Titan is an Indian watch and jewellery company launched in 1987. It has since launched several brands like Fastrack in 2003 and eyewear in 2007 to expand its product portfolio. Titan's mission is to create wealth for stakeholders through customer-centric businesses and community contributions. Its vision is to be a world-class innovative organization and build India's most desirable brands. Titan holds a 58% market share in the watches segment in India, followed by HMT at 19%. The company uses Ansoff's matrix to penetrate existing markets through brands like Titan Bandhan and expand into new markets and products.

1. BRAND MANAGEMENT

2. Group members
• Ashish PG-05
• Jaikishan Saiswani PG – 29
• Tanvi Sanghavi PG 31

3. INTRODUCTION TO TITAN
1987 - Launched titan watches
1993-Europe Foray
1994 - Joint venture with Timex
1996 -Tanisqu band came into existence
1998- Sonata was launched

4. INTRODUCTION TO TITAN(cont….)
2003- Fastrack was launched
2006- Gold plus
2007-eye wear
2008- Zoya
2009-2010- Helios was launched
and fastrack accessories

5. MISSION AND VISION
• Mission:
To create wealth for all our stakeholders by building
highly successful businesses based on a customer-centric
approach, and to contribute to the community
• Vision :
To be a world-class, innovative, progressive organization and to
build India’s most desirable brands.

6. PRODUCT RANGE
Premium Mid Range
• Nebula • Titan Bandhan
• Xylys • Fastrack
• Automatic • Obaku ,Octane ,Edge,Purple
Raga ,Tycoon,Orion,HTSE
Mass
• Sonata
• Zoop

7. MARKET SHARE
Brand Market share
Titan 58%
Hmt 19%
Maxima 13%
Rado 7%
Casio 3%
7% 3%
13% Titan
Hmt
19% 58% Maxima
Rado
Casio

8. ANSOFF MATRIX
•
EXCITING PRODUCT NEW PRODUCT
EXCITING MARKET PENETRATION PRODUCT DEVELOPMENT
MARKET �Titan Bandhan
�Fastrack , 占Octance
�Edge,Purple and Raga 占Tycoon
�HTSE 占Helios watch store
MARKET DEVELOPMENT DIVERSIFICATION
NEW Orion 占Tanisqu
MARKET Obaku 占Assesories(belts, Wallet,Bag
Sonata(rural market) s)
Zoop 占Titan Eye+
占Zoya