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Today’s organisations have multiple real-time streams of structured and un-structured information coming in from multiple sources in areas such as customer demographics, individual transaction behaviour, interactions on social networks, web usage, satisfaction surveys…the list goes on… How can you utilise this information to understand your customers better? What strategies can you implement to identify opportunities both present and future? The advancement of technology and analytical data mining techniques has allowed us to harness this goldmine of structured and unstructured information and work with you to really understanding your customers reaction to your brand and service.