Intelligent retail business transformationKelvin Tai
“In the world of excess supply of goods, the customer has too much choice to choose from when they want to buy. Whether shopping for daily necessities or for fashion clothing, today’s empowered consumers are looking for clear and compelling differences among retailers. This challenges Retailer to develop a clear and compelling Branding Image and needs some measurable marketing tool to convert the store traffic into sales as well as they are able to proactively targeting their customer wants and needs to attract the return revisit.
Retailer should learn from Retail Bank which have started to build their “Card” system as their core competence from 80’s century. Prepaid Card solution would be the same “Card” weapons which are for Retailer to leverage. This book is to discuss why and how Retailer should use different type of prepaid card for different business needs.
Make every customer conversation count: Power your 21st Century Sales Warrior to make an impact in every deal - with easy collaboration, agility and meaningful insight
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.
Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.
In this webinar you will learn the value of integrating your merchandising and marketing decisions, and effectively collaborating within your organization and with your manufacturer trading partners. We will discuss how to
Use shopper insights to make better merchandising decisions
Localize your assortment through optimization and collaboration
Deliver relevant, targeted promotions
Make pricing decisions that drive category and customer goals
Partner with your manufacturing partners across all your activities
Intelligent retail business transformationKelvin Tai
“In the world of excess supply of goods, the customer has too much choice to choose from when they want to buy. Whether shopping for daily necessities or for fashion clothing, today’s empowered consumers are looking for clear and compelling differences among retailers. This challenges Retailer to develop a clear and compelling Branding Image and needs some measurable marketing tool to convert the store traffic into sales as well as they are able to proactively targeting their customer wants and needs to attract the return revisit.
Retailer should learn from Retail Bank which have started to build their “Card” system as their core competence from 80’s century. Prepaid Card solution would be the same “Card” weapons which are for Retailer to leverage. This book is to discuss why and how Retailer should use different type of prepaid card for different business needs.
Make every customer conversation count: Power your 21st Century Sales Warrior to make an impact in every deal - with easy collaboration, agility and meaningful insight
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
Retailers are under pressure from all sides today, from the empowered consumer to increased competition. Leading retailers have joined the revolution to harness the power of their data assets to improve their merchandising and marketing actions that drive real business value.
Hear DemandTec, an IBM Company and a recognized Retailer discuss the revolution that is driving superior decisions across price, promotion, and assortment by introducing science to put the shopper at the center of each decision.
In this webinar you will learn the value of integrating your merchandising and marketing decisions, and effectively collaborating within your organization and with your manufacturer trading partners. We will discuss how to
Use shopper insights to make better merchandising decisions
Localize your assortment through optimization and collaboration
Deliver relevant, targeted promotions
Make pricing decisions that drive category and customer goals
Partner with your manufacturing partners across all your activities
This presentation provides an in-depth look at why people, rather than product, should be driving your retail enterprise. It focuses on why traditional, product-oriented retailing with ERP at its core is not aligned with a customer-centric approach, and offers insight on how powering your business with CRM will transform it into a true people-driven organization.
I wrote and researched this study published by the social media network, "The Customer Collective" and sponsored by Oracle. For over 8 weeks this became the #1 most downloaded financial management whitepaper on ZDNet’s worldwide network of websites. In April, 2009 “The Customer Collective” was asked by Kraft Foods for permission to use it in training their sales directors in 64 countries.
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
How SDL make omni channel marketing a reality and deliver a better customer e...Roger Luxton
Presentation given at the Technology for Marketing and Advertising show in London on 27th February 2013. The presentation discusses Omni-Channel and Customer Experience for Marketers. It references Specialty Fashion Group and how they have delivered award winning marketing for their customers using the SDL Campaign Management and Analytics platform.
As markets mature and competition intensifies, the global gaming industry faces unique challenges that impact established entities and those contemplating entry in the market. Demand and consumer expectations force gaming operations to differentiate themselves from the competition.
This presentation is to de-mystify customer relationship management or what is called as CRM. You can also write to me on vinayak.pai@relationext.com if you have any queries on this presentation. Your feedback will help in improving this presentation so please do contribute.
Customer development / market validation in 10 days. Discover new markets for your current Product / Service, find real needs of your current market and verify if you product /service could reach real market even if your product is just an idea and not yet ready.
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
This presentation provides an in-depth look at why people, rather than product, should be driving your retail enterprise. It focuses on why traditional, product-oriented retailing with ERP at its core is not aligned with a customer-centric approach, and offers insight on how powering your business with CRM will transform it into a true people-driven organization.
I wrote and researched this study published by the social media network, "The Customer Collective" and sponsored by Oracle. For over 8 weeks this became the #1 most downloaded financial management whitepaper on ZDNet’s worldwide network of websites. In April, 2009 “The Customer Collective” was asked by Kraft Foods for permission to use it in training their sales directors in 64 countries.
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
How SDL make omni channel marketing a reality and deliver a better customer e...Roger Luxton
Presentation given at the Technology for Marketing and Advertising show in London on 27th February 2013. The presentation discusses Omni-Channel and Customer Experience for Marketers. It references Specialty Fashion Group and how they have delivered award winning marketing for their customers using the SDL Campaign Management and Analytics platform.
As markets mature and competition intensifies, the global gaming industry faces unique challenges that impact established entities and those contemplating entry in the market. Demand and consumer expectations force gaming operations to differentiate themselves from the competition.
This presentation is to de-mystify customer relationship management or what is called as CRM. You can also write to me on vinayak.pai@relationext.com if you have any queries on this presentation. Your feedback will help in improving this presentation so please do contribute.
Customer development / market validation in 10 days. Discover new markets for your current Product / Service, find real needs of your current market and verify if you product /service could reach real market even if your product is just an idea and not yet ready.
Interactive Marketing – Being Relevant to your CustomerIBM Sverige
How can you be relevant to each an every customer and prospect and respond to their needs in today's multi-channel world? We explore how leading brands across Europe are delivering this highly personalised experience to drive revenues, profits and greater customer experience.
Vladimir Mosewicz, EMM Subject Matter Expert, IBM Europe
The Parliamentary Information Office of the Parliamentary Yearbook is currently gathering news items for major features on sustainable energy and climate change in the next edition and has been monitoring progress at Rio+20 towards a greener future
UNIP 4 Semestre -Np2 Complementos de Fisisca4diasf2003
UNIP 4 Semestre - Provas
Fenomenos de Transportes, Complementos de Fisisca, Dinamica dos solidos, Estatistica Indutiva, Equaçoes Diferenciais, Engenharia de Meio Ambiente, Programação de Computadores
VV Mineral's Vaikundarajan 96K Crore Scam Is A False Accusationshiva rajan
VV Mineral Vaikundarajan have repeatedly issued public statement stating the fact that they have no connections with any political party or person. They remain staunch on their stand of being an independent mining company being framed owing to their envious success.
Outdoor Advertising Agency - Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849 / sanjeev@globaladvertisers.in
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To view the recorded version of the Lumata webinar held at Computaris' 2 decade anniversary virtual event, please register here: http://webexpo.computaris.com/webinars/lumata
Watch the webinar: http://bit.ly/KrDWZn
Emcien’s 3-part webinar series featured executives from NCR Corporation and explored the effects of product variety on companies. The discussion began by defining the current state of the industry and how product variety is impacting organizations. We then discussed how companies can diagnose and repair the underlying causes and maintain a highly profitable product portfolio. Lastly, we wrapped up with the critical concepts around empowering sales for dramatic improvements in sales efficiency and revenue.
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
Gamification: Priming Your Market For Salesfinndigital
Gamification is the application of game-design thinking to non-game applications to make them more engaging.
More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other.
Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales.
You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.
Marketing is dead: long live product marketingJohnny Russo
In a world where traditional interrupt-driven, un-targeted, sales-oriented marketing is no longer effective, the nature of marketing has fundamentally changed. As marketing has changed, so has the role of product marketing. This webinar will discuss how smart Product Marketers are using inbound marketing, content, and social media. Can product marketing save marketing from itself?
I have always loved real estate, but not how the business of real estate worked. After five successful years in the business I realized it was time to change how consumers experience the entire real estate transaction. With that in mind, “The Around Town Team” was born. Our focus is simple: provide honest and timely service, superior and tangible marketing, and always guide our clients based upon real-time data and statistics. It is our sincere hope that this transparent approach will bring a sense of calm and clarity to the closing table.
■Change the consumer experience throughout the real estate transaction process by providing excellent service, superior and innovative marketing and data and statistics based guidance.
■Support local business growth and exposure through targeted value-based marketing directly to The Around Town Team’s growing fan list and followers of “Deals Around Town.”
■Provide exceptional value to our clients and fans, through “Deals Around Town” that leverage our relationships with local businesses.
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
Modern B2B marketing techniques using advanced marketing automation features and processes. Presented by Will Schnabel at the DiViA forum in Helsinki on January 13, 2011.
Similar to How to increase Inbound Campaign results (20)
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
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- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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1. Melbourne Breakfast Seminar
HOW TO INCREASE
INBOUND
CAMPAIGN RESULTS
TO IMPROVE SALES AND BE MORE RELEVANT
Sean Culhane
Inbound Marketing Specialist
Aprimo
21. ..But they will talk!
10.9 million 1.8 million 3 million
Facebook Users Twitter Users LinkedIn Users
6.6m Check Daily
11 million 1.1 million
YouTube Users Google+ Users
63,000 470,000
21 Foursquare Users Pinterest Users
22. When we do reach out, we
22 expect to be unique & special
37. Suresh Vittal, Senior Analyst,
“Technologies That Enable Inbound Marketing”
Inbound Marketing can fail if:
– Offers are irrelevant
– The overall relationship is ignored
– The Purpose of interaction is compromised
Context is King.
37
39. A Winning Inbound Solution..
Leverages complete customer profile
Embraces Social Platforms
Responds to shifts in context, behavior
Returns in less than a second
Tracks multiple level of responses
Learns relentlessly
Designed Specifically for Marketers
Empowers
39
40. Aprimo Real Time
Aprimo Real-Time Interaction Manager
Interaction Manager
Customer Touchpoints
Utilizes existing touchpoint
applications to display
messages.
Aprimo Real-
Time
Interaction
Manager
Business Users
(Browser)
Responses
41. Organizational View Of
Organisational View of the
The Interaction
Interaction
• Customer • Revenue
experience • Retention
• Contact • Loyalty
management
Corporate Marketing
Customer Channels
• Quality
• Satisfaction • Cost of service
• Other SLAs
42. Aprimo Real Time
Interaction Manager
Eligibility Contextual Contact History Arbitration
•Customer does not •Interacting with an •Has not rejected the •Prioritize messages by
already own product agent who has sales offer in the last 60 days expected revenue
•Customer value is at training •Has not seen any •Prioritize retention
least medium •Transaction type related offers in any messages higher than
•Customer has good •Call reason is not channel in the last week cross-sell
credit complaint •Maximize customer
•No open cases satisfaction
Cross-Sell Up-Sell Retention Informational Best Messages
43. Multidimensional
Improve Continuously &
Learning Analytics Automatically
• Analyze real-time information to make optimal
Message Responses
predictions
$ • Predict
Customer Metrics
– Likelihood to accept
– Amount deposited / bought
– Operational impact (AHT)
Operational Impact
– Customer satisfaction
– Net promoter score (NPS)
• Provide insight on the attributes driving customer
behavior
• Make effective predictions with low maintenance
overhead
I’d like to take a quick poll….Q) Show of hands…How many of you do some form of inbound campaigns? Or even have an inbound marketing strategy?FOLLOW-UP…Q) How do you do this? Q) What would you like to improve?-- What does inbound marketing mean to you?-- What does Real Time / NRT mean to you?
We all want to acquire more customers and retain them, while delivering an awesome experience. Regardless of the industry, it’s TOUGH out there!acquire, retain, grow
Traditional outbound campaigns and channels are becoming more expensive and are easily dismissed. This simply isn’t enough.
Weneed to get in to the head of our customers…
We need to Know WHAT CUSTOMERS LIKE
…and what they DISLIKE--context--
Who came into your store or branch? (or didn’t)
Visit your website?What did they do?What did they NOT do?
How do they visit your site?How do they interact with you? Over 50% of emails now opened on mobile devices
We know their transaction history.
The events they attended
We know WHERE people areAre we leveraging everything we know about our customers to create next-best offers?
We know so much about our audience….Despite all we know, we seem to have trouble obtaining and retaining attention!
Offers need to be relevant, tailored, presented in context to break through.
Ask yourself how many of these do you have?
Virtually everyone has an online presence or identity these days. The majority of B2C audience and now B2B are now growing in their adoption of Social Media.Sometimes breaking through can just be about good old fashion retention
THE REALITY IS…..But people really Don’t like sitting on phones, let alone calling people – we are all time poor and want effective communicationWant meaningful, relevant interactions when they make the effortDon’t’ care if the conversation jumps channels, don’t want to be told which channel to useWe don’t like sitting on phones, let alone calling people!Example: how many people in the audience have a mobile phone?Follow-up: how many of you enjoy calling your provider?
Sitting in a café, have a bad experience, provide direct feedback to the manager or just post on FourSquare or Yelp?Last year alone, social media campaigns in Australia increased 1000% over the previous year
When people finally call, they expect the person on the phone to use ALL the information known about them to answer there produt query, take there order or upsell them as quickly as possibleTo differenciate….To be recommended…You must treat the person uniquely and special
YET How do you rise to this challenge? With shrinking budgets AND increased competitionHOW do you use all the information you have available to make the best offer, the ‘next best offer’ relevant to the specific individual
In the beginning, there were post-it notes!
Progressed to a basic “Campaign of the month”!
..And then IT got involved and things improved.. A bit..
IT automated our call center software, Offers got a bit smarter, rendered in systems…Refreshed over a period anywhere from 24 hours to 30-60-90 days..Incorporated models and scoring
We even presented offers to people on web sitesWhy Real time?Right message, right channel, most opportune moment, in contextLIFT!Learn!What’s important with an inbound solution?Ease of use, scalability, flexible, easy integration with channelCentralised control of rules/drivers/strategy and logic across all channelsEase of tuning, shifting priorities, fine tuning arbitration, nimble response, blah blah blah JT says no “arbitration” or “paradigm”Flexible deployment, Cloud-basedWhat does awesome look like?Real time (sub-second)Contextual (relevant to the conversation, situation)
Inbound marketing has come along awayIt’s a lot more than just Search Engine Optimisation or Lead Generation
To Increase conversion rates, you MUST go the next step and market to the individual.
Stress the importance…Challenge yourself, does every outbound campaign you have:Have a call to actionHave an associated inbound marketing campaign?
Add image for ARTIM??? Or just keep logo?
Context is king!
The benefits of creating a more intimate customer experience speak for themselves.- Introduce ARTIM, emphasize differentiators-
Complete profile information, forfeited by socialAdvanced qualification rule and business logic capabilitiesRelentless, always-on self-learningSub-second response timeDead-simple user interface
Role based, dashboard reporting - customisable
Manage tasks and activities
Gartner is the world leading advisory groupMagic Quadrant is published to independently guide decision makersAbility to execute vs leadership
Avoid these, however sometimes there are good reasons to look at them
Leaders in all 3 Gartner Magic Quadrants for marketingHave been leaders for 8 yearsIts this strength….over 500 customers