarta
Do the sums: travel reviews + data analysis = better experiencesKevin May
The data from travel reviews is powerful stuff; not only for hoteliers who want to manage their hotel’s reputation, but also for destinations, OTAs, metasearch players and other travel websites.
Data-driven intelligence helps personalize the user experience and inspire travelers’ decisions using wisdom and insights from other travelers.
This FREE webinar by Tnooz and TrustYou will outline the impact of reviews and big data on the travel industry and discuss what this means for your business in 2014.
Webinar presenters are:
Alan Young, SVP marketing and strategic partnerships, TrustYou
Brian Payea, head of industry relations, TripAdvisor
Donna Quadri-Felitti, clinical associate prof of hospitality and tourism management at NY University, Tisch Center for Hospitality, Tourism, and Sports Management
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
How technology is revolutionizing the customer experience in travelKevin May
Think you know the tech-led customer experience in travel from A to B?
On this FREE webinar, Tnooz and Amadeus take you on the traveler’s journey from the planning stages to the booking, transportation and completion phases.
We’ll discuss the tools customers want, the connections to their traveling experience they expect and examples of how the industry is meeting those customer expectations.
Panelists for the webinar are:
Alix Arguelles, VP online account management and consulting services, Amadeus
Cheryl Reynolds, manager for distibution and sales planning, Virgin America
Stephen Joyce, CEO, Rezgo
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
The world of hotel searching and shopping is evolving…
This FREE webinar by Tnooz and Travelport will demystify how metasearch relates to the hotel industry and clarify the opportunities and challenges in this ever-evolving and cutting-edge business model.
Webinar presenters are:
Max Rayner – partner, Hudson Crossing
Doug Aley - VP of product and corporate development, Room 77
Tracie Carillo – global head of hospitality sales, Travelport
Kevin May - editor and moderator, Tnooz
Gene Quinn – CEO and producer, Tnooz
Understanding virtual credit cards for travel suppliersKevin May
A virtual credit card offers a secure payment method by which online travel agents pay their suppliers, such as hotels, car rental agencies or tour operators.
It provides global supplier acceptance via their existing credit card terminals (accepting MasterCard credit cards). Each authorization request is evaluated against a range of transaction controls that provides additional security, but can also generate processing complexities.
During this session we will discuss the challenges associated with authorization data processing and offer best practices to improve supplier acceptance.
Due an increase in call volume at OTA call centers, WEX uncovered several inefficiencies and challenges with system integrations between the OTAs and resorts with the VCC payment.
WEX is currently working on minimizing these challenges in partnership with our clients. During this FREE webinar, Lior Collins will provide insight on some of the interface integrations Kerzner International Resorts has implemented at Atlantis and One and Only Resorts.
Learn about Kerzner’s internal IT development of virtual card acceptance tools for the company’s property management systems.
Panelists for the webinar are:
Nicole Tackett, manager, global product and marketing, WEX Virtual
Deena Jones, senior product manager for travel, WEX Virtual
Lior Collins, director of application support, Kerzner International Resorts
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
Discovering traveler intent through search and socialKevin May
Don't believe the hype - organic search is not dead after all. The reality is that search marketing and optimisation is simply evolving, especially for the travel industry.
Tnooz and RKG (Rimm Kaufman Group) came together to look at the rise of social and search as disciplines which should be considered as one, rather than left to reside in their own silos.
The 60-minute webinar covers the evolution of organic search, how to understand your audience, unravelling the mounds of data about users, theories around content marketing and how the worlds of search and social can be combined effectively.
Panellists for this webinar:
Ryan Gibson, EVP marketing strategy, RKG
Sarah Kennedy Ellis, director, Sabre Labs
Kevin May, editor and moderator, Tnooz
Gene Quinn, producer and CEO, Tnooz
Why up-selling in travel is key to long-term revenue growth and loyaltyKevin May
Is the best time to present ancillary offers to guest really at the time of booking? Or should suppliers work harder to anticipate buying decisions to make real-time, personalized offers when consumers make a purchase?
Big Data is transforming into decision analytics that enables travel suppliers to increase revenue and drive lasting loyalty by making up-sell and cross-sell offers to customers throughout the trip life-cycle, from booking through the trip’s completion.
What must travel suppliers do to ready their organizations to generate, in real-time, the right offer at the right time to the right person?
Tnooz and Nor1 presented a FREE webinar to look at the evolution of up-selling, the impact of mobile and who will win the battle for the consumer’s loyalty and travel dollars.
The webinar will address these and other audience questions:
How can a hotel company enhance its initiatives to drive incremental revenue by being data-driven?
What is the key to knowing what a traveler would be willing to pay for on top of an existing booking?
What should be avoided in order to ensure a traveler doesn’t feel his privacy is in question?
Panelists for this FREE webinar were:
Jason Bryant, Founder and co-CEO, Nor1
Henry Harteveldt, travel industry analyst, Hudson Crossing
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
State of the online travel industry - Blueglass Breakfast BriefingKevin May
Tnooz editor Kevin May spoke to a group of travel digital marketers, bloggers and others at an event in London in August 2013 - discussing changes affecting the travel industry around distribution, marketing, devices and social.
Social media and reviews are changing the landscape of revenue managementKevin May
An in-depth look at how the hospitality industry is evolving when it comes to social media, reputation and revenue management. By Kathick Prabu, general manager for Asia-Pacific at Tnooz.
Airline ancillaries: What is working in today’s marketplaceKevin May
New airline ancillary products and the technology and processes behind them are a fascinating and vital part of how the travel industry is evolving.
Three innovative travel brands share insights about recently released capabilities and the best practices for integrating these services into a managed travel program.
On this 60-minute webinar, you’ll hear how airlines are enhancing their products and learn from industry practitioners about what it takes to actually bring them to market.
Technology providers, travel suppliers, travel agencies, and travel buyers should bring their questions and comments for this interactive sessions with our panel of experts.
Featured presenters:
Shelly Terry, Vice President, Sabre Travel Network
Aldo Ponticelli, Vice President Distribution, Alitalia
Liz Mandarino, President, World Travel Inc
Kevin May, Editor & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
Learn from e-payments experts at WEX Bank, Expedia and HotelTonight who will discuss how single-use virtual accounts can help drive efficiencies in the payment and settlement process for OTAs, traditional agencies and tour operators.
Topics include:
domestic and global adoption trends and drivers
tips from inside Expedia and HotelTonight implementations
choosing the right partner and best solution
Panelists for this FREE webinar are:
Monica Fallo, WEX Bank, director US sales
Chris Richter, Expedia, senior project manager
Jared Simon, HotelTonight, COO
Kevin May, Tnooz, editor and moderator
Gene Quinn, Tnooz, CEO and producer
App explosion: how B2B apps reinvent travel and create new servicesKevin May
It’s no secret that B2C apps have connected travellers in new and rewarding ways. But it may not be as apparent that B2B apps are quickly reshaping the technology and service behind travel.
Learn more about a growing market for B2B apps and the technology behind the Sabre Red App Centre.
See examples of travel apps and also hear first-hand from the winner of the 2012 Sabre Red Appy Awards, about how they are tapping new markets worldwide with an innovative new travel app for agents.
Panellists for this webinar were:
Chip Gordon, marketing director, Sabre Travel Network
Doug Anderson, chief product officer, Limos.com
Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
But what has the industry learned since the idea of the always-connected traveler became the norm?
Where are the next opportunities for the travel industry in the mobile space?
And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices?
Panellists:
Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company
Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.
This webinar, produced by Tnooz and Amadeus, examined new traveler behavior, the effects of unbundling services on business models and how suppliers manage the marketing opportunities and challenges.
Panelists for this FREE webinar were:
Brian Beard, executive technology consultant, Amadeus
Scott Gillespie, travel industry consultant, Gillespie's Guide to Travel + Procurement
Gene Quinn, CEO and producer, Tnooz
Kevin May, Editor and moderator, Tnooz
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Thank you Gene and Kevin for the introductions and to all of you for taking this hour out to join the webinar.To Open, we just wanted to share with everyone who is in the audience. Using you keyboard would you please answer the poll?
upd
We’d like to do our own Poll, here and see how it compares
Doing a quick switch from retail to T&T, I wanted to call out what IBM has defined as our major Trav & Trans imperatives that are represented in one or many of our clients major strategic intiatives:Maximize availability of assets and infrastructureDramatically improve the end-to-end customer experience.Improve operational efficiency and reduce environmental impactEnhance services to increase revenue and manage capacityAs in the prior slide, we will focus on the customer, and you should know that BigData&analytics is central to all 4 of these imperatives.Tzaras, would you take our lead in going further into the Dramatically improve the end-to-end customer experience?
Do we want to highlight the predictive prescriptive bubbles?Specify which data lives in the Corp DW & what is in the Mrkting DWAttributes
Dark Gray = CIABlue = Connected systemsCIA is a marketing hub that brings disparate systems togetherWe are highlighting integration with a select list. This is A list of connections, not THE list of connections.Advance to see a list of typical integration pointsThe next slide is a duplicated slide to make the animations work right. If changes are made here, we will want to duplicate them there.
Line through representing CIA that pulled everything together.
Consider changing order in solution column…also what did they really do?
Tzaras, thank you for the great examples. I believe you really captured how other companies are differentiating themselves in this enriched world of customer information.Tying to your last example, In IBM’s CXO study, we found that CMOs (across industries) are currently working on integrating cross channel to capture all customer interaction and proactively reachout through all touchoints, the use analytics for customer insight, and the use of social networks to foster collaboration beyond brand development to new channels, business models and products/services.Note the numbers don’t ad up, missing today – 3 years. And the first one adds over 100%.
The CMO, and now the CEO, are really adjusting their ways as, the voice of the customer is being not only heard, but invited into the organization in new ways.In fact, In IBM’s 2013 CXO study, theCEOs told us that customers come second only to the C-suite in terms of the strategic influence they wield. When asked, “Who has the most influence on your strategic vision and business strategy?” 55 percent of interviewed CEOs cited customers. This not only underscores the need to act now, but the amount of process change that is happening across all industries.
So, we have shared a lot. We To better understand the big data landscape, we asked respondents to describe the level of big data activities in their organizations today. The results suggest four main stages of big data adoption and progression along a continuum that we have labeled Educate, Explore, Engage and Execute.In each of these stages, IBM has offerings to help you on your journey.Educate: Building a base of knowledge (24 percent of respondents)In the Educate stage, the primary focus is on awareness and knowledge development. Almost 25 percent of respondents indicated they are not yet using big data within their organizations. While some remain relatively unaware of the topic of big data, our interviews suggest that most organizations in this stage are studying the potential benefits of big data technologies and analytics, and trying to better understand how big data can help address important business opportunities in their own industries or markets. Within these organizations, it is mainly individuals doing the knowledge gathering as opposed to formal work groups, and their learnings are not yet being used by the organization. As a result, the potential for big data has not yet been fully understood and embraced by the business executives. IBM offerings: IBM BIG DATA HUB – the Big Data Hub is intended to be your source for information, content and conversation regarding big data analytics for the enterprise – filled with whitepaper, books, videos, customer case studies, etcIBM Briefings and Solution Centers – face to face opportunity for big data education and ability to bring your business and IT team together to get on the same page about big dataBig data University and YouTube Big Data channel – learn at your own pace – downloads, test environment and sandboxExplore: Defining the business case and roadmap (47 percent)The focus of the Explore stage is to develop an organization’s roadmap for big data development. Almost half of respondents reported formal, ongoing discussions within their organizations about how to use big data to solve important business challenges. Key objectives of these organizations include developing a quantifiable business case and creating a big data blueprint. This strategy and roadmap takes into consideration existing data, technology and skills, and then outlines where to start and how to develop a plan aligned with the organization’s business strategy. IBM Offering – IBM can come in and do a Big Data workshop briefing to help your business team prioritized the best use cases to apply big data based on impact to the business from a strategic, business value and TCO standpoint. Likewise IBM can recommend the big data platform that will support the business use casesIN SOME CASES, where your business has already identified the business use case, we can proceed with helping you design the solution and prove it out in a Proof of ConceptEngage: Embracing big data (22 percent)In the Engage stage, organizations begin to prove the business value of big data, as well as perform an assessment of their technologies and skills. More than one in five respondent organizations is currently developing POCs to validate the requirements associated with implementing big data initiatives, as well as to articulate the expected returns. Organizations in this group are working – within a defined, limited scope – to understand and test the technologies and skills required to capitalize on new sources of data. IBM offering: Proof of Concept is an important stage – for IBM this does NOT mean experiments and test environments. Instead it is helping clients after they’ve identified the business use case to have their big data environment, with IBM’ value add technologies on top of hadoop, to have this big data platform supporting their business environment. It is an important validation and learning phase before clients deploy across multiple use cases and across the enterpriseExecute: Implementing big data at scale (6 percent)In the Execute stage, big data and analytics capabilities are more widely operationalized and implemented within the organization. However, only 6 percent of respondents reported that their organizations have implemented two or more big data solutions at scale – the threshold for advancing to this stage. The small number of organizations in the Execute stage is consistent with the implementations we see in the marketplace. Importantly, these leading organizations are leveraging big data to transform their businesses and thus are deriving the greatest value from their information assets. With the rate of enterprise big data adoption accelerating rapidly – as evidenced by 22 percent of respondents in the Engage stage, with either POCs or active pilots underway – we expect the percentage of organizations at this stage to more than double over the next year. IBM VALUE: Only IBM has the full breadth of big data platform to support analytics needs across the enterprise and across multiple business use cases. We have the platform to support the operational requirement of big data business use cases, ability to scale as volume of data grows, variety of types of data to handle real-time and the need to have visibility and trusting the data that the big data platform provides.