Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
The data in this report and previous reports is collected directly from advertising and media agencies through a anonymous process to ensure confidentiality to client’s information. The information they submit is based on their internal records of advertising spending.
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
The data in this report and previous reports is collected directly from advertising and media agencies through a anonymous process to ensure confidentiality to client’s information. The information they submit is based on their internal records of advertising spending.
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Bangalore-newspaper weekly PPT by CognitiveCognitiveIndia
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Chennai newspaper weekly ppt from 1st to 7th aug'14CognitiveIndia
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Automotive social media platform market research Street Formation.comSlideSigma
Street Formation is undoubtedly , the most game changing platform being introduced into the automotive industry. This platform will be released globally, fully laced with various innovative features and concepts to make our adrenaline filled passion a much more interesting one to be apart of. Street Formation is using modern day technologies to their full potential, allowing us to experience things that are currently nonexistent. We have built this platform with unmatched creativity. The automotive niche is one with many colors, personalities, and characters, many of these being displayed through out vehicle. The goal is to unite the industry on a global scale. While also connecting users near each other. We are bringing the emotion back that once roamed the car scene, and creating new ones in ways you can not even imagine.
2013 Online Advertising Trends (in the GCC) by OOX - ArabNet Beirut 2014ArabNet ME
Exclusive 2013 online advertising activity findings and trends for the two largest online ad markets in the Middle East: UAE, Saudi Arabia and also Kuwait.
· 2013| Top 10 categories/sectors revealed by market: UAE, Saudi Arabia, Kuwait.
· 2013| Top 10 Brands revealed by market: UAE, Saudi Arabia, Kuwait
· 2013 Seasonality of online advertising by month by market: UAE, Saudi Arabia, Kuwait
· Ad formats trends evolution from 2010 to 2013: UAE
· 2013| Ad format trends by market: UAE Saudi Arabia, Kuwait
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in July 2020
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
We Are Excited to Share Our Latest Digital Report - Egypt 2024
As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain.
🔍 **Key Highlights:**
- Detailed analysis of current market trends and consumer behaviors.
- Data-driven insights into competitive strategies and industry benchmarks.
- Forward-looking predictions to guide strategic planning and innovation.
This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies.
Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights.
📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!
5 pit stops to your digital marketing successAdGlobal360
The presentation takes you through the journey of digital marketing from it's inception to the present along with some insightful data points and hard facts that are a must know in case you are a marketer or a business owner or just an aspiring student.
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Bangalore-newspaper weekly PPT by CognitiveCognitiveIndia
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Chennai newspaper weekly ppt from 1st to 7th aug'14CognitiveIndia
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Cognitive-Applying knowledge
Cognitive is about mapping the advertising space in print medium
Find trends across sectors,across clients,
How they advertise?
Where they Advertise?
Automotive social media platform market research Street Formation.comSlideSigma
Street Formation is undoubtedly , the most game changing platform being introduced into the automotive industry. This platform will be released globally, fully laced with various innovative features and concepts to make our adrenaline filled passion a much more interesting one to be apart of. Street Formation is using modern day technologies to their full potential, allowing us to experience things that are currently nonexistent. We have built this platform with unmatched creativity. The automotive niche is one with many colors, personalities, and characters, many of these being displayed through out vehicle. The goal is to unite the industry on a global scale. While also connecting users near each other. We are bringing the emotion back that once roamed the car scene, and creating new ones in ways you can not even imagine.
2013 Online Advertising Trends (in the GCC) by OOX - ArabNet Beirut 2014ArabNet ME
Exclusive 2013 online advertising activity findings and trends for the two largest online ad markets in the Middle East: UAE, Saudi Arabia and also Kuwait.
· 2013| Top 10 categories/sectors revealed by market: UAE, Saudi Arabia, Kuwait.
· 2013| Top 10 Brands revealed by market: UAE, Saudi Arabia, Kuwait
· 2013 Seasonality of online advertising by month by market: UAE, Saudi Arabia, Kuwait
· Ad formats trends evolution from 2010 to 2013: UAE
· 2013| Ad format trends by market: UAE Saudi Arabia, Kuwait
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in July 2020
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
We Are Excited to Share Our Latest Digital Report - Egypt 2024
As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain.
🔍 **Key Highlights:**
- Detailed analysis of current market trends and consumer behaviors.
- Data-driven insights into competitive strategies and industry benchmarks.
- Forward-looking predictions to guide strategic planning and innovation.
This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies.
Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights.
📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!
5 pit stops to your digital marketing successAdGlobal360
The presentation takes you through the journey of digital marketing from it's inception to the present along with some insightful data points and hard facts that are a must know in case you are a marketer or a business owner or just an aspiring student.
Similar to Bangalore-TOI Ad Tracking by Cognitive (20)
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
#BuzzAngles a Digital PR Mapping Platform help Brands Maximize the reach and relevance of earned media coverage, while developing stronger media relations to deliver measurable business results. BuzzAngles is a Dedicated PR solution and a Product of Therefore Consultancy and Services Pvt. Ltd. (TC&S) Which help public relations and marketing communications professionals build brands and drive growth by effectively tracking media Influencers, Perception, Tonality and Attitude of Digital Media Coverage. Built on the Big Data Platform, our PR tracking solutions combine with analytics visualization tools is a perfect solution to better-targeted media outreach. From planning to execution, BuzzAngles is a Perfect Digital PR Mapping solutions to get better understanding from your or yours competition PR campaigns.
With BuzzAngles
Manage Your Company Image with Online Media Monitoring. Understand how your business is perceived by the Press, Corporates and the blogosphere. Use media monitoring to determine which outlets have featured your stories or picked up your press releases. Discover unsolicited mentions of your. Monitor changes in brand awareness by tracking the number of mentions you receive. Evaluate the impact of news on your reputation. Understand the tonality of coverage. Track Your Competition. Learn about their latest developments, such as management changes, financial reports, analyst opinions, and stakeholder reactions. Get a comprehensive view of your competition. Frame your public responses to competitor moves with timely information to take control of the conversation. Capitalize on Breaking News. Get added visibility for your cause. Stay on top of the latest developments around the corner and around the world. Use the timeliness of breaking news to increase the reach and relevance of your story.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Advertisements Platform in Chennai Railway Station Opportunity for Brands to reach and interact with Target Audience Multiple Branding Opportunities Live Reporting giving details analysis Via. Mobile Apps,Platform for targeting audiences basis their media consumption pattern
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
India has added another feather in its cap by setting its footprint on Mars. Its truly a moment of glory for every Indian. And we are all proud about it.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
BuzzAngles is a PR Measurement and Management System currently focusing on the Digital Aspects of PR. Current document is a white labeled document largely to understand the structure or the outcome the platform can deliver
BuzzAngles has a SaaS Model
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon.
Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen.
In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
Real estate today is a booming industry where many players are trying to voice out their consumers in different way the Fact remains what are the consumers looking at ?
Therefore Consultancy through this study brings out the factors and figures Real Estate Marketing managers should look at when communication to the customers
www.thereforeindia.com
More from Therefore Consultancy and Services Pvt. Ltd. (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. Ad Trend
21%
12%
9%
9%7%
7%
6%
20%
5%
5%
Ad Trend-18th July
REAL ESTATE AUTOMOBILES
ONLINE SHOPPING WEB TEXTILES/HOUSEHOLD PRODUCTS
EDUCATION SERVICES
DURABLES OTHERS
M-COMMERCE COMPUTERS,TELECOM PRODUCTS
18th July’14 Bangalore TOI Edition | Source TC&S
3%
8%
19%
30%
40%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
20%
22%27%
3%
7%
8% Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
3. Ad Trend
17%
14%
9%
8%
8%
6%
6%
6%
5%
22%
Ad Trend-19th July
REAL ESTATE TEXTILES/HOUSEHOLD PRODUCTS
AUTOMOBILES PERSONAL ACCESSORIES
ONLINE SHOPPING WEB SERVICES
HOUSEHOLD PRODUCTS TELECOM PRODUCTS
DURABLES OTHERS
19th July’14 Bangalore TOI Edition | Source TC&S
2%
15%
19% 18%
46%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
13%
17%
2%
4%
8%
15%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
4. Ad Trend
18%
11%
10%
7%
7%
30%
4%
4%
4%
4%
Ad Trend-20th July
REAL ESTATE ONLINE SHOPPING WEB SERVICES
AUTOMOBILES TEXTILES OTHERS
M-COMMERCE PERSONAL ACCESSORIES HOUSEHOLD PRODUCTS
HAIR CARE
20th July’14 Bangalore TOI Edition | Source TC&S
4% 8% 13% 17%
58%
0%
20%
40%
60%
80%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
13%
20%
7%
4%
10%
8%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
5. Ad Trend
23%
21%
16%
9%
5%
5%
4%
4%
2% 11%
Ad Trend-21st July
EDUCATION AUTOMOBILES
ONLINE SHOPPING WEB BANKING/FINANCE/INVESTMENT
PERSONAL HEALTHCARE MEDIA
SERVICES M-COMMERCE
TEXTILES OTHERS
21st July’14 Bangalore TOI Edition | Source TC&S
5% 7%
18%
36% 34%
0%
10%
20%
30%
40%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
23%
13%
36%
2%
11%
7%
9%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE RIGHT NA TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
6. Ad Trend
30%
18%
12%
10%
6%
6%
4%
10%
2% 2%
Ad Trend-22nd July
PERSONAL ACCESSORIES ONLINE SHOPPING WEB
AUTOMOBILES SERVICES
M-COMMERCE BANKING/FINANCE/INVESTMENT
EDUCATION OTHERS
PERSONAL CARE FOOD & BEVERAGES
22nd July’14 Bangalore TOI Edition | Source TC&S
2%
10%
20%
42%
26%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
22%
4%
44%
8%
4%
10%
4%
4%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE RIGHT NA TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
7. Ad Trend
19%
14%
25%
8%
8%
5%
5%
5%
5%
5%
3%
Ad Trend-23rd July
ONLINE SHOPPING WEB AUTOMOBILES
OTHERS EDUCATION
SERVICES DURABLES
PERSONAL ACCESSORIES PERSONAL HEALTHCARE
TELECOM PRODUCTS TEXTILE & CLOTHING
BUILDING,INDUSTRIES, LAND MATERIALS/EQUIPMENT
23rd July’14 Bangalore TOI Edition | Source TC&S
6% 6%
11%
34%
42%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
19%
18%
35%
2%
2%
3%
6%
2%
5%
8%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA TOP CENTRE
TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
8. Ad Trend
26%
14%
14%
9%
7%
12%
5%
5%
5%
5%
Ad Trend-24th July
ONLINE SHOPPING WEB SERVICES AUTOMOBILES
PERSONAL HEALTHCARE EDUCATION OTHERS
PERSONAL ACCESSORIES TELECOM PRODUCTS HAIR CARE
M-COMMERCE
24th July’14 Bangalore TOI Edition | Source TC&S
6% 6%
11%
34%
42%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
16%
35%
5%
12%
7%
5%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE RIGHT NA
TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
9. Weekly Ad Trend
14%
12%
11%
8%
7%
7%
7%
4%
4%
4%
23%
18th to 24th July
ONLINE SHOPPING WEB AUTOMOBILES REAL ESTATE
SERVICES PERSONAL ACCESSORIES EDUCATION
TEXTILE & CLOTHING M-COMMERCE DURABLES
TELECOM PRODUCTS OTHERS
18th to 24th July Bangalore TOI Edition | Source TC&S
4%
10%
16%
29%
42%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
21%
14%
28%
3%
2%
8%
10%
1%
5%
8%
Ad Position
BOTTOM BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE LEFT CENTRE RIGHT NA TOP CENTRE
TOP LEFT TOP RIGHT
NA =Not Applicable
( No Ad Position available as it is a Full page Ad )
10. Ad Trend For Online Shopping Web Sector
0%
5%
10%
15%
20%
Day wise Trend
11%
5%
11%
14%
8%
14% 14%
8%
5%
11%
0%
5%
10%
15%
20%
6 7 8 12 19 20 22 23 29 32
Page No’s
Top 10 Page no’s
35%
65%
Page Type
LHP
RHP
9%
39%
33%
5% 3% 5% 6%
0%
10%
20%
30%
40%
50%
BOTTOM BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
LEFT
CENTRE
RIGHT
TOP RIGHT
Ad Position
18th to 24th July Bangalore TOI Edition | Source TC&S
1st
Rank
11. Ad Trend For Automobiles Sector
0%
5%
10%
15%
20%
Day wise Trend
15%
20%
12%
10%
12%
10%
7%
5% 5% 5%
0%
5%
10%
15%
20%
3 5 7 9 12 14 21 29 32 1&2
Page No’s
Top 10 Page no’s
29%
5%
22%
2%
16%
12%
3%
10%
0%
5%
10%
15%
20%
25%
30%
35%
BOTTOM BOTTOM
LEFT
BOTTOM
RIGHT
CENTRE CENTRE
RIGHT
NA TOP LEFT TOP RIGHT
Ad Position
5%
59%
36%
Page Type
GATEFOLD
LHP
RHP
18th to 24th July Bangalore TOI Edition | Source TC&S
2nd
Rank
12. Ad Trend For Real Estate Sector
5%
12%
9%
5%
26%
7% 7%
5% 5%
21%
0%
5%
10%
15%
20%
25%
30%
2 4 7 9 11 13 21 26 49 51
Page No’s
Top 10 Page no’s
28%
13% 15%
2% 2%
8%
23%
2% 4% 4%
0%
5%
10%
15%
20%
25%
30% Ad Position
74%
26%
Page Type
LHP
RHP
0%
10%
20%
30%
40%
50%
Day wise Trend
18th to 24th July Bangalore TOI Edition | Source TC&S
3rd
Rank
13. Ad Trend For Services Sector
13%
9% 9%
13%
17%
9% 9%
4%
9% 9%
0%
5%
10%
15%
20%
1 4 5 7 11 13 17 24 32 44
Page No’s
Top 10 Page no’s
21% 17%
63%
4% 8%
17%
4%
13% 13%
0%
20%
40%
60%
80%
BOTTOMBOTTOM
LEFT
BOTTOM
RIGHT
CENTRE
LEFT
CENTRE
RIGHT
NA TOP
CENTRE
TOP LEFT TOP
RIGHT
Ad Position
55%
45%
Page Type
LHP
RHP
0%
5%
10%
15%
20%
Day wise Trend
18th to 24th July Bangalore TOI Edition | Source TC&S
4th
Rank
14. Ad Trend For Personal Accessories Sector
5%
10%
15%
20%
25%
30%
35%
40%
45%
Day wise Trend
17%
8% 8%
17%
8%
13%
8%
4% 4%
13%
0%
5%
10%
15%
20%
3 16 19 21 24 25 26 29 34 36
Page No’s
Top 10 Page no’s
22%
3%
22%
14%
3%
8%
14%
3%
6% 6%
0%
5%
10%
15%
20%
25% Ad Position 3%
56%
42%
Page Type
GATEFOLD
LHP
RHP
18th to 24th July Bangalore TOI Edition | Source TC&S
5th
Rank
15. Ad Size For Top 5 Sectors
18th to 24th July Bangalore TOI Edition | Source TC&S
4% 3% 4%
11%
16%
27%
6%
30%
3%
14%
20%
4%
11%
19%
29%
6%
42%
48%
74%
41% 44% 43%
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
AUTOMOBILES ONLINE SHOPPING
WEB
PERSONAL
ACCESSORIES
REAL ESTATE SERVICES
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER
16. Top 10 Page Genre For Auto Mobiles & Online
Shopping Web Sectors
0%
5%
10%
15%
20%
25%
30%
Automobiles
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web
18th to 24th July Bangalore TOI Edition | Source TC&S
17. Top 10 Page Genre For Personal Accessories & Real
Estate Sectors
0%
5%
10%
15%
20%
25%
30%
Personal Accessories
0%
5%
10%
15%
20%
25%
30%
Real Estate
18th to 24th July Bangalore TOI Edition | Source TC&S
18. Top 10 Page Genre For Services Sector
0%
5%
10%
15%
20%
25%
30%
35%
Services
18th to 24th July Bangalore TOI Edition | Source TC&S
19. Get more updates
To know more please call
+91-804538-20-20
www.thereforeindia.com
info@thereforeindia.com
20. About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision
21. Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in
Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite
a few achievements. Notable amongst them being, the conceptualization and managing
diploma course in IT (PGDIT), which went on to become a money spinner for the University of
Mumbai. He also created an e-learning platform which enhanced the distance learning
program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry.
Leveraged on the same he served as an active member with the renounced bodies like CSI and
NASSCOM on honorary bases. This also included incorporation and support to the Cyber
Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills
along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation)
measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on
Perception mapping solutions and driving consultancy for optimizing media spends.
Email:
anar@thereforeindia.com
22. Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of
technology and business experience. He has a track record to solve complex business
challenges with a visionary that pushes technology to the limit and helps organizations
realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple
startups within as well as outside the country, travelling and done business in countries like
Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his
career as an entrepreneur working around his father’s business without actually getting
involved with him. Learning and maturing through the path with success and failures he has
developed within himself deep analytics capabilities to build teams that can transform
technology into a hard core Business.
Email:
dayanidhi.m@thereforeindia.com
25. Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is
strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit
or redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available
which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of
its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis.
Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold
positions in any of the representations mentioned in the document.
The report also includes analysis and views expressed by our research team. The research report is purely for
information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of
an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date
appearing in the material and may be subject to change from time to time without prior notice.
Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any
sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this
report or its contents.