PPT on Marketing and branding of Titan ProductsRahul Jain
Titan Industries emerged as the leader in the Indian watch market by successfully displacing the former leader HMT through an innovative product strategy and aggressive marketing. Titan launched over 500 quartz watch models in different styles and prices, combining quality and fashion. It utilized showroom-based distribution and promotional campaigns emphasizing its wide variety to attract customers. Titan's strategic acquisition of Timex and expansion into international markets further solidified its position as India's top watch brand.
Titan Industries Limited is a leading manufacturer of watches and jewelry in India. It is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan produces watches under brands like Titan, Fastrack, Sonata, and Tanishq and is India's largest watch maker and fifth largest in the world. It has a market share of 60% in India and exports to over 40 countries. Titan uses market segmentation and targets various demographic and psychographic groups with different product lines and brands.
Titan is India's largest manufacturer of watches and jewellery. It has manufacturing facilities in Hosur, Dehradun, Baddi, Roorkee, and Goa. Titan produces over 12 million watches per year under brands like Titan, Fastrack, Sonata, and Xylys. Its jewellery brand Tanishq is the largest jewellery brand in India. Titan also has eye wear and precision engineering divisions. It markets products in over 30 countries with a focus on the Middle East and Asia Pacific regions. Titan is part of the large Tata Group and aims to expand its product portfolio and global presence further.
Titan Industries is a joint venture between the Tata Group and TIDCO established in 1984 to manufacture watches in India. It has since expanded to also produce jewelry, eyewear, and precision engineering components. Titan is now the world's fifth largest watch manufacturer and India's largest watch brand, selling watches in over 32 countries under brands like Fastrack, Sonata, and Titan. It also owns the leading jewelry brand Tanishq and eyewear brand Titan Eye+. Titan has grown to have a dominant market share in India and has potential for further international expansion.
Titan is an Indian company incorporated in 1984 that operates in the consumer products sector, specializing in jewelry and watches. Its jewelry segment accounts for 77.3% of sales while watches make up 17.31%. In 2015-16, Titan's total sales were Rs. 11,295.74 crores, a 5.4% decline from the previous year due to a downturn in the jewelry market. Meanwhile, its watch business grew 1.7%. Titan has a 55-60% market share in India and exports to over 40 countries. It faces competition from international brands like Timex and Casio but maintains strength through its large retail network and brand recognition.
This document summarizes information about Titan's watch portfolio and brands. Titan leads the Indian watch market with four main brands - Titan, Sonata, Fast Track, and Xylys. Fast Track targets youth aged 18-30 and was relaunched in 2005 with a new logo and identity to distance it from its previous association with Titan. The rebranding was successful, driving 150% and 100% growth in its first two years. Titan has a wide range of watches across different price points and styles to target various customer segments.
Titan Industries is India's leading watch manufacturer with a 60% market share in India. It produces watches under several brands like Titan, Fastrack, Sonata, and Nebula. Titan has adopted aggressive marketing strategies to promote its various watch ranges targeted at different customer segments based on factors like class, fashion, and demographics. These strategies, along with competitive pricing and wide distribution networks, helped Titan emerge as the leader in the Indian watch industry within three years of its launch, knocking out its main competitor HMT.
Titan was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It is India's largest manufacturer and retailer of watches and jewellery. Titan has over 60% market share in the domestic watch and jewellery market. It operates various watch brands like Sonata, Fastrack, and Titan Edge. Titan's marketing strategy focuses on providing international quality products with Indian designs at competitive prices through extensive advertising and specialized retail shops. A SWOT analysis found that Titan's strengths include its stylish designs, exclusive products, and contribution from owned brands and retail operations, while weaknesses include pricing of high-end products and threats from global competitors.
PPT on Marketing and branding of Titan ProductsRahul Jain
Titan Industries emerged as the leader in the Indian watch market by successfully displacing the former leader HMT through an innovative product strategy and aggressive marketing. Titan launched over 500 quartz watch models in different styles and prices, combining quality and fashion. It utilized showroom-based distribution and promotional campaigns emphasizing its wide variety to attract customers. Titan's strategic acquisition of Timex and expansion into international markets further solidified its position as India's top watch brand.
Titan Industries Limited is a leading manufacturer of watches and jewelry in India. It is a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan produces watches under brands like Titan, Fastrack, Sonata, and Tanishq and is India's largest watch maker and fifth largest in the world. It has a market share of 60% in India and exports to over 40 countries. Titan uses market segmentation and targets various demographic and psychographic groups with different product lines and brands.
Titan is India's largest manufacturer of watches and jewellery. It has manufacturing facilities in Hosur, Dehradun, Baddi, Roorkee, and Goa. Titan produces over 12 million watches per year under brands like Titan, Fastrack, Sonata, and Xylys. Its jewellery brand Tanishq is the largest jewellery brand in India. Titan also has eye wear and precision engineering divisions. It markets products in over 30 countries with a focus on the Middle East and Asia Pacific regions. Titan is part of the large Tata Group and aims to expand its product portfolio and global presence further.
Titan Industries is a joint venture between the Tata Group and TIDCO established in 1984 to manufacture watches in India. It has since expanded to also produce jewelry, eyewear, and precision engineering components. Titan is now the world's fifth largest watch manufacturer and India's largest watch brand, selling watches in over 32 countries under brands like Fastrack, Sonata, and Titan. It also owns the leading jewelry brand Tanishq and eyewear brand Titan Eye+. Titan has grown to have a dominant market share in India and has potential for further international expansion.
Titan is an Indian company incorporated in 1984 that operates in the consumer products sector, specializing in jewelry and watches. Its jewelry segment accounts for 77.3% of sales while watches make up 17.31%. In 2015-16, Titan's total sales were Rs. 11,295.74 crores, a 5.4% decline from the previous year due to a downturn in the jewelry market. Meanwhile, its watch business grew 1.7%. Titan has a 55-60% market share in India and exports to over 40 countries. It faces competition from international brands like Timex and Casio but maintains strength through its large retail network and brand recognition.
This document summarizes information about Titan's watch portfolio and brands. Titan leads the Indian watch market with four main brands - Titan, Sonata, Fast Track, and Xylys. Fast Track targets youth aged 18-30 and was relaunched in 2005 with a new logo and identity to distance it from its previous association with Titan. The rebranding was successful, driving 150% and 100% growth in its first two years. Titan has a wide range of watches across different price points and styles to target various customer segments.
Titan Industries is India's leading watch manufacturer with a 60% market share in India. It produces watches under several brands like Titan, Fastrack, Sonata, and Nebula. Titan has adopted aggressive marketing strategies to promote its various watch ranges targeted at different customer segments based on factors like class, fashion, and demographics. These strategies, along with competitive pricing and wide distribution networks, helped Titan emerge as the leader in the Indian watch industry within three years of its launch, knocking out its main competitor HMT.
Titan was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It is India's largest manufacturer and retailer of watches and jewellery. Titan has over 60% market share in the domestic watch and jewellery market. It operates various watch brands like Sonata, Fastrack, and Titan Edge. Titan's marketing strategy focuses on providing international quality products with Indian designs at competitive prices through extensive advertising and specialized retail shops. A SWOT analysis found that Titan's strengths include its stylish designs, exclusive products, and contribution from owned brands and retail operations, while weaknesses include pricing of high-end products and threats from global competitors.
Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It has a 60% market share in India and sells various watch brands like Fastrack, Sonata, Raga and Titan. It also sells eyewear, jewelry and other accessories. Titan uses brand ambassadors like Aamir Khan and MS Dhoni to promote its brands. It has a strong retail presence across India with various formats like World of Titan showrooms. Titan has experienced strong sales growth over the years and aims to build strong brands from India.
Titan is the largest watch company in India and fifth largest globally. It manufactures over 90 million watches sold across 30 countries. Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan's core products include watches under various brands like Fastrack, Sonata, and Raga, as well as jewelry under Tanishq and eyewear under Titan Eye+.
- The group members for the project are Sara Pore, Rutuja Dicholkar, Saburi Shirodkar, Rohan Ambdoskar, Sumesh Kanekar, and Soham Mayekar.
- Titan was established in 1984 as a joint venture between Tata Group and TIDCO and is now the world's fifth largest wristwatch manufacturer.
- Titan operates in various areas of business including watches, jewellery, eyewear, and precision engineering. Some of its key brands are Fastrack, Sonata, Titan Eye Plus, and Tanishq.
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
This document outlines the business strategy of Titan, India's leading watch brand. It discusses Titan's vision, marketing mix, products, competitors, market share, PESTEL analysis, SWOT analysis, and brand positioning. Key points include that Titan aims to create elevating experiences for customers and impact the communities it works in. It has a diverse product line including watches, jewelry, and eyewear. Titan holds 58% of India's watch market share and competes with brands like HMT, Maxima, Rado, and Casio. The document also provides suggestions on how Titan can improve visibility, invest in R&D, and expand rural outreach.
Titan Company Limited is celebrating its Unleashing Innovation Summit on December 1st 2016 to discuss its journey of innovation since its inception. Some key points in Titan's innovation journey include launching various watch brands starting in the 1980s such as Fastrack and Sonata, expanding into jewellery with brands like Tanishq, Goldplus, and Zoya, and establishing manufacturing facilities across India. Currently, Titan is India's largest watchmaker and jewellery retailer with over $2 billion in annual revenue. Titan believes innovation is driven by empowering employees, developing their skills, and having an open culture that encourages idea generation and calculated risk-taking.
Titan has pursued four major growth strategies: market penetration, market development, product development, and diversification. It has diversified into new product categories like watches, jewelry, and eyewear. For each new category, Titan redefined the market by addressing unmet consumer needs and introducing brand, design, and retail experiences. Titan's strategy is to not compete on price alone but to position its products as lifestyle accessories through superior design, quality, and customer service.
The document presents a market research study conducted by Titan to understand opportunities for their premium watch brands and potential for smart watches. It provides an overview of Titan's current market share of 60% in the Indian watch industry. However, only 5% of their revenue comes from premium brands. The study aims to understand why consumers are not purchasing Titan's premium watches and whether Titan can become a premium watch brand. It also examines the potential for Titan smart watches. The research will use interviews and questionnaires with 1000 potential and existing Titan customers aged 20+ years in Mumbai to understand brand perception, purchase patterns, and desired product features.
HMT Ltd. was India's first watch manufacturer established in 1961. It was previously the undisputed market leader until Titan entered in 1984. While HMT offered sturdy and reliable watches, its lack of new designs and advertising led to a decline in market share among younger consumers. HMT has multiple watch brands targeting various segments but faces competition from other players introducing trendier designs at affordable prices.
The document provides information on the jewellery industry and market in India as well as details about Tanishq, a leading jewellery brand. Some key points:
- The Indian jewellery market grew 19% in 2012, led by costume jewellery which rose 25%. The market remains fragmented with local and regional players dominating.
- Tanishq is India's largest and most desirable jewellery brand, starting in 1995 as part of Titan Industries. It introduced professional retailing and has over 100 stores across India.
- Tanishq positions itself as a trusted brand offering purity and a unique shopping experience. It targets upper middle and upper class women across India with a variety of gold
Titan Industries was established in 1984 as a joint venture to manufacture watches in India using quartz technology. It launched multiple watch brands like Titan, Fastrack, and Sonata targeting different market segments. Titan became the market leader in watches. Titan later diversified into jewelry under the Tanishq brand and eyewear. It manufactures over 8 million watches and jewelry annually. Titan positions its brands like Titan and Tanishq as premium lifestyle brands offering high quality products. It segments the market and positions brands based on attributes, users, competitors, and prices.
Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It has a 60% market share in India and sells watches under various brands like Fastrack, Sonata, Titan, Raga and Nebula targeted at different consumer segments. Titan has grown significantly over the years with net sales increasing from Rs. 804 crores in 2004 to Rs. 4,703 crores in 2010. It uses brand ambassadors like Aamir Khan and MS Dhoni and promotes its brands through various advertising mediums.
Titan is India's largest watch manufacturer with 60% market share. It introduced quartz technology watches with international styling in 1987, shifting watches from functional products to fashion accessories. Titan focused on brand marketing, establishing exclusive showrooms and appointing Aamir Khan as brand ambassador to appeal to various age groups. It introduced multiple brands like Sonata and Fastrack at different price points to target various segments. Titan aims to maintain its reputation for quality, expand into designer watches, and tap the rural market while staying ahead of competition.
Innovation is the word which is very common to speak but very hard to find in company's tactics and strategies !
From 1991 till date, TITAN is the no.1 brand in Indian Watch Industry and have retained its monopoly with it continuous innovations in every aspect of their strategic decisions !
You will get to know lot of insights on hw TITAN became the NO.1 brand.
Titan Industries began in 1984 as a joint venture between TATA Group and Tamil Nadu Development Corporation. Titan segmented the market and developed several sub-brands like Fastrack, Sonata, and Xylys. Titan has a diverse brand portfolio targeting various consumer segments with watches priced between Rs. 550 to Rs. 15,000. Some key sub-brands include Fastrack targeting youth, Titan for upper middle class, and Xylys for upwardly mobile professionals. Titan has also extended its brands into other product categories and launched new brands like Tanishq in jewelry.
Tanishq is India's largest and most trusted jewellery brand. It pioneered the concept of branded jewellery in India. Tanishq has over 150 stores across 85 Indian cities and offers traditional as well as contemporary jewellery designs in gold, diamonds, and platinum. It focuses on quality, purity in gold, and customer experience. Tanishq aims to appeal to discerning jewellery consumers across segments in India through its variety of collections.
The document provides details about Tanishq, a jewellery brand owned by Titan. It discusses Tanishq's evolution, growth, products, competitors like Carbon and Gili, marketing strategies using the 4Ps, segmentation, SWOT analysis, and recommendations to make it a global brand. Tanishq is India's largest jewellery brand known for quality, design, and services. It aims to increase domestic market penetration and expand abroad using shop-in-shop concepts. The document recommends how Tanishq can become a leading global jewellery brand.
Titan Watches provides a marketing plan for its watch and jewelry brands. It aims to be a world-class, innovative organization and build India's most desirable brands. Titan has the largest market share in India's watch and jewelry industry. It segments customers by demographics like age and income, and psychographics like lifestyle and personality. Titan markets multiple brands like Titan, Fastrack, Sonata, and Tanishq to different customer segments. It employs advertising, promotions, and specialized retail stores to market its products.
Tanishq is India's largest jewellery brand owned by Titan Industries. Started in 1995, Tanishq has over 121 stores across India offering gold, diamond and platinum jewellery for various occasions and price ranges. Tanishq positions itself as a luxury brand offering superior craftsmanship and quality over regional jewellers through extensive marketing campaigns and loyalty programs.
Titan Company began operations in 1984 as a joint venture between Tata Group and TIDCO. It is now the fifth largest integrated watch manufacturer globally. Over decades, Titan has expanded into new markets and product categories like jewelry, eyewear, and fragrances. Xerxes Desai was Titan's first managing director and played a key role in establishing the company. Titan's financials show strong growth over the past year, with net worth up 24%, total assets up 29%, and current assets up 32%.
This document provides an overview of Titan Industries, a leading manufacturer of watches in India. It discusses Titan's various watch brands like Titan, Sonata, Fastrack, Raga, Xylys and Dash. It describes Titan's brand activities, advertising and promotional techniques. It highlights how Titan engages in visual merchandising, launches discount schemes, and uses brand ambassadors like Rani Mukherjee and MS Dhoni to promote specific brands. It also briefly discusses one of Titan's main competitors in the watch market, Timex.
Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It has a 60% market share in India and sells various watch brands like Fastrack, Sonata, Raga and Titan. It also sells eyewear, jewelry and other accessories. Titan uses brand ambassadors like Aamir Khan and MS Dhoni to promote its brands. It has a strong retail presence across India with various formats like World of Titan showrooms. Titan has experienced strong sales growth over the years and aims to build strong brands from India.
Titan is the largest watch company in India and fifth largest globally. It manufactures over 90 million watches sold across 30 countries. Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan's core products include watches under various brands like Fastrack, Sonata, and Raga, as well as jewelry under Tanishq and eyewear under Titan Eye+.
- The group members for the project are Sara Pore, Rutuja Dicholkar, Saburi Shirodkar, Rohan Ambdoskar, Sumesh Kanekar, and Soham Mayekar.
- Titan was established in 1984 as a joint venture between Tata Group and TIDCO and is now the world's fifth largest wristwatch manufacturer.
- Titan operates in various areas of business including watches, jewellery, eyewear, and precision engineering. Some of its key brands are Fastrack, Sonata, Titan Eye Plus, and Tanishq.
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
This document outlines the business strategy of Titan, India's leading watch brand. It discusses Titan's vision, marketing mix, products, competitors, market share, PESTEL analysis, SWOT analysis, and brand positioning. Key points include that Titan aims to create elevating experiences for customers and impact the communities it works in. It has a diverse product line including watches, jewelry, and eyewear. Titan holds 58% of India's watch market share and competes with brands like HMT, Maxima, Rado, and Casio. The document also provides suggestions on how Titan can improve visibility, invest in R&D, and expand rural outreach.
Titan Company Limited is celebrating its Unleashing Innovation Summit on December 1st 2016 to discuss its journey of innovation since its inception. Some key points in Titan's innovation journey include launching various watch brands starting in the 1980s such as Fastrack and Sonata, expanding into jewellery with brands like Tanishq, Goldplus, and Zoya, and establishing manufacturing facilities across India. Currently, Titan is India's largest watchmaker and jewellery retailer with over $2 billion in annual revenue. Titan believes innovation is driven by empowering employees, developing their skills, and having an open culture that encourages idea generation and calculated risk-taking.
Titan has pursued four major growth strategies: market penetration, market development, product development, and diversification. It has diversified into new product categories like watches, jewelry, and eyewear. For each new category, Titan redefined the market by addressing unmet consumer needs and introducing brand, design, and retail experiences. Titan's strategy is to not compete on price alone but to position its products as lifestyle accessories through superior design, quality, and customer service.
The document presents a market research study conducted by Titan to understand opportunities for their premium watch brands and potential for smart watches. It provides an overview of Titan's current market share of 60% in the Indian watch industry. However, only 5% of their revenue comes from premium brands. The study aims to understand why consumers are not purchasing Titan's premium watches and whether Titan can become a premium watch brand. It also examines the potential for Titan smart watches. The research will use interviews and questionnaires with 1000 potential and existing Titan customers aged 20+ years in Mumbai to understand brand perception, purchase patterns, and desired product features.
HMT Ltd. was India's first watch manufacturer established in 1961. It was previously the undisputed market leader until Titan entered in 1984. While HMT offered sturdy and reliable watches, its lack of new designs and advertising led to a decline in market share among younger consumers. HMT has multiple watch brands targeting various segments but faces competition from other players introducing trendier designs at affordable prices.
The document provides information on the jewellery industry and market in India as well as details about Tanishq, a leading jewellery brand. Some key points:
- The Indian jewellery market grew 19% in 2012, led by costume jewellery which rose 25%. The market remains fragmented with local and regional players dominating.
- Tanishq is India's largest and most desirable jewellery brand, starting in 1995 as part of Titan Industries. It introduced professional retailing and has over 100 stores across India.
- Tanishq positions itself as a trusted brand offering purity and a unique shopping experience. It targets upper middle and upper class women across India with a variety of gold
Titan Industries was established in 1984 as a joint venture to manufacture watches in India using quartz technology. It launched multiple watch brands like Titan, Fastrack, and Sonata targeting different market segments. Titan became the market leader in watches. Titan later diversified into jewelry under the Tanishq brand and eyewear. It manufactures over 8 million watches and jewelry annually. Titan positions its brands like Titan and Tanishq as premium lifestyle brands offering high quality products. It segments the market and positions brands based on attributes, users, competitors, and prices.
Titan is the largest watch company in India and 6th largest globally. It was established in 1987 as a joint venture between Tata Group and TIDCO. Titan manufactures over 90 million watches across 40 countries. It has a 60% market share in India and sells watches under various brands like Fastrack, Sonata, Titan, Raga and Nebula targeted at different consumer segments. Titan has grown significantly over the years with net sales increasing from Rs. 804 crores in 2004 to Rs. 4,703 crores in 2010. It uses brand ambassadors like Aamir Khan and MS Dhoni and promotes its brands through various advertising mediums.
Titan is India's largest watch manufacturer with 60% market share. It introduced quartz technology watches with international styling in 1987, shifting watches from functional products to fashion accessories. Titan focused on brand marketing, establishing exclusive showrooms and appointing Aamir Khan as brand ambassador to appeal to various age groups. It introduced multiple brands like Sonata and Fastrack at different price points to target various segments. Titan aims to maintain its reputation for quality, expand into designer watches, and tap the rural market while staying ahead of competition.
Innovation is the word which is very common to speak but very hard to find in company's tactics and strategies !
From 1991 till date, TITAN is the no.1 brand in Indian Watch Industry and have retained its monopoly with it continuous innovations in every aspect of their strategic decisions !
You will get to know lot of insights on hw TITAN became the NO.1 brand.
Titan Industries began in 1984 as a joint venture between TATA Group and Tamil Nadu Development Corporation. Titan segmented the market and developed several sub-brands like Fastrack, Sonata, and Xylys. Titan has a diverse brand portfolio targeting various consumer segments with watches priced between Rs. 550 to Rs. 15,000. Some key sub-brands include Fastrack targeting youth, Titan for upper middle class, and Xylys for upwardly mobile professionals. Titan has also extended its brands into other product categories and launched new brands like Tanishq in jewelry.
Tanishq is India's largest and most trusted jewellery brand. It pioneered the concept of branded jewellery in India. Tanishq has over 150 stores across 85 Indian cities and offers traditional as well as contemporary jewellery designs in gold, diamonds, and platinum. It focuses on quality, purity in gold, and customer experience. Tanishq aims to appeal to discerning jewellery consumers across segments in India through its variety of collections.
The document provides details about Tanishq, a jewellery brand owned by Titan. It discusses Tanishq's evolution, growth, products, competitors like Carbon and Gili, marketing strategies using the 4Ps, segmentation, SWOT analysis, and recommendations to make it a global brand. Tanishq is India's largest jewellery brand known for quality, design, and services. It aims to increase domestic market penetration and expand abroad using shop-in-shop concepts. The document recommends how Tanishq can become a leading global jewellery brand.
Titan Watches provides a marketing plan for its watch and jewelry brands. It aims to be a world-class, innovative organization and build India's most desirable brands. Titan has the largest market share in India's watch and jewelry industry. It segments customers by demographics like age and income, and psychographics like lifestyle and personality. Titan markets multiple brands like Titan, Fastrack, Sonata, and Tanishq to different customer segments. It employs advertising, promotions, and specialized retail stores to market its products.
Tanishq is India's largest jewellery brand owned by Titan Industries. Started in 1995, Tanishq has over 121 stores across India offering gold, diamond and platinum jewellery for various occasions and price ranges. Tanishq positions itself as a luxury brand offering superior craftsmanship and quality over regional jewellers through extensive marketing campaigns and loyalty programs.
Titan Company began operations in 1984 as a joint venture between Tata Group and TIDCO. It is now the fifth largest integrated watch manufacturer globally. Over decades, Titan has expanded into new markets and product categories like jewelry, eyewear, and fragrances. Xerxes Desai was Titan's first managing director and played a key role in establishing the company. Titan's financials show strong growth over the past year, with net worth up 24%, total assets up 29%, and current assets up 32%.
This document provides an overview of Titan Industries, a leading manufacturer of watches in India. It discusses Titan's various watch brands like Titan, Sonata, Fastrack, Raga, Xylys and Dash. It describes Titan's brand activities, advertising and promotional techniques. It highlights how Titan engages in visual merchandising, launches discount schemes, and uses brand ambassadors like Rani Mukherjee and MS Dhoni to promote specific brands. It also briefly discusses one of Titan's main competitors in the watch market, Timex.
This document provides an overview of Titan Industries, a leading manufacturer of watches in India. It discusses Titan's various watch brands like Titan, Sonata, Fastrack, Raga, Xylys and Dash. Titan aims to offer watches at different price points to target various consumer segments. It promotes its brands through celebrity endorsements, TV commercials, and sponsoring college events. While Titan targets premium customers, Sonata is positioned as a value brand. The document also briefly discusses Titan's competitor Timex and strategies to challenge it.
This document provides an overview of Titan Industries, a leading manufacturer of watches in India. It discusses Titan's various watch brands like Titan, Sonata, Fastrack, Raga, Xylys and Dash. It describes Titan's brand activities, advertising and promotional techniques. It highlights how Titan engages in visual merchandising, launches discount schemes, and uses brand ambassadors like Rani Mukherjee and MS Dhoni to promote specific brands. It also briefly discusses one of Titan's main competitors, Timex, before concluding.
This Presentation is all about the Titan Journey in the Brand Making which explains how the brand was created and how the "Time Based" product was positioned into "Need Based" Product
Titan Industries was established in 1984 as a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. It introduced quartz watch technology to India. It has since expanded to become India's leading manufacturer of watches and jewelry, employing 3,800 people. It produces over 8 million watches per year under brands like Titan, Fastrack, Sonata, and Xylys. It also owns the jewelry brand Tanishq. The document provides details on Titan's product lines, brand positioning strategies, and market segmentation approaches for different target audiences.
Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, India. It operates over 80 companies in sectors such as software, automobiles, steel, consumer goods, and telecommunications, making it India's largest private employer. Tata Group takes its name from its founder, Jamsetji Tata. The current chairman is Ratan Tata, who has led the group since 1991. Tata Group companies include Tata Communications, Tata Consumer, Tata Defense, Tata Financial Services, Tata Manufacturing, and promoter companies.
Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. It is now India's largest manufacturer of watches and jewelry, with over 60% market share domestically. Titan operates various brands like Titan, Tanishq, Fastrack, and Nebula. It has manufacturing plants in Hosur, Dehradun, Baddi, and Goa and assembles watches in other locations. Titan aims to be a world-class innovative brand and create value for stakeholders through customer-centric businesses.
The document is an acknowledgement from students thanking their project guide for guiding them in successfully completing their research project.
[1] The students thank their project guide Prof. Dr. B R Londhe for giving them the opportunity to do the research project and for providing guidance that helped them complete it successfully. [2] They also thank their institute for providing guidance. [3] Completing the project provided a great learning experience for the students.
A project report on consumer behaviour comparison between gili & tanishq on...Projects Kart
The document compares Gili and Tanishq jewelry brands in India. It provides background on their histories, with Gili launching in 1994 as India's first branded jewelry and Tanishq launching in 1995 as a division of Titan. It discusses their market scenarios, with Gili offering affordable diamond jewelry and Tanishq bringing credibility and professionalism to the jewelry market. The document also outlines their product collections, brand ambassadors, outlets, services, and differences between the two jewelry brands.
Titan is a leading manufacturer of watches and jewelry in India. It was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan has over 60 million watches sold across 30 countries and is India's largest watchmaker and jeweler. Titan produces watches and jewelry under various brands like Titan, Tanishq, Fastrack, Xylys, and others. It aims to offer international quality products at affordable prices for Indian customers.
Titan Company Limited is an Indian company established in 1984 as a joint venture between the TATA Group and Tamil Nadu Industrial Development Corporation. It manufactures watches, jewellery, eyewear, and fragrances. Titan launched its Titan brand in 1987 and expanded into jewellery in 1996 and eyewear in 2007. It is now divided into four divisions and owns various brands like Titan, Tanishq, Fastrack, and Titan Eye+.
Tanishq is India's largest jewellery brand, launched in 1995 by Titan. It initially struggled, making losses from 1995-1998. By introducing innovations like a karat meter to test purity and professional retail stores, Tanishq transformed the industry. It implemented strategies like standardized pricing, frequent design changes, and linking to gold price indexes. These changes helped Tanishq become the largest overseas jewellery chain in the US by 2001 and transform the Indian jewellery market. Going forward, Tanishq aims to focus on customers, ethics, IT investments, and global branding to further boost sales.
Timex was once a major player in the Indian watch market with 25% share, but has since declined. It gained success through its partnership with Titan, which provided variety, competitive pricing, and strong distribution and sales infrastructure. However, Timex struggled after 2000 due to issues with brand positioning and promotions. The document suggests Timex could improve by aligning with its global "Be There Now" positioning strategy.
Tanishq, a jewellery brand launched by Titan Industries in 1995, initially struggled in the Indian market. Its Western designs did not appeal to customers accustomed to traditional styles. It posted huge losses from 1995-1998. However, Tanishq then corrected its mistakes by shifting to more Indian designs, expanding gold purity options, and opening its own retail stores. These changes helped Tanishq become profitable again by 1999 and it grew rapidly, becoming a leader in the Indian jewellery market through its focus on customers.
Tanishq is India's largest jewelry brand owned by Titan Industries. When it launched in 1995, Tanishq struggled due to using Western designs and marketing towards exports. It lost money until 1998 when it changed its strategy. Tanishq shifted to focus on the domestic market, introduced 22kt gold jewelry with Indian designs, opened exclusive stores, and added value with purity testing. These changes helped Tanishq become the leading jewelry brand in India.
Tanishq is India's largest jewellery brand, launched in 1995 by Titan. It initially struggled, making losses from 1995-1998. By 2001, Tanishq had become the largest overseas jewellery chain in the US with 1200 stores. Tanishq introduced innovations like the karat meter to check purity and brought professional retailing standards to India's unorganized jewellery market. Through strategic marketing and retail expansion, Tanishq transformed itself into the leading jewellery brand in India.
1) Titan entered the Indian watch market in 1984 as a joint venture between TIDCO and Tatas.
2) Titan popularized quartz watches in India and developed various sub-brands to target different market segments.
3) By 2010, Titan had achieved over 35% annual sales growth and over 60% market share in the organized sector of the Indian watch market.
Titan revolutionized the Indian watch industry by introducing world-class quartz watches with diverse designs at affordable prices. It established over 150 showrooms nationwide to showcase its wide range of men's and women's watches. Titan's marketing strategy positioned it as an aspirational lifestyle brand through innovative ad campaigns featuring its watches. This helped Titan become the undisputed leader in the Indian watch market, surpassing its competitors.
Nishant Bindra presented on Titan Industries, the world's fifth largest wrist watch manufacturer and a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. Titan exports watches to 32 countries and has a 60% market share in India. It has manufactured the world's slimmest watch, Titan Edge. Titan also produces jewelry under its Tanishq brand and entered the youth market in 1998 with its Fastrack brand of stylish, affordable watches targeted at 15-25 year olds. Titan's annual sales and profits grew significantly from 2010-11 to 2009-10. The presentation suggested Titan launch a new line of watches for girls aged 16-24, priced similarly to Fastrack and with a more feminine
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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[To download this presentation, visit:
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Titan Company Limited (Titan), a joint venture between
the Tata Group and the Tamil Nadu Industrial
Development Corporation (TIDCO), commenced its
operations in 1984 under the name Titan Watches
Limited. Titan is the fifth largest integrated own brand
watch manufacturer in the world. Over the last three
decades, Titan has expanded into underpenetrated
markets and created lifestyle brands across different
product categories. Titan is widely known for
transforming the watch and jewellery industry in India
and for shaping India's retail market by pioneering
experiential retail.
AboutTitan
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FOUNDER
XERXES DESAI (1937-2016)
Xerxes Desai was the first managing director of Titan
Company, an Indian watchmaking company, and played
an instrumental role in laying the foundation of the
company.
Desai was a graduate of Elphinstone College (Mumbai
University) and Oxford University.
Desai died from illness in Bangalore, where he had lived
for 30 years, on June 27, 2016, at the age of 79.
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THROWBACKS
(1970S-1980s)
Going back in time to pre 1980s when Titan Watches was
an idea conceived at the Tata Press. Turning this idea of
venturing into the Watch Industry into a winning reality,
Titan Watches was a result of a joint venture with the
Tata Industries with the Tamil nadu Industrial
Development Corporation (TIDCO) in June of 1984. Then
on, time never stopped ticking for Titan.
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FIRSTMILESTONE
(1980S-1990S)
Production commenced in 1986 and March,
1987 saw the launch of the brand Titan. It
sprung to instant claim with the analogue
electronic Quartz watches bringing in a
paradigm shift to the Indian watch market.
This paved way for further extension to
bracelets, cases, electronic circuitry and step
motors.
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TheJounrney(1990s–2000s)
A journey of over 25 years that saw Titan Watch Project becoming Titan Watches, Titan Industries and to what’s today known as the
Titan Company Limited. With hitting the 15 million mark every year in production, each year saw new technologies and innovations.
Entered European market in 1993, followed by Middle East and Asia Pacific,Titan watches sold over 150 million pieces across 32
countries. Topping the charts in the share of the organized watch market with a claim of 50% share, audaciously challenging the
Swiss Titan became the world's largest integrated own brand manufacturer of watches.
• The main manufacturing unit is set up at Hosur,
Tamilnadu along with assembly units in Dehradun,
Pantnagar and Roorkee and an electronic sub
assembly plant in Goa in India.
• Timex was a result of a brief joint venture between
the year 1992 and 1998 claiming 2nd position next to
Titan in popularity. Titan after dissolution of this
partnership, reclaimed the share, with the launch of
Sonata. This was followed by an astute array of wrist
wear - Titan, Fastrack, and Xylys brands, luxury
watches and designer timescapes - a range of
outdoor clocks that defined spectacular landmarks in
several cities.
• With the state of art manufacturing unit, strong and
consistent market share and the highly trained and
dedicated workforce, left the Swiss and Japanese
manufactures astounded. Further accentuating the
Tata spirit was the township that was built by the
world renowned architect, Charles Correa.
Accommodating over 2000 Titanians an excellent
school that doubles as a learning facility for
neighboring district schools was built in Mathigiri,
Tamilnadu.
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TheExpansion (2000s-2010s)
Along with conquering the watch market, Titan made it’s entry to the glittering
side. Expanding to jewellery in 1993, the brand Tanishq was launched in 1996
and a decade later launched Goldplus - the standardized mass marketing of
jewellery. This diversification was further followed by more ventures. Fastrack
– the fun and youthful brand of watches and accessories, and accessories line
in 2003; Precision Engineering in 2005, and the Titan Eyewear Division in 2007 -
a project of prescription eyewear, complete with specialized outlets, catering
to customers’ every need.
Focusing exclusively on the home market that views gold as a prime
investment, with Tanishq and Goldplus Titan Company hit the right chord with
their offering of traditional and designer jewellery. Tanishq offers a stunning
world of exquisite, precious designer ware through over 160 stores in 89 cities
across the nation. Goldplus has a proud market share of around 40% in the
semi-urban and rural scenario. These two ventures are a pride to India and to
Titan Company, for they certainly keep value conscious customers happy and
contented.
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TheNewEditions (2010s-present)
In 2011, Titan launched Mia, a stunning range of fine, urban
chic, affordable jewellery crafted for working women. All the
pieces in Mia are crafted in 14K gold and has over 500 designs.
2013 saw Titan penetrating the perfume market by launching
SKINN, redefining the Indian fragrance industry by assuring
the highest quality and bearing the hallmark of Titan.
In 2016, Tanishq took over Carat Lane, to offer beautiful
jewellery and a distinctive shopping experience that fits
today’s values and lifestyles.
Exactly five years since it acquired the Swiss watch brand
Favre-Leuba in 2011, Titan relaunched the iconic watch brand in
2016, which was a household name in India in the 1960s and
1970s.
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Business Divisions Of Titan
Watches and Wearables
Titan has maintained its
strong foothold in the
watch market with the
introduction of
perfectly crafted
collections for the
discerning customer.
Jewellery
Tanishq, Titan's
flagship line of
jewellery is today a
success with discerning
customers and has
performed exceedingly
well and has set
standards, in the Indian
jewellery market.
Eyewear
New Business Division
Titan Eye+, the third
major venture of
consumer business by
Titan Company, was
launched into the
organized eyewear
segment in March 2007.
Titan Eye+, the third
major venture of
consumer business
by Titan Company,
was launched into
the organized
eyewear segment in
March 2007.
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Watches&Accessories
Where the Titan story began
• Through the years, Titan has maintained its strong foothold in the watch
market with the introduction of impeccably crafted collections made for
the discerning customer.
• The Watch Products division is where the Titan story began. Today, this
division has placed Titan Company among the world's largest retail
networks and earned the company the place of fifth largest integrated
watch manufacturer in the world. With over 4000 employees spread over
3 business units in Bangalore, India, a manufacturing unit at Hosur and 3
assembly plants located in the north of India, the division continues to add
world-class brands to the company's portfolio.
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• Tanishq started its journey in 1994, challenging the
established family jeweller system prevalent in India with
the launch of 18K gold watches studded with precious
stones. Over the years, it has evolved into one of the finest
jewellery brands, synonymous with exquisite craftsmanship
and superlative quality. Offering traditional and modern
statement pieces in gold, diamond and platinum, Tanishq
offers an experience nonpareil, taking into consideration
every customer’s unique needs and preferences. With retail
sales of over Rs. 10000 crores last financial year, Tanishq has
delivered value to its customers and shareholders.
The Titan Standard
• Quality, innovation and aestheticism have
always been the hallmark of Titan products. The
Design Studio, ranging from trend research to
product development, works together to
conceptualize new ideas and craft exquisite
designs.
• Every project starts with an in-depth market and
consumer study followed by an extensive trend
and forecast analysis, to decode lifestyle
movements and cultural trends and understand
the consumer demands. Every piece is designed
with meticulous detail, creating distinctive
designs spread across a definite price band and
product categories.
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You'll be spoilt for choice
Tanishq
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TitanEyewear
A world class optical experience
• The third major venture of consumer business by Titan Company,
Titan Eye+ redefined the way the organized optical retail market
in India operates. It offers products a world class optical retail
experience which not only showcases the best in contemporary
design & style but also unsurpassed optical expertise thanks to
the technical collaboration with Sankara Nethralaya, India's
premier eye care institute.
• Through pioneering concepts such as the open touch-feel-
browse format, complete transparency in pricing, contemporary
styles, free insurance on spectacles backed by quality & trust
that customers have come to expect from the House of Tata,
Titan Eye+. It has recently introduced the remote online eye
testing facility.
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Taneira
With the aim to revive one of the oldest occupations in our country – handloom
weaving, Titan launched its youngest brand, Taneira in January 2017.
After travelling across the length and breadth of India, Taneira brings together
some of the most exquisite collection of handlooms like Mugas from Assam,
cottons from Chettinad, Tussars from Bhagalpur, Ikats from Gujarat, Andhra and
Orissa, Jamdhanis from Bengal, Chikankari work from Lucknow, exotic Banarasi
silks, exquisite Kanjeevarams, heirloom pieces like Patan Patolas, Muslin Jamdhanis
and so on.
Housed in a re-modelled villa on 100ft road Indiranagar, the Taneira flagship offers
the convenience of a full-fledged 'Style Studio' where the people can touch and feel
the purity of the fabric and the craftsmanship, and also avail services like
customization and tailoring to complete their ensemble. The Taneira store has an
expansive collection of over 3,500 exquisitely beautiful sarees, lehengas, yardages,
stoles and dupattas priced from Rs. 2,000 to Rs. 2.5 lakh.
With this unique collection, Taneira celebrates Indian craftsmanship and heritage.
The brand in itself is a testimony to the woman who believes in the pure ecstasy
and power of transformation of handlooms.
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SKINN
• With the combination of the best international fragrance expertise
and one of India’s most trusted brands; SKINN Titan redefines the
Indian fragrance industry with its product offering. Assuring the
highest quality and bearing the hallmark of Titan, the SKINN range is
specially crafted by blending exotic yet contemporary notes that are
native to rarest and finest of the ingredients sourced from myriad
locations across the world.
• Designed in-house and created by six world renowned Master
Perfumers including Harry Fremont, Michel Girard, Fabrice Pellegrin,
Nadege Le Garlantezec and the celebrated Alberto Morillas and
Olivier Pescheux, these French-made perfumes are the international
interpretation of HIM and HER. The array of fragrances portrays a
young woman’s sensuality in SKINN IMERA; her warm seduction in
SKINN NUDE and her charms and complexities in SKINN CELESTE.
SKINN EXTREME celebrates the sporty vitality of a man whilst SKINN
RAW defines masculinity, and SKINN STEELE is a power trip of
complex spices.
• The current portfolio of SKINN includes these 6 exciting variants in
the EDP (Eau De Parfum) format and are crafted to last longer with
notes that endure and grow pronounced with time.
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