The document discusses Adometry Attribute, a cross-channel marketing measurement solution that helps advertisers manage and measure their media spend across channels. It unifies siloed data to provide performance insights and optimization recommendations. Through advanced data mining and attribution modeling, it helps marketers improve returns on ad spend.

1. The increasing complexity of the digital marketing landscape has bankrupted the promise of
digital marketing’s improved measurability. Rather than navigate the complexity to figure out
the right metric to measure and optimize against, marketers have resorted to depending on
meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such
as “last click.” Further complicating measurement is the cross interaction between online and
offline worlds where visitors who are exposed to offline marketing go online to make purchases
or vice-versa.
Adometry Attribute is a true cross-channel marketing measurement solution that helps
advertisers manage and measure their media spend across their entire technology stack,
unifying silos of data, providing continuous performance improvement and yielding greater
returns on ad spend. Through advanced data mining techniques built on top of impeccable
science and robust technology innovations that solve big data challenges, Attribute helps
marketers achieve optimal results.
Breakdown Silos
of Data
The challenge for most
marketers is that their
data resides in multiple
systems with no easy way
to tie everything together.
Adometry Attribute makes
it easy to onboard all of
the data across these silos
and organize it to make
analysis feasible.
Attribute can ingest the following data using log files, API’s or tags:
Remarkable Results through Advanced Attribution
Adometry Attribute™
A Leader in Forrester’s
Interactive Attribution
Wave™ 2Q 2012
A Leader in Forrester’s
Interactive Attribution
Wave™ 2Q 2012
Online Data Offline Data
Online spend data on channels such as
search, display, email, affiliate, social, mobile
Offline spend across all channels such as
TV, Radio, Print
Online exposure data at individual user level
Offline exposure data at individual
household (HH) level
Audience segmentation data from data
providers or internal CRM systems
Exogenous data such as seasonality, stock
and economic indices
Online sales data including soft conversions In-store sales data
Adometry
Attribute™
Offline Conversions
Mobile
SocialEmail
Direct Mail
Search
Display
TV
Print
Radio
@

2. See the Complete Picture: Analyze Cross-Channel Interactions
In contrast to simple rules-based attribution solutions, Adometry Attribute relies on data to drive
cross-channel attribution. Using the most granular data available measurably improves the
accuracy of results. With Attribute, marketers can focus on analyzing performance, growing
revenues, improving brand awareness metrics, and driving financial results through improved ROI.
Attribution that Works the Way You Do
Adometry Attribute visualizes data with three personas in mind: CMOs, media planners or
buyers, and research analysts.
• Marketing executives can gain top-level insights by creating custom dashboards and views
based on their key performance indicators (KPIs.)
• Buyers and planners can see how current campaigns are performing, plan new campaigns
that eliminate bottom performers and optimize their campaigns in real-time by making
incremental shifts in campaign budgets.
• Research analysts may use the intuitive UI and/or Excel spreadsheets to dig deeper
and understand the true reasons (and cross channel interactions) behind the performance
of their media.
ADOMETRY ATTRIBUTE
Output Automatically to DSPs
& Search Management
Input Automation from Media Partners
Exclusive Reach
Ad & Audience Verification
Funnel Stage Analysis
Viewability
Reporting Labs
Frequency Capping
Media Modeler
GLEANINSI
GHTS
MONIT
ORCAMPAIGNS
I
M
PROVE PERFORMANC
E
Adometry
Attribute™
M
ONITOR CAMPAIGNS
IMPROV
E
PERFORMANCE
GLEANINSIG
HTS
Adometry
Attribute™
Create Media Campaign

3. Understand Your Target Audience
Adometry has partnered with market-leading customer segmentation solutions plus CRM
systems to ingest data. This allows clients to understand the reach, frequency and performance
of their marketing across audience and customer segments and additionally lets them:
• Segment audiences and measure their responses to targeted messaging
• Improve conversion rates by reaching the right audience in the right channel using the right
creative at the right time
• Understand and leverage the triggers that create repeat buyers
Minimize Waste
Adometry Attribute is the only attribution platform that integrates viewability into its results. Ads
never seen because they were below the fold or never served are removed from attribution
results, driving a 10%-to-20% reduction in wasted ad spend. Using Attribute, clients can:
• Verify that all display impressions purchased were actually served, viewed by a human, and
that viewers were part of the campaign’s target audience
• Decide to cut sub-optimal spend by implementing frequency capping or eliminating channels
with high negative overlap lift
Optimize Ad Spend
The complexity of cross-media interactions is too challenging to be analyzed and managed
manually; it requires sophisticated technology to automate the process and make
recommendations for media buyers and planners. Attribute offers:
• Verify Fully automated optimization recommendations of in-flight and next planning period
campaigns, and buy-line items, that incorporate complete cross-channel interactions and
non-linear response curves
• Full support for constraint scenarios for optimizing KPI’s across spend, reach and conversions
• A what-if scenario planning tool – the Media Modeler™ – that allows planners and buyers
to include contractual or policy-based constraints in their media plans and implement the
customized modifications
Onlining Offline Conversions
By linking online and offline consumer behaviors, Attribute lets marketers perform attribution
analysis on the impact of online marketing events to offline purchases. Marketers can evaluate
the effects of any online marketing channel: display, search, affiliate, email, social, and more,
on both online and offline purchases. Attribute can also connect online activity with offline
marketing, giving marketers visibility into how these efforts are working with digital campaigns to
influence both online and offline purchases.

4. Adometry, Inc.
6801 N. Capital of Texas Hwy.
Lakewood Center II, Suite 250
Austin, TX 78731
1-866-512-5425
info@adometry.com
About Adometry
Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to
generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution
platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels
for some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically
proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the
shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures,
Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Copyright 2013. Adometry and Click Forensics are registered trademarks of Adometry, Inc. Adometry Attribute is a trademark of Adometry, Inc.
All Rights Reserved. 0413
Using Attribution with Real-Time Bidding
Attribute’s automated integration enhancement improves the
performance of DSP, network and real-time bidding platforms
by combining its attribution modeling with buying platform
optimization. Clients using Attribute with a certified purchasing
partner will have access to its data, and can optimize accordingly
to generate better results.
Daily Attribution for Real-Time Bidding
Incorporating attribution data into real-time bidding platforms
requires a scalable, robust platform capable of running daily
attribution. Adometry Attribute is capable of running billions
of impressions daily, allowing clients to make more efficient
decisions about media buys and offering new ways to reach
target audiences.
Next Steps
To get started or to learn more about using Adometry Attribute,
contact your Adometry Sales Director. Questions? Contact
Adometry: info@adometry.com
Data
Warehousing
Predictive
Modeling
Real-Time Bids
Fractional
Conversions or
eCPA per
Bid Item
Cost, Context
Automated Daily
DSP’s
Impression Bid
Management
Push
Pull
Keyword Bid
Management
BID