Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Chennai newspaper weekly ppt from 1st to 7th aug'14CognitiveIndia
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Bangalore-newspaper weekly PPT by CognitiveCognitiveIndia
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Chennai newspaper weekly ppt from 1st to 7th aug'14CognitiveIndia
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Bangalore-newspaper weekly PPT by CognitiveCognitiveIndia
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
India has added another feather in its cap by setting its footprint on Mars. Its truly a moment of glory for every Indian. And we are all proud about it.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles is a PR Measurement and Management System currently focusing on the Digital Aspects of PR. Current document is a white labeled document largely to understand the structure or the outcome the platform can deliver
BuzzAngles has a SaaS Model
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
#BuzzAngles a Digital PR Mapping Platform help Brands Maximize the reach and relevance of earned media coverage, while developing stronger media relations to deliver measurable business results. BuzzAngles is a Dedicated PR solution and a Product of Therefore Consultancy and Services Pvt. Ltd. (TC&S) Which help public relations and marketing communications professionals build brands and drive growth by effectively tracking media Influencers, Perception, Tonality and Attitude of Digital Media Coverage. Built on the Big Data Platform, our PR tracking solutions combine with analytics visualization tools is a perfect solution to better-targeted media outreach. From planning to execution, BuzzAngles is a Perfect Digital PR Mapping solutions to get better understanding from your or yours competition PR campaigns.
With BuzzAngles
Manage Your Company Image with Online Media Monitoring. Understand how your business is perceived by the Press, Corporates and the blogosphere. Use media monitoring to determine which outlets have featured your stories or picked up your press releases. Discover unsolicited mentions of your. Monitor changes in brand awareness by tracking the number of mentions you receive. Evaluate the impact of news on your reputation. Understand the tonality of coverage. Track Your Competition. Learn about their latest developments, such as management changes, financial reports, analyst opinions, and stakeholder reactions. Get a comprehensive view of your competition. Frame your public responses to competitor moves with timely information to take control of the conversation. Capitalize on Breaking News. Get added visibility for your cause. Stay on top of the latest developments around the corner and around the world. Use the timeliness of breaking news to increase the reach and relevance of your story.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
Pockets of Potential – Building online presence for MSMEResellerClub
Pockets of Potential – Building online presence for MSME
MSMEs are the drivers for the growth of Indian economy. Therefore, it is important to assess their readiness towards adopting online solutions.
The findings of a research conducted by IMRB International (Indian Market Research Bureau) indicate that ‘website’ continues to be the most dominant route for businesses to adopt online presence. However, social media is increasingly found to show adequate interest amongst micro and small businesses. Some industry verticals in India seem to show a greater inclination towards online adoption than others. The research attempts to uncover such potential areas, which online services providers can explore in order to capture growth.
Biswapriya Bhattacharjee
Group Business Director
IMRB International
India has added another feather in its cap by setting its footprint on Mars. Its truly a moment of glory for every Indian. And we are all proud about it.
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytic methods help business measure equity, perception and position a brand appropriately among its target audience
Our analytic are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles is a PR Measurement and Management System currently focusing on the Digital Aspects of PR. Current document is a white labeled document largely to understand the structure or the outcome the platform can deliver
BuzzAngles has a SaaS Model
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
#BuzzAngles a Digital PR Mapping Platform help Brands Maximize the reach and relevance of earned media coverage, while developing stronger media relations to deliver measurable business results. BuzzAngles is a Dedicated PR solution and a Product of Therefore Consultancy and Services Pvt. Ltd. (TC&S) Which help public relations and marketing communications professionals build brands and drive growth by effectively tracking media Influencers, Perception, Tonality and Attitude of Digital Media Coverage. Built on the Big Data Platform, our PR tracking solutions combine with analytics visualization tools is a perfect solution to better-targeted media outreach. From planning to execution, BuzzAngles is a Perfect Digital PR Mapping solutions to get better understanding from your or yours competition PR campaigns.
With BuzzAngles
Manage Your Company Image with Online Media Monitoring. Understand how your business is perceived by the Press, Corporates and the blogosphere. Use media monitoring to determine which outlets have featured your stories or picked up your press releases. Discover unsolicited mentions of your. Monitor changes in brand awareness by tracking the number of mentions you receive. Evaluate the impact of news on your reputation. Understand the tonality of coverage. Track Your Competition. Learn about their latest developments, such as management changes, financial reports, analyst opinions, and stakeholder reactions. Get a comprehensive view of your competition. Frame your public responses to competitor moves with timely information to take control of the conversation. Capitalize on Breaking News. Get added visibility for your cause. Stay on top of the latest developments around the corner and around the world. Use the timeliness of breaking news to increase the reach and relevance of your story.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
Pockets of Potential – Building online presence for MSMEResellerClub
Pockets of Potential – Building online presence for MSME
MSMEs are the drivers for the growth of Indian economy. Therefore, it is important to assess their readiness towards adopting online solutions.
The findings of a research conducted by IMRB International (Indian Market Research Bureau) indicate that ‘website’ continues to be the most dominant route for businesses to adopt online presence. However, social media is increasingly found to show adequate interest amongst micro and small businesses. Some industry verticals in India seem to show a greater inclination towards online adoption than others. The research attempts to uncover such potential areas, which online services providers can explore in order to capture growth.
Biswapriya Bhattacharjee
Group Business Director
IMRB International
FRIENDCHISKU is a marketplace that answers the needs of business seekers/franchisees to choose their business with more than 500 franchises and business opportunities that become members of Friendchiseku will be selected by advisors according to their needs and desires. friendchiseku also helps franchisees to re-purchase raw materials so they don't get confused and bothered to look for their business stock needs later.
Digital Maturity in the Financial Sector IDG Connect
The digital maturity of Financial Services through South East Asia currently lags behind
some markets like China. Yet looking ahead, it is set to change over the next 18 months
– if the cost barriers preventing organizations from achieving digital maturity can be overcome. This infographic highlights core digital marketing trends in the finance sector for 2015 and beyond, collected from a split of 150 senior marketers in Malaysia, Thailand, Singapore and Indonesia.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
Ubiquitous connectivity has disrupted traditional media and turned newspapers into the new startups. Gain insights and learnings on how a Malaysian tech startup expands into 4 countries and achieves 500,000 app download in under 18 months.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Advertisements Platform in Chennai Railway Station Opportunity for Brands to reach and interact with Target Audience Multiple Branding Opportunities Live Reporting giving details analysis Via. Mobile Apps,Platform for targeting audiences basis their media consumption pattern
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Real estate today is a booming industry where many players are trying to voice out their consumers in different way the Fact remains what are the consumers looking at ?
Therefore Consultancy through this study brings out the factors and figures Real Estate Marketing managers should look at when communication to the customers
www.thereforeindia.com
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
More from Therefore Consultancy and Services Pvt. Ltd. (14)
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. Ad Trend
19%
19%
24%
11%
8%
5%
5%
3% 3% 3%
Ad Trend-18th July
TEXTILES/HOUSEHOLD PRODUCTS PERSONAL ACCESSORIES
OTHERS ONLINE SHOPPING WEB
SERVICES EDUCATION
M-COMMERCE REAL ESTATE
AUTOMOBILES DURABLES
18th July’14 Chennai TOI Edition | Source TC&S
3%
19%
5%
16%
57%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
11%
11%
24%
11%
11%
19%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
3. Ad Trend
20%
13%
13%
10%
8%
7%
7%
18%
3%
Ad Trend-19th July
TEXTILES/HOUSEHOLD PRODUCTS REAL ESTATE
SERVICES ONLINE SHOPPING WEB
PERSONAL ACCESSORIES HOUSEHOLD PRODUCTS
DURABLES OTHERS
MEDIA
19th July’14 Chennai TOI Edition | Source TC&S
2%
10%
15%
25%
48%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
17%
17%
25%
2%
5%
12%
10%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
4. Ad Trend
17%
15%
12%
8%
8%
6%
21%
6%
4%
4%
Ad Trend-20th July
SERVICES TEXTILES EDUCATION
ONLINE SHOPPING WEB HOUSEHOLD PRODUCTS AUTOMOBILES
OTHERS PERSONAL ACCESSORIES M-COMMERCE
PERSONAL HEALTHCARE
20th July’14 Chennai TOI Edition | Source TC&S
10% 8%
23%
60%
0%
20%
40%
60%
80%
FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
12%
19%
29%
2%2%
10%
10%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
5. Ad Trend
43%
19%
10%
10%
5%
5%
5%
5%
Ad Trend-21st July
EDUCATION ONLINE SHOPPING WEB MEDIA
SERVICES M-COMMERCE TEXTILES
OTEHRS TELECOM
21st July’14 Chennai TOI Edition | Source TC&S
19%
14%
43%
24%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE QUARTER PAGE SMALL
Ad Size
24%
19%
29%
10%
14% 5%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE RIGHT NA TOP LEFT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
6. Ad Trend
30%
15%
15%
10%
5%
5%
5%
5%
5%
5%
Ad Trend-22nd July
ONLINE SHOPPING WEB AUTOMOBILES
BANKING/FINANCE/INVESTMENT HAIR CARE
PERSONAL ACCESSORIES SERVICES
M-COMMERCE EDUCATION
OTEHRS FOOD & BEVERAGES
22nd July’14 Chennai TOI Edition | Source TC&S
5%
45%
50%
0%
10%
20%
30%
40%
50%
60%
BANNER QUARTER PAGE SMALL
Ad Size
10%
15%
55%
5%
5%
10%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE RIGHT TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
7. Ad Trend
24%
24%
18%
18%
6%
6%
6%
Ad Trend-23rd July
ONLINE SHOPPING WEB SERVICES
AUTOMOBILES EDUCATION
OTHERS PERSONAL ACCESSORIES
BANKING/FINANCE/INVESTMENT
23rd July’14 Chennai TOI Edition | Source TC&S
6%
12%
29%
53%
0%
10%
20%
30%
40%
50%
60%
BANNER HALF PAGE QUARTER PAGE SMALL
Ad Size
12%
29%
6%
6%
12%
18%
18%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
8. Ad Trend
25%
17%
13%
13%
8%
8%
4%
4%
4%
4%
Ad Trend-24th July
ONLINE SHOPPING WEB SERVICES AUTOMOBILES
PERSONAL ACCESSORIES OTHERS REAL ESTATE
EDUCATION HAIR CARE M-COMMERCE
TEXTILE & CLOTHING
24th July’14 Chennai TOI Edition | Source TC&S
8% 4% 8%
21%
58%
0%
20%
40%
60%
80%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
13%
29%
17%
13%
4%
13%
4%
4%
4%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT
NA TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
9. Weekly Ad Trend
18th to 24th July Chennai TOI Edition | Source TC&S
15%
13%
13%
10%9%
23%
6%
5%
4%
3%
18th to 24th July
ONLINE SHOPPING WEB SERVICES TEXTILE & CLOTHING
EDUCATION PERSONAL ACCESSORIES OTHERS
AUTOMOBILES REAL ESTATE HOUSEHOLD PRODUCTS
M-COMMERCE
4%
10% 8%
26%
52%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
14%
19%
26%
3%
5%
11%
10%
2%
4%
8%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA TOP CENTRE
TOP LEFT TOP RIGHT
10. Ad Trend For Online Shopping Web Sector
0%
5%
10%
15%
20%
Day wise Trend
12%
8%
12%
31%
8% 8%
4% 4%
8% 8%
0%
10%
20%
30%
40%
7 10 13 19 24 25 29 35 36 40
Page No’s
Top 10 Page no’s
50%
24%
6% 6% 3% 6% 6%
0%
10%
20%
30%
40%
50%
60%
BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
RIGHT
TOP CENTRE TOP LEFT TOP RIGHT
Ad Position
71%
29%
Page Type
LHP
RHP
18th to 24th July Chennai TOI Edition | Source TC&S
1st
Rank
11. Ad Trend For Services Sector
5%
12%
9%
5%
7% 7%
5% 5%
21%
0%
5%
10%
15%
20%
2 4 7 9 11 13 21 26 49 51
Page No’s
Top 10 Page no’s
3%
10%
29%
3%
10%
19%
6%
3%
16%
0%
5%
10%
15%
20%
25%
30%
35%
BOTTOMBOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
LEFT
CENTRE
RIGHT
TOP
CENTRE
TOP LEFT TOP
RIGHT
Ad Position
55%45%
Page Type
LHP
RHP
18th to 24th July Chennai TOI Edition | Source TC&S
5%
10%
15%
20%
25%
30%
35%
40%
45%
Day wise Trend
2nd
Rank
12. Ad Trend For Textile & Clothing Sector
8% 8% 8%
12%
19%
12%
8% 8% 8%
12%
0%
5%
10%
15%
20%
25 26 27 28 29 31 32 40 43 52
Page No’s
Top 10 Page no’s
21%
24%
3%
7% 7%
24%
3%
7%
3%
0%
5%
10%
15%
20%
25%
30%
BOTTOMBOTTOM
RIGHT
CENTRE CENTRE
LEFT
CENTRE
RIGHT
NA TOP
CENTRE
TOP LEFT TOP
RIGHT
Ad Position
55%
45%
Page Type
LHP
RHP
0%
5%
10%
15%
20%
25%
30%
35%
40%
Day wise Trend
18th to 24th July Chennai TOI Edition | Source TC&S
3rd
Rank
13. Ad Trend For Education Sector
0%
5%
10%
15%
20%
25%
30%
35%
40%
Day wise Trend
5%
14% 14%
24%
14%
10%
5% 5% 5% 5%
0%
10%
20%
30%
40%
2 3 5 7 15 29 30 31 32 40
Page No’s
Top 10 Page no’s
71%
29%
Page Type
LHP
RHP
25%
21%
25%
4%
17%
8%
0%
5%
10%
15%
20%
25%
30%
BOTTOM BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE
RIGHT
NA TOP RIGHT
Ad Position
18th to 24th July Chennai TOI Edition | Source TC&S
4th
Rank
14. Ad Trend For Personal Accessories Sector
5%
10%
15%
20%
25%
30%
35%
Day wise Trend
15%
8% 8% 8%
15% 15%
8% 8% 8% 8%
0%
5%
10%
15%
20%
3 4 5 19 23 25 28 31 39 43
Page No’s
Top 10 Page no’s
15%
5%
20%
15% 15%
20%
5% 5%
0%
5%
10%
15%
20%
25%
BOTTOM BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE
LEFT
CENTRE
RIGHT
NA TOP LEFT TOP
RIGHT
Ad Position
60%
40%
Page Type
LHP
RHP
18th to 24th July Chennai TOI Edition | Source TC&S
5th
Rank
15. Ad Size For Top 5 Sectors
18th to 24th July Chennai TOI Edition | Source TC&S
4% 6% 3%
17%
20%
24%
3%
5%
10%
46%
3%
25%
35%
17%
33%
88%
50%
65%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
EDUCATION ONLINE SHOPPING
WEB
PERSONAL
ACCESSORIES
SERVICES TEXTILE &
CLOTHING
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER
16. Top 10 Page Genre For Education & Online Shopping
Web Sectors
0%
5%
10%
15%
20%
25%
30%
35%
40%
Education
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web
18th to 24th July Chennai TOI Edition | Source TC&S
17. Top 10 Page Genre For Personal Accessories &
Services
0%
5%
10%
15%
20%
25%
30%
Personal Accessories
0%
5%
10%
15%
20%
25%
30%
Services
18th to 24th July Chennai TOI Edition | Source TC&S
18. Top 10 Page Genre For Textile & Clothing Sector
0%
5%
10%
15%
20%
25%
30%
35%
40%
ENTERTAINMENT CINEMA BACKBEAT VARIETY ADVERTISEMENT
Textile & Clothing
18th to 24th July Chennai TOI Edition | Source TC&S
19. Get more updates
To know more please call
+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com
20. About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision
21. Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com
22. Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com
25. Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is
strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit
or redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available
which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of
its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis.
Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold
positions in any of the representations mentioned in the document.
The report also includes analysis and views expressed by our research team. The research report is purely for
information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of
an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date
appearing in the material and may be subject to change from time to time without prior notice.
Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any
sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this
report or its contents.