Titan Industries is India's leading watch manufacturer with over 60% market share in the domestic market. It produces watches under several popular brands like Titan, Fastrack, Sonata, and Xylys. Titan has established a strong retail presence across India and is expanding its international operations. It focuses on innovation, quality, and customer orientation to grow its business and market leadership position in India.

2. 1980s-till date
1970-80s
1950-70s
1950s

3. Indian Watch Industry

4. Titan Industries is the world's fifth largest and India's leading
manufacturer of watches. It has several popular brands in its
fold including Heritage, Aviator, Regalia, Octane and WWF

The Titan portfolio has over 60% share in the domestic
market
Share in the organized watch market. To ensure a dominant
presence in the market, the company has showrooms in every
nook and corner of the country that caters to the needs of
every segment of the people.

8. To be a world-class, innovative and
progressive organization and to build
India’s most desirable brands.

9. To create wealth for all our stakeholders by
building highly successful businesses based
on a customer-centric approach, and to
contribute to the community.

10.  Total customer orientation
 Employee appreciation
 Performance culture and teamwork
 Creativity and Innovation
 Passion for excellence
 Corporate Citizenship

12.  Innovation
 Quality
 Creative Advertising
 Aamir Effect
 ‘Catalogue’ Advertising
 Retail Stores
 Cutting Edge Technology

13. • Creation of Edge
 Slimmest commercially available watch “in
the universe”.(thickness: 3.5 mm)
 Four years of intensive R&D.
 Produced indigenously.
 Received Best Design Award in
Lifestyle Product Category
• Organized by Business World.

14.  Certified under ISO 9001 in Dec.’94
 ISO 14000 certification in 2002
 TS 16949 certification in Feb ‘05

15.  Aamir Effect
 Created by TVC.
 TVC introduced in Oct. 2004.
 Sales soared exponentially.
 Catalogue Advertising
 Used effectively to merchandise new models.
 Newspaper “Cuttings”.

17. 10000 2300
Dealers ALL INDIA Towns
177 104
World Of Titan
Showrooms Towns
119 90
Time Zones
Multi-brand-stores Towns
616 314
Service Centers
Centers Towns

18.  The Design Studio:
– Excellent Watch and Jewellery design.
– Has international award winning designs to its credit.
 Sophisticated Design & Development Centre
– Advanced Pro-E workstations and prototyping facility.
 Every Ford Mondeo car rolling out of the plant in Genk,
Belgium has a Titan Clock.

21. INTERNATIONAL BUSINESS
 One of India’s first companies to market a consumer brand
overseas.
 Now present in 26 countries outside India

Among the top 3 brands in some Asian countries

Selling 650k watches annually with increasing presence in
jewellery.
 Total export sales of over Rs 100 crores in 2006, but now
it is more than 10 times than of 2006.
 Ranked No.3 amongst the top Life style Brands in the
watches category by Business Today ( Oman) for the third
year in a row

22. I n co m e i n Rs. Cr .
W at ch es
1000 919
784
800 655
600
400
200
0
2008-09 2009-10 2010-11
Year

23. PBT PAT
250
202 250
200
200
150 132 150
in Rs. Cr.
150
in Rs. Cr.
87
100 94
100 74
50
50
0
2008-09 2009-10 2010-11 0
2008-09 2009-10 2010-11
Year
Year

24. W at ch es
i n Rs. Cr .
400 338
328 327
300
200
100
0
2008-09 2009-10 2010-11
Year

25. Mar ket Cap.
5000 5300
4400
4000 3530
3000
2000
1018
1000 500 Crossed
218 Billion $
0
2005- 2006- 2007- 2008- 2009- 2010-
06 07 08 09 10 11

27.  Competitive factors
 Technological factors
 Social factor
 Economic factors

28.  Edge
 Raga
 Octane
 Zoop
 WWF
 Heritage
 Orion
 Nebula
 Sonata
 Exacta
 Titan Bandhan watches
 Spectra
 Dash
 Regalia
 Fastrack
 Royale
 Classique
 xylus

30. STRENGTHS

Watches as a fashion accessory

Quality or price positioning
 Brand image
 Market segments with large potential:
women, youth, children, sportsmen, the
budget-conscious and, of course, the big
spenders.
 Customer value and offered after sales
service in a showroom environment.

31. WEAKNESSES
 Main USP is low cost
watch.

Lack of futuristic
approach

Lack of flexible thinking

32. OPPORTUNITIES

Nearly 34 million watches are sold through gray market
channels.
 Currently, sales in India stand at an low number of 25 watches
per 1,000 people, compared with 250 watches per 1,000
people in a developed society.
 Exchanging offer

Rural market

33. THREATS

Too many players will dilute the market &
the profit margin

Low priced China watches

Mobile phones.

34.  They have reason to be confident.
 The Indian watch market is currently estimated to be around 42 million
units, of which only 15 million units are from the organized-retail players
 Titan leads the pack with a lion's share of around 11 million units across its
watch portfolio of four brands: the flagship brand Titan (mid- and premium
segments), Sonata (the budget segment), Fast Track (the youth segment)
and Xylys (Titan's top-end, Swiss-manufactured brand).
 "Super Fiber." range is priced below US$10.
 A Cricket Connection-Mahendra Singh Dhoni hails from the small town of
Ranchi.

35. Conclusion

The opening of the Indian market and the arrival of premium
Swiss brands has certainly led to Indian consumers being
exposed to global brands, styles and various price levels. To
the Indian consumers, the high price of Swiss watches has
helped them to realize the value of Indian brands, particularly
of Titan, which offers equivalent quality, but at lower prices
and with better distribution and service. Titan has shown its
differentiation, and customer centric approach which helped
them to get the market.