Nexa is a retail network established by Maruti Suzuki in July 2015 that caters to high-end consumers. It aims to provide a premium experience and sell more luxurious vehicles to improve Maruti's brand image and attract modern customers. However, Nexa faces challenges like having fewer vehicle models and low awareness of its new concept. The document suggests that Nexa would benefit from increasing advertisements, expanding vehicle offerings in showrooms, and gathering customer feedback.

2. Gautam Chopra
Kanak Binayakiya
Saurabh Chopra
Abhay Chawla
Chaman Tanwar
Group-2

3. INTRODUCTION
 Nexa is a retail network from Maruti Suzuki that caters the high-
end consumers.
 Established in July 2015
 It offers a high level of sophistication and is based on the
principles of exclusivity, pampering and listening to the
consumer.
 Its Chairman is Mr. R. C. Bhargava
 MD & CEO = Mr. Kenichi Ayukawa

5. Objective
 To give customer a memorable experience.
 To get an edge over the competitors.
 To sell high-end vehicles.
 To shed the image of small car maker.

7. Challenges
Less products to offer.
Totally new concept.
Less awareness

8. Benefit From Nexa
Improves Brand Image.
Will attract modern consumer.
Improve sales.

11. SUGGESTIONS
More number of cars in showrooms.
More focus on advertisement of NEXA.
Take Feedback regarding showroom.

12. Reference
http://www.nexaexperience.com/
http://www.ndtv.com/video/player/news/maruti-suzuki-
vitara-brezza-design/407423?ndtv_prevvideo
http://articles.economictimes.indiatimes.com/2015-07-
24/industry/64817422_1_ciaz-maruti-suzuki-dealers
http://www.thehindu.com/business/Industry/maruti-suzuki-
launches-nexa-outlets/article7456265.ece
Vipul Motors, Jaipur
Contact number: +919116032604