SlideShare a Scribd company logo
5 WAYS BIG DATA WILL REVOLUTIONISE MARKETING
74%
of the UK population
will be constantly
connected to
the internet
BY THE END
OF 2014
WE WILL HAVE DEVICES
ASSISTING US WITH
WHATEVER WE NEED,
WHATEVER WE DO AND
WHEREVER WE GO
ALL OF THE TOUCH
POINTS WE USE
LEAVE A TRAIL OF
DATA THAT IS PICKED
UP BY MARKETING,
DIGITAL AND
RESEARCH AGENCIES
NOW CONSUMERS ARE EITHER ASLEEP OR AWAKE
REAL, ACTIONABLE, DATA
COLLECTED ACROSS THE GLOBE
= BIG DATA
Through BIG DATA,
Marketers can now
communicate messages
that not only resonate with
consumers, but find them
where and when the
information is most needed
AT DIGITAL ANNEXE
WE BELIEVE BIG DATA IS GOING TO
REVOLUTIONISE THE MARKETING INDUSTRY
IN 5 KEY WAYS
1 REAL CONSUMER UNDERSTANDING
Big data provides massive insights into consumer behaviour,
this information translates into unique personas
and better understanding of the aspirational audience of any brand
Digital has changed the way digital
marketing agencies work in a
number of ways:
2 REAL TIME ANALYSIS
• Real time monitoring of consumer actions and reactions
• Agile testing of ideas, platforms and functionalities
• Real time optimisation of activities
PAST
3 MARKETING WILL FOCUS ON HARD METRICS
PRESENT
In the past, brand trackers were used
to measure brand activities and
performances
We can provide clients with factual qualitative
and quantitative insights that can measure the
effectiveness of any kind of marketing activities
from brand to conversions
Through the analysis of old consumer patterns we can
now forecast consumer behaviours and deploy
marketing activities that adapt to market conditions
4 PREDICTIVE ANALYTICS
42% 58%
5 GEEKS WILL INHERIT THE EARTH
The future is neither left nor right brained. In digital marketing
you will have to have a high level of numeracy, creativity, and
consumer understanding to reach your mobile
and always connected consumers
OUR APPROACH?
CREATIVITY | ANALYTICS | INNOVATION
Sean Singleton is the Managing Director of Digital Annexe
@DigitalAnnexe | +44 (0)845 456 6042 | hello@digitalannexe.co.uk
This is an abridged version of a blog post published on
The Marketing Society http://bit.ly/DA5WaysBigData
digitalannexe.co.uk

More Related Content

What's hot

Predictive Modelling, not magic - FOM Jam slides
Predictive Modelling, not magic - FOM Jam slidesPredictive Modelling, not magic - FOM Jam slides
Predictive Modelling, not magic - FOM Jam slides
RedEye
 
Real Time at the Right Time: Driving Real-Time Connections with Offline and O...
Real Time at the Right Time: Driving Real-Time Connections with Offline and O...Real Time at the Right Time: Driving Real-Time Connections with Offline and O...
Real Time at the Right Time: Driving Real-Time Connections with Offline and O...
Convirza
 
Connecting the Customer Data Dots
Connecting the Customer Data DotsConnecting the Customer Data Dots
Connecting the Customer Data Dots
Treasure Data, Inc.
 
Session Slides: Top 5 Takeaways from the NRF Big Show 2016
Session Slides: Top 5 Takeaways from the NRF Big Show 2016Session Slides: Top 5 Takeaways from the NRF Big Show 2016
Session Slides: Top 5 Takeaways from the NRF Big Show 2016
ShiSh Shridhar
 
Powering POS Analytics
Powering POS AnalyticsPowering POS Analytics
Powering POS Analytics
Vernon Slack
 
Retail personalization
Retail personalizationRetail personalization
Retail personalization
ShiSh Shridhar
 
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
ShiSh Shridhar
 
Building a Foundational Tech Stack to Support Your First-Party Data Strategy
Building a Foundational Tech Stack to Support Your First-Party Data StrategyBuilding a Foundational Tech Stack to Support Your First-Party Data Strategy
Building a Foundational Tech Stack to Support Your First-Party Data Strategy
Tinuiti
 
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...
eMarketer
 
Big Data and Advertising
Big Data and AdvertisingBig Data and Advertising
Big Data and Advertising
MindEcology1
 
Big data & Digital Marketing
Big data & Digital MarketingBig data & Digital Marketing
Big data & Digital Marketing
Karthik Bharath
 
Apple’s ATT Prompt: Panel with Verizon Media
Apple’s ATT Prompt: Panel with Verizon MediaApple’s ATT Prompt: Panel with Verizon Media
Apple’s ATT Prompt: Panel with Verizon Media
Tinuiti
 
Social media analytics powered by data science
Social media analytics powered by data scienceSocial media analytics powered by data science
Social media analytics powered by data science
Navin Manaswi
 
Digital Commerce - Digital marketing is driving business growth
Digital Commerce - Digital marketing is driving business growthDigital Commerce - Digital marketing is driving business growth
Digital Commerce - Digital marketing is driving business growth
Stibo Systems
 
1530 track 2 stuart_using our laptop
1530 track 2 stuart_using our laptop1530 track 2 stuart_using our laptop
1530 track 2 stuart_using our laptop
Rising Media, Inc.
 
How AI is Transforming Marketing
How AI is Transforming MarketingHow AI is Transforming Marketing
How AI is Transforming Marketing
Kwanzoo Inc
 
SEO Trends 2016
SEO Trends 2016SEO Trends 2016
SEO Trends 2016
Smart Insights
 
GDPR Briefing for marketers
GDPR Briefing for marketersGDPR Briefing for marketers
GDPR Briefing for marketers
Smart Insights
 
Integrated Marketing Analytics & Data-Driven Intelligence
Integrated Marketing Analytics & Data-Driven IntelligenceIntegrated Marketing Analytics & Data-Driven Intelligence
Integrated Marketing Analytics & Data-Driven Intelligence
Vivastream
 
Use of Big Data Analytics in Advertising
Use of Big Data Analytics in AdvertisingUse of Big Data Analytics in Advertising
Use of Big Data Analytics in Advertising
Sandesh Patkar
 

What's hot (20)

Predictive Modelling, not magic - FOM Jam slides
Predictive Modelling, not magic - FOM Jam slidesPredictive Modelling, not magic - FOM Jam slides
Predictive Modelling, not magic - FOM Jam slides
 
Real Time at the Right Time: Driving Real-Time Connections with Offline and O...
Real Time at the Right Time: Driving Real-Time Connections with Offline and O...Real Time at the Right Time: Driving Real-Time Connections with Offline and O...
Real Time at the Right Time: Driving Real-Time Connections with Offline and O...
 
Connecting the Customer Data Dots
Connecting the Customer Data DotsConnecting the Customer Data Dots
Connecting the Customer Data Dots
 
Session Slides: Top 5 Takeaways from the NRF Big Show 2016
Session Slides: Top 5 Takeaways from the NRF Big Show 2016Session Slides: Top 5 Takeaways from the NRF Big Show 2016
Session Slides: Top 5 Takeaways from the NRF Big Show 2016
 
Powering POS Analytics
Powering POS AnalyticsPowering POS Analytics
Powering POS Analytics
 
Retail personalization
Retail personalizationRetail personalization
Retail personalization
 
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
 
Building a Foundational Tech Stack to Support Your First-Party Data Strategy
Building a Foundational Tech Stack to Support Your First-Party Data StrategyBuilding a Foundational Tech Stack to Support Your First-Party Data Strategy
Building a Foundational Tech Stack to Support Your First-Party Data Strategy
 
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...
 
Big Data and Advertising
Big Data and AdvertisingBig Data and Advertising
Big Data and Advertising
 
Big data & Digital Marketing
Big data & Digital MarketingBig data & Digital Marketing
Big data & Digital Marketing
 
Apple’s ATT Prompt: Panel with Verizon Media
Apple’s ATT Prompt: Panel with Verizon MediaApple’s ATT Prompt: Panel with Verizon Media
Apple’s ATT Prompt: Panel with Verizon Media
 
Social media analytics powered by data science
Social media analytics powered by data scienceSocial media analytics powered by data science
Social media analytics powered by data science
 
Digital Commerce - Digital marketing is driving business growth
Digital Commerce - Digital marketing is driving business growthDigital Commerce - Digital marketing is driving business growth
Digital Commerce - Digital marketing is driving business growth
 
1530 track 2 stuart_using our laptop
1530 track 2 stuart_using our laptop1530 track 2 stuart_using our laptop
1530 track 2 stuart_using our laptop
 
How AI is Transforming Marketing
How AI is Transforming MarketingHow AI is Transforming Marketing
How AI is Transforming Marketing
 
SEO Trends 2016
SEO Trends 2016SEO Trends 2016
SEO Trends 2016
 
GDPR Briefing for marketers
GDPR Briefing for marketersGDPR Briefing for marketers
GDPR Briefing for marketers
 
Integrated Marketing Analytics & Data-Driven Intelligence
Integrated Marketing Analytics & Data-Driven IntelligenceIntegrated Marketing Analytics & Data-Driven Intelligence
Integrated Marketing Analytics & Data-Driven Intelligence
 
Use of Big Data Analytics in Advertising
Use of Big Data Analytics in AdvertisingUse of Big Data Analytics in Advertising
Use of Big Data Analytics in Advertising
 

Viewers also liked

TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...
TechConnectr's Big Data Connection.  Digital Marketing KPIs, Targeting, Analy...TechConnectr's Big Data Connection.  Digital Marketing KPIs, Targeting, Analy...
TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...
Bob Samuels
 
Big data ppt
Big  data pptBig  data ppt
Big data ppt
Nasrin Hussain
 
Big data et marketing digital
Big data et marketing digital Big data et marketing digital
Big data et marketing digital
Hamza Sossey
 
Get the most out of Performance Marketing
Get the most out of Performance MarketingGet the most out of Performance Marketing
Get the most out of Performance Marketing
Dilip Vamanan
 
A Social CRM Manifesto: How to Succeed With the Social CRM Virtuous Cycle
A Social CRM Manifesto: How to Succeed With the Social CRM Virtuous CycleA Social CRM Manifesto: How to Succeed With the Social CRM Virtuous Cycle
A Social CRM Manifesto: How to Succeed With the Social CRM Virtuous Cycle
Helpstream
 
Web 3.0 Data Marketing
Web 3.0 Data MarketingWeb 3.0 Data Marketing
Web 3.0 Data Marketing
Scott Brinker
 
Predictions 2013: Sales, Marketing and Big Data
Predictions 2013: Sales, Marketing and Big DataPredictions 2013: Sales, Marketing and Big Data
Predictions 2013: Sales, Marketing and Big Data
Lattice Engines
 
Mobile Marketing - Consumer journey use cases
Mobile Marketing -   Consumer journey use casesMobile Marketing -   Consumer journey use cases
Mobile Marketing - Consumer journey use cases
Anshu Sharma
 
Big data and Marketing by Edward Chenard
Big data and Marketing by Edward ChenardBig data and Marketing by Edward Chenard
Big data and Marketing by Edward Chenard
Edward Chenard
 
Hadoop Basics - Apache hadoop Bigdata training by Design Pathshala
Hadoop Basics - Apache hadoop Bigdata training by Design Pathshala Hadoop Basics - Apache hadoop Bigdata training by Design Pathshala
Hadoop Basics - Apache hadoop Bigdata training by Design Pathshala
Desing Pathshala
 
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
Big Cloud Analytics, Inc.
 
The Truth About Cross-Channel Attribution... and Why it Does Not Have to be ...
The Truth About Cross-Channel Attribution...  and Why it Does Not Have to be ...The Truth About Cross-Channel Attribution...  and Why it Does Not Have to be ...
The Truth About Cross-Channel Attribution... and Why it Does Not Have to be ...
Birst
 
Long Live Performance Marketing_Nick Cristal
Long Live Performance Marketing_Nick CristalLong Live Performance Marketing_Nick Cristal
Long Live Performance Marketing_Nick Cristal
PerformanceIN
 
Equinix Big Data Platform and Cassandra - A view into the journey
Equinix Big Data Platform and Cassandra - A view into the journeyEquinix Big Data Platform and Cassandra - A view into the journey
Equinix Big Data Platform and Cassandra - A view into the journey
Praveen Kumar
 
Increasing the Lifetime Value of a Customer
Increasing the Lifetime Value of a CustomerIncreasing the Lifetime Value of a Customer
Increasing the Lifetime Value of a Customer
Alan D Campbell
 
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt Heinz
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt HeinzAdvancing Through the 5 Stages of Marketing Performance Webinar w/ Matt Heinz
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt Heinz
Allocadia Software
 
Sales Transformation in a Digital World - Summary
Sales Transformation in a Digital World - SummarySales Transformation in a Digital World - Summary
Sales Transformation in a Digital World - Summary
Business & Decision
 
Analytics 101 for startups
Analytics 101 for startupsAnalytics 101 for startups
Analytics 101 for startups
GoSquared
 
Keynote: 6 Steps to Big Data Success for Digital Marketing
Keynote: 6 Steps to Big Data Success for Digital MarketingKeynote: 6 Steps to Big Data Success for Digital Marketing
Keynote: 6 Steps to Big Data Success for Digital Marketing
Sameer Khan
 
Exploiter les potentialités du Big Data et du marketing automation en B2B
Exploiter les potentialités du Big Data et du marketing automation en B2BExploiter les potentialités du Big Data et du marketing automation en B2B
Exploiter les potentialités du Big Data et du marketing automation en B2B
Sparklane
 

Viewers also liked (20)

TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...
TechConnectr's Big Data Connection.  Digital Marketing KPIs, Targeting, Analy...TechConnectr's Big Data Connection.  Digital Marketing KPIs, Targeting, Analy...
TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...
 
Big data ppt
Big  data pptBig  data ppt
Big data ppt
 
Big data et marketing digital
Big data et marketing digital Big data et marketing digital
Big data et marketing digital
 
Get the most out of Performance Marketing
Get the most out of Performance MarketingGet the most out of Performance Marketing
Get the most out of Performance Marketing
 
A Social CRM Manifesto: How to Succeed With the Social CRM Virtuous Cycle
A Social CRM Manifesto: How to Succeed With the Social CRM Virtuous CycleA Social CRM Manifesto: How to Succeed With the Social CRM Virtuous Cycle
A Social CRM Manifesto: How to Succeed With the Social CRM Virtuous Cycle
 
Web 3.0 Data Marketing
Web 3.0 Data MarketingWeb 3.0 Data Marketing
Web 3.0 Data Marketing
 
Predictions 2013: Sales, Marketing and Big Data
Predictions 2013: Sales, Marketing and Big DataPredictions 2013: Sales, Marketing and Big Data
Predictions 2013: Sales, Marketing and Big Data
 
Mobile Marketing - Consumer journey use cases
Mobile Marketing -   Consumer journey use casesMobile Marketing -   Consumer journey use cases
Mobile Marketing - Consumer journey use cases
 
Big data and Marketing by Edward Chenard
Big data and Marketing by Edward ChenardBig data and Marketing by Edward Chenard
Big data and Marketing by Edward Chenard
 
Hadoop Basics - Apache hadoop Bigdata training by Design Pathshala
Hadoop Basics - Apache hadoop Bigdata training by Design Pathshala Hadoop Basics - Apache hadoop Bigdata training by Design Pathshala
Hadoop Basics - Apache hadoop Bigdata training by Design Pathshala
 
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
Big Data & Analytics 101: How Customer Lifetime Value Enhances Predictive Mar...
 
The Truth About Cross-Channel Attribution... and Why it Does Not Have to be ...
The Truth About Cross-Channel Attribution...  and Why it Does Not Have to be ...The Truth About Cross-Channel Attribution...  and Why it Does Not Have to be ...
The Truth About Cross-Channel Attribution... and Why it Does Not Have to be ...
 
Long Live Performance Marketing_Nick Cristal
Long Live Performance Marketing_Nick CristalLong Live Performance Marketing_Nick Cristal
Long Live Performance Marketing_Nick Cristal
 
Equinix Big Data Platform and Cassandra - A view into the journey
Equinix Big Data Platform and Cassandra - A view into the journeyEquinix Big Data Platform and Cassandra - A view into the journey
Equinix Big Data Platform and Cassandra - A view into the journey
 
Increasing the Lifetime Value of a Customer
Increasing the Lifetime Value of a CustomerIncreasing the Lifetime Value of a Customer
Increasing the Lifetime Value of a Customer
 
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt Heinz
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt HeinzAdvancing Through the 5 Stages of Marketing Performance Webinar w/ Matt Heinz
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt Heinz
 
Sales Transformation in a Digital World - Summary
Sales Transformation in a Digital World - SummarySales Transformation in a Digital World - Summary
Sales Transformation in a Digital World - Summary
 
Analytics 101 for startups
Analytics 101 for startupsAnalytics 101 for startups
Analytics 101 for startups
 
Keynote: 6 Steps to Big Data Success for Digital Marketing
Keynote: 6 Steps to Big Data Success for Digital MarketingKeynote: 6 Steps to Big Data Success for Digital Marketing
Keynote: 6 Steps to Big Data Success for Digital Marketing
 
Exploiter les potentialités du Big Data et du marketing automation en B2B
Exploiter les potentialités du Big Data et du marketing automation en B2BExploiter les potentialités du Big Data et du marketing automation en B2B
Exploiter les potentialités du Big Data et du marketing automation en B2B
 

Similar to Big Data - How Marketing Has Revolutionised - by Sean Singleton

Digital First whitepaper - FINAL FINAL
Digital First whitepaper - FINAL FINALDigital First whitepaper - FINAL FINAL
Digital First whitepaper - FINAL FINAL
Nicolette Harper, M.B.A.
 
Embrace The Mobile Retail Store Of The Future...Now!
Embrace The Mobile Retail Store Of The Future...Now!Embrace The Mobile Retail Store Of The Future...Now!
Embrace The Mobile Retail Store Of The Future...Now!
G3 Communications
 
AI-Link
AI-LinkAI-Link
AI-Link
AI-Link
 
Moving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paperMoving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paper
Deb Schmidt
 
Winning the New Digital Consumer with Hyper-Relevance
Winning the New Digital Consumer with Hyper-RelevanceWinning the New Digital Consumer with Hyper-Relevance
Winning the New Digital Consumer with Hyper-Relevance
Joseph M Bradley
 
Finding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail MediaFinding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail Media
Tinuiti
 
In the Buyer's Head: Leveraging Consumer Mindsets to Increase Sales
In the Buyer's Head: Leveraging Consumer Mindsets to Increase SalesIn the Buyer's Head: Leveraging Consumer Mindsets to Increase Sales
In the Buyer's Head: Leveraging Consumer Mindsets to Increase Sales
Red Door Interactive
 
DMA Presentation Kathleen_for Slovenia Marketing conference 2014
DMA Presentation Kathleen_for Slovenia Marketing conference 2014DMA Presentation Kathleen_for Slovenia Marketing conference 2014
DMA Presentation Kathleen_for Slovenia Marketing conference 2014
Kathleen Peeters
 
Take outs from DMA 2013, Kathleen Peeters Bisnode Belgija
Take outs from DMA 2013, Kathleen Peeters Bisnode BelgijaTake outs from DMA 2013, Kathleen Peeters Bisnode Belgija
Take outs from DMA 2013, Kathleen Peeters Bisnode Belgija
Društvo za marketing Slovenije
 
Investing For Success In Omnichannel Retailing
Investing For Success In Omnichannel RetailingInvesting For Success In Omnichannel Retailing
Investing For Success In Omnichannel Retailing
G3 Communications
 
Marketing technology where is the other 85
Marketing technology   where is the other 85Marketing technology   where is the other 85
Marketing technology where is the other 85
Mayur Gupta
 
Put your brand research on a digital high protein diet
Put your brand research on a digital high protein dietPut your brand research on a digital high protein diet
Put your brand research on a digital high protein diet
Joel Rubinson
 
Unlock the Value of Usage Data
Unlock the Value of Usage DataUnlock the Value of Usage Data
Unlock the Value of Usage Data
Kissmetrics on SlideShare
 
The Future of Retail Webinar by Engagis
The Future of Retail Webinar by EngagisThe Future of Retail Webinar by Engagis
The Future of Retail Webinar by Engagis
Engagis
 
Predicting the future of b2b marketing with Nexus
Predicting the future of b2b marketing with NexusPredicting the future of b2b marketing with Nexus
Predicting the future of b2b marketing with Nexus
Cyance
 
The connected shopper. Fallacy fad or reality?
 The connected shopper. Fallacy fad or reality? The connected shopper. Fallacy fad or reality?
The connected shopper. Fallacy fad or reality?
Simon Etchells
 
The Impact of Artificial Intelligence and Digital Disruption on the Supply Chain
The Impact of Artificial Intelligence and Digital Disruption on the Supply ChainThe Impact of Artificial Intelligence and Digital Disruption on the Supply Chain
The Impact of Artificial Intelligence and Digital Disruption on the Supply Chain
Jason Prescott
 
How CPGs Can Win in the New Age of the Digital Consumer
How CPGs Can Win in the New Age of the Digital ConsumerHow CPGs Can Win in the New Age of the Digital Consumer
How CPGs Can Win in the New Age of the Digital Consumer
accenture
 
Capre Group One Marketing SM Summit final
Capre Group One Marketing SM Summit finalCapre Group One Marketing SM Summit final
Capre Group One Marketing SM Summit final
Deanne Vanke
 
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
Linda Gridley
 

Similar to Big Data - How Marketing Has Revolutionised - by Sean Singleton (20)

Digital First whitepaper - FINAL FINAL
Digital First whitepaper - FINAL FINALDigital First whitepaper - FINAL FINAL
Digital First whitepaper - FINAL FINAL
 
Embrace The Mobile Retail Store Of The Future...Now!
Embrace The Mobile Retail Store Of The Future...Now!Embrace The Mobile Retail Store Of The Future...Now!
Embrace The Mobile Retail Store Of The Future...Now!
 
AI-Link
AI-LinkAI-Link
AI-Link
 
Moving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paperMoving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paper
 
Winning the New Digital Consumer with Hyper-Relevance
Winning the New Digital Consumer with Hyper-RelevanceWinning the New Digital Consumer with Hyper-Relevance
Winning the New Digital Consumer with Hyper-Relevance
 
Finding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail MediaFinding The New Top of Funnel: In-Store Physical Retail Media
Finding The New Top of Funnel: In-Store Physical Retail Media
 
In the Buyer's Head: Leveraging Consumer Mindsets to Increase Sales
In the Buyer's Head: Leveraging Consumer Mindsets to Increase SalesIn the Buyer's Head: Leveraging Consumer Mindsets to Increase Sales
In the Buyer's Head: Leveraging Consumer Mindsets to Increase Sales
 
DMA Presentation Kathleen_for Slovenia Marketing conference 2014
DMA Presentation Kathleen_for Slovenia Marketing conference 2014DMA Presentation Kathleen_for Slovenia Marketing conference 2014
DMA Presentation Kathleen_for Slovenia Marketing conference 2014
 
Take outs from DMA 2013, Kathleen Peeters Bisnode Belgija
Take outs from DMA 2013, Kathleen Peeters Bisnode BelgijaTake outs from DMA 2013, Kathleen Peeters Bisnode Belgija
Take outs from DMA 2013, Kathleen Peeters Bisnode Belgija
 
Investing For Success In Omnichannel Retailing
Investing For Success In Omnichannel RetailingInvesting For Success In Omnichannel Retailing
Investing For Success In Omnichannel Retailing
 
Marketing technology where is the other 85
Marketing technology   where is the other 85Marketing technology   where is the other 85
Marketing technology where is the other 85
 
Put your brand research on a digital high protein diet
Put your brand research on a digital high protein dietPut your brand research on a digital high protein diet
Put your brand research on a digital high protein diet
 
Unlock the Value of Usage Data
Unlock the Value of Usage DataUnlock the Value of Usage Data
Unlock the Value of Usage Data
 
The Future of Retail Webinar by Engagis
The Future of Retail Webinar by EngagisThe Future of Retail Webinar by Engagis
The Future of Retail Webinar by Engagis
 
Predicting the future of b2b marketing with Nexus
Predicting the future of b2b marketing with NexusPredicting the future of b2b marketing with Nexus
Predicting the future of b2b marketing with Nexus
 
The connected shopper. Fallacy fad or reality?
 The connected shopper. Fallacy fad or reality? The connected shopper. Fallacy fad or reality?
The connected shopper. Fallacy fad or reality?
 
The Impact of Artificial Intelligence and Digital Disruption on the Supply Chain
The Impact of Artificial Intelligence and Digital Disruption on the Supply ChainThe Impact of Artificial Intelligence and Digital Disruption on the Supply Chain
The Impact of Artificial Intelligence and Digital Disruption on the Supply Chain
 
How CPGs Can Win in the New Age of the Digital Consumer
How CPGs Can Win in the New Age of the Digital ConsumerHow CPGs Can Win in the New Age of the Digital Consumer
How CPGs Can Win in the New Age of the Digital Consumer
 
Capre Group One Marketing SM Summit final
Capre Group One Marketing SM Summit finalCapre Group One Marketing SM Summit final
Capre Group One Marketing SM Summit final
 
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
 

Recently uploaded

一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
bopyb
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .
NABLAS株式会社
 
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
mkkikqvo
 
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
hqfek
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
SaffaIbrahim1
 
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理 原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
tzu5xla
 
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
ytypuem
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
Social Samosa
 
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
ihavuls
 
UofT毕业证如何办理
UofT毕业证如何办理UofT毕业证如何办理
UofT毕业证如何办理
exukyp
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
ElizabethGarrettChri
 
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
nyvan3
 
Jio cinema Retention & Engagement Strategy.pdf
Jio cinema Retention & Engagement Strategy.pdfJio cinema Retention & Engagement Strategy.pdf
Jio cinema Retention & Engagement Strategy.pdf
inaya7568
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Kiwi Creative
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
v7oacc3l
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
Timothy Spann
 
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google CloudBuild applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
Márton Kodok
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
jitskeb
 
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
Vietnam Cotton & Spinning Association
 

Recently uploaded (20)

一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .
 
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
原版一比一多伦多大学毕业证(UofT毕业证书)如何办理
 
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
 
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理 原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
原版一比一爱尔兰都柏林大学毕业证(UCD毕业证书)如何办理
 
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
 
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
 
UofT毕业证如何办理
UofT毕业证如何办理UofT毕业证如何办理
UofT毕业证如何办理
 
Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024Open Source Contributions to Postgres: The Basics POSETTE 2024
Open Source Contributions to Postgres: The Basics POSETTE 2024
 
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
一比一原版英国赫特福德大学毕业证(hertfordshire毕业证书)如何办理
 
Jio cinema Retention & Engagement Strategy.pdf
Jio cinema Retention & Engagement Strategy.pdfJio cinema Retention & Engagement Strategy.pdf
Jio cinema Retention & Engagement Strategy.pdf
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
 
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google CloudBuild applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
 
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
 

Big Data - How Marketing Has Revolutionised - by Sean Singleton

  • 1. 5 WAYS BIG DATA WILL REVOLUTIONISE MARKETING
  • 2. 74% of the UK population will be constantly connected to the internet BY THE END OF 2014
  • 3. WE WILL HAVE DEVICES ASSISTING US WITH WHATEVER WE NEED, WHATEVER WE DO AND WHEREVER WE GO
  • 4. ALL OF THE TOUCH POINTS WE USE LEAVE A TRAIL OF DATA THAT IS PICKED UP BY MARKETING, DIGITAL AND RESEARCH AGENCIES
  • 5. NOW CONSUMERS ARE EITHER ASLEEP OR AWAKE
  • 6. REAL, ACTIONABLE, DATA COLLECTED ACROSS THE GLOBE = BIG DATA
  • 7. Through BIG DATA, Marketers can now communicate messages that not only resonate with consumers, but find them where and when the information is most needed
  • 8. AT DIGITAL ANNEXE WE BELIEVE BIG DATA IS GOING TO REVOLUTIONISE THE MARKETING INDUSTRY IN 5 KEY WAYS
  • 9. 1 REAL CONSUMER UNDERSTANDING Big data provides massive insights into consumer behaviour, this information translates into unique personas and better understanding of the aspirational audience of any brand
  • 10. Digital has changed the way digital marketing agencies work in a number of ways: 2 REAL TIME ANALYSIS • Real time monitoring of consumer actions and reactions • Agile testing of ideas, platforms and functionalities • Real time optimisation of activities
  • 11. PAST 3 MARKETING WILL FOCUS ON HARD METRICS PRESENT In the past, brand trackers were used to measure brand activities and performances We can provide clients with factual qualitative and quantitative insights that can measure the effectiveness of any kind of marketing activities from brand to conversions
  • 12. Through the analysis of old consumer patterns we can now forecast consumer behaviours and deploy marketing activities that adapt to market conditions 4 PREDICTIVE ANALYTICS 42% 58%
  • 13. 5 GEEKS WILL INHERIT THE EARTH The future is neither left nor right brained. In digital marketing you will have to have a high level of numeracy, creativity, and consumer understanding to reach your mobile and always connected consumers
  • 15. CREATIVITY | ANALYTICS | INNOVATION
  • 16. Sean Singleton is the Managing Director of Digital Annexe @DigitalAnnexe | +44 (0)845 456 6042 | hello@digitalannexe.co.uk This is an abridged version of a blog post published on The Marketing Society http://bit.ly/DA5WaysBigData digitalannexe.co.uk