This document provides an overview of the watch industry in India. It discusses the history of timekeeping and watches. It then summarizes several major watch brands in India including Titan, Timex, Omega, Swatch, and Tissot. For each brand it highlights facts about the company, their product lines, target markets, distribution networks, and brand ambassadors. It concludes by stating how watches have become an integral part of human life.

1. Presentation on watchesByRITESH RANJAN MMM’B’ 43SANDIP KUMAR MMM’B’44BYRITESH RANJAN MMM’’B’43SANDIP KUMAR MMM’B’44

2. Watch industry of IndiaHistory of watches For thousands of years, devices have been used to measure and keep track of time.The current sexagesimal system of time measurement dates to approximately 2000 BC, in sumer.The ancient egyptians divided the day into two 12-hour periods, and used large obelisks to track the movement of the Sun. They also developed waterclocks, which were probably first used in the precinct of amun-re, and later outside Egypt as well; they were employed frequently by the Ancient Greeks, who called them clepsydrae

3. The earliest clocks relied on shadows cast by the sun, and hence were not useful in cloudy weather or at night and required recalibration as the seasons changed. The earliest known clock with a water-powered escapement mechanism, which transferred rotational energy into intermittent motions dates back to 3rd century bc

4. India is under penetrated market for watchesOnly 27% of Indians own a watchTotal estimated volume as per 2009 is 45mn unitValue of rs 3000 croresPast Proportion of Indian market is below rs 500 croresMarket has been split into low end , Mass market , premium & luxury brand.

5. SUPPLY AND DISTRIBUTION NETWORKCOMPONENTSUPPLIERWATCHINDUSTRYBRANDWHOLESELLERRETAILER

6. TITAN AT GLANCEFounded in : 1987Head quarter –Housr ,IndiaArea served -4 continent and 32 countries –India and other Countries , especially –Middle East Asia , Asia Pacific and Africa- Key People-Xerxes Desai- Founder

7. KEY FACTWorld 5th largest manufacturer of watches-Manufactured 1000 million watches till date-100 million customers , 265 Exclusive showroomsBacked by 700 Service centersFocusing on Design of watches-Introduced Braille watches

8. Product rangeRaga Diva NebulaOctane Heritage Edge Orion

9. Price rangeRaga – Rs 4000 - 9500Nebula - Rs 2600 - 8500Octane - Rs 5250 - 7000Orion – Rs 3200 - 8000

10. promotionAdvertising – Electronics & Print adsSales promotionEventsLaunch of a storeHoardings/Billboards

11. TARGET SEGMENTDemographic age – 6-12, 12-19 ,20-34, 35-49, 50-64 ,65+ Gender - male & female Occupation –Professional , Retired ,Students- Lower class, middle class , upper class Psychographic – life styles , Culture oriented , Sports Oriented ,Outdoor –Oriented

12. BehavioralBenefits – quality service and economicalUser Status – Potential users ,First time users-regular user ,non-user

13. Brand ambassadorAAMIR KHANRANI MUKHERJEE

14. MARKET INFORMATIONTitan’s Watches Division has 60% share of the domestic organized watch market , which is estimated at 42 million pieces annually and growing at 80% year on yearPlans to sell 17 million watches this Fiscal year Compared with 90,00,000 is 2007-2008Watches currently contributes 30% of Titan’s revenue and this division is expected to grow 20% this First against 18%

15. Timex watchTIMEX WORLDIn market since 150 yearsRanked no-1 in USA in 2001Largest selling Brand in USA & CANADAFocus – Quartz based wrist watch in IndiaLowest cost watch manufacturer in the world

16. “JOINT VENTURE WITH “TITAN”Company market share growth from 12% in 1998 to 28% in 2008TARGET MARKETYOUTH , KIDS ,HIGH END FASHION,LUXURY SPORTS ,ATHLETICS

17. “TIMEX TECHNOLOGY”Data linkPerpetual Collection CalendarWater Resistant WatchIronman Triathlon

18. “DISTRIBUTION”EspiritNauticaPierre CardinSalvatore Ferragamo

19. “Brand ambassador”Brett lee -360 degree marketingCollections-Conversations Starters (Rs 1550 -8550)Torque Collections (Rs 2495-4995)Timex act golf collections-(Rs 1995-5995)Reebok timewear (Rs 3500-8000)

20. “Joint venture”Disney Designer WatchesReliance Mobile VessaceValentino

21. “OMEGA WATCHES”Founded in 1848OMEGA RANGE OF PRODUCTSGent’s collectionLadies CollectionFine Jewellery and Charm’sFine leather and Bag’s

22. “PROMOTION”Sponsorship with Sports -Official time keeper of every

23. -Olympic sport since 1932

24. -Promotes two major events in India

25. -Promotes two major events in India

26. a)sailing and golfOmega Olympic limited Edition water released 88 days before the start of the BEIJING OLYMPICSOmega &James bondlimited edition watches with 007 Engraved clasps

27. BRAND AMBASSADORGEORGE CLOONEYABHISHEK BACHCHAN SONALI BENDRE

28. Tie ups with nasa &issInternational space station also represents a new era of the Omega’s longstanding with space exploration.TECHNOLOGY & DESIGN INVOLVEMENTEstablished world class recognition for their expertise in manufacturing movement.Best known for their unique co-axial movementWhich was initially released to the market place in 1999

29. “SWATCH” IN RUSSIATill 2006 year Jamil & Company shop distributed the SWATCH in RUSSIA Product has wrong position on Russian marketIt was defined as usual expensive watchCustomer didn’t pay attention to the product

30. From 2007 onwards , SWATCH distributor started to develop the Swatch brand in India-A lot of independent official Swatch outlets appeared in largest cities of RUSSIASWATCH product found the most popular in RUSSIA market

31. PROMOTIONSwatch produces the model for everybody. Inspite of this they define young people as their target audienceThe factor of SWATCH popularity- value of money acceptable price for swiss watches wide range of models quality and reliabbility good warranty & conditions opportunity buy swatch product online

32. SWATCH ADVERTISEMENTTV – COMMERCIALBILLBOARDSFAMOUS MAGAZINESBRAND AMBASSADORKONSTANTIN

33. ANNA KOURNIKOVATISSOTIntroduced in the year -1853Founder – Charles FelicianTissotFirst company to make watch in plasticIt’s parent company is SWATCH TISSOT merged with Omega watch making company in 1980