How to come up with a "big idea" for a PR campaign, ensure you have the right content kit to drive traffic to your website and landing page that drives conversions
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
This document discusses five key elements of data-driven campaigning with Adobe Campaign: 1) Personalization - tailoring messages for individual customers, 2) Real-time marketing - sending timely messages to customers, 3) Cross-channel integration - coordinating messaging across channels, 4) Automation - using automation to free up time and improve customer experiences, and 5) Integrated technology - having a single view of the customer across systems. It provides examples of how companies can implement these elements using Adobe Campaign to improve marketing efforts.
Website Conversion Best Practices for High Tech Companiesedynamic
A digital solutions firm provides marketing and technology solutions to drive website conversion for high tech companies. The presentation discusses improving conversion by developing dynamic personalized experiences through technologies like CMS, analytics and marketing automation that identify visitor context. It also recommends testing and optimizing websites, nurturing leads through multi-channel engagement, improving search to boost findability, and developing an online community. The goal is engaging customers at each stage of the buying cycle across devices and channels.
One of Our Webcoupers Geniuses gave a presentation on Data Driven Marketing.
The principal idea behind being data driven in the marketing space has always been to incorporate data to in your decision-making process so as to get the best results. However, the approach towards achieving this has evolved over the years.
Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred.
Data Driven Marketing Strategy Webinar by Beacon Technologies with Hannon Hillhannonhill
For most organizations in higher education there are several specific challenges when it comes to utilizing data within their marketing strategies. Join us for this webinar as Brad Henry from Hannon Hill partner Beacon Technologies addresses some of the more common issues associated with data collection and utilization with high level tactics for addressing these. Highlights will include Google Analytics, using data to drive your strategy, information overload, the length of admissions cycles, and attribution modeling. The presentation will be followed by a Q&A with the presenter.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
This document discusses five key elements of data-driven campaigning with Adobe Campaign: 1) Personalization - tailoring messages for individual customers, 2) Real-time marketing - sending timely messages to customers, 3) Cross-channel integration - coordinating messaging across channels, 4) Automation - using automation to free up time and improve customer experiences, and 5) Integrated technology - having a single view of the customer across systems. It provides examples of how companies can implement these elements using Adobe Campaign to improve marketing efforts.
Website Conversion Best Practices for High Tech Companiesedynamic
A digital solutions firm provides marketing and technology solutions to drive website conversion for high tech companies. The presentation discusses improving conversion by developing dynamic personalized experiences through technologies like CMS, analytics and marketing automation that identify visitor context. It also recommends testing and optimizing websites, nurturing leads through multi-channel engagement, improving search to boost findability, and developing an online community. The goal is engaging customers at each stage of the buying cycle across devices and channels.
One of Our Webcoupers Geniuses gave a presentation on Data Driven Marketing.
The principal idea behind being data driven in the marketing space has always been to incorporate data to in your decision-making process so as to get the best results. However, the approach towards achieving this has evolved over the years.
Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred.
Data Driven Marketing Strategy Webinar by Beacon Technologies with Hannon Hillhannonhill
For most organizations in higher education there are several specific challenges when it comes to utilizing data within their marketing strategies. Join us for this webinar as Brad Henry from Hannon Hill partner Beacon Technologies addresses some of the more common issues associated with data collection and utilization with high level tactics for addressing these. Highlights will include Google Analytics, using data to drive your strategy, information overload, the length of admissions cycles, and attribution modeling. The presentation will be followed by a Q&A with the presenter.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “ 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While both executives and marketers enjoy the benefits of data-driven marketing, there are still a lot of hurdles in this path.
A Digital Solutions Firm providing marketing and technology solutions hosted a webinar on best practices for B2B high tech company websites. The webinar covered the importance of websites for high tech companies, challenges faced by many sites, and the roadmap to success. Key topics included aligning the site with the buyer's journey, using technologies like CMS, analytics and personalization to improve the customer experience, and testing strategies to optimize conversion.
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
This document discusses strategies for increasing acquisition on insurance websites through next generation digital marketing approaches. It begins with an overview of general issues with existing insurance websites and opportunities for improvement. It then covers key elements of an acquisition strategy, including content strategy, search engine optimization, microsites, and digital technologies. Specific tactics are provided around each area, such as segmenting audiences based on buying cycles, aligning content to different segments, and optimizing websites for search engines. Case studies demonstrate how these approaches have helped increase traffic, conversions and leads for other insurance companies. The document advocates for a structured, multi-channel approach across the customer lifecycle to drive better acquisition outcomes.
Innov day big data enabler & business opportunities(1)TelkomDDSKM
This document provides an overview of big data, business opportunities, and products. It discusses how big data has helped companies like Netflix and Amazon grow through personalized recommendations. It outlines a big data lifecycle model and Telkom Group's big data capabilities. The document also introduces some of Telkom's big data products and services, including social media analytics, a campaign management center for targeted advertising, and churn prediction modeling. Finally, it shows examples of TV rating analytics dashboards that can provide insights.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Consumer demand for personalized experiences makes information the most valuable currency. Data is a hot topic - and for good reason. Gus Murray, our Chief Strategy and Insights Officer will talk through the fundamentals of how to approach data driven marketing, how any organization can use data to improve results, uncover insights, promote customer loyalty, and be used in the creative process.
Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.
The document outlines the imperative for companies to deliver consistent, relevant digital customer experiences across all touchpoints. It recommends appointing a digital champion, defining customer personas and journeys, articulating a digital vision, identifying gaps, defining necessary capabilities, and executing a roadmap. Specifically, it suggests designating a cross-functional team, mapping the customer journey, aligning the vision with business objectives, conducting interviews to identify challenges, and developing a multi-step roadmap including analytics, collaboration, and technology integration projects.
I gave a talk at North California Business Marketing Association on Customer Data Platform with examples ranging from Uber Grayballing to Zoom's customer retention email and "dogs or muffins".
The document proposes a new lead scoring model called PIEDIO that considers additional factors beyond the traditional BANT model. PIEDIO scores leads based on their Purchase Readiness, Intent, Engagement, Demographic factors defined by Sales, whether their Identity is established, and Off-site activities. It explains how each factor is obtained and measured, and how this new model addresses the limitations of BANT by incorporating online and offline behavioral data from multiple sources. PIEDIO aims to provide a more comprehensive view of leads to prioritize them and guide nurturing strategies.
Business.com Small Business Pulse 2013 Lead Generation InsightsBusiness.com
Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data and provides analysis on how marketers are using lead generation, what fields and types of leads are most valuable, and how they are nurturing those leads after they receive.
Data driven marketing - Inspiration & Steps to move forwardGus Murray
How digital insights and personalisation are changing the way organisations use their corporate website.
Propeople’s Chief Digital Strategy officer and former SMW Speaker of the Year Gus Murray, delivers an evening of insights, predictions & cocktails. Join us as he shares his experiences working for leading Nordic & Global brands on the future of Data Driven Marketing, B2B / B2C Communications, Insights and digital strategy.
Covered in this session:
> How personalisation is changing the way B2B communicate with their customers
> Content as your customers first purchase
> Using social to better inform your audience understanding
> Social as a service opportunity, and
> The Attention web.
Best Metrics to Optimize B2B Demand GenFrankAliyar
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account-Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
The document discusses how marketers can better leverage customer data to improve the customer experience. It provides tips from various experts on developing a robust data strategy, asking the right questions of data to uncover insights, owning customer data to stay compliant with regulations, and how IoT can be used to inform and deploy customer experience solutions. The overall message is that marketers need to stop data from being fragmented and better connect customer touchpoints to deliver personalized experiences.
Customer Experience and Predictive AnalyticsRick VARGAS
The document discusses customer experience optimization and the increasing complexity of digital marketing. It notes that moving from basic multi-channel campaigns to fully integrated programs that optimize customer value is difficult. It also discusses the need to master six domains like customer insights, targeting, and agility to create sustainable competitive advantages. Finally, it describes LSC Digital's predictive intelligence engine called PIE that integrates customer data to improve marketing and sales effectiveness at each customer engagement stage.
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
Lead Scoring: The Science of Sales ConversionAct-On Software
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers analyzed satellite data from NASA and the European Space Agency and found that nitrogen dioxide levels decreased significantly during lockdown periods in major cities across the world as traffic and industrial activities reduced. Overall, the temporary improvements in air quality during widespread lockdowns highlight the human-caused nature of poor air quality but also show how collective changes in behavior can positively impact the environment.
Sales Success webinar slides - 29 April 2009guest2a018d7
This document outlines an agenda for a webinar on sassy sales strategies to improve the bottom line. The webinar will cover topics like finding new clients, balancing revenue and profits, pricing structures, and innovative sales techniques. It will also include a case study on how a small travel agency increased its client base. Participants will have an opportunity to discuss challenges their businesses are facing and potential solutions. The webinar encourages participants to join a businesswomen's networking community for continued learning and support.
The document discusses 5 ways to track leads and sales conversion. It discusses analyzing the source of inquiries, location of inquiries, type of inquiries, conversion rates from inquiries to members or spots, and analyzing conversion rates of individual employees. Tracking these metrics allows a company to improve marketing plans, sales processes, and employee performance.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “ 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While both executives and marketers enjoy the benefits of data-driven marketing, there are still a lot of hurdles in this path.
A Digital Solutions Firm providing marketing and technology solutions hosted a webinar on best practices for B2B high tech company websites. The webinar covered the importance of websites for high tech companies, challenges faced by many sites, and the roadmap to success. Key topics included aligning the site with the buyer's journey, using technologies like CMS, analytics and personalization to improve the customer experience, and testing strategies to optimize conversion.
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
This document discusses strategies for increasing acquisition on insurance websites through next generation digital marketing approaches. It begins with an overview of general issues with existing insurance websites and opportunities for improvement. It then covers key elements of an acquisition strategy, including content strategy, search engine optimization, microsites, and digital technologies. Specific tactics are provided around each area, such as segmenting audiences based on buying cycles, aligning content to different segments, and optimizing websites for search engines. Case studies demonstrate how these approaches have helped increase traffic, conversions and leads for other insurance companies. The document advocates for a structured, multi-channel approach across the customer lifecycle to drive better acquisition outcomes.
Innov day big data enabler & business opportunities(1)TelkomDDSKM
This document provides an overview of big data, business opportunities, and products. It discusses how big data has helped companies like Netflix and Amazon grow through personalized recommendations. It outlines a big data lifecycle model and Telkom Group's big data capabilities. The document also introduces some of Telkom's big data products and services, including social media analytics, a campaign management center for targeted advertising, and churn prediction modeling. Finally, it shows examples of TV rating analytics dashboards that can provide insights.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Consumer demand for personalized experiences makes information the most valuable currency. Data is a hot topic - and for good reason. Gus Murray, our Chief Strategy and Insights Officer will talk through the fundamentals of how to approach data driven marketing, how any organization can use data to improve results, uncover insights, promote customer loyalty, and be used in the creative process.
Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.
The document outlines the imperative for companies to deliver consistent, relevant digital customer experiences across all touchpoints. It recommends appointing a digital champion, defining customer personas and journeys, articulating a digital vision, identifying gaps, defining necessary capabilities, and executing a roadmap. Specifically, it suggests designating a cross-functional team, mapping the customer journey, aligning the vision with business objectives, conducting interviews to identify challenges, and developing a multi-step roadmap including analytics, collaboration, and technology integration projects.
I gave a talk at North California Business Marketing Association on Customer Data Platform with examples ranging from Uber Grayballing to Zoom's customer retention email and "dogs or muffins".
The document proposes a new lead scoring model called PIEDIO that considers additional factors beyond the traditional BANT model. PIEDIO scores leads based on their Purchase Readiness, Intent, Engagement, Demographic factors defined by Sales, whether their Identity is established, and Off-site activities. It explains how each factor is obtained and measured, and how this new model addresses the limitations of BANT by incorporating online and offline behavioral data from multiple sources. PIEDIO aims to provide a more comprehensive view of leads to prioritize them and guide nurturing strategies.
Business.com Small Business Pulse 2013 Lead Generation InsightsBusiness.com
Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data and provides analysis on how marketers are using lead generation, what fields and types of leads are most valuable, and how they are nurturing those leads after they receive.
Data driven marketing - Inspiration & Steps to move forwardGus Murray
How digital insights and personalisation are changing the way organisations use their corporate website.
Propeople’s Chief Digital Strategy officer and former SMW Speaker of the Year Gus Murray, delivers an evening of insights, predictions & cocktails. Join us as he shares his experiences working for leading Nordic & Global brands on the future of Data Driven Marketing, B2B / B2C Communications, Insights and digital strategy.
Covered in this session:
> How personalisation is changing the way B2B communicate with their customers
> Content as your customers first purchase
> Using social to better inform your audience understanding
> Social as a service opportunity, and
> The Attention web.
Best Metrics to Optimize B2B Demand GenFrankAliyar
B2B marketers who need to do more than simply create brand awareness through outbound marketing have adopted Account-Based Marketing (ABM) in order to focus on key accounts. Successful ABM campaigns can produce highly qualified, valuable prospects.
The document discusses how marketers can better leverage customer data to improve the customer experience. It provides tips from various experts on developing a robust data strategy, asking the right questions of data to uncover insights, owning customer data to stay compliant with regulations, and how IoT can be used to inform and deploy customer experience solutions. The overall message is that marketers need to stop data from being fragmented and better connect customer touchpoints to deliver personalized experiences.
Customer Experience and Predictive AnalyticsRick VARGAS
The document discusses customer experience optimization and the increasing complexity of digital marketing. It notes that moving from basic multi-channel campaigns to fully integrated programs that optimize customer value is difficult. It also discusses the need to master six domains like customer insights, targeting, and agility to create sustainable competitive advantages. Finally, it describes LSC Digital's predictive intelligence engine called PIE that integrates customer data to improve marketing and sales effectiveness at each customer engagement stage.
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
Lead Scoring: The Science of Sales ConversionAct-On Software
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers analyzed satellite data from NASA and the European Space Agency and found that nitrogen dioxide levels decreased significantly during lockdown periods in major cities across the world as traffic and industrial activities reduced. Overall, the temporary improvements in air quality during widespread lockdowns highlight the human-caused nature of poor air quality but also show how collective changes in behavior can positively impact the environment.
Sales Success webinar slides - 29 April 2009guest2a018d7
This document outlines an agenda for a webinar on sassy sales strategies to improve the bottom line. The webinar will cover topics like finding new clients, balancing revenue and profits, pricing structures, and innovative sales techniques. It will also include a case study on how a small travel agency increased its client base. Participants will have an opportunity to discuss challenges their businesses are facing and potential solutions. The webinar encourages participants to join a businesswomen's networking community for continued learning and support.
The document discusses 5 ways to track leads and sales conversion. It discusses analyzing the source of inquiries, location of inquiries, type of inquiries, conversion rates from inquiries to members or spots, and analyzing conversion rates of individual employees. Tracking these metrics allows a company to improve marketing plans, sales processes, and employee performance.
'Conversion is King' Exclusive eCommerce Event DecksNosto
The presentation discussed how consumer reviews and feedback can increase conversion rates for online retailers. Key points included:
- Word-of-mouth and consumer reviews have become very influential in purchase decisions due to the internet and rise of sites like Google, eBay, and Amazon that showcase user reviews.
- Displaying genuine and authentic consumer reviews prominently on a company's website can significantly boost consumer trust and engagement, leading to increased conversion rates.
- Asking customers for feedback helps businesses improve but showing that feedback publicly in the form of reviews provides the "Power of Three" - the reviewer, the reader, and the business - which amplifies the impact of positive reviews and provides accountability for addressing negative ones.
From shrinking library budgets to consolidation of key accounts to the loss of retail space, the last year has been a struggle for many university presses. What tangible steps we should consider to minimize sales short falls? How do we improve our profitability as we look for new opportunities to increase demand for our books? This panel will consider how a university press can respond to changing markets by taking practical steps to improve sales from re–evaluating budgeting processes to changing production workflow to refocusing editorial programs. With more sales data available than ever before, how can we use information on emerging sales trends, pricing issues, and market shifts in the scholarly and university press field to improve our own sales? Even for presses weathering this unprecedented storm, this panel offers tangible suggestions for publishers of all sizes to further strengthen our bottom lines.
Chair: Melissanne Scheld: Associate Director Sales & Marketing, Cambridge
Panelists: Fred Nachbaur, Director, Fordham; Lenny Allen, Director of Wholesaler & Pharmaceutical Sales, Oxford; Dan Kervick, Publisher Alley Reporting & Training Manager, Baker & Taylor
The document provides 14 tips for converting quotes into sales faster. It recommends including logos, testimonials, standard and deluxe offers, guarantees, inclusions and exclusions, turnaround times, payment details, and follow up instructions to improve quote conversions. It also promotes the services of copywriter Jaffaman Eddie and shares additional testimonials about his successful work.
How can you positively impact your sales conversion ratesHyperquality Inc
Benchmark Brands, a direct-to-consumer retailer, engaged HyperQuality to assess its contact center operations and identify ways to improve its sales conversion rate. HyperQuality analyzed calls and found a lack of agent effort, particularly in probing customers and offering rebuttals to objections, was reducing conversions. They recommended training agents to probe more thoroughly, offer rebuttals on all opportunities, and better explain product benefits to increase the conversion rate by 4.25% and generate an additional $1 million in annual revenue.
This document does not contain any text to summarize. It appears to be blank or contain only special characters that do not convey any meaningful information.
Text Messaging for Better Sales ConversionVelocify
Text messaging can significantly improve sales conversion rates when used properly in the sales process. The study found that prospects who received text messages after an initial phone contact converted at over 100% higher rates than average. However, sending text messages before making contact decreased conversion rates. The research showed that texting is most effective as a supplemental communication channel after contact has been established per the sales process. Up to 3 text messages after contact led to the highest conversion rates in the study.
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the YearHubSpot
It's the middle of summer and you've called all the "good" prospects for the year. Worried about making quota next month? Think your pipeline isn't strong enough to meet your goals? Think again. LinkedIn Sales Solutions's Alex Wolin and HubSpot's Sales CRO Mark Roberge are combining forces, teaching you sales techniques to make your upcoming pipeline stronger than your first half of the year.
Access the on-demand webinar here: http://offers.hubspot.com/secrets-to-keep-sales-cranking
The Definitive Guide to Sales Pipeline ManagementInsightSquared
Pipeline management is the key to sales success. Your sales pipeline allows you to evaluate, manage and improve your sales process over time. This detailed guide will help you better understand and manage your sales pipeline and - ultimately - close more deals.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Inbound marketing metrics are a major struggle for marketers. Since every organization is like a snowflake, what metrics are right for you. The following SlideShare contains three universal B2B inbound marketing metrics to use as a starting point.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.
The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving.
The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.
The document outlines an 8-step process for organizations to build a data-driven culture centered around web analytics. It discusses establishing urgency, gaining executive buy-in, developing a vision with analytics at the core, internal communication strategies, identifying quick wins, continuous improvement processes, and routinely using data to drive insights. Organizations should assess where they are along a 5 stage path from just starting to use analytics tools to having fully integrated data systems that continuously deliver insights.
This document provides an introduction to growth hacking strategies. It discusses what growth hacking is, which is a data-driven approach to growing a user base through testing and optimization. It outlines the lean marketing funnel framework of acquisition, activation, retention, referral, and revenue. It also provides recommendations for setting up analytics tools to measure experiments and optimize the user experience and funnel. Finally, it discusses tactics like A/B testing, creating landing pages, and inbound marketing that are part of the growth hacking approach.
This document provides an introduction to the concept of growth hacking. It discusses growth hacking as a data-driven approach to growing a user base through rapid experimentation and optimization of digital touchpoints. The document outlines the lean marketing funnel framework and various growth hacking tactics, including setting up analytics, A/B testing, creating landing pages, inbound marketing, email marketing, paid channels/remarketing, public relations, and building viral mechanisms. It emphasizes the importance of testing, measuring, learning, and refining to find effective growth strategies in a rapidly changing market.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and creating mobile-friendly websites. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating viral reach and examples from American Express.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
This document discusses measuring return on investment (ROI) from social media marketing investments. It provides examples of how to calculate ROI for various social media activities, including webcasts, white papers, blogs, Twitter followers, and social media content creation. It emphasizes the importance of defining clear objectives and metrics, collecting historical data for baseline comparisons, and identifying correlations between specific actions and business impacts in order to accurately measure ROI from social media initiatives.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
The document provides information on how businesses can grow online using Google tools and search engine optimization strategies. It discusses how Google handles searches, processes over 40,000 searches per second, and how YouTube watches over 500 years of video every day. It also summarizes Google My Business for managing online presence, the importance of reviews and transparency for reputation, and strategies for search engine optimization including keyword research, link building, and content curation.
This document provides an introduction to using Google Analytics to measure website traffic and make data-driven decisions. It covers setting up a Google Analytics account, understanding basic metrics like visitors, traffic sources and content, and how to use the dashboard, reports, and goals to analyze key performance indicators over time. Resources for learning more about Google Analytics and digital marketing best practices are also provided.
This document discusses measuring return on investment (ROI) from social media marketing and reputation management initiatives. It provides examples of ROI opportunities for dealerships that implement social media strategies, including increased leads, sales, customer lifetime value, and more. It also discusses the importance of tracking metrics and correlating actions to measurable impacts in order to accurately calculate ROI. Historical data collection and analysis can provide a baseline for measuring changes from social media activities.
The document discusses how to measure return on investment (ROI) from social media marketing and reputation management initiatives, providing examples of metrics and ROI opportunities from activities like content marketing, reputation monitoring, and traffic generation. It also outlines approaches for quantifying the value of social media followers and intangible benefits through metrics like customer satisfaction and loyalty.
This document discusses the rise of social media marketing for B2B companies. It notes that social media allows companies to directly reach customers without traditional media intermediaries. It provides statistics on the growth of social platforms like Facebook and their use by B2B buyers. The document then discusses various social media tools and how to measure the ROI of social media marketing efforts. It provides examples of calculating the value of activities like blog posts and tweets based on customer acquisition and lifetime value metrics.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
Digital marketing involves online activities to build customer relationships and facilitate the exchange of ideas, products, and services. It consists of search engine optimization (SEO) to improve organic search rankings, pay-per-click (PPC) advertising, and social media marketing (SMM). Digital marketing provides benefits like reduced costs, increased satisfaction and brand loyalty, and targeted results. Effectiveness is measured through tools like Google Analytics, which can calculate return on investment (ROI).
Similar to 6 Steps to boost your prospect funnel and sales conversion rate with truly integrated, creative marketing campaigns (20)
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
6 Steps to boost your prospect funnel and sales conversion rate with truly integrated, creative marketing campaigns
1. 6
Steps to boost your prospect
funnel and sales conversion rate
…with truly integrated B2B marketing campaigns
November 2013
@HelenMcI
uk.linkedin.com/in/helenmcinnes
2. Agenda
1.
2.
3.
4.
5.
6.
How can you ensure marketing and sales are
aligned to meet your business objectives in
competitive B2B marketplace?
What are the key ingredients for success for
an integrated marketing campaign?
Inspiration
What can you do to increase website landing
page customer conversions?
How can you showcase your key solutions on
your homepage?
Credibility
What should you think about when choosing
a CMS?
How to measuring sales funnel and
conversion success
Timing
2
3. It’s a competitive marketplace…
It’s a more challenging and competitive
marketplace than ever before:
The rate at which large companies lose
industry leadership has doubled over the last
four decades (Source: Deloitte)
Companies need to show thought
leadership, innovation and a differentiated
value proposition via their website, events
& webinars, research, media coverage and
sales outreach to achieve growth
66% of the buying process is complete before
sales reps are engaged (Source: Sirius
Decisions)
The average B2B IT buyer needs to consume
five pieces of content before they are ready to
speak to sales (Source: IDG Enterprise Customer
Engagement Research, 2012)
3
4. What marcoms needs from sales…
To work together collaboratively and interactively:
Strategically engaging with customers to better
understand issues and needs
Updates on customer prospects, wins, losses and
the drivers
What sales needs from marcoms…
Enablement of strategic contextual selling:
More focus on emerging industry trends, customer pain points, plus a clearly
differentiated value proposition and less focus on the company’s brand
Integrated campaigns that generate and nurture leads and opportunities
An engaging homepage that showcases key areas of focus for the business
that month/quarter
Online PR campaigns combined with landing pages and follow-up content
(white papers, webinars, eBooks) that provide real insight and value to the
customer
Actionable intelligence that enables sales to act on moments of opportunity
Real-time delivery of breaking news, market and customer insights
4
6. The “big idea” approach to integrated marketing
uPOV
Unique
perspective on
a key consumer
or industry
issue
Credibility
Data
points, customer
examples +
innovative &
differentiated
solution
A relevant landing page on
your website featuring
additional content
Timing
A “news trigger”
(research report +
press release tied to relevant
government/industry news or a
company event)
High
impact
comms
6
7. Online PR content kit
Keyword phrases
SEO optimised press
release*
SEO optimised
image(s)*
Research report
Infographic
Video blog
Blog posts
Tweets about:
Relevant landing page
The press release
Coverage
Comments on other
relevant news
News jacking:
Injecting your news
into an emerging story
*See my separate SEO secrets: six easy steps
to building inbound marketing momentum
presentation
7
8. Create a great landing page
Focus the whole page on a single message, with a single Call to Action (CTA) above the fold
with a button that stands out (e.g. orange, green or blue work well)
Answer the next, immediate unanswered question in the visitor’s mind
Include a testimonial (or several in a scrolling carousel)
Use images or videos to describe your product or service
Include the benefit of the offer to the use in the headline
Use the second person (“you” and “your” rather than “we” and “us”). Use action
language that focuses on benefits
Reduce navigation options. Use modal dialogs for additional info (e.g. T&Cs, privacy
policy, product details) rather than diverting people to your website
8
9. Landing page SEO
Meta
description:
Learn the 3
secrets to
Mary’s
awardwinning
chocolate
donuts, get
times &
locations for
availability,
and learn
how to
make
donuts at
home
URL: http://marysbakery.com/chocolate-donuts
Search crawlers can
determine the site’s
canoncial version (main
domain)
Like/Tweet/+1
sharing buttons
3 key
benefits
or
attributes
Clear
layout,
simple
design &
solid visuals
The page includes an
authorship, enticing
meta description and
schema mark-up for
recipes
Primary and
secondary keyword
phrases in
headline, title +
content
Responsive design:
looks good on any
device, screen size
or browser
10. Lead generation forms
Balance the amount of information requested with the perceived value
of the item being given in return (report, eBook etc.)
Break up the content into multiple steps - when visitors to make small
commitments, they’re more likely to complete the transaction
E.g. ask for an email address in step one and an email addresses in
step 2 (instead of on the landing page)
Use progressive profiling to collect prospect information over time
10
11. Test variants
Marketers who see conversion rates >5%
33% = those who test
12% = those that don’t test
Test:
Headlines
Call-To-Action
Form layout
Body layout
You need >10 conversion actions per day for even a basic A/B
split test. Below that, too many variables will influence results
Average across obvious sampling biases (day-of-week, time-of-day)
Schedule around any known seasonal trends or important industry
events or other, unrelated company/product announcements
Don't change your marketing mix during data collection
11
12. Homepages matter for campaigns too
FORTUNE
Websites
Showcasing you campaigns on your homepage is vitally important to
capture leads from direct traffic:
63% of companies have content (and not just navigation) above the fold
50% feature a scrolling content window (i.e. a “featured stories carousel”
showcasing current campaigns)
70% use Favicon (i.e. short-cut) icons
Average loading time is 6.5 secs and average size is 766kb
Source: www.moosylvania.com/blog/web-design-by-the-numbers-homepages-of-the-fortune-500/
12
13. Homepage page best practices
1.
2.
3.
4.
5.
Page width: Average website
width is 877 pixels
Logo: 93% of Fortune 500
companies had their logos in
the top left-hand corner
Tagline: 27% of logos include a
tagline or slogan
Background: 80% use a light
background and colour
scheme
87% have a search field
6. 47% include a call-to-action button users see in <3 seconds
7. 60% of companies feature their latest news and blog posts on their homepage
8. Contact info should be clearly displayed
9. More than 80% don’t have a newsletter sign-up feature on their homepage
10. Only 11% of companies have social media links above the fold and 89% below
Source: www.moosylvania.com/blog/web-design-by-the-numbers-homepages-of-the-fortune-500/
13
14. Content Management System
A good CMS:
Makes creating campaign
landing pages and
updating the “featured
stories” carousel on your
homepage easy
Provides a WYSIWYG
(What You See Is What
You Get) interface for
non-technical
editors/contributors
Provides layout modules
to create different pages
(Too often users get lost
on a site because all of
the pages look the same)
Supports refactoring or
redesign for mobile sites
14
15. Measurement
Measure what matters
Prospect pipeline + flow through the sales funnel,
volume/calibre of leads & impact
on selling cycles and close rates
Attribution analysis
Online press coverage and
social media often play an
assistive selling role (i.e. they may not directly translate into the
immediate sale, but they are the vital first step to raise awareness
about a product in a multi-step conversion process)
Quality of traffic rather than quantity matters
A single piece of online press coverage from 3 years ago can still
deliver visitors (albeit in small numbers)
It’s important to know if those visitors return for via a second or third
visit via other channels (e.g. PPC, social media, etc) and buy
something
15
16. Google analytics dashboard
1. Measure how many people visited
your website
The number unique
visitors and visits (the
number of sessions they create)
2. Where do they come from
(News sites? Twitter? Blogs?
PPC? Search?) Look at the:
Traffic Sources > Sources >
Referrals report to see all
sources
Traffic Sources > Sources >
Social > Network Referrals report to see the social campaign impact
Traffic Sources > Sources > Search > Organic to see keywords that people
have used on the search engines
Google blocks results for web users logged into Gmail, G+ and other services and the source
appears as “not provided”. Segment this data and look for increasing traffic and conversions
to the pages you are optimising. Even though you don’t know the keywords, if organic traffic
is increasing to these landing pages, chances are your online PR/SEO efforts are working
16
17. Google analytics dashboard
2. Measure where people
come from
Segment the data according to
individual referring sites. Filter
results using the
Dimension/Metric tool
If the majority of your web
referral traffic is coming from a
certain online industry
mag, focus on securing more
interviews, mentions & backlinks
in that title
Use Google Analytics Campaign
Tracking and Link Tagging if you
need more detail on traffic
sources
17
18. Google analytics dashboard
3. Measure engagement
Use the Audience > Behaviour >
Frequency & Recency report to measure
the frequency of visits, the recency
(amount of time between visits)
Audience > Behaviour > Engagement.
Page Depth is a useful as a metric to see
how deep into the site do people go
Keep track of the bounce rate (how
many people land on your site and
immediately leave after viewing just the
landing page)
Content > Site Content > All Page report
to view which pages on the site get the most traffic and people are
interested in
18
19. Google analytics dashboard
4. Measure outcomes
Conversions >
Multi-Channel Funnels >
Assisted Conversions (or
Top Conversion Paths)
Find out
which channel assisted in a
conversion (e.g. social media,
email or a news site referral
Audience > Visitors Flow
Did you get more webinar/
newsletter sign-ups,
white paper downloads,
leads + sales?
Track where visitors are first coming to your site and what interactions they
have with it along the way to eventually buying a product/signing up for a
webinar/newsletter etc.
Conversions > Goal Flow
Track a specific campaign goal like newsletter or event signups
19
20. Google analytics dashboard
Use Custom
Reports or
Custom
Dashboards to
aggregate all of
the information
that is useful
Create an
automated
email to receive
the dashboard
every day
21. Other proxy measures
What about offline/print/broadcast
media?
Track if there was an increase in unique visitors
to the site or an influx of traffic that day or the
day after
Track links
Use Google’s URL Builder to create vanity URLs
to track visits from news
releases, handouts, events, QR codes etc.
Assess what’s working well &
do more of it
21
23. Stay in touch
Find more useful tips at:
www.slideshare.net/HelenMcI2
www.scribd.com/HelenMcI
Connect with me at:
uk.linkedin.com/in/helenmcinnes
@HelenMcI
Thanks for your time…
23
24. Useful resources
Web design
Bowen Crags/FT Website
Effectiveness Index
SEO
MOZ
Hubspot
Google Analytics
Attend the free Google Analytics Academy
Read relevant blogs:
Justin Cutroni
Andrew Bruce Smith (provides training for the CIPR on
Google Analytics for PR)
AvinashKaushik
24
25. 6
Steps to boost your prospect
funnel and sales conversion rate
…with truly integrated B2B marketing campaigns
November 2013
@HelenMcI
uk.linkedin.com/in/helenmcinnes