This webinar discussed turning business intelligence into actionable insights. It covered how big data and analytics can provide a competitive advantage for retailers. The webinar explored how higher levels of analytics maturity are correlated with greater success in achieving benefits from big data projects. Achieving maturity requires alignment across five key dimensions: intent, people, process, technology, and data. Retailers were encouraged to exploit all available data assets, continuously improve skills and tools, and ensure analytics insights inform management decisions and customer interactions.
What are actionable insights? (Introduction to Operational Analytics Software)Newton Day Uploads
What Are Actionable Insights? In this presentation I outline what Actionable Insights are and the Operational Analytics Software that can produce them. And because Business Intelligence and the Business Intelligence Software market can be so confusing for buyers I've attempted to position where Actionable Insights and Operational Analytics fit in the Business Intelligence 'story'.
This publication seeks to explain what business intelligence is, its history, usage in modern business operations and prospects into the future of BI.
The publication also mentions relevant software tool that help deliver business intelligence solutions.
Every year around this time a group of us at Tableau try to slow down and take a look around. We take some time to talk about what’s happening in the market—what’s new, what’s surprising, what’s meaningful. And what a time to be in the world of data and analytics! Smart new platforms are launched seemingly every month. Organizations are starting to see the benefits of broadly empowering people with data. People are using data in ways that were science fiction just a couple of years ago.
It’s always a great discussion. It’s this discussion that drives our Top 10 Trends in Business Intelligence for 2015.
Advanced Topics In Business Intelligenceguest1a9ef2
The blurring of the line between decision support systems and operational systems because of real-time warehousing, the use of Enterprise Information Integration (EII), and closed- loop business processes
It’s Not About Big Data – It’s About Big Insights - SAP Webinar - 20 Aug 201...Edgar Alejandro Villegas
Presentation slides of:
It’s Not About Big Data – It’s About Big Insights - SAP Webinar - 20 Aug 2013 - PDF
Scott Mackenzie - Sr. Director, Platform & Analytics CoE
Michael Golzc - CIO for SAP Americas
Ken Demma - VP, Insight Driven Marketing
20 Aug 2013 - Webcast - http://goo.gl/T74WAL
What are actionable insights? (Introduction to Operational Analytics Software)Newton Day Uploads
What Are Actionable Insights? In this presentation I outline what Actionable Insights are and the Operational Analytics Software that can produce them. And because Business Intelligence and the Business Intelligence Software market can be so confusing for buyers I've attempted to position where Actionable Insights and Operational Analytics fit in the Business Intelligence 'story'.
This publication seeks to explain what business intelligence is, its history, usage in modern business operations and prospects into the future of BI.
The publication also mentions relevant software tool that help deliver business intelligence solutions.
Every year around this time a group of us at Tableau try to slow down and take a look around. We take some time to talk about what’s happening in the market—what’s new, what’s surprising, what’s meaningful. And what a time to be in the world of data and analytics! Smart new platforms are launched seemingly every month. Organizations are starting to see the benefits of broadly empowering people with data. People are using data in ways that were science fiction just a couple of years ago.
It’s always a great discussion. It’s this discussion that drives our Top 10 Trends in Business Intelligence for 2015.
Advanced Topics In Business Intelligenceguest1a9ef2
The blurring of the line between decision support systems and operational systems because of real-time warehousing, the use of Enterprise Information Integration (EII), and closed- loop business processes
It’s Not About Big Data – It’s About Big Insights - SAP Webinar - 20 Aug 201...Edgar Alejandro Villegas
Presentation slides of:
It’s Not About Big Data – It’s About Big Insights - SAP Webinar - 20 Aug 2013 - PDF
Scott Mackenzie - Sr. Director, Platform & Analytics CoE
Michael Golzc - CIO for SAP Americas
Ken Demma - VP, Insight Driven Marketing
20 Aug 2013 - Webcast - http://goo.gl/T74WAL
Augmented Analytics and Automation in the Age of the Data ScientistWhereScape
At DAMA Day NYC, WhereScape's CTO Neil Barton spoke about the automation of data infrastructure as a necessary component to effectively enable the citizen data scientist and augmented analytics.
Neil also discussed how AI/ML can be used to recommend data ingestion pipelines and models in either supervised or unsupervised paradigms.
The Present - the History of Business IntelligencePhocas Software
Learn the history of business intelligence in this three part series. In part one, we discussed how business intelligence software used to be (the past). In part two, we discuss business intelligence as it is in the present.
Mobile, Wearables, Big Data and A Strategy to Move Forward (with NTT Data Ent...Barcoding, Inc.
Join NTT Data Enterprise Services, Inc.for a discussion on the Internet of Things (IoT), wearables, augmented reality, predictive analytics, and a strategy for using Big Data effectively in your enterprise. Presented at the Barcoding, Inc. Executive Forum 2014
The Past - the History of Business IntelligencePhocas Software
Learn the history of business intelligence in this three part series. In part one, we discuss how business intelligence software used to be (the past).
Big Data Everywhere Chicago: Platfora - Practices for Customer Analytics on H...BigDataEverywhere
Hadoop use cases have historically trended towards cost reduction through data warehouse offload. More recently, an uptick around customer-centric use cases have proven the ability for Hadoop to drive top-line revenue. In this session, Platfora solution architect Rob Rosen will discuss how the ability to coreelate multi-structured data in Hadoop leads to greater customer adoption, expanded cross-selling and reduced customer churn for enterprises deploying Hadoop-centric data lakes.
Why Everything You Know About bigdata Is A LieSunil Ranka
As a big data technologist, you can bet that you have heard it all: every crazy claim, myth, and outright lie about what big data is and what it isn't that you can imagine, and probably a few that you can't.If your company has a big data initiative or is considering one, you should be aware of these false statements and the reasons why they are wrong.
Big Data : From HindSight to Insight to ForesightSunil Ranka
When it comes to Analytics and Reporting , There is a fine line between HindSight to Insight to Foresight . With the evolution of BigData technology, there is a need in deriving value out of the larger datasets, not available in the past. Even before we can start using the new shiny technologies, there is a need of understanding what is categorized as reporting or business intelligence or Big Data and Analytics. Based on my experience, people struggle to distinguish between reporting, Analytics, and Business Intelligence.
Business intelligence, Data Analytics & Data VisualizationMuthu Natarajan
Business Intelligence, Cloud Computing, Data Analytics, Data Scrubbing, Data Mining, Big Data & Intelligence, How to use Data into Information, Decision Based,Methods for Business Intelligence, Advanced Analytics, OLAP, MultiDimensional Data, Data Visualization
Modern Business Intelligence (BI) has come a long way since its inception.
What started as a back-office function is now utilized by both consumers and IT decision makers alike.
Follow the history of this industry beginning in the early days of computers through to today's information age.
MLOps - Getting Machine Learning Into ProductionMichael Pearce
Creating autonomy and self-sufficiency by giving people what they need in order to do the things they need to do! What gets in the way, and how can we overcome those barriers? How do we get started quickly, effectively and safely? We'll come together to look at what MLOps entails, some of the tools available and what common MLOps pipelines look like.
IDC Retail Insights - What's Possible with a Modern Data Architecture?Hortonworks
This is Greg Girard's presentation from the September 22, 2014 Hortonworks webinar “What’s Possible with a Modern Data Architecture?”. Greg is program director for omni-channel analytics strategies at IDC Retail Insights. He provides targeted, fact-based guidance to retailers for the application of analytics across the enterprise.
CIO priorities and Data Virtualization: Balancing the Yin and Yang of the ITDenodo
Watch here: https://bit.ly/3iGMsH6
Today’s CIOs carry a paradoxical responsibility of balancing the yin and yang of the Business – IT interface. That is, "Backroom IT’s quest for Stability" with the “Frontline Business’ need for Agility".
A paradox that is no longer optional, but is essential. A paradox that defines the business competitiveness, business survival, and business sustainability. Also enables the visibility to the fuzzy future.
“Trusted Data Foundation with Data Virtualization” provides a powerful ammunition in the hands of the CIO, to effectively balance these Yin and Yang at the speed of the business. In a trusted, compliant, auditable, flexible and regulated fashion.
Find out more on how you can enhance the competitive edge for your business in the CIO special webinar from COMPEGENCE and DENODO.
Augmented Analytics and Automation in the Age of the Data ScientistWhereScape
At DAMA Day NYC, WhereScape's CTO Neil Barton spoke about the automation of data infrastructure as a necessary component to effectively enable the citizen data scientist and augmented analytics.
Neil also discussed how AI/ML can be used to recommend data ingestion pipelines and models in either supervised or unsupervised paradigms.
The Present - the History of Business IntelligencePhocas Software
Learn the history of business intelligence in this three part series. In part one, we discussed how business intelligence software used to be (the past). In part two, we discuss business intelligence as it is in the present.
Mobile, Wearables, Big Data and A Strategy to Move Forward (with NTT Data Ent...Barcoding, Inc.
Join NTT Data Enterprise Services, Inc.for a discussion on the Internet of Things (IoT), wearables, augmented reality, predictive analytics, and a strategy for using Big Data effectively in your enterprise. Presented at the Barcoding, Inc. Executive Forum 2014
The Past - the History of Business IntelligencePhocas Software
Learn the history of business intelligence in this three part series. In part one, we discuss how business intelligence software used to be (the past).
Big Data Everywhere Chicago: Platfora - Practices for Customer Analytics on H...BigDataEverywhere
Hadoop use cases have historically trended towards cost reduction through data warehouse offload. More recently, an uptick around customer-centric use cases have proven the ability for Hadoop to drive top-line revenue. In this session, Platfora solution architect Rob Rosen will discuss how the ability to coreelate multi-structured data in Hadoop leads to greater customer adoption, expanded cross-selling and reduced customer churn for enterprises deploying Hadoop-centric data lakes.
Why Everything You Know About bigdata Is A LieSunil Ranka
As a big data technologist, you can bet that you have heard it all: every crazy claim, myth, and outright lie about what big data is and what it isn't that you can imagine, and probably a few that you can't.If your company has a big data initiative or is considering one, you should be aware of these false statements and the reasons why they are wrong.
Big Data : From HindSight to Insight to ForesightSunil Ranka
When it comes to Analytics and Reporting , There is a fine line between HindSight to Insight to Foresight . With the evolution of BigData technology, there is a need in deriving value out of the larger datasets, not available in the past. Even before we can start using the new shiny technologies, there is a need of understanding what is categorized as reporting or business intelligence or Big Data and Analytics. Based on my experience, people struggle to distinguish between reporting, Analytics, and Business Intelligence.
Business intelligence, Data Analytics & Data VisualizationMuthu Natarajan
Business Intelligence, Cloud Computing, Data Analytics, Data Scrubbing, Data Mining, Big Data & Intelligence, How to use Data into Information, Decision Based,Methods for Business Intelligence, Advanced Analytics, OLAP, MultiDimensional Data, Data Visualization
Modern Business Intelligence (BI) has come a long way since its inception.
What started as a back-office function is now utilized by both consumers and IT decision makers alike.
Follow the history of this industry beginning in the early days of computers through to today's information age.
MLOps - Getting Machine Learning Into ProductionMichael Pearce
Creating autonomy and self-sufficiency by giving people what they need in order to do the things they need to do! What gets in the way, and how can we overcome those barriers? How do we get started quickly, effectively and safely? We'll come together to look at what MLOps entails, some of the tools available and what common MLOps pipelines look like.
IDC Retail Insights - What's Possible with a Modern Data Architecture?Hortonworks
This is Greg Girard's presentation from the September 22, 2014 Hortonworks webinar “What’s Possible with a Modern Data Architecture?”. Greg is program director for omni-channel analytics strategies at IDC Retail Insights. He provides targeted, fact-based guidance to retailers for the application of analytics across the enterprise.
CIO priorities and Data Virtualization: Balancing the Yin and Yang of the ITDenodo
Watch here: https://bit.ly/3iGMsH6
Today’s CIOs carry a paradoxical responsibility of balancing the yin and yang of the Business – IT interface. That is, "Backroom IT’s quest for Stability" with the “Frontline Business’ need for Agility".
A paradox that is no longer optional, but is essential. A paradox that defines the business competitiveness, business survival, and business sustainability. Also enables the visibility to the fuzzy future.
“Trusted Data Foundation with Data Virtualization” provides a powerful ammunition in the hands of the CIO, to effectively balance these Yin and Yang at the speed of the business. In a trusted, compliant, auditable, flexible and regulated fashion.
Find out more on how you can enhance the competitive edge for your business in the CIO special webinar from COMPEGENCE and DENODO.
Impulser la digitalisation et modernisation de la fonction Finance grâce à la...Denodo
Voir: https://bit.ly/2Oycfnn
À l’ère du numérique, la digitalisation et modernisation des services financiers sont plus que jamais requises compte tenu de leur rôle clé dans les processus de prise de décisions et le pilotage de la performance. Les directions financières nécessitent ainsi de fournir des informations fiables et vérifiées, tout en répondant aux exigences de gouvernance et de sécurité. À cela s’ajoute, l’étendue de leurs fonctions qui comprend désormais l’analyse prédictive des données. Cependant, ce pôle stratégique est souvent confronté à des défis tels que le difficile accès à la donnée ou la faible automatisation des tâches.
La Data Virtualization ou virtualisation des données permet d’accroître la valeur ajoutée de la fonction finance et il s’agit d’un levier qui permet de consacrer le plus du temps à l'analyse prédictive au détriment de la collecte et la consolidation depuis les différentes sources de données. Visionnez ce webinar pour découvrir comment la Data Virtualization permet de :
- Donner plus d'autonomie à la finance vis-à-vis de l'informatique, tant sur la modification des paramétrages, que sur la modélisation des règles de gestion, sur les éditions …
- Éviter la saisie multiple d'informations, de nombreux retraitements manuels, et procéder à différentes simulations.
- Effectuer des analyses multidimensionnelles
- Passer plus de temps sur les tâches à valeur ajoutée
- Utiliser, dans un seul outil, les données en provenance de plusieurs sources
- Se concentrer sur l’analyse plutôt que sur la consolidation des données
- Garantir la rigueur du reporting institutionnel
… et bien plus encore ! La séance comprend une démo live de cette technologie appliquée à l’analyse prédictive.
Time series databases provide new capabilities to replace the inefficiencies of legacy systems. With a time series database, developers can deploy modern applications without limitations in time, geography, and scale. The possibilities are endless.
These slides—based on the webinar from leading IT research firm EMA and InfluxData—cover how modern applications create value and competitive advantage.
The Agile Analyst: Solving the Data Problem with VirtualizationInside Analysis
The Briefing Room with Radiant Advisors and Cisco
Live Webcast Jan. 21, 2014
Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?RCID=05e9d4ccbd2505ce15bc8de699f9c961
Today’s business analyst needs data from all kinds of places: the data warehouse, data marts, web services as well as local and departmental files and spreadsheets. The fact is, even seasoned analysts typically spend more than half their time hunting and gathering data, which impedes analytical insights and limits time to value. Increasingly, innovative organizations are turning to data virtualization as a faster path to analytics, thus expediting business impact.
Register for this episode of The Briefing Room to hear Analysts Lindy Ryan and John O'Brien of Radiant Advisors explain how analytical sandboxes and data virtualization can enable true analytic agility. They will be briefed by Marc Breissinger of Cisco Data Virtualization Business Unit, who will tout his company’s upcoming analytic platform Data Collage, a desktop tool for designed for analysts who need agile access to enterprise data. He will discuss how Data Collage allows users to easily combine data and accelerate the development of new analytics.
Visit InsideAnalysis.com for more information.
Why Data Virtualization Matters in Your PortfolioDenodo
Watch full webinar here: [https://buff.ly/2W925vO]
Enterprise data virtualization has become critical to every organization in overcoming growing data challenges. In this webinar, Forrester analyst Noel Yuhanna, author of The Enterprise Data Virtualization Wave, will address:
Data virtualization market growth trends and momentum
Key solutions and use cases
How leaders like Denodo are differentiating from other vendors in the market
Four Key Considerations for your Big Data Analytics StrategyArcadia Data
Learn 4 of the key things to consider as you create your big data analytics strategy from John Meyers (Enterprise Management Associates) and Steve Wooledge (Arcadia Data).
Big Data as Competitive Advantage in Financial ServicesCloudera, Inc.
Financial firms are under pressure to grow their business while containing risk and complying with many regulations world-wide. In addition, there is the growing demand from customers to improve their experience and offer new services over multiple channels.
Data is at the core of these capabilities but there are many challenges to overcome: fragmentation, security, quality, privacy, retention, to name a few.
We are going to hear about trends in the industry from IDC Financial Insights Research Director Bill Fearnley, followed by a discussion about how Cloudera has helped Transamerica turn their data into competitive advantage by creating an Enterprise Marketing and Analytics Engine.
Analyst Webinar: Best Practices In Enabling Data-Driven Decision MakingDenodo
Watch full webinar here: https://bit.ly/37YkgN4
This presentation looks at the trends that are emerging from companies on their journeys to becoming data-driven enterprises.
These trends are taken from a survey of 500 companies and highlight critical success factors, what companies are doing, their progress so far and their plans going forward. It also looks at the role that data virtualization has within the data driven enterprise.
During the session we'll address:
- What is a data-driven enterprise?
- What are the critical success factors?
- What are companies doing to create a data-driven enterprise and why?
- What progress are they making?
- What are the plans on people, process and technologies?
- Why is data virtualization central to provisioning and accessing data in a data-driven enterprise?
- How should you get started?
apidays New York 2022 - Building an API Platform Business, David Mooter, Forr...apidays
apidays New York 2022 - Beyond API Regulations for Finance, Insurance, and Healthcare
July 27 & 28, 2022
Building an API Platform Business
David Mooter, Senior Analyst at Forrester
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A Strategic View of Enterprise Reporting and Analytics: The Data FunnelInside Analysis
The Briefing Room with Colin White and Jaspersoft
Slides from the Live Webcast on June 12, 2012
As the corporate appetite for analytics and reporting grows, companies must find a way to secure a strategic view of their information architecture. End users with varying degrees of expertise need a wide range of data and reports delivered in a timely fashion. As the audience for analytics expands, that puts pressure on IT infrastructure and staff. And now with the promise of Hadoop and MapReduce, the organization's desire for business insight becomes even more significant.
In this episode of The Briefing Room, veteran Analyst Colin White of BI Research will explain the value of being strategic with enterprise reporting. White will be briefed by Karl Van den Bergh of Jaspersoft, who will tout his company's “data funnel” concept, which is designed to strategically manage an organization's information architecture. By aligning information assets along this funnel, IT can effectively address the spectrum of analytical needs – from simple reporting to complex, ad hoc analysis – without over-taxing personnel and system resources.
Similar to Turning Business Intelligence Into Actionable Insights (20)
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
4. #FutureofBI
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5. #FutureofBI
Panelists
Dustin Smith
Product Marketing & Community
Manager
Tableau Software
MODERATOR
Greg Girard
Program Director
Omni-Channel Analytics
Strategies
Alicia Fiorletta
Senior Editor
Retail TouchPoints
6. Turning Insights into Actions—
A Big Data and Analytics Perspective
Greg Girard
Program Director
Omni-Channel Retail Analytics Strategy
24. #FutureofBI
Q & A //Panelists
Dustin Smith
Product Marketing & Community
Manager
Tableau Software
MODERATOR
Greg Girard
Program Director
Omni-Channel Analytics
Strategies
Alicia Fiorletta
Senior Editor
Retail TouchPoints
Throughout our presentation we encourage you to interact with our speakers by typing in questions and comments using the questions pane. We will be answering questions live both during the event and after the presentation.
Throughout our presentation we encourage you to interact with our speakers by typing in questions and comments using the questions pane. We will be answering questions live both during the event and after the presentation.