3. INTRODUCTION TO TITAN
1987 - Launched titan watches
1993-Europe Foray
1994 - Joint venture with Timex
1996 -Tanisqu band came into existence
1998- Sonata was launched
4. INTRODUCTION TO TITAN(cont….)
2003- Fastrack was launched
2006- Gold plus
2007-eye wear
2008- Zoya
2009-2010- Helios was launched
and fastrack accessories
5. MISSION AND VISION
• Mission:
To create wealth for all our stakeholders by building
highly successful businesses based on a customer-centric
approach, and to contribute to the community
• Vision :
To be a world-class, innovative, progressive organization and to
build India’s most desirable brands.
6. PRODUCT RANGE
Premium Mid Range
• Nebula • Titan Bandhan
• Xylys • Fastrack
• Automatic • Obaku ,Octane ,Edge,Purple
Raga ,Tycoon,Orion,HTSE
Mass
• Sonata
• Zoop
7. MARKET SHARE
Brand Market share
Titan 58%
Hmt 19%
Maxima 13%
Rado 7%
Casio 3%
7% 3%
13% Titan
Hmt
19% 58% Maxima
Rado
Casio
8. ANSOFF MATRIX
•
EXCITING PRODUCT NEW PRODUCT
EXCITING MARKET PENETRATION PRODUCT DEVELOPMENT
MARKET �Titan Bandhan
�Fastrack , 占Octance
�Edge,Purple and Raga 占Tycoon
�HTSE 占Helios watch store
MARKET DEVELOPMENT DIVERSIFICATION
NEW Orion 占Tanisqu
MARKET Obaku 占Assesories(belts, Wallet,Bag
Sonata(rural market) s)
Zoop 占Titan Eye+
占Zoya
