Titan is a leading lifestyle brand in India that was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. It has become the largest manufacturer and retailer of watches in India, with over 60% market share. Titan focuses on producing high quality watches, jewelry, and eyewear that allow consumers to express their style and status. It segments the market based on demographics, psychographics, and other factors to target various consumer groups. Titan has been very successful, achieving a net worth of $14 billion in 2014 that is projected to grow to $70 billion by 2025.

1. INDUSTRY:LIFESTYLE
Presented BY Group 1

2. LIFESTYLE INDUSTRY
 Operates on a persons emotional and
public status
 Invokes inner desire for public acceptance
 Consumer self expression
 Perceived brand value

3. MARKET
 NET WORTH-2014: 14 billion USD
 EXPECTED WORTH 2025: 70 billion USD
 INDIA-2017: 3,94,000 CRORE
 GROWTH RATE: 12%

4. INTRODUCTION
 Titan was set up in July 1984, by Xerxes Desai.
 Revenue:119 billion rupees[2015]
 Employees:7560
 A joint venture between the Tata group and the Tamil
Nadu Industrial Development Corporation
 Titan is the world’s sixth largest, integrated
manufacturer-brand for watches.
 Over 60% share in the domestic market
 Main Watch production in Hosur near Bangalore.
 Watch assembly plants at Dehradun, Baddi, and
Roorkee
 Investment of US$150 million in a 450,000 sq.ft. state-
of-the-art facility

5. VISION
 To be a world class , innovative and progressive
organization and to build India’s most desirable
brands.
MISSION
To create wealth for all the stakeholders by
building highly successful businesses based on a
customer centric approach, and to contribute to
the community

6. HISTORY
 In 1984 the company was incorporated on
26th July at Chennai.
 In 1992 an MOU was signed with Casio
computer company of Japan to
manufacture 2million digital and Ana-
digital watches.
 In 1992 over 150 models were introduced.

7. AWARDS
 The Watch Division won the coveted JRD
QV (Malcolm Baldrige) Award in 2006.
 India’s most admired consumer durables
company having the most trusted brand -
TITAN.
 President of India Award for best employer
of the physically challenged

8. TARGET
 DEMOGRAPHIC:
Age: 6-11, 12-19, 20-34, 35-49, 50-64, 65+
Gender: Male, Female
Occupation: Professionals, Retired, Students,
Homemakers, Sportsmen
Social Class: Working Class, Middle Class, Upper
Middle Class, Lower Upper, Upper Uppers
 PSYCHOGRAPHIC:
Lifestyle: Culture- Oriented, Sports- Oriented,
Outdoor- Oriented
Personality: Gregarious, Ambitious

9. SEGMENTATION
 Titan has segmented the market on the basis of the following
variables: Demographic (age and social class), Psycho graphic
(lifestyle and personality), Behavioral (benefits and occasions),
Geographical (region)
 The first consisted of the high income/ elite consumers who were
buying a watch as a fashion accessory. They were also willing to
buy a watch on impulse. The price tag did not matter to this
segment. The price range between Rs.20, 000 and Rs.1 lakh.
 The next segmented consisted of consumers who preferred some
fashion in their watches but to them price did matter. The price
range between Rs.500 and 700.
 The third segment consisted of the lower income consumers who
saw a watch mainly as a time keeping device and bought mainly
on the basis of price. The price range between Rs.350 and 500.

10. SPECIAL PRODUCTS:
 TITAN EDGE(worlds thinnest watch)
 NEBULA(for women)
 TITAN-WWF(association with WWF for
nature)

11. TAGLINE: BE MORE
FAST TRACK TAGLINE: HOW MANY DO YOU HAVE?

12. MARKET SHARE

13. CONCLUSION
 In the lifestyle industry, TITAN is one of
the most trusted and growing watch brand
around the globe, especially INDIA.

14. THANK YOU!!!