The document provides an overview of the 9th season of the Indian Premier League (IPL). Some key details include: - 8 teams will participate with 193 Indian and international players - 60 total matches will be played across different parts of India - IPL remains a lucrative brand valued at $3.54 billion despite controversies - IPL has the highest prize money of $7 million compared to other Indian leagues - Franchise teams generate $2-5 million per match while the total IPL revenue is $182 million

1. The Game Begins
What’s Your Strategy
IPL : The Game of Brands
Report: Curtain Raiser Season 9

2. What's Installed For This Season!!
Event Tidbits
Franchise
Brands
Study
Brand Valuation
Across Seasons
Media
Presence
Franchise
Brands
Study
Event Tidbits

3. IPL: The Event Overview
The 9th season of IPL sees 8
teams participating in the
game with around 193
national and international
players playing for their
respective teams (franchise)
The complete season of 60
matches will be played in
different parts of India unlike
the previous season
Season 9th
Participating Franchise
National & International
Players
Matches to be played 60
8
193

4. Brand IPL
Current
Brand
valuation
Eve t s
prize
money
Teams
generate
revenue per
IPL match
$140
mn
Surrounded by many controversies and
initial criticism, IPL still manages to
retain its Brand valuation to $ 3.54 bn
as on season 8 (Year 2015) end
IPL has highest prize money amount in
comparison to other Indian leagues
The celebrity studded game has lucrative
prize money of $ 7 mn
Teams generate a revenue of $ 2 to 5
mn in one match whereas the event as
a whole has a revenue generation of $
182 mn
The revenue of IPL is lower when compared
to other international leagues
3.54bn*
• Current Brand Valuation
7mn
• Eve t s Prize Mo ey
182mn
• Total Revenue
2-5 mn
• Revenue Generated per IPL match

5. Brand Value Across Seasons
2
4.13
3.67
2.92
3.2 3.2
3.54
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2009 2010 2011 2012 2013 2014 2015*
Value($bn)
Year
Value ($ bn)

6. Prize Money IPL Vs. Other Indian Leagues
0.11
0.35
0.75
0.9
1.3
7
0 1 2 3 4 5 6 7 8
I-LEAGUE
GOLF PREMIER LEAGUE
HOCKEY INDIA LEAGUE
INDIAN BADMINTON LEAGUE
WORLD SERIES HOCKEY
IPL
PRIZE MONEY ($mn)
IPLs 7mn prize money is
followed by its distant
second with a difference of
almost $ 5.7mn

7. IPL 9 News Timeline
Chennai Super Kings
& Rajasthan Royals
suspended by Lodha
committee for
2 Years
Gujarat lions & Rising
Pune 2 new franchises
introduce for next
2 years
VIVO ags IPLs title
sponsorship for the
next two years
IPLs a paig
Ho Ek India
Happy Wala
351 players have
gone through the
Auction for 2016
season
Shane Watson was the
costliest player as RCB
bought him for
Rs 9.5 crores
Zaheer khan has
been appointed as
captain of the Delhi
Daredevils for the
2016 IPL season
Hotstar attracts 10
brands for IPL 2016
The total prize money
pool for 2016 IPL
season is set to be
around
$7 million

8. Social Following
IPL still manages in creating
a BUZZ with its increasing
PROSUMERS from every
ANGLE of social networking
Facebook has over 16 mn fan page likes
Closely followed by twitter with 4.08mn
followers
IPL has noticeable Google circle following
Its You Tube following also is remarkable
with 1.87lk subscribers on its official
account
The mentioned numbers are as on date
Subscribes
137,897
4.08m*
Followers
16,332,972*
Likes
1,424,129*
people have IPL in
their circle
1,86,488*
Subscribers

9. IPL Brand Wagon
IPL
300+
Advertisers
Sponsors for all
Franchisee
120+
Merchandise
Market
$50mn
Total Brand
Value
3.54bn
Franchise
Count
8
9th power packed season
along with 193 Indian &
overseas players
More than 300+ advertisers
Total value of IPL as brand is
worth $3.54bn
Merchandise market worth
$50 mn
8 franchises along with 120+
sponsors

10. Sunrisers Hyderabad Brand Wagon
15 players out of 25 were
retained
21.75Cr was invested in
this year (2016) auction
The total value of
franchise is $13 mn
Team holds 6th position as
best performance
A total of 14 sponsors for
SRH
SRH
Players
25
Sponsors
14
Best
Performance
6th of 8
Franchise Value
$13
mn
Investment in
auction (2016)
21.75
Crore

11. Mumbai Indians Brand Wagon
19 players out of 26 were
retained
10.07 Cr was invested in
this year (2016) auction
The total value of
franchise is $ 111.9mn
The team has won the IPL
trophy in 6th & 8th season
( 2013 & 2015)
A total of 18 sponsors for
MI
MI
Players
26
Sponsors
18
Best
Performance
2 Times
Champions
Franchise Value
$111.9
mn
Investment in
auction (2016)
10.07
Cr

12. Kolkata Knight Riders Brand Wagon
Amount Invested
in Auction
$9.91mn
15 players out of 22 were
retained
5.04Cr was invested in this
year (2016) auction
The total value of Franchise
is $ 96mn
The team has won the IPL
trophy in 5th & 7th Season
( 2012 & 2014)
A total of 19 sponsors for
KKR
KKR
Players
22
Sponsors
19
Best
Performance
2 Times
Champions
Franchise Value
$96
mn
Investment in
auction (2016)
5.04
Crore

13. Kings XI Punjab Brand Wagon
14 players out of 22 were
retained
3.95Cr was invested in
this year (2016) auction
The total value of
franchise is $97 mn,
Runners-up in 2014
A total of 17 sponsors for
KXIP
KXIP
Players
22
Sponsors
17
Best
Performance
Runners-up
in
2014
Franchise Value
$97
mn
Investment in
auction (2016)
3.95
Crore

14. Rising Pune Supergiants Brand Wagon
As it s a 1st season for
Pune all players were
purchased
60.01Cr was invested in
this year (2016) auction
The total value of
franchise is $86 mn
A total of 5 sponsors for
RPS
RPS
Players
25
Sponsors
5
Debut
Franchise Value
$86
mn
Investment in
auction (2016)
60.01
Crore

15. Delhi Daredevils Brand Wagon
12 players out of 25 were
retained
17.15Cr was invested in
this year (2016) auction
The total value of
franchise is $96.50 mn
The team has qualified
for the semi finals twice.
A total 18 sponsors for
DDR
DD
Players
25
Sponsors
18
Best
Performance
2 times in
Semifinals
Franchise Value
$96.50
mn
Investment in
auction (2016)
17.15
Crore

16. Gujarat Lions Brand Wagon
As it s a 1st season for
Rajkot (Gujarat) all players
were purchased
56.8CR was invested in
this year (2016) auction
The total value of
franchise is $80 mn
A total of 2 sponsors for
Gujarat lions
GL
Players
23
Sponsors
2
Debut
Franchise Value
$80
mn
Investment in
auction (2016)
56.8
Crore

17. Royal Challengers Bangalore Brand Wagon
14 players out of 25 were
retained
15.45Cr was invested in
this year (2016) auction
The total value of
franchise is $125 mn
2 Times runner up team.
A total of 18 sponsors for
RCB
RCB
Players
25
Sponsors
18
Best
Performance
2 times in
Semifinals
Franchise Value
$125
mn
Investment in
auction (2016)
15.45
Crore

18. Brand Value 2015 Vs. 2016
111.6
102
76
84
75
0 0
35
125
111.9
97 96.5 96
86
80
0
0
30
60
90
120
RCB MI KXI DD KKR Pune Gujarat SRH
Value($mn)
Franchise
Brand Value'15
Brand Value'16
SRH have
not disclosed
their 2016 brand
value till date

19. Power Packed Entertainment : IPL8
Highest
totals
263/5
665
Wickets
Taken
Most
Sixes
Glen Maxwell
36
Total Runs
18723
Fastest
100
Highest
totals
235/1
Longest Six
108m
Highest
Individual
Score
A B
De Villiers
133*
686
Wickets
Taken
Total Runs
18332
Fastest
50
Harbhajan
Singh
50/19
Total Sixes
692
Best
Bowling
Figures
Ashish
Nehra
4/10
Fastest
Ball
Mitchell
Johnson
151.11

20. Top Buys- IPL9
A total of 351 cricketers of
which 230 were Indians and
121 foreigners have gone
under the hammer
Overall 94 players sold in
IPL8 auction of which 66
were Indians & 28 were
overseas players
Total amount spent in the
auction is 136 Cr
Shane Watson
Royal Challengers Bangalore
Pavan Negi
Delhi Daredevils 8.5 Cr
Chris Morris
Delhi Daredevils 7 Cr
Yuvraj Singh
Sunrisers Hyderabad
7 Cr
9.5 Cr

21. Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some
cases just a voice wanting to be heard. It is a complex world and most times replete with jargon
or terms which are not easily understood. Having said that, brands are built or (sometimes)
destroyed overnight as opinions or experiences are floating freely for anyone who is willing to
lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly
measuring the impact on the brand has become very crucial and complex at the same time.
Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It
keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and
Analyzing the information. It delivers knowledge that can be visualized and represented via web
application and mobile app keeping your focus only on decision making.

22. BuzzAngles
 BuzzAngles intends to come out with periodic reports focusing how
the Brands sponsoring IPL are mentioned in the Digital Space
 The Digital PR
 Blogs
 Social Media
 The report will focus only on the Brands visibility, the way it is
perceived in this Digital Space

23. Get more updates
Get to know more about IPL and other Brands in IPL
www.thereforeindia.com
info@thereforeindia.com
https://www.facebook.com/BuzzAngles

24. About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology
enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business
measure equity, perception and position a Brand appropriately
amongst its target audience
Our analytics are designed to help a business understand the
efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an
informed decision

25. Brand IPL
Indian Premier League (IPL) is one of the most awaited and talked
about sports event of its kind
It has made its global presence felt, by making it the most followed
league after the English Premier League, in just six years
IPL is the most watched cricket league in the world
The cumulative reach of IPL has grown steadily from 101 mn in 2008 to 189
mn in 2014
IPL is where Talent Meets Opportunity
It is a tournament where renowned international cricketers come together on
one stage & budding Indian players are groomed under their guidance.

26. Brand Performance League
The 1st season of IPL saw over 100 advertisers with over 150 Brands
on air with the tournament on TV
The number of advertisers has kept increasing ever since, including the various
endorsements to the on ground advertising
Advertisers look at IPL as a Strategic Marketing Initiative
More and more Brands are willing to be associated with the league for various
marketing initiatives like: impact, continuity, reach or frequency
Every visi le part of the IPL player s attire is take up y a Brand
From being a principle team sponsor to some other associations, Brands are
only adding to the cluttered competition.
This association should be evaluated beyond the exposure it gets on
ground

27. Brand Performance League
Along with the cricketing league, a parallel league of Brands is
competing for their presence felt. There is a need felt to study the
performance of ones Brand in this league
Thus the Branding exercise, involving huge budgets and heavy
advertising, can be evaluated in terms of:
Sponsorships and Investments
Brand Exposure during IPL
Brand Engagement with the TGs during IPL
Brand X a d its o petitors i the sa e eve t
Association with the celebrities in IPL and its impact on the Brand

28. You Plan Therefore You Succeed

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30. Thank You