Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.

1. Webinar 3.0
Data Driven Marketing 101
Sept 3rd 2018 – 10:00 AM CST
Hashtag: #datadrivenmarketing

2. • A marketing approach based on traditional approaches and gut feel will
not cut it anymore.
• The consumers have evolved and so have their expectations.
• Data Driven Marketing (DDM) will help you to adapt to these changes
and transform customer engagement
Data Driven Marketing

3. Agenda
• About mKonnekt
• What is data driven marketing
• Fundamentals of Data Driven Marketing
• How can data be used for better marketing decisions
• Key takeaways

4. mKonnekt was Founded in 2015 that provide an integrated solution customer centricity at its core.
• Data driven approach
• Comprehensive customer view
• Accountable customer
engagement model
About mkonnekt

5. Data driven marketing can be defined as strategies
or approach built on
• Gathering data from consumer interactions
• Insights from big data
• To predict future consumer behavior.
What Is Data Driven Marketing

6. Fundamentals of DDM
Data Driven
Mktg
What
Data?
Where to
Store?
How to
Act?
Collect Store Organize

7. Data Collection and organization
Collect Data
• From selected source of information
• Based on defined objectives
Store data
• Into appropriate physical data framework
• Into appropriate cloud-based data framework
Organize Data
• Based on being structured
• Based on being unstructured

8. Section 5
Decoding Big Data
Big data is data that comes in large variety, high volume and with greater velocity.
Velocity VarietyVolum
e

9. Sources Of Data
Awareness Engagement Action Loyalty Advocacy
Discover & Reach TG Connect &
Converse
Enable purchase
decision
Personalize &
delight
customers
Enable
customers to get
you business
Online marketing Transactional Data Rewards Program

10. How to Store?
• Technical considerations
• No SQL DB
• Cloud Based
• Scalability
• Longevity
• Cost
• Availability of Data

11. Using Data for better marketing decisions
Multi channel OptimizationMaximize Customer Engagement
Better User Experience
See results faster Get Repeat Customers
Improved Product & Services

12. See Results Faster
• Over 67% marketers feel that faster results is
the primary benefit of data driven marketing.
• Our A2A Framework gives you a ready to use
data with the easy to use A2A dashboard.
• Over 67% marketers feel that faster results is
the primary benefit of data driven marketing.
• Personalization is key here

13. Improved Product & Service
Listening to the customers is most important to improve and grow.
We can do that effectively by asking
• Right question @
• Right Time To the
• Right Person
Which is the basis of Data Driven Marketing

14. Multi channel Optimization
Right data can be used to categories customers on the basis of
• demographics,
• interest and hobbies
• geography,
• device preferences etc.
This data will help us decide on whom(demographic) to pitch
what(interest), when(scheduling) and where (Location like
(Location like social media).
Right data can be used to categories customers on the basis of
• demographics,
• interest and hobbies
• geography,
• device preferences etc.
This data will help us decide on whom(demographic) to pitch
what(interest), when(scheduling) and where (Location like
social media).

15. Maximize Customer Engagement
• To navigate the communication clutter and reaching the right
audience is key to engage customers on various platform.
• Data Driven model leads us to the target customer and
encourage customer engagement.
• To navigate the communication clutter and reaching the right
audience is key to engage customers on various platform.
• Data Driven model leads us to the target customer and
encourage customer engagement.

16. Better User Experience
• Collecting data at every touch point and using it
to improve customers experience is imperative
customer expectations.
• The best way to do it to start analyzing data
moment the customer interacts with you in any
calls, websites, social media sites etc.) that is at
the awareness stage

17. Get Repeat Customers
• The Buying behavior and purchase history can be used to
categorize them as LOYAL, HIGH SPENDING or LAPSED.
• Now different marketing strategies can be used on each of them
to move them down the funnel and convert them as Promotors of
the business.

18. With the correct and consistent data driven approach you
should be able to answer.
• Who are my ideal customers?
• What do I say to them?
• How do I say it to them?
• Where do I interact with them?
• Where should the major share of my resources and
efforts go
Data driven marketing should enable you to engage
customers and prospects in a way that is personalized to
them and is meaningful for you as well
Key Takeaway
If done right data
driven is essentially
customer driven or
customer focused
marketing

19. Free DDM Analysis
• Is Data Driven Marketing right for your business?
• How will DDM impact your business?
• What does it take to implement DDM?
• Free DDM Analysis
• Contact us at marketing@mkonnekt.com with contact details

20. Thanks for your time
Ph: 619-566-6358 (619 -KONNEKT)
Email: marketing@mkonnekt.com
www.mkonnekt.com
Write to us for any questions