Titan, established in 1984 and led by chairman Mr. C. V. Sankar, is India's largest watch manufacturer and the fifth largest globally, initially forming a joint venture with Timex until 1998. The company effectively targets various demographics based on age and gender, marketing its products as premium and high-quality watches, which have evolved from gift items to fashionable accessories. Titan offers a diverse range of models, maintaining a strategic positioning above celebrity endorsements.

2. -2
Kanak Binayakiya
Gautam Chopra
Saurabh Chopra
Abhay Chawla
Chaman Tanwar

3. Introduction
 Established in 1984.
 Formed joint venture with Timex Group till 1998 and then
separated.
 Chairman = Mr. C. V. Sankar
 MD = Mr. Bhaskar Bhat
 CEO = Mr. S Ravi Kant
 It is having the largest market share in India watch industry
and worlds 5th largest watch maker also.

4. Segmentation
Geographic Demographic Psychographic Behavioural

5. Demographic Segmentation
For every age group
Children
Youth
Aged

6. Demographic Segmentation
Gender: Male/Female

7. Psychographic Segmentation
Social Economic
Class
(From Lower Upper
to lower Middle)
Lifestyle
Sports Oriented Cultural Oriented

8. Behavioral Segmentation
Benefit
sought
Buyers
Readiness

9. Targeting

10. POSITIONING
 Titan is positioned as a premium brand providing high quality products.
 Titan initially pioneered as gifting watches.
 Repositioning as a fashion accessory.
 Titan was careful in keeping the brand above celebrity.

12. Product Strategy
Product Width
Product Length
Product depth

14. Product Variant Models
Celestial 12
Classique 74
Octane 161
Bandhan 36
Automatic 37
Steel 54
Regalia 103
Edge 76
Product Variants Models
Zoop 134
Htse 36
Nebula 67
Purple 202
Raga 320

15. Reference
 http://www.hindustantimes.com/business/titan-aims-to-raise-market-share/story-
WAgAlbEhJmv3YyTRNap3RM.html
 www.google.co.in
 www.indiainfoline.com
 www.titanworld.com
 www.managmentparadise.com
 www.slideshare.net