Titan is the largest watch company in India and fifth largest globally. It manufactures over 90 million watches sold across 30 countries. Titan was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Titan's core products include watches under various brands like Fastrack, Sonata, and Raga, as well as jewelry under Tanishq and eyewear under Titan Eye+.

2. INTRODUCTION Titan is the largest watch company in India and the fifth largest in the world. Titan manufactures over 90 million watches across 30 countries and cumulative. Titan Industries was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO). The company set up its corporate office in Bangalore (Karnataka) and its watch manufacturing facility in Hosur (Tamil Nadu). The majority stake in the company is held by the promoters, with TIDCO having 28 per cent of the shares and Tata Group companies owning 25 percent of the shares. Public holding in the company is around 28 per cent. The rest of the stake is held by foreign institutions, non-resident Indians, mutual funds and other institutions.

3. TITAN: Watches Titan Eye+: Eye Wear Tanishq: Jewelry Precision Engineering Division CORE PRODUCTS

5. Sonata Dash! Fastrack Steel Edge Raga Nebula XYLYS

6. PROMOTION Advertising media: Television Print Internet Titan brand ambassador : Titan Brand: Aamir Khan Sonata: Mahendra Singh Dhoni Raga: Gul Panag, Rani Mukherjee Xylys: Rahul Bose Titan tagline: Be more Fast track tagline: How many you have? Public relation Gift concept Promotion On Occasions Sales promotion Sponsorship Seasonality Promotion through Contests

7. SWOT Analysis on titan Strength Style Models Exclusive products Other than these there have few more strength like- Contribution of owned brands and retail. The profit is accounted by being in the retail space which is booming. Watches are available with popular functions like dates, multifunction and chronographic. Guarantee/warranty Weaknesses Pricing of high end products Globalization – Threat from new entrant Opportunities Seasonality Gifting concept Exchanging offer D. Threats Competitors

8. Purchasing power of consumers Market Positioning BRAND PURCHASING POWER (PRICE) RS. CATEGORY FAST TRACK 550-1,430 YOUTH EXCTA 595-1,430 LOWER MIDDLE CLASS (Office wear) SPECTRA 650-1,830 COMMON CLASS ROYAL 960-2,830 UPPER- MIDDLE CLASS TITAN 2000-4000 LOWER MIDDLE CLASS & UPPER CLASS SONATA 350-900 LOWER MIDDLE CLASS - UPPER MIDDLE CLASS RAGA 1,420-4,000 UPPER CLASS BANDHAN 1,675-8,085 COUPLES REGALIA 1,725-7770 UPPER MIDDLE CLASS-UPPER CLASS EDGE 4,500-5,200 BUSINESS CLASS NUBULA 10,000-45,000 UPPER CLASS

9. GENDER DISTRIBUTION Gender No of respondents % of sample Male 29 58% Female 21 42%

10. AGE DISTRIBUTION Age No of respondents % of sample 15-25 18 36% 26-35 28 56% 36 and above 4 8%

11. OCCUPATION

12. INCOME DISTRIBUTION Income Group No of respondents % of sample less than 100,000 1 2% 100,001 - 300,000 10 20% 300,001 - 500,000 28 56% 500,001 and above 11 22%

13. 1. Are you Aware of brand Titan? Inference - This can be clearly concluded that Titan has got an extra ordinary awareness level. Awareness No of respondents % of sample Yes 50 100% No 0 0%

14. 4.Which of the following attributes you consider while purchasing the watches? Inference - Durability and style are to main attribute which respondents keep in mind while deciding about their purchase. RATING ATTRIBUTES 1(least important) 2 3 4 5 (most important) Durability 1(2%) 1(2%) 8(16%) 9(18%) 31(61%) Style 2(4%) 3(6%) 0 11(22%) 34(64%) After sale service 1(2%) 2(4%) 23(46%) 16(32%) 8(16%) Brand Image 2(4%) 1(2%) 7(14%) 11(22%) 29(58%) Price 4(8%) 5(10%) 13(26%) 10(20%) 18(36%)

15. 5. How do you rate Titan in terms of following attributes? Inference- Titan has got good credits in all attributes except after sale service. RATING ATTRIBUTES Excellent Very good Good Satisfactory poor Durability 28(56%) 17(34%) 4(8%) 1(%) 0 Style 13(26%) 18(36%) 19(38%) 0 0 After sale service 7(14%) 14(28%) 25(50%) 3(6%) 1(2%) Brand Image 35(70%) 8(16%) 7(14%) 0 0 Price 16(32%) 15(30%) 13(26%) 6(12%) 0

16. 6. Who influences your buying decision most? Inference - Still family and friends & colleagues play the most dominating role in decision making process.

17. 7. Which price range would you prefer ? Inference - 80% of respondents are using watches of price range Rs 1000-5000. Price range in Rs No of respondents % of sample 500 – 1000 2 4% 1001 – 2000 19 38% 2001 – 5000 22 44% 5001 and above 7 14%

18. 10. Will you recommend the brand Titan to others? Inference- 100% recommendation clearly reflects satisfaction derived by users is up to expectation. Recommendation No of respondents % of sample Yes 50 100% No 0 0%

19. 11. Are you satisfied with the Titan watch you possess? Inference - Almost respondents are satisfied with Titan product they are using Satisfied No of respondents % of sample Yes 49 98% No 1 2%

20. 12.If not TITAN which brand would you like to go for? Inference- Timex can be considered as second most preferable brand after Titan. Brand No of respondent % of sample Citizen 8 23% Casio 5 15% Timex 15 44% Others 6 18%

21. THANK YOU !!!