1. Superia Info Solutions Pvt. Ltd
Digital Media Credentials

2. About Us
• Incorporated in 2006
• Development Center in Kolkata & Chennai, India ensures distinct cost and
time zone advantage
• Presence in India and USA
• 24X7 operation option will ensure faster turnaround time and speed-to-
market
• Implemented projects across the globe
• Availability of skilled manpower
• We are not big and you can expect faster response time, better focus
• Flexible in adapting to new process and working models
• Stringent Quality process to ensure consistency

3. WHAT WE DO…
We are a specialist digital marketing agency providing brands and
marketers with a unique combination of digital marketing tactics
We deliver relevant
digital solutions
Researched and informed
strategic approach
Ensuring measurable,
quantifiable return on
investment

4. HOW WE DO IT?
By connecting the dots between digital marketing initiatives where it
counts, and not just because we can
Desktop Web Media Search Marketing
Mobile Web Media Social Media

5. HOW WE DO IT?
The 4 key steps in all our digital marketing initiatives focus on :
– Awareness Awareness
– Consideration
– Interaction Consideration
Interaction
– Conversion
Social
Conversion
Desktop
Mobile Web Web
Search
MEASURABLE RETURN
INTEGRATED APPROACH

6. We deliver…
• Accountability
• We ensure we focus solely on the bottom line, achieving the best possible
Return on Investment
• Results Focused
• We leverage third party tracking technology to ensure metrics are reliable and
accurate across all environments
• Detailed reporting allows us to provide meaningful insights, and optimise
performance on an ongoing basis
• Return on Investment (ROI)
• Cost per lead / registration / conversion metrics are crucial
• Through accurate and progressive monitoring we constantly maximize ROI

7. We deliver…
• Aggressive negotiation of media rates
• CPM (cost per thousand), CPC (cost per click) or CPA (cost per acquisition)
• Achieving the best possible results at the lowest possible cost
• Ensuring the best possible ROI
• Execution and implementation of all digital marketing initiatives
• Ad serving and management of media campaigns
• Utilizing audited, world-class technology
• Allows for tracking from impression and/or click, through to conversion
• Ongoing ROI analysis, optimization and reporting
• Identifying, listening, and engaging with your audience – ORM Management

8. SERVICES

9. digital marketing consultancy
digital productions
campaigns
other productions
management services
SERVICES

10. digital marketing consultancy
DIGITAL MARKETING STRATEGY
ONLINE RESEARCH
CREATIVE PROJECT DEVELOPMENT
SERVICES
DIGITAL COMMUNICATION PLANNING

11. digital productions
BRANDED / UNBRANDED WEB SITES
COMMUNITY PLATFORMS
INTERACTIVE PORTALS
SERVICES
MODULES
DIGITAL ADVERTISING TOOLS
E-COMMERCE PLATFORMS
TECHNOLOGY SERVICES

12. campaigns
CREATIVE CAMPAIGN DEVELOPMENT
ONLINE CAMPAIGNS
INTEGRATED CAMPAIGNS
SERVICES
ADVERGAMES
SMART 1to1 e-CRM CAMPAIGNS
COMMUNITY CAMPAIGNS
OTHER TAILOR-MADE CAMPAIGNS

13. other productions
Social Media Marketing
Search Engine Optimization
Search Engine Marketing
SERVICES
Social Search Optimization
Mobile Marketing

14. management services
SERVICES
CAMPAIGN MANAGEMENT
WEB SITE MANAGEMENT
TECHNICAL MANAGEMENT

15. Campaign Management &
Optimization

16. Web & Search Media Monitoring
We utilize third party ad serving, which allows us to :
• Ensure we get what you are paying for
• Compare apples with apples
• Audited, accessible 24x7 data
• Track user interaction on rich media ad’s
• Smoothly serve rich media
• Track beyond impression and click, to confirmation (eg competition entry, lead, sale
etc.)
• Track post impression data : Enables us to view conversions resulting from user
seeing the ad, but going directly to the site – for up to 90 days after campaign has
ended
• Provide detailed reporting allowing us to provide meaningful insights and set
benchmarks to evaluate the return on investment and apply relevant optimization
tactics to ensure objectives are being met
• Through accurate and progressive reporting and monitoring we constantly maximize
ROI