The document discusses the benefits of an outsourced Demand Center of Excellence for marketing organizations. It notes that while marketing automation technologies provide benefits, many organizations struggle to realize their full potential due to a lack of skills, well-defined processes, and organizational readiness. An outsourced Demand Center can help address these gaps by providing centralized expertise and services across various demand generation functions like campaign design, operations, and technology implementation. Doing so allows marketing to improve performance, drive more predictability, and better optimize activities across the entire customer lifecycle.
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Een presentatie van Laurent Coenca van Logica, over Innovative campaign management tijdens de Applied Customer Insight (ACI) netwerksessie op 13 maart 2012 in Amstelveen
Smarter campaign management engaging customers at point of maximum impactHolger Kyas
Abstract: In today’s data driven world, C2B organizations need to be innovative marketing leaders to succeed and create meaningful customer experiences. Companies who excel at this are using advanced analytics and “science fueled creativity” to engage their customers at the point of maximum impact. Hear from advanced analytics experts and leaders from Hilton Grand Vacations, Prolifics and IBM on how they are using intelligence to deliver smarter campaigns to positively affect their bottom line.
The dawn of the demand centre - John Neeson, Managing Director and Co-Founder...Demand Generation Summit
John Neeson, Co-founder of Sirius Decisions, together with a panel of senior technology marketers explores the development of the demand centre. He looks at how organisations need to adapt; what should be centralised and what left to local markets; and what technologies and processes are needed to make it all work.
The Changing Nature of Campaign ManagementClickSquared
Daniel Smith, senior vice president, marketing, ClickSquared, and guest, Suresh Vittal, Vice President, Practice Leader, Forrester Research, Inc., discuss the realities of cross-channel marketing and how marketers can leverage modern campaign management tools.
Een presentatie van Laurent Coenca van Logica, over Innovative campaign management tijdens de Applied Customer Insight (ACI) netwerksessie op 13 maart 2012 in Amstelveen
Smarter campaign management engaging customers at point of maximum impactHolger Kyas
Abstract: In today’s data driven world, C2B organizations need to be innovative marketing leaders to succeed and create meaningful customer experiences. Companies who excel at this are using advanced analytics and “science fueled creativity” to engage their customers at the point of maximum impact. Hear from advanced analytics experts and leaders from Hilton Grand Vacations, Prolifics and IBM on how they are using intelligence to deliver smarter campaigns to positively affect their bottom line.
The dawn of the demand centre - John Neeson, Managing Director and Co-Founder...Demand Generation Summit
John Neeson, Co-founder of Sirius Decisions, together with a panel of senior technology marketers explores the development of the demand centre. He looks at how organisations need to adapt; what should be centralised and what left to local markets; and what technologies and processes are needed to make it all work.
Summary Comparison of the 2013 Gartner MCCM Magic Quadrant vendors to the previous year, 2012 results. Easily see what Gartner's standout recommendations are and how the MCCM Multi-Channel vendors compares to 2012.
The Changing Marketing Software LandscapeClickSquared
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the
integration of many different tools and platforms. View The 2012 Sales And Marketing Integration Award Report for winning case study examples of how progressive firms demonstrate a unique ability to tie technology integrations to their overall demand generation processes.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Catalyft B2B Services Experience Case 2019Tom Atwood
Opening Up Sales Team agility by building up the business development infrastructure, redesigning a cascading operational data hierarchy, structuring leaner sales processes, and setting up a hybrid remote workforce
Just the Facts: From Social to Funnel: Connecting Social Buyers to the Custom...Dell Social Media
George Sadler, Director, Social Media Insights at Dell discusses how effectively listening to customer conversations leads to valuable and actionable information that enables businesses to achieve success in today's "social" era.
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
Aberdeen Group Report - Sales Intelligence: Preparing for Smarter SellingLexisNexis
Top-performing sales organizations are meeting the challenges of identifying the most likely buyers of their products and services through the deployment of sales intelligence solutions that introduce a wide variety of data streams to their front-line staff. By empowering their sellers with better information about their prospect companies, markets and individuals, these firms are able to maximize their chances of hitting quota, and at the same time create efficiencies within the sales operation environment.
Summary Comparison of the 2013 Gartner MCCM Magic Quadrant vendors to the previous year, 2012 results. Easily see what Gartner's standout recommendations are and how the MCCM Multi-Channel vendors compares to 2012.
The Changing Marketing Software LandscapeClickSquared
Speakers: Suresh Vittal, Principal Analyst, Forrester Research, Inc.; Dan Smith, Senior Vice President, ClickSquared
The Marketing Software Landscape is always evolving making marketing today impossible without significant investments in technology.
While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the
integration of many different tools and platforms. View The 2012 Sales And Marketing Integration Award Report for winning case study examples of how progressive firms demonstrate a unique ability to tie technology integrations to their overall demand generation processes.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Catalyft B2B Services Experience Case 2019Tom Atwood
Opening Up Sales Team agility by building up the business development infrastructure, redesigning a cascading operational data hierarchy, structuring leaner sales processes, and setting up a hybrid remote workforce
Just the Facts: From Social to Funnel: Connecting Social Buyers to the Custom...Dell Social Media
George Sadler, Director, Social Media Insights at Dell discusses how effectively listening to customer conversations leads to valuable and actionable information that enables businesses to achieve success in today's "social" era.
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
Aberdeen Group Report - Sales Intelligence: Preparing for Smarter SellingLexisNexis
Top-performing sales organizations are meeting the challenges of identifying the most likely buyers of their products and services through the deployment of sales intelligence solutions that introduce a wide variety of data streams to their front-line staff. By empowering their sellers with better information about their prospect companies, markets and individuals, these firms are able to maximize their chances of hitting quota, and at the same time create efficiencies within the sales operation environment.
A business case I developed for BroadSoft, to support their prospects' investment decision for Hosted Unified Communications.
This executive-level report demonstrates the business case for investing in Hosted UC services to serve the SMB market. The case proved pivotal in helping numerous service providers understand the emerging opportunity and add UC to their service offer.
Managed Service Providers (MSPs)-the trusted, outsourced technology companies that make small business successful. They have been driving the adoption of technology for decades. Let’s take a look at the technology they have implemented over the years as they now take on Cloud Computing.
A Starter Guide to IT Managed ServicesDavid Castro
Making the switch to MSP is worth the time and effort because MSPs are approximately 200-400% more profitable than non-MSPs. And MSPs are 3x to 10x more valuable than traditional VARs. This 21-page guide will help you: --Develop and execute on a solid business strategy for running a managed services company --Choose the right IT systems management solution to help enable your vision --Price your managed services fairly, competitively, and profitably --Understand MSP pricing and profit scenarios including cost, profit, and MRR/project/breakfix calculations and analysis --Avoid some common pitfalls --Understand the benefits that come with implementing managed services correctly --Understand how an IT service provider successfully rolled out managed services for its customers and transformed into one of the largest MSPs in the country. December 2012.
A well-designed IT Service Delivery Model is critical to achieving success in IT management and operations. Many IT organizations focus on optimizing their technology assets -- the infrastructure and applications. However, in our experience, business value is achieved most effectively when technology assets and the IT service delivery model are integrated and work together seamlessly.
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Marketing MO
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
Improving marketing in B2B using Social Networking Dr.Hakan Tetik
The idea is very basic: Corporates should have their own facebook platforms expecially for their field services like sales, services and marketing. Employees or channels which are in cooperation with the main body of the echosystem can better teach each other, can better compete and can better collaborate - let them do but listen carefully !
Vendor Landscape: CRM Suites for SmallEnterprises
Adopt a dedicated Customer Relationship Management (CRM) suite for
integrated automation of sales, marketing, and service processes. Be sure
you don’t cut corners when it comes to social media, it’s today’s true market
differentiator.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
Explore the transformative power of outsourcing a digital agency in our latest blog. Discover why it's a game-changer for businesses seeking enhanced online presence and marketing strategies. Unlock the key insights to optimize your digital initiatives
Paragon, Connecting Marketing Resources since 1995
De marketingoperatie goed organiseren is complex en kost veel tijd. Zeker voor sterke merken waarvoor consistentie in cross channel marketing essentieel is. Wij helpen om marketingprocessen regionaal, landelijk en internationaal te stroomlijnen. Met als resultaat dat complexiteit, kosten en doorlooptijden gereduceerd worden en de kwaliteit verhoogd. Dat doen we, als bruggenbouwer tussen ICT, marketing en communicatie, met passie voor marketing en techniek. Duizenden gebruikers vertrouwen op onze software die wordt gebruikt in meer dan 40 landen. Klanten zijn o.a. Alliander, Booking.com, TNO, Opel en Achmea. Lees verder op www.paragon.eu
Analyst Presentation: How Top Companies Manage Marketing Across Hundreds of L...DocuStar
Gleanster Principal Analyst and CEO Ian Michiels provides practical guidance for managing marketing at the local level based on his research of more than 500 top marketers from leading companies.
Michiels outlines advice for improving local marketing operations applicable especially for industries like financial services, insurance, manufacturing and franchise-model organizations where corporate marketing supports a network of hundreds and even thousands of local and affiliate marketers.
Visit http://info.docustar.com/marketing_operations_roadmap to download the full corresponding Gleanster research report, “The Marketing Operations Technology Roadmap for Local Marketing Success.”
Market planning, brand development and communi- cations for innovative B2B companies selling emerging technologies and turnkey solutions to North American and international customers.
Oceancom offers an effective Hybrid Marketing alternative to hiring an expensive agency or
managing individual freelance people.
Similar to The business case for an outsourced demand center (20)
As marketers in a customer-driven, digital-age that has evolved extremely rapidly in recent years, we’re challenged to constantly reinvent the way we market our products and services. There’s an ongoing debate in the marketing world about which approach to marketing, push or pull, will get us the most bang for our buck.
Consumers are smarter and more vocal than ever before when it comes to their favorite brands. No longer are the storytelling controls in marketer’s hands, the end-user and consumer can jump in at any time and take over the reins. For marketers, this means a shift to more focused branding and the necessity for more refined tools to measure any initiative’s effectiveness.
2014’s theme is going to be all about the individual and the focus on providing specifically tailored brand stories. These predictions for 2014 represent an acknowledgement of the shift away from the masses and toward the micro niche.
Here are our internet marketing predictions for 2014
Much noise and confusion exist about what content marketing truly is. Beyond copywriting, white papers or flashy videos, savvy content marketing is first and foremost about revenue. It is about selling more through effectively engaging your customers with relevant information at the right time and in the context they appreciate.
Defined by the Content Marketing Institute, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
In practical terms, it starts with a strategy that aligns with your customers’ buying cycle while regularly publishing content to address their needs. While it may seem daunting, especially considering few have the luxury of an increased budget or additional headcount, you may be surprised regularly publishing valuable content is not as complicated as you might think.
Here are some tips to drive more value and mileage from your content marketing efforts:
How to plug the leaks and build a stronger pipeline.
“Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline.” – Aberdeen Group
Without processes to qualify, nurture and retain leads, it’s easy for revenue to slip through the pipeline. What’s more, it can cost the company hundreds of thousands of dollars in sales and marketing costs.
For successful B2B companies, effective Lead management is a key differentiator.
This presentation covers:
• How to define the customer profile
• Mapping content to the buying cycle
• Identifying the gaps in the sales process
• How to create effective nurture programs
• And more!
You cannot rely on intuition and experience alone to make critical marketing investments. Data can help us optimize our marketing efforts, predict results, justify spend and validate our impact and influence on revenue. But to do that, you need to have the right data.
This webinar discusses how to capture the metrics you need and use them to make decisions that will deliver significant performance gains.
Covered in this presentation:
1. Key metrics every B2B marketer must focus on
2. A framework for setting up a solid data foundation
3. The difference between data and insights
4. When and how to act on data-driven insights
The mobile revolution has challenged us to find new ways to engage with our customers who can use their smart-phones and tablets to interact with our business and messages from anywhere 24/7 – at home, at work, on a plane, train or automobile.
Here are some practical tips for:
1. Making your email campaigns mobile-friendly
2. Optimizing your website for mobile
3. Optimizing your Search Marketing for mobile
4. And more…
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
5 Things You Need To Know Before Hiring a Videographer
The business case for an outsourced demand center
1. The Business Case for an Outsourced
Demand Center of Excellence
Or how to get quick returns on
your marketing automation investment
A Digital Solutions Firm delivering
Marketing and Technology Solutions
New York . Toronto . Phoenix . Los Angeles . London. Dubai . New Delhi
3. Agenda
1. About eDynamic
2. Challenges facing Marketers today
3. Gaps brought about by Marketing Technologies
4. The Demand Center
5. What to look for in an Outsourced Demand Center
2
4. About eDynamic
eDynamic is a digital consultancy that helps clients acquire and
engage customers through cutting edge interactive solutions
Experienced. Founded in 1999
Trusted. Diverse business critical projects delivered for
mid-size to Fortune 500 organizations
Versatile. Experience across diverse verticals, including
Financial Services, Technology, Retail, Media & Publishing,
Education, Travel and Hospitality and Energy
Global. Locations in United States, Canada, Middle-East and
India
3
5. eDynamic Empowers the Marketing Process
Our capabilities center around empowering the marketer during
the entire customer lifecycle, from acquisition to engagement
4
7. MAPs: Leveraging the Digital Footprint
Marketing Automation affords us the ―situational awareness‖ to
optimize our ability to acquire and convert customers
1. Improving engagement: Delivering relevant experiences that
keep customers or prospects engaged with your
organization
2. Maintaining digital dialog: Two-way conversations using
multiple channels—web, email, mobile, social media…
3. Nurturing: Move leads through the buying cycle to the point
at which they are ready for sales
4. Scoring and prioritizing: Identifying those high-value
customers or prospects 6
8. Automation is Driving Conversions
Eloqua noted that automated campaigns on average have a
>200% higher conversion rate than batch and blast
7
9. The Reward of Higher Revenue
Best-in-Class Organizations deliver a 79% improved company
wide revenue growth
8
12. What platforms do you use?
‖ I feel more like a CIO with all the technology I have to deal with
in my organization‖
11
13. Marketers are using point solutions
Website CMS, Analytics, CRM, Marketing Automation, Business
Intelligence, Social tools…
12
Forrester Global Direct Marketing Benchmark Survey Q3 2008
24. B2B Marketing – a reality check
―Too many B2B marketers … do not experience the full
potential that these platforms deliver. They are held
back because they don’t have the right lead
management process in place, the right contact
information in their database, the right content for
engaging buyers, or the right skill sets for managing the
intersection of these efforts.‖
- B2B Marketers Must Better Prepare for Automation,
Forrester Research
23
25. B2B marketing – a reality check
Only 25% of organizations are fully realizing the potential of their
Marketing Automation Platform – Sirius Decisions
85 The percentage of b-to-b marketers that describe themselves as
―self-taught‖ professionals.
81 The percentage of b-to-b organizations that spend $1,000 or less
per year on marketing skills development.
25 The percentage of organizations that have purchased marketing
automation that are utilizing it to the fullest.
7x The gap in waterfall performance (inquiry-to-close ratio) between 24
average and best-in-class organizations.
- Sirius Decisions
30. The Solution
Create a Marketing Operations Demand Center
1. Sirius Decisions: The Demand Center is a hub of shared
marketing services, infrastructure and process that
enables organizations to bring programs to market by
leveraging key corporate assets and best practices
29
31. The Function of the Demand Center
A central resource pool of practitioners experienced in MAP,
CRM, Design, Analytics
30
32. The Demand Center’s Services
A centralized Demand Center addresses the gaps brought about
by marketing technologies like automation
Marketing Automation Demand Center
Skills Gaps
Organizational
Strategy &
Readiness & Consulting
Strategy
Process Gaps
Campaign Campaign
Design and Design and
Execution Execution
Organizational
Readiness
Day to Day Managed
Operations Services
31
Technical
Technology Implementation
Readiness Installation Services
33. Benefits of a centralized marketing suite
Marketing must move from a siloed organization to a flexible,
project-based organization able to execute with agility
1. Enabling optimization across the entire funnel
2. Drive new levels of predictability and performance
3. Managing a single set of segments and business rules
4. Providing a data repository for a single customer view
5. Integrating and synchronizing third party applications
6. Knowledge share and best practices across the organization
7. Program Assembly and Execution
32
8. Strategic Guidance and Advisory Services
37. What to look for in
an Outsourced
Demand Center 36
38. The Outsourced Demand Center
Definition: A Demand Center is a services organization
that centralizes Demand Generation-related skill sets
and capabilities in order to leverage marketing
investment, improve efficiency and impact, and
organize resources around buyer journeys.
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We work with marketing to understand their needs—translate that into technology
We live in an age of of a very savvy customer. Instantaneous transactions, multiple touch points, and the merging of offline with digital have combined with a multitude of media outlets (including social media) to create ever-savvier audiences that are harder to find and keep. We need greater clarity so as to move faster, stronger, and better to deliver their messages and capture consumer attention. Amidst this fast-moving environment is digital marketing. digital marketing is increasingly affording the situational awareness needed to not only know what works in the marketplace, but how to continuously make what works, work better. For many marketers, tracking the digital footprint of the customer is the first step. While digital marketing makes data readily available, for many of today’s marketing decision-makers, the clutter of information received from the vast array of sources can blur the bottom line rather than bring it into focus. Therein lies the irony: Today’s marketing environment offers a rich menu of options for reaching the customer, and in return delivers a vast amount of data to the marketer, who must capture the meaning, implication, and importance of that data. digital marketing is very powerful and puts marketing executives in the unique position to leverage technology advancements to gain customer insight and drive ever-new approaches to doing business.
But the benefits of doing it right are enormous. Engaging your customer with personalized messaging and timely communications generates a 2 to 3 times For best in class organizations, average performance in terms of revenue was 59%.If you look at the industry average, the average performance increase was just 9%So the question then is how do you there?
The Hunter has become the Hunted. Sales or even the Company is no longer in control. The Buyer is in control: savvy customers today are very good at tuning out commercial noise and being more selective with whom they do business
The truth is, as marketers, we are already wrestling with multiple applications for data, CRM, email, web, social, analytics… and we are having almost parallel, siloed disconnected conversations on these platforms…
Today’s marketers struggle with limited time, money and staff. All of these resources need to be spent wisely to maximize efficiency and keep your marketing pumping out results.
Gartner Research projects that “by 2020 customers will manage 85% of their relationship without talking to a human.” The primary need that leads and customers have in their research is for useful and timely information. Our role as marketers should be to help customers get all of the information they need and ease their decision process.
The promise of the Demand Center is that it can become a Command Center – mission control if you will..
The promise of the Demand Center is that it can become a Command Center – mission control for marketing excellence. It drives new levels of predictability and performance.