User recruitment: What doesn't bring you joy should be automated Den Tserkovnyi
Challenges and solutions for recruiting participants for user tests.
This is an adaptation of my presentation from UX camp Amsterdam and UX camp Europe (Berlin). Grey text is explaining some of the slides instead of me talking.
User recruitment: What doesn't bring you joy should be automated Den Tserkovnyi
Challenges and solutions for recruiting participants for user tests.
This is an adaptation of my presentation from UX camp Amsterdam and UX camp Europe (Berlin). Grey text is explaining some of the slides instead of me talking.
Sure-fire ways to move toward self-employment, quit your job and live happily ever after.
Video of most of this presentation:
http://www.ustream.tv/recorded/961379
Introduction to Primary Market ResearchElaine Chen
In this talk, we follow the early journey of Aavia, an MIT femtech startup, and learn how they used best practices to conduct primary market research in three areas: Discovery research, solution research, and willingness to pay. We wrap up the session with an in-class exercise to practice the technique of open ended interviews.
Early Stage Customer Development at Home and in the US.
We're an early stage Startup in Germany with our Target customer sitting in the US. How do you get "out of the building" without booking a transatlantic flight?
Landing pages can be powerful tools when used to build customer growth funnels. They support A|B testing, flow metrics and rapid deployment. I shared my landing page insights at Lean Startup Machine Singapore
How to get new idea? How to drive innovation? How to make it happen?
Find those answer in this book summary slide. It's my note from "The Little Book of Innovation" from Scott D. Anthony.
I split the 28 days training into weekly basis pointer. Hope you benefited from this.
Enjoy :)
Presentation @ Eindhoven Student Business Club 2018Kees Blok
Presentation about what to take into account when building a new product or service as a startup founder. The presentation was given at Eindhoven Student Business Club on May 23d 2018 at TU Eindhoven.
Sure-fire ways to move toward self-employment, quit your job and live happily ever after.
Video of most of this presentation:
http://www.ustream.tv/recorded/961379
Introduction to Primary Market ResearchElaine Chen
In this talk, we follow the early journey of Aavia, an MIT femtech startup, and learn how they used best practices to conduct primary market research in three areas: Discovery research, solution research, and willingness to pay. We wrap up the session with an in-class exercise to practice the technique of open ended interviews.
Early Stage Customer Development at Home and in the US.
We're an early stage Startup in Germany with our Target customer sitting in the US. How do you get "out of the building" without booking a transatlantic flight?
Landing pages can be powerful tools when used to build customer growth funnels. They support A|B testing, flow metrics and rapid deployment. I shared my landing page insights at Lean Startup Machine Singapore
How to get new idea? How to drive innovation? How to make it happen?
Find those answer in this book summary slide. It's my note from "The Little Book of Innovation" from Scott D. Anthony.
I split the 28 days training into weekly basis pointer. Hope you benefited from this.
Enjoy :)
Presentation @ Eindhoven Student Business Club 2018Kees Blok
Presentation about what to take into account when building a new product or service as a startup founder. The presentation was given at Eindhoven Student Business Club on May 23d 2018 at TU Eindhoven.
Slides and annexes used during Master Classes given in the USA by Prof. Newton M. Campos during a tour about the book "The Myth of The Idea and The Upsidedown Startup" with support from IE Business School.
Thank you to The Windy City Summit for letting me facilitate a breakout session on increasing market value through talent. We know that banking institutions with an engaged workforce and a stronger employer brand outperform their peers. In this session, I take a closer look at increasing employee engagement and strengthening employer branding both aligned to increasing market value.
De wereld veranderd snel, maar je organisatie verandert maar traag.....waarom zou je als organisatie je überhaupt druk maken over innoveren? Lean Business Innovatie is een andere manier van organiseren, waarbij de snelheid en wendbaarheid Startup mindset wordt verweven met de executie kracht van de corporate enterprise. Maar hoe organiseer je dit nu?
ALEX HOWARD: "The future is here. It's just not evenly distributed yet."IGNITE NYC
William Gibson stopped writing about the future because he says it's already here - this talk illustrates that.
@digiphile http://radar.oreilly.com/alexh
The Early Stage Venture Series - part 1 - Paul Orlando This is part one of a talk series for early-stage startups. There are a lot of examples used in the talk that don't come out if you only view the slides, but here it is. Updates provided at: startupsunplugged.com
Doing customer development (and stop wasting your time)Hans van Gent
Why would you bother to talking to people while you actually could be building your product? Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track.
SXSW - Diving Deep: Best Practices For Interviewing UsersSteve Portigal
While we know, from a very young age, how to ask questions, the skill of getting the right information from users is surprisingly complex and nuanced. This session will focus on getting past the obvious shallow information into the deeper, more subtle, yet crucial, insights. If you are going to the effort to meet with users in order to improve your designs, it's essential that you know how to get the best information and not leave insights behind. Being great in "field work" involves understanding and accepting your interviewee's world view, and being open to what they need to tell you (in addition to what you already know you want to learn). We'll focus on the importance of rapport-building and listening and look at techniques for both. We will review different types of questions, and why you need to have a range of question types. This session will explore other contextual research methods that can be built on top of interviewing in a seamless way. We'll also suggest practice exercises for improving your own interviewing skills and how to engage others in your organization successfully in the interviewing experience.
Mc govern on startup hypotheses and testingTom McGovern
McGovern Talk on how to rationally assess your Startup idea by applying what we learned in 6th grade science class of writing a hypothesis and then testing.
This presentation goes through all phases of research - planning, data collection and analysis - and show examples of habits you really should avoid unless you want to fake your own research.
his presentation goes through all phases of research - planning, data collection and analysis - and show examples of habits you really should avoid unless you want to fake your own research.
This was a 4-hour workshop that was given at World Usability Day Colombia. #wudco14
Summary:
Now more than ever is the survival of the easiest. Whether the product is a website or a handheld device, success depends largely on how easy it is to use. Usability testing is one of the most effective for creating an intuitive methods. By observing actual people when they use the product, you can get valuable insights if your design is easy to use. Attendees will learn how to conduct a usability test with end users of a product. This workshop is highly interactive and includes several practical exercises to give participants practical experience.
You will learn:
- How to plan a usability testing study
- How to define the goals and objectives
- Explore options (unmoderated usability testing vs. unmoderated & remote vs. in-person)
- How to recruit the right participants
- How to create tasks (Interview-based vs. predefined tasks)
- How to moderate a usability test
- How to analyze and report the results
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. The Minimum Viable Product,
Customer Discovery Interviews
& Why Few Know What They Are
Paul Orlando
Venture Partner & Adjunct Professor
@porlando
2. What causes the most difficulty for
early-stage companies?
…How can we solve this?
3. What They Say…
The MVP
“The minimum viable product is that
version of a new product which allows a
team to collect the maximum amount of
validated learning about customers with
the least effort.” -- Eric Ries
4. What We Hear…
The MVP
“Our MVP is the crappy version of what we’re
going to build later.”
-- most new companies talking about MVPs
5. New Translation…
The MVP
“blah blah blah get validated learning
blah blah blah use least effort blah blah
and have testable hypotheses.” -- me
7. Ideal Customers
1. They have a problem
2. Are aware of having a problem
3. Have been actively searching for a solution
4. Have hacked together a solution
5. Have or can acquire a budget
8. MVP technique What it is
In-person
Interviews
Talk to people to learn about them and
their problems
Landing Page /
Adwords
Use a product description to test actions
from lots of people
Mockup /
Wireframe
Paper or digital non-functioning
iterations to test reactions
“Parasite” Ride on top of an existing network to
speed up data collection
Concierge People do work of a not yet built system
Video Show what it’s like to use it
Prototype Actually build a basic version
9. MVP technique What can go wrong
In-person
Interviews
Delays, Bad interviewers, Wrong
interviewees, Can’t find interviewees
Landing Page /
Adwords
Don’t know what to measure,
distribution
Mockup /
Wireframe
Disbelief, No data collection, Becomes
design and feature focused
“Parasite” Disbelief
Concierge Can’t actually build it
Video Cost distribution
Prototype Time, cost, can’t build it
All Can’t get enough people (or the right
people) involved
10. The Siren Song of the Startup Survey
Would you like to take a survey so I
can feel like I’m learning something?
11. Startup Weekend Surveys Gone Wrong
We built a website and mobile app to let
you find free fruits and vegetables near you
as well as share yours with others. Would
you use it?
12. Startup Weekend Surveys Gone Wrong
How much would you be willing to pay for a
consumer product that creates a stable
“sand free” zone at the beach?
15. How to Interview – is this a good question?
How much would you
pay for this?
16. How to Interview – is this a good question?
No hypothetical questions
How much would you
pay for this?
17. The Mom Test.*
Talk about their life, not your idea.
Ask about specifics in the past.
Future-tense opinions are lies.
You gain nothing by convincing them.
* Thanks to Salim Virani and Rob Fitzpatrick
18. How to Interview – Sample questions
Why do you do that?
Tell me more about that.
When does that happen?
In what situations does this happen?
19. How to Interview – Sample questions
Who else is affected by this?
Tell me about the last time you dealt
with this.
20. How to Interview – Sample questions
If you had a magic wand, what would
you do or change?
21. How to Interview – Sample questions
What else should I have asked?
Other people have to told me that...
I actually have a [thing] available now.
You can [download / buy] it here.
22. How to Interview
Know what you want to learn.
No hypothetical questions.
Testing action is better than
asking a question.
Take notes.