#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles is a PR Measurement and Management System currently focusing on the Digital Aspects of PR. Current document is a white labeled document largely to understand the structure or the outcome the platform can deliver
BuzzAngles has a SaaS Model
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles is a PR Measurement and Management System currently focusing on the Digital Aspects of PR. Current document is a white labeled document largely to understand the structure or the outcome the platform can deliver
BuzzAngles has a SaaS Model
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
India has added another feather in its cap by setting its footprint on Mars. Its truly a moment of glory for every Indian. And we are all proud about it.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
#BuzzAngles a Digital PR Mapping Platform help Brands Maximize the reach and relevance of earned media coverage, while developing stronger media relations to deliver measurable business results. BuzzAngles is a Dedicated PR solution and a Product of Therefore Consultancy and Services Pvt. Ltd. (TC&S) Which help public relations and marketing communications professionals build brands and drive growth by effectively tracking media Influencers, Perception, Tonality and Attitude of Digital Media Coverage. Built on the Big Data Platform, our PR tracking solutions combine with analytics visualization tools is a perfect solution to better-targeted media outreach. From planning to execution, BuzzAngles is a Perfect Digital PR Mapping solutions to get better understanding from your or yours competition PR campaigns.
With BuzzAngles
Manage Your Company Image with Online Media Monitoring. Understand how your business is perceived by the Press, Corporates and the blogosphere. Use media monitoring to determine which outlets have featured your stories or picked up your press releases. Discover unsolicited mentions of your. Monitor changes in brand awareness by tracking the number of mentions you receive. Evaluate the impact of news on your reputation. Understand the tonality of coverage. Track Your Competition. Learn about their latest developments, such as management changes, financial reports, analyst opinions, and stakeholder reactions. Get a comprehensive view of your competition. Frame your public responses to competitor moves with timely information to take control of the conversation. Capitalize on Breaking News. Get added visibility for your cause. Stay on top of the latest developments around the corner and around the world. Use the timeliness of breaking news to increase the reach and relevance of your story.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
This report analyzes the social buzz and conversation trends created before, during and after Live TV telecast of IPL matches. Also identifies the most engaged brands, players and influencers under various categories. This was also during the TAM blackout period.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Celebrity Brand Valuation Report 2018: "The Bold, the Beautiful and the Brilliant." The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.
Duff & Phelps has published the third edition of its report on Celebrity Brand Values in India, Rise of the Millennials: India’s Most Valuable Celebrity Brands 2017.
An analytics project on Ball by Ball data of 9 IPL seasons to predict patterns and insights team and player wise. Apart from that a MLR model to predict the score at the end of innings.
Effectiveness of TV advertising on major cricket events in IndiaGaurav Sharma
describes the current sponsorship scenario in india for cricket events, analyse the impact of advertising on sales/brand image and recommendation on whether advertising on cricket events or not
Duff & Phelps, the premier global valuation and corporate finance advisor, today announced findings from its 2016 report on celebrity brand values in India. The report, Embracing the Change: A Concise Report on India’s Most Valuable Celebrity Brands, is the second edition of Duff & Phelps’ study.
“This year’s report recognizes the rise of women celebrity endorsers to the top of the brand value rankings” said Varun Gupta, Managing Director and Japan and Southeast Asia Leader. “In our 2014 celebrity brand valuation report we forecasted a change towards female celebrity endorsers becoming A-listers. That change has definitely been realized over the last two years.”
The report highlights evolving trends in celebrity endorsements, including increased usage of co-ownership models whereby celebrities hold an ownership stake in the brands they endorse, an increase in the use of celebrity endorsements in the e-commerce space and an increase in celebrities leveraging their brands through extensions into both related and unrelated product endorsements.
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
India has added another feather in its cap by setting its footprint on Mars. Its truly a moment of glory for every Indian. And we are all proud about it.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
#BuzzAngles a Digital PR Mapping Platform help Brands Maximize the reach and relevance of earned media coverage, while developing stronger media relations to deliver measurable business results. BuzzAngles is a Dedicated PR solution and a Product of Therefore Consultancy and Services Pvt. Ltd. (TC&S) Which help public relations and marketing communications professionals build brands and drive growth by effectively tracking media Influencers, Perception, Tonality and Attitude of Digital Media Coverage. Built on the Big Data Platform, our PR tracking solutions combine with analytics visualization tools is a perfect solution to better-targeted media outreach. From planning to execution, BuzzAngles is a Perfect Digital PR Mapping solutions to get better understanding from your or yours competition PR campaigns.
With BuzzAngles
Manage Your Company Image with Online Media Monitoring. Understand how your business is perceived by the Press, Corporates and the blogosphere. Use media monitoring to determine which outlets have featured your stories or picked up your press releases. Discover unsolicited mentions of your. Monitor changes in brand awareness by tracking the number of mentions you receive. Evaluate the impact of news on your reputation. Understand the tonality of coverage. Track Your Competition. Learn about their latest developments, such as management changes, financial reports, analyst opinions, and stakeholder reactions. Get a comprehensive view of your competition. Frame your public responses to competitor moves with timely information to take control of the conversation. Capitalize on Breaking News. Get added visibility for your cause. Stay on top of the latest developments around the corner and around the world. Use the timeliness of breaking news to increase the reach and relevance of your story.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
This report analyzes the social buzz and conversation trends created before, during and after Live TV telecast of IPL matches. Also identifies the most engaged brands, players and influencers under various categories. This was also during the TAM blackout period.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Celebrity Brand Valuation Report 2018: "The Bold, the Beautiful and the Brilliant." The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.
Duff & Phelps has published the third edition of its report on Celebrity Brand Values in India, Rise of the Millennials: India’s Most Valuable Celebrity Brands 2017.
An analytics project on Ball by Ball data of 9 IPL seasons to predict patterns and insights team and player wise. Apart from that a MLR model to predict the score at the end of innings.
Effectiveness of TV advertising on major cricket events in IndiaGaurav Sharma
describes the current sponsorship scenario in india for cricket events, analyse the impact of advertising on sales/brand image and recommendation on whether advertising on cricket events or not
Duff & Phelps, the premier global valuation and corporate finance advisor, today announced findings from its 2016 report on celebrity brand values in India. The report, Embracing the Change: A Concise Report on India’s Most Valuable Celebrity Brands, is the second edition of Duff & Phelps’ study.
“This year’s report recognizes the rise of women celebrity endorsers to the top of the brand value rankings” said Varun Gupta, Managing Director and Japan and Southeast Asia Leader. “In our 2014 celebrity brand valuation report we forecasted a change towards female celebrity endorsers becoming A-listers. That change has definitely been realized over the last two years.”
The report highlights evolving trends in celebrity endorsements, including increased usage of co-ownership models whereby celebrities hold an ownership stake in the brands they endorse, an increase in the use of celebrity endorsements in the e-commerce space and an increase in celebrities leveraging their brands through extensions into both related and unrelated product endorsements.
Sporting Nation VII Report by GroupM’s ESP PropertiesSocial Samosa
ESP Properties, the entertainment and sports division of GroupM India has released the 2020 report on sports sponsorship in India. Overall growth in Sports Sponsorship at a healthy 17% where the Sports Sponsorship Industry crossed the INR 9000 Crore mark in 2019.
Its about the marketing strategy of IPL , its business and revenue model, about their sponsorship, and role of advertisement in ipl and its conclusion ..
Despite their poor cricket performance, the Kolkata Knight Riders have emerged as the strongest IPL brand. UK’s Intangible Business, a world leading brand valuation company, in collaboration with MTI Consulting, a fast growing international strategy consultancy, have just released the IPL Brand Value Scoreboard 2009 – a pioneering valuation aimed at measuring the strengths of the 8 IPL Franchises
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Advertisements Platform in Chennai Railway Station Opportunity for Brands to reach and interact with Target Audience Multiple Branding Opportunities Live Reporting giving details analysis Via. Mobile Apps,Platform for targeting audiences basis their media consumption pattern
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Real estate today is a booming industry where many players are trying to voice out their consumers in different way the Fact remains what are the consumers looking at ?
Therefore Consultancy through this study brings out the factors and figures Real Estate Marketing managers should look at when communication to the customers
www.thereforeindia.com
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
More from Therefore Consultancy and Services Pvt. Ltd. (15)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
IPL8 Insights
1. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
#IPL2015 – #BuzzAngles #Insights
2. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
3. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Sponsor Buzz
Of the total number of brands, 45% were Not Visible and almost
equivalent of brands were Least Visible
Pepsi & DNA are the only brands that buzzed throughout the weeks
Pepsi being the Title sponsor occupied 2nd position with 14% visibility
DNA occupied the 1st position with visibility of 23%
Air India, India’s flight carrier buzzed more than Jet Airways by 1%
Idea sponsor of SunRisers Hyderabad buzzed more than Vodafone, official
partner of IPL
Woo, dating application & sponsor of KingsXI Punjab occupied 10th
position with 2%
4. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Owner Celebrity Buzz
Celebrities Buzz the most as compared to business tycoons
Preity Zinta and SRK ranked 1st and 2nd with 26% and 23% respectively
Vijay Mallya, owner of RCB occupied 3rd position with 9%
Owners of MI, Mukesh Ambani and Nita Ambani buzzed with 8% and 5%
respectively
5. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Top-10 Keywords
Occupied by all the Franchise Names, DNA – sponsors & Rohit Sharma –
player
MI topped the search with 260 while KKR ranked 10th with score of 190
Runners -up CSK was positioned at 6th with 224
DNA is the only sponsor among the top-10 keywords with 250
Rohit Sharma is the only player among the top-10 keywords with 193
Despite poor finishing in standing tables, DD & KXIP are positioned ahead
of the qualified Teams
Surprisingly keywords related to RCB does not figure in the top 10 list
Chennai Super Kings and CSK, same keywords for the franchise are used
with score of 224
6. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
The Key Players
Sports Personalities buzzed the most with 52%
Franchises buzzed the 2nd most with 26%
However celebrities who add glamour to the event buzzed with a minimal
of 2% only
Sponsors buzzed with 9%
However negative news alongside the event buzzed with 15%
Sunil Naraine’s chucking and other news
7. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Top 10 Sources
Weekly
From week 1, coverage of online buzz started minimally with 1%
As the weeks passed, online coverage buzz started increasing
Sudden spike was observed from Week 4, as the competition was mid-way
through
The final week online coverage was at the peak with 32%
Weeks 4 and 5 had online coverage of 24% and 26% respectively
In Weeks 4 and 5, none of the teams had qualified and hence the buzz increased
and almost remained constant
8. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Top 10 Sources
Sports NDTV, DNA India and Cricket Country were the top sources in certain weeks
Cricket country finished at top with 6%
Cricket country topped the weeks from week 4
Sports NDTV despite starting the top source in Week 1st, finished 5th with 3% only
IBTimes finished 10th with 2% coverage only
Firstpost positioned at 6th with 35 coverage
DNAIndia, Indiatimes and Zeenews were at 2nd, 3rd and 4th psotion with 4%
coverage.
The Hindu finished at 8th with 2% coverage
Cricbuzz which was always updating through its App, wa buzzing online with 3%
coverage
9. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Brand Visibility Index
Despite the brand value of every franchise, the median visibility was 12%
only
Brand Value has no effect on visibility.
MI, the richest franchise with value of $111.9Mn had visibility of 13%
SRH which has the lowest brand value with $15.9Mn had visibility of 12%
The brand visibility of CSK tops with 14%
KKR, the defending champions had a visibility index of 12%
KXIP, the bottom table finishers had more visibility than RCB, RR and KKR
by 1%
10. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Overview
Delhi Daredevils, KingsXI punjab, Sunrisers hyderabad and MI buzzed
among the franchises during certain weeks
Mumbai Indians, champions of the edition buzzed the most with 15%
KingXI Punjab which finished at the foot of the table occupies the 3rd
position of the FranchiseBuzz table
DD, Kings Punjab and CSK buzzed with 13%
KKR, SRH & RCB buzzed with 11%; the lowest.
RCB occupies the last position of buzz table despite finishing 3rd.
KKR the defending champions occupied 6th position with 11%
11. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
The opening week was buzzed by DD
2nd week was buzzed by KingsXI Punjab
3rd week was buzzed by SRH
The last 3 weeks was buzzed by MI; Continuous winning ways must be the
reason.
KXIP had the highest number of sponsors visibility with 65%
RCB had the lowest number of sponsors visibility with 21%
DD, KXIP, MI, RR had more than 50% of sponsors visibility
CSK, RCB, KKR, SRH had less than 50% of sponsors visibility
Domestic players comprise of Top – 5 players across each franchise is 38%
12. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Mumbai Indians
Despite losing 5 of their first six games, finished 2nd of the table
Eventually became the champions of the league
Topped the Franchise Buzz Table with 15%
Topped last three weeks of the event due to its continuous winning
The richest franchise had visibility index of 13%
Mumbai indians keyword topped the list
Visible Sponsors Buzz
Jet Airways toped the charts with 41%
HTC occupied 2nd position with 14%
The lowest was Jack & Jones with 1% only
Adidas, equipment partner ranked 6th with 7%
13. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Mumbai Indians
Top 5 players
3 domestic players comprise of the list
Rohit Sharma; captain of the franchise was the leading player with 193
Following him was Harbhajan Singh with 122 and Kieron pollard with 121
Lasith Malinga; opening bowler of the team ranked 4th with 82pts
Parthiv Patel, wicketkeeper of the franchise ranked 5th with 78pts
14. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Chennai Super Kings
After finishing at the top of the table; ended up as Runners-up for the
tournament.
The franchise ranked 4th in the Franchise Buzz table with 13%
Never buzzed in any of the weeks
Has the highest Brand Visibility index with 14
Owner ranked the lowest with 2%
Visible Sponsors Buzz
Only 6 of the 14 sponsors were visible
Gulf toped the charts with 57%
Amity University was the lowest with 3%
Aircel, Centre Shirt sponsor visibility was only 12%
The India Cements Ltd ranked 5th with visibility of only 5%
15. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Chennai Super Kings
Top 5 players
Only two Indian players comprised of the list; MSD and Suresh Raina
MSD topped the list with 178
Dwayne Bravo and Suresh Raina shared the 2nd spot with 115
Faf Du Plesis ranked 4th with 94
Dwayne Smith ranked 5th with 89
Ravindra Jadeja did not make it to the list
16. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Royal Challengers Bangalore
Finished 3rd of the table and also finished the season on 3rd after defeat to
CSK in Qualifier 2
The franchise ranked 8th in the Franchise Buzz table with 11%
Never buzzed in any of the weeks
Has the lowest Brand Visibility index with 11
Visible Sponsors Buzz
Only 4 of the 19 sponsors were visible
Royal Challenge toped the charts with 59%
Tata Motors Bold was the lowest with 3%
Huawei, Centre Shirt sponsor visibility was only 31%
17. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Royal Challengers Bangalore
Top 5 players
Only two Indian players comprised of the list; Virat Kohli and Dinesh
karthik
Chris Gayle topped the list with 178
Virat Kohli at 2nd and AB De Villers at3rd position with 139 and 134 pts
respectively
Mitchell Starc, their strike bowler was at 4th postion with 139pts
Dinesh Karthik at 5th position scored with 79
18. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Rajasthan Royals
Finished 4th of the table and also finished the season on 4th after defeat to
RCB in Eliminator
The franchise ranked 5th in the Franchise Buzz table with 12%
Never buzzed in any of the weeks
Has the Brand Visibility index with 12 with brand value as $67Mn
Rajasthan Royals keyword was used with a score of 198
Visible Sponsors Buzz
Only 9 of the 17 sponsors were visible
ICE toped the charts with 48%
Kalasalingam Univ. was the lowest with 1%
Spice and TCS occupied 2nd and 3rd position for visibility with 21% and 16%
resp.
19. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Rajasthan Royals
Ajinkya Rahane the only player that listed in the top 10 Player buzz
Top 5 players
Only two Indian players comprised of the list; Ajinkya Rahane & Sanju
Samson
Ajinkya Rahane topped the list with 131 while Sanju Samson ranked 5th
with points of 55
Tim Southee, strike bowler ranked 4th with 60
Steven Smith and James Faulkner ranked 2nd and 3rd respectively with 81
and 77
20. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Kolkata Knight Riders
The Defending Champions Finished 5th in the table
The franchise ranked 6th in the Franchise Buzz table with 12%
Never buzzed in any of the weeks
Has the Brand Visibility index with 12 with brand value as $75Mn
KKR keyword was used with a score of 197
SRK ranked 2nd in the Owner Celebrities Buzz
Visible Sponsors Buzz
Only 4 of the 14 sponsors were visible
DNA toped the charts with 70%
The Telegraph ranked 2nd with 13%
21. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Kolkata Knight Riders
Gautam Gambhir the only player that listed in the top 10 Player buzz
Top 5 players
Only two Indian players comprised of the list; Gautam Gambhir & Robin
Uthappa
Gautam Gambhir topped the list with 164 while Sanju Samson ranked 5th
with points of 55
Sunil Naraine, one of their strike bowler ranked 2nd with 130
Robin Uthappa ranked 4th with 77
Andre Russell; most valuable player of the tournament ranked 5th with 65
22. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Sunrisers Hyderabad
Finished 6th in the table
The franchise ranked 7th in the Franchise Buzz table with 11%
Buzzed only during the 3rd week
Has the Brand Visibility index with 12 with the lowest brand value of
$15.9Mn
None of its keyword makes it to the top-10 Keyword
Visible Sponsors Buzz
Only 5 of the 13 sponsors were visible
Idea toped the charts with 70%
Bookmyshow ranked the lowest with 1%
Spicejet ranked 2nd with 16%
23. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Sunrisers Hyderabad
David Warner the only player that listed in the top 10 Player buzz
Top 5 players
Only one Indian players comprised of the list; Shikhar Dhawan
David Warner topped the list with 134 while Eoin Morgan ranked 5th with
points of 68
Dale Styen, their strike bowler ranked 4th with 73
Shikhar Dhawan and Trent Boult shared 2nd position with 99
24. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Delhi Daredevils
Finished 7th in the table
The franchise ranked 2nd in the Franchise Buzz table with 13%
Buzzed only during the 1st week only
Has the Brand Visibility index with 12 with the brand value of $84 Mn
Delhi Daredevils keyword ranked 3rd in the top-10 Keyword with 228
Visible Sponsors Buzz
Only 7 of the 12 sponsors were visible
Air-India toped the charts with 61%
RBL Bank ranked the lowest with 1%
UNICEF ranked 2nd with 19%
25. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Delhi Daredevils
Yuvraj Singh ranked 7th in the player buzz with 2%
Yuvraj Singh buzzed only in the 2nd week
Top 5 players
Three Indian players comprised of the list; Yuvraj Singh, Shreyas Iyer and
Zaheer Khan
Yuvraj Singh topped the list with 135 while Imran Tahir ranked 5th with a
lowly points of 45
Zaheer Khan, their strike bowler ranked 3rd with 56
Shreyas Iyer and Angelo Mathews ranked 2nd and 4th respectively with
score of 90 and 51
26. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Kings XI Punjab
Runners-up of previous edition finished 8th in the table
The franchise ranked 3rd in the Franchise Buzz table with 13%
Buzzed only during the 2nd week only
Has the Brand Visibility index with 13 with the brand value of $76 Mn
Kings XI Punjab keyword ranked 4th in the top-10 Keyword with 228
Owner Preity Zinta topped the list of Owner Franchise with 26%
Visible Sponsors Buzz
Only 11 of the 72 sponsors were visible
Woo, a dating App toped the charts with 47%
Punjab Kesari ranked the lowest with 2%
The Tribune and Kyazoonga ranked 2nd and 3rd with 16% and 12%
respectively.
27. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Franchise and Their Sponsor & Player Buzz
Kings XI Punjab
None of the players buzzed in either week nor made it top-10 Player Buzz
Top 5 players
Only Virender Sehwag of India was the player that listed
Sehwag ranked 2nd with 87
Glen Maxwell topped the list with 99
Mitchell Johnson , their strike bowler ranked 5th with 80
George Bailey and David Miller ranked 3rd and 4th with 84 and 81
respectively.
28. For Graphical Representation for the this PPT refer to http://www.slideshare.net/thereforeindia/ipl8-season-buzz-report
Thank You