Titan is the 6th largest watch manufacturer in the world. It launched various watch models under different brands to target different market segments. Dash was for children, Fastrack targeted younger generations, and Raga was designed for Indian women as a fashion accessory. Titan's success is attributed to its strong marketing mix and segmentation strategies. It dominated the Indian market after entering in 1986 when the market was previously uncontrolled. Titan makes watches not just for time telling but as fashion accessories.

2. INTRODUCTION
 The sixth largest company in
the “manufacturer of watch
brand” in the world is TITAN .
 In the early years ,titan
captured the premium strata
of the market ,to which it
delivered quality high style
and sophisticated designs at
premium prices for all the
segments ..

3. ABOUT TITAN
 Titan had launched several models under different
brand names for the different segments of the market .
 “DASH” was its model for children , “FASTRACK” a
premium brand was targeted at younger generation ,
while titan “RAGA” for indian women as fashion
accessory .
 Titans success in the industry was attributed to its
handling of marketing mix and segmentation process.

4. DIFFERENT MODELS WATCHES .
DASH FOR
CHILDREN
RAGA FOR
WOMEN
FAST TRACK FOR
YOUNGER
GENERATION

5. The Indian watch industry
 The watch industry in India was dominated by the
grey market and Unorganized people before the entry
of HMT (1962) and TITAN (1986) .
 The first brand of HMT was called as Janata (people)
model .
 Before the entry of titan all watches exist as only as
“time keeping devices “ but after the entry of titan and
its lavishing models for all segments it has made
watches as a “ fashion accessory “.
 After the entry of titan HMT lost there shares ..

6.  Titan means style and
elegance..
 And the most comtemporary
watch of titan is TITAN
NEBULA which costing
around 6,000 to 35,000 INR
and it launched this in the
previous year with a solid gold
watch for the higher end of
the people …

7.  With continous changing of the model acc. to the
trend of the watches titan has reached this position in
the watch manufacurers ..
 Titan mainly followed the marketing strategies like
targeting , segmentation , marketing mix ..strategies …
 And to strengthen its market reach ,titan had spent
heavily on distribution networks and complimented it
with different campaigns ..
 Titans philosophy is more customer centric than
completion driven …

8. CONCLUSION
 By constantly monitoring consumer trends, they are
able to adapt the entire marketing mix to its needs …
 So by constant updated the models and reaching the
consumer needs it can overcome any obstacle…