The document discusses how organizations can fund their big data and analytics initiatives through incremental revenues, cost savings, and more effective marketing spending. It outlines typical stages in a company's analytics journey and provides case studies showing how analytics has been used to increase revenues by 2.5x, decrease costs by $2,190, and improve customer satisfaction by 63%. The key message is that most companies are not fully leveraging the data they already have and that properly implemented analytics can significantly improve customer engagement and drive strong returns.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
How to think about your new business go to market strategy?
In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.
These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.
The slides touch the following topics:
Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
We give you a framework for creating a B2B Sales Playbook - section by section, with key info about questions to consider when writing your own Sales Playbook.
Find out more about how to create your own Sales Playbook at: https://contemsa.com/sales-playbook/
Ironside's VP of Strategy & Innovation, Greg Bonnette, delivered a presentation on "How to Build a Winning Strategy for Data & Analytics" to provide a framework for data-driven decision making.
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
B2B Go-to-Market (GTM) has been evolving rapidly over the last few years and the biggest driver of change is data. Regardless of the type of GTM strategy being deployed, data is driving significantly higher effectiveness by helping organizations decide who to target, when to target them, what to message, and more.
Join Craig Rosenberg, Distinguished VP from Gartner, as he presents frameworks and realistic, proven use cases of data-driven GTM strategies and tactics.
In this webinar, you’ll learn:
Trends and data driving key changes in the market
The use of data in target account selection and prioritization
How data is driving a dynamic customer engagement engine (supporting any GTM)
The role of data in making sales prospecting easier and more effective (hint: these things go hand-in-hand)
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Demand Metric's Playbooks provide frameworks with links to actionable research, tools, templates and training to help organizations operationalize best practices for Marketing.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
We give you a framework for creating a B2B Sales Playbook - section by section, with key info about questions to consider when writing your own Sales Playbook.
Find out more about how to create your own Sales Playbook at: https://contemsa.com/sales-playbook/
Ironside's VP of Strategy & Innovation, Greg Bonnette, delivered a presentation on "How to Build a Winning Strategy for Data & Analytics" to provide a framework for data-driven decision making.
At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed:
• Trends driving Marketing Analytics adoption
• Important advantages and facets of Marketing Analytics
• Marketing Analytics models vs metrics
• Essential tips on how best to allocate your marketing budget and provide a high ROI
• Promotional metrics for traditional and Social Media
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
B2B Go-to-Market (GTM) has been evolving rapidly over the last few years and the biggest driver of change is data. Regardless of the type of GTM strategy being deployed, data is driving significantly higher effectiveness by helping organizations decide who to target, when to target them, what to message, and more.
Join Craig Rosenberg, Distinguished VP from Gartner, as he presents frameworks and realistic, proven use cases of data-driven GTM strategies and tactics.
In this webinar, you’ll learn:
Trends and data driving key changes in the market
The use of data in target account selection and prioritization
How data is driving a dynamic customer engagement engine (supporting any GTM)
The role of data in making sales prospecting easier and more effective (hint: these things go hand-in-hand)
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Demand Metric's Playbooks provide frameworks with links to actionable research, tools, templates and training to help organizations operationalize best practices for Marketing.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
How to Unlock the ROI of Your Marketing AnalyticsClearPivot
Profit-making businesses expect to grow over time — grow sales and grow in value. Companies that fail to grow are at risk of losing out to the competition, and eventually going under.
Marketing represents the engine of business growth.
Businesses have always needed to accurately identify their niche, develop a strong marketing plan that focus on the target group, and deliver an effective message. Now, they must also develop a keen focus in tracking marketing metrics. Why? Because many businesses spend significant money on their marketing efforts, but then experience disappointment because of poor results.
Smart businesses understand how to utilize analytics to align limited resources with the most effective marketing initiatives to get the most bang for their buck.
Learn how to identify key events — on-site and off-site initiatives — that are critical to filling your sales pipeline.
Mining Google Analytics for Marketing InsightsKash Dhanda
Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights.
By watching this presentation, you'll learn:
* Example goals for Branding, Content Marketing, and Lead Generation websites
* Recommended segments any business can use to gain insights on specific members of their audience
* Intelligence events to keep you on top of your website data
* Common setup errors in Google Analytics
* Questions to ask your data, along with step-by-step images detailing how to find the answers
* Analysis best practices
Other topics covered include:
* Why you should use Google Analytics
* What you can do with Google Analytics
* Questions to help determine your web objectives and example objectives which might apply to your business
* Step-by-step instructions to set up goals, segments, and intelligence alerts
* How to quantify the results of your marketing efforts by using financial values
* Tagging tracking URLs for better campaign tracking
Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.
Location Infused Insights for Effective Customer RelationshipsIBM
"You are what you like" is a key pattern that provides powerful insights with the help of customer analytics. Using these insights to establish and grow profitable customer relationships can be exponentially higher when using the power of physical location data along with digital and transactional sources. Enticing customers to share their location is only the start for such a marketing initiative. Powerful analytics on data from outside and inside the store activity along with other digital and transactional information, can allow for much richer and actionable marketing campaigns which can be delivered interactively or through traditional marketing efforts. Learn how leading retailers across the globe are quickly discovering the power of location data and are refining their marketing strategy based on such insights in order to drive business growth.
Case study shows how a restaurant chain rediscovered its purpose. By engaging in "voice-of-the customer" analytics, this restaurant was able to identify why their volume was declining and what they needed to do to rectify some shortcomings in their product offering. VOC Analytics uses a proprietary approach for converting textual brand reviews on social media into predictive metrics.
Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketi...Datalicious
Christian Bartens delivered a presentation on Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness to an enrapt audience at the Marcus Evans Path to Purchase conference in Shanghai.
Marketing ROI Measurement & Case Study for TelecomMichael Wolfe
Wireless Telecom is a complex category, with multiple ad messaging from ads for cellphones, cellphone plans and branded messages claiming network superiority. This is an actual case study that sorts all of this out and illustrates the power of marketing measurement and ROI assessment
In today’s Smarter Consumer and their use of technology (internet, mobile, and social) all industries are struggling to better serve and be more relevant to their customers and potential customers. When done well, businesses can 1) Improve loyalty and grow ‘share of wallet’, 2), True differentiation and competitive advantage as consumer’s ‘trusted advisor', 3) Margin improvement through optimized marketing spend, inventory, labor, etc., 4) Real intelligence vs. ‘paid for search positioning’ like Google
PROVE YOUR ROI: MAKE SMARTER MARKETING DECISIONS BY TRACKING MARKETING ANALYT...HubSpot
Data, data everywhere and not an ounce of insight? Where do you even begin? What marketing analytics are important to measure, and how can you improve them over time? This session will walk you through the different analytics tools in HubSpot including the Sources Report, Contacts Report, and Companies Report and teach you how to interpret the data to make smarter marketing investments.
How artificial intelligence (AI) can help maximize customer intelligence ROIVincent de Stoecklin
The presentation aims to present key challenges and success factors when it comes to deploying high value customer-oriented AI projects. We focus on key use cases (churn, cross-sell, personalization…) and present best practices to help build and deploy AI projects, from scoping and data availability to operationalization and adoption.
Key takeaways:
● What are the key AI use cases in Customer Intelligence?
● How do I prioritize and assess the ROI of my use cases?
● How can I ensure my AI projects are successful?
Data as a Profit Driver – Emerging Techniques to Monetize Data as a Strategic...DATAVERSITY
The Digital Economy is changing the way organizations do business across the globe, and is set to transform the economy on an unprecedented scale. Business optimization, and entirely new business models are emerging as data-driven technology provides unprecedented opportunity for innovation and change. In many organizations, data not only supports business profitability, but data itself has become the critical business asset.
What does it mean to leverage data as a business asset? And how can today’s data-centric technologies support the data-driven revolution? Join our expert panelists as they discuss the latest innovations in the data landscape.
The Data Driven Enterprise - Roadmap to Big Data & Analytics SuccessBigInsights
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
Presentation used at the series of Breakfast seminar around Australia hosted by Lenovo/Intel/SAP/EY
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.
Join Swapnil Sinha (Head of Conversion, Google India) to learn how enterprises can use Google Analytics Premium to make better data-driven decisions.
You'll Learn:
* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium
Close Sales Faster By Combining Data & Artificial Intelligenceaccessamg
84% of marketing organizations are implementing or expanding AI and Machine Learning in 2018. (Forbes)
This presentation will detail tactics and provide examples of how B2B manufacturing, services and technology companies are shortening their sales cycles by marrying their sales and marketing data with machine learning and AI.
Data building blocks: What and where are the right kinds of data to baseline sales and marketing effectiveness.
Data alignment for results: How to capture, measure and grow visibility, engagement and sales. Examples of how clients align physical and digital tactics to more efficiently convert customers through aligned sales and marketing experiences.
Data strategy: What is a data strategy, and how to expand the types of data you collect to feed advanced machine learning applications.
Machine learning and AI: How to apply data science to scale sales and marketing results. Examples of how clients used website and voice-of-customer data to increase engagement and conversion.
Unifying Online and Offline Donor Data for a Consistent ExperienceCDS Global, Inc.
The challenge of creating meaningful relationships with donors is complicated by an abundance of data from both online and offline sources, as well as a multitude of communication channels to contend with. This deck shows how to consolidate donor information to drive consistent communications across channels. By taking a unified approach, nonprofit fundraisers and marketers can better shape donor interactions with their organization to create outstanding donor experiences.
What you will learn:
● How to collect and manage online and offline data in order to truly understand your donors
● Why a unified donor experience is essential for organizational growth
● Common inconsistencies and gaps in the donor experience, and how to handle them
● How to use data to track donor interactions, and use this information to improve donor communications across multiple channels
Learn more at http://cds-global.com/industries/nonprofit
Follow us on Twitter: @CDSGlobalNP
Empowering Marketing: Powering the Future of People-Centric Marketing. Presentation by Steve Forbes of Microsoft at the 2015 BMA Carolinas B2B Marketing Conference
You had a strategy. You were executing it. You were then side-swiped by COVID, spending countless cycles blocking and tackling. It is now time to step back onto your path.
CCG is holding a workshop to help you update your roadmap and get your team back on track and review how Microsoft Azure Solutions can be leveraged to build a strong foundation for governed data insights.
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Benchmarking Digital Readiness: Moving at the Speed of the MarketApigee | Google Cloud
Moving at the new speed of the market: benchmarking your digital readiness with real-world data
Companies are under pressure to move at the speed of digital natives. Benchmark your organization against empirical data and real-world case studies to see where you stand and what you can do to jumpstart your digital readiness.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Marketing
1. Big Data & Analytics 101: How Customer
Lifetime Value Enhances Predictive Marketing
Funding Your Big Data & Analytics Journey
2nd Annual Big Data Business Forum
November 15th, 2013 - San Francisco, CA
JP Bewley, CEO
J Patrick Bewley, CEO
Oct 16th, 2013
SMARTERMARKETINGSCIENCE
SMARTERMARKETINGSCIENCE
Start Time:
12:05 Eastern
2. About BIGCLOUD Analytics
Today’s Program
Host: J Patrick Bewley
CEO, Big Cloud Analytics
Q&A: Dr. V Kumar
Chief Scientist
Big Cloud Analytics
Housekeeping Items:
•
All attendees are in a listen only mode
•
The webinar will be placed in a discussion mode for Q&A with Dr. Kumar
•
This webinar will be recorded and available for replay on our website
Agenda:
•
About Big Cloud Analytics
•
What is Big Data & Analytics?
•
What are the typical phases organizations go through?
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How do you fund investments in Big Data & Analytics?
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(3) Case Studies on Profitable Customer Engagement
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Q&A
#BCA101
@BigCldAnalytics
3. About BIGCLOUD Analytics
About BIGCLOUD Analytics, Inc.
BCA is an Atlanta based Data Science & Analytics company that delivers embedded analytics for:
Social
Engagement
Customer
Engagement
Employee
Engagement
We find answers in big data that business leaders care about.
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Who are my best customers tomorrow?
What will they buy next?
How do I find more like them?
Which customers will leave?
Which customers should I fire?
Which of my sales people will excel next year?
Are my employees engaged?
Award Winner
$6 Billion
5. About BIGCLOUD Analytics
Big Data Defined
What is big data?
Big data is the term for a collection of data sets so large and
complex that it becomes difficult to process using on-hand
database management tools or traditional data processing
applications.
VOLUMEVARIETYVELOCITY
8. Big DataMore Content Here
& Analytics Roadmap
Stages Of The Big Data & Analytics Journey
Pre-Analytics
Prepare
Insight
Unlock
Actualization
Put to Work
9. Big DataMore Content Here
& Analytics Roadmap
Stages Of The Big Data & Analytics Journey
I.
II.
Pre-Analytics
Envisioning
Data Assessment
III. Data Collection
IV. Describe & Codify
Insight
V.
Predict & Recommend
VI. Engage
Actualization
VII. Measure & Refine
10. Big DataMore Content Here
& Analytics Roadmap
Stages Of The Big Data & Analytics Journey
I.
Envisioning
a.
b.
II.
Pre-Analytics
Data Assessment
III. Data Collection
c.
d.
e.
f.
User Experience Mapping
Sample Lifecycle
Marketing Strategy
Day In The Life
Data Source Discovery
De-duplication
Data Hygiene
a.
b.
c.
d.
e.
Tagging & Taxonomy
CLV/Value Segmentation
Next Logical Product
In Market Timing
Optimal Resource
Allocation
VI. Engage
a.
b.
VII. Measure & Refine
c.
d.
e.
Marketing Automation
Customer Care
Interactions
Response Tracking
Conversion Analysis
Recursive Learning
IV. Describe & Codify
Insight
Actualization
V.
Predict & Recommend
11. More Content Here
Envisioning: Lifecycle
Primary Product
Relationship: Rugby
Secondary Product
Relationship: Jeans
Tertiary Product Relationship:
Belts & Boots
Customer
Value
Cumulative
Lifetime Value
“Managing Customer For Profit” – Dr. V Kumar 2008
Time
12. More Content Here
Envisioning: Data Use Grid
Mapping How Big Data & Analytics Support Your Business Outcomes
Point Of Sale
Transactions
E-Commerce
Transactions
STRUCTURED: INFREQUENT
STRUCTURED: MONTHLY
“These boots
are too…”
Product Returns
Social Media
STRUCTURED & UNSTRUCTURED: INFREQUENT
UNSTRUCTURED: STREAMS
“I like this
year’s …”
15. Making Data & Analytics Pay
Self-Funding Approach to Your Big Data & Analytics Journey
Incremental
Revenues
EVP
Economic
Value
Proposition
People, Process &
Technology
Media Spend
16. Making Data & Analytics Pay
Self-Funding Approach to Your Big Data & Analytics Journey
Incremental
Revenues
People, Process &
Technology
Media Spend
Incremental Sales
x
Operating Profit (%)
Current Base Costs
-/+
Scale Efficiencies (Build
vs. Buy)
+
Incremental Spend
Required
Above the Line Spend
Media Arbitrage
Opportunities
+
Incremental Direct
Marketing Spend
Pricing:
People, Process, and
Technology
Direct Marketing
Spend:
Email, Direct Mail,
Banner Purchases, etc.
Levers of Improvement
Levers of Improvement
EVP
Economic
Value
Proposition
Levers of Improvement
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Touch points
Engagement factor
Marketable universe
Response rate
Conversion rate
Shopping basket value
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Policies
Consolidation
Collection
Virtualization
Standardization
Severance expense
• Map media buys to the
best customer
demographics.
• What data is available
on rate cards?
• Do sponsorships align
with customer base?
17. Making Data & Analytics Pay
Using Big Data & Analytics To Drive Revenue
Incremental
Revenues
Incremental Sales
x
Operating Profit (%)
Point Of Sale
Transactions
STRUCTURED: INFREQUENT
??
Influencers
STRUCTURED: MONTHLY
STRUCTURED: WEEKLY
Levers of Improvement
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Touch points
Engagement factor
Marketable universe
Response rate
Conversion rate
Shopping basket value
Conversations
UNSTRUCTURED: STREAM
We monitored: 825k Conversations (Twitter & Facebook), 1736 Individuals
Identified 1000 Influencers with greater than 20% connectivity to community
Rewarded Influencers to take action (Share your brownies)
Generated 40% Increase in Brand Awareness, 40% Increase in Revenue Growth, 83% ROI
Award Winner
18. Making Data & Analytics Pay
Using Big Data & Analytics To Save Operational Costs
People, Process &
Technology
Current Base Costs
-/+
Scale Efficiencies (Build
vs. Buy)
+
Incremental Spend
Required
Pricing:
People, Process, and
Technology
Levers of Improvement
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Policies
Consolidation
Collection
Virtualization
Standardization
Severance expense
We monitored: Gifts, holiday purchases, new category purchases, shopping in new channels
Found that the optimal level of product returns was 13%
Decreases in product returns below optimal slowly erode profits; 1% decrease profit = $63,937
Increases in product returns above optimal sharply erode profits; 1% increase profit = $20,608
Customers were less likely to return sale merchandise
19. Making Data & Analytics Pay
Using Your Big Data & Analytics Project To Market Smarter
Media Spend
Above the Line Spend
Media Arbitrage
Opportunities
+
Incremental Direct
Marketing Spend
Direct Marketing
Spend:
Email, Direct Mail,
Banner Purchases, etc.
Levers of Improvement
• Map media buys to the
best customer
demographics.
• What data is available
on rate cards?
• Do sponsorships align
with customer base?
We monitored: Longitudinal transaction data, renewal rates, customer care calls
Leveraged data to pitch right product at right time to right customer
Revenues increased 2.5 times or $1,702, Profits increased by 4 times or $2,681
Marketing costs decreased by $2,190 over the customer tenure
Customers Satisfaction increased by more than 63%
20. More Content Here
Summary
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Most organizations aren’t unlocking the value of the data that they
already have
Prioritize data based on how it will support your business outcomes
Where will you fund your Big Data & Analytics project from?
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Incremental Revenues
People, Process & Technology Costs
Marketing Spend
Done right, Big Data & Analytics can support your Customer
Engagement and drive big returns
22. More Content Here
J Patrick Bewley
+1 (501) 205-4066
jpbewley@bigcloudanalytics.com
@jpbmobile
bigcloudanalytics.blogspot.com
http://www.bigcloudanalytics.com