1. The TITAN Success
Presented by :-
Jayant Mishra
Jahan Iqbal Hussain
Kalyani Shukla
Nitin Gaurav
Kumar Rahul
Kumari Deepa
2. Introduction
Titan Industries Limited is the world's fifth
largest wrist watch manufacturer and India's
leading producer of watches under the Titan,
Fastrack, Sonata, Nebula, RAGA, Regalia, Octane
& Xylys brand names. It is a joint venture
between the Tata Group, and the Tamil Nadu
Industrial Development Corporation(TIDCO). As
of 2010, Titan watches account for a 60% share of
the total Indian market and are also sold in about
40 countries.
3. What are the various range of watches
launched by titan in India?
Titan has adopted aggressive marketing strategies to
promote there product under deferent classes and need
of the market. Titan has segmented there products on
the basis of class, fashion, style, quality, and other
demographic factors. There are some ranges offered by
titan :-
• RAGA :-Inspired by the modern woman, Raga is a
range of exquisite watches that have the perfect mix
of sensuality and elegance.
• FASTRACK:- casual watches with an accent on youth
and the outdoors, in 25 designs.
4. CONTD….
• PURPLE:-Purple lives in a world where rules are for
other people and laws of attraction are in your
hands.
• NEBULA:-Nebula is a delicate blend of the finest
craftsmanship in jewellery making and the latest in
watch technology.
• HTSE:-Combined with geometric case
designs, anthracite colours and perforated dials, an
HTSE is a must-have for every watch aficionado.
• ZOOP:-Zoop is a range of funky watches from
Titan, designed for the imaginative, talented and
energetic child of today.
• EDGE:-Classic elegance coupled with technical
mastery is what the Edge is all about. the Edge is the
slimmest watch in the universe - a mere 3.5mm.
5. CONTD….
• TYCOON:-Every watch in the Tycoon collection makes
a statement about the man who wears it.
• OBAKU:-The philosophy of simplicity combined with
effortless beauty is what Titan Obaku stands for.
• SONATA:-for economical class. Range start from RS
300.
• BANDHAN:-Titan's tribute to the everlasting bond
between man & woman, Bandhan is a collection of
exquisitely crafted watches in leather, gold & steel
gold combinations.
• OCTANE:-Sporty, stylish and bristling with features
Octane is more than just time ticking on adrenaline.
• ORION:-a collection of precision watches inspired by
the last unexplored frontier, and the stars that guide
the way.
6. What were the strategies adopted By titan for the
product positioning?
Titan has adopted far-sighted positioning
strategies,
• Titan positions its watches as a part of dresses
and ornamentation .
• This strategy promptly resulted in change in
consumers taste and preferences .
• It also resulted in demand for watches in high
style and design segments.
7. In terms of market penetration titan also experimented
with new distribution strategies , titan had a made
survey of 8000 retail watch outlets in the country.
It decided to opt for the showroom concept and a
network of trendy titan showrooms.
8. What are the promotional strategies adopted by
Titan to attract the customers?
Titan decided to adopt an aggressive approach
, many of the titan promotional punch line are really
appealing like
• Is you wrist still leaving in the past?
• With split- second accuracy.
• An international standards of style of elegance
Promoting titan watches as a corporate gifts
, also became an important promotional
strategy for titan.
It has also collaborated with deferent corporate
house like HLL, broke bond, nestle, eureka
Forbes using titan watches as a gift.
9. How did TITAN’S plan to knock out HMT proved to be successful?
• Titan’s tie up with Timex Corporation of the U.S. promoted Timex watches
limited and it served Titan’s overall strategy of confrontation with HMT.
• Titan saw a huge potential in the Rs.300-500 segment was virtually
untabbed by the Indian manufacturers.
• Titan achieved the distinction of being the first Indian company to export
watch movements from India.
• Titan adopted new technologies to come out with new quality variants
and it also helped them to reduce the cost and more consumers towards
its products.
• Price:- titan launched product in all price category from low range sonata
to elegant in a luxury segment .
10. What do you mean by confrontation strategy? What was the lesson titan
showed to the other leading brands?
• an organizational strategy in which company management decides to
confront, rather than avoid, competition is known as confrontation
strategy.
• Titan with its innovative ideas and strategies proved the other leading
brands that they are better than them.
• They adopted the high profile promotion through which they tried to
attract the bigger part of youth. On the other hand they also focused on
the customer relationship so that they can retain there customers and
provide them with fuller satisfaction.
11. Success Story
TITAN was launched in 1987. within three year of its launching , it
emerged as the leader in the Indian quartz industry in India . Titan
has segmented there product according to the like sex, age ,
culture, income and it lead to them as a leader for more than 25
Year in the Indian watch industry. Titan use strategy in almost all
aspect of marketing . It covers more than 1200 cities and chain
with more than 8000 retail outlets.