Titan, a part of Tata Group, is positioned in the lifestyle and retail sector, specializing in watches and accessories aimed at the mid to premium market. The brand focuses on creating stylish timepieces while maintaining a culture of innovation and corporate social responsibility, targeting underprivileged youth and Indian heritage. Despite facing competition and brand image challenges, Titan has opportunities for expansion in a growing Indian market and potential global partnerships.

1. Presented By:- Vijay Tippai
MBA III Semester
CMR Institute of Technology,
Bangalore

2. Parent Company :- TATA Group
Category:- Watches and Accessories
Sector:- Lifestyle and Retail
Key People:- Vikram Kapur (Chairman)
Bhaskar Bhat (MD)
Listing:- On National Stock Exchange
Tagline/Slogan:- Be More
USP of Titan:- Indian brand with International styling
Product Portfolio and their brands:-
-Fastrack
-Sonata

3. VISION:-
We create elevating experiences for the people we
touch and significantly impact the world we work in
MISSION:-
We will do this through a pioneering spirit and a
caring, value driven culture that fosters innovation,
drives performance and ensures the highest global
standards in everything we do.

4.  SEGMENT:- Watch brands from luxury to sporty to
fashion
 TARGET GROUP:- Mid and Premium Market
working men and women
 POSITIONING:- Not just a watch, but a style
statement
 COMPETITORS:-
1. Timex
2. Casio
3. Citizen

5. STRENGTHS:-
 Large network of exclusive stores and service centres
 High Top of the mind recall, especially for the mid market segment
 Different sub-brands under the brand titan success in demographic
segmentation
 Exported in over 40 countries
WEAKNESS:-
 Premium category brands like Xylys have been camouflaged by the
Titan brand image of being a mid-player
 Haven’t penetrated the global market as some other international
watch makers
Contd….

6. OPPURTUNITIES:-
 India is an under penetrated market for watches
 Global expansion and tie-ups with global watch and
jewellery brands
THREATS:-
o Broad target segment may lead to lack of focus in brand
strategy
o Stiff competition faced by foreign brands, particularly in
the premium segment

7.  Total customer orientation
 Employee Appreciation
 Performance culture and teamwork
 Creativity and innovation
 Passion for excellence
 Corporate citizenship

8. CSR policy in line with the company’s vision
The CSR focus at Titan will be driven by broad themes such as
upliftment of the underprivileged girl child, skill development
and support for Indian Arts, Crafts, and heritage
Key initiatives driven:-
 Girl child/Education
 Skill development
 Supporting Arts, crafts, heritage
 Support towards local and national causes-Responsible
citizenship