Tech Talk: Creating A Social Media Strategy
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This document discusses a social media marketing situation analysis for a company called Tech Talk. It outlines some key issues, including a lack of measurable goals, integrated systems, audience research and competitive analysis. Potential solutions proposed include increasing brand awareness through meaningful content, researching the social media audience and competitive landscape. Several decision problems are presented around defining social media scope, key platforms and metrics, and whether marketing should be in-house or outsourced. A unified decision framework is suggested based on precision over prospecting through publishing, public speaking and generating publicity. Lessons include avoiding over-analysis and using a mix of in-house and freelance skills with persistence.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Tech Talk: Creating A Social Media Strategy
- 2. Situation Analysis 1. Main Agenda was fastest growth by social media marketing strategy for capital inflow from investor. 2. Having a large social media followers Tech-talk was not generating a significant amount of referral traffic. 3. Conflict in strategy for both the partners results target not accomplished.
- 3. Route cause Analysis Content Unrealistic Goals Unplanned, measured or integrated. Websites are nots integrated with Social Media Have not modified the IT system for traffic generation Characterizing the customer, There is no point of Targeting the customer Lack of emphasize on Competitions.
- 4. Possible Solution Increase brand awareness - To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels. Research Social Media Audience – Tech Talk should have to focus on this Research Social Competitive Landscape - Before you start creating content (we promise we’re almost there!), it’s really smart to investigate your competitors. We put this before the content creation process because you often find new ways to look at content by analyzing what’s making your competitors successful.
- 6. Four Decision Problems How to understand and incorporate the functional blocks for social media websites? How should the scope of social media be defined in fine tuning Techtalk’s social media strategy? What social platform and KPI should be focused on to implement the strategy? Should the social media marketing remain in-house or outsourced?
- 7. Unified Decision Framework To imbibe “Do what it takes” rather than “Do what you love” mentality to achieve success in the digital era.
- 8. Unified Decision Framework To imbibe “Precisioning” over “Prospecting”. Precisioning consists of 3Ps: Publish Public Speak Publicity
- 9. Unified Decision Framework To practice the “social wealth triangle”
- 10. Lessons to learn: To avoid analysis-paralysis conundrum. Freelance tech, in-house skills. Persistence On, click-bait Off.