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CRM  in  Airline Industry
Importance of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],A comprehensive customer loyalty management (or CRM) strategy and solution manages all customers interactions in a consistent and value oriented manner
Who is the customer?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Obstacles to CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Carriers’ CRM Challenges
 
 
CRM focuses on ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM need to be ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Blueprint
Customer Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM architecture
Analysis ,[object Object],[object Object],[object Object],[object Object]
Decision Systems ,[object Object],[object Object],[object Object],[object Object],[object Object]
Physical architecture

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Airline Crm