Adding Value to Your Writing with Video
Amelia Rhodes amelia@ameliarhodes.com
Why Video?
82% of all web traffic by 2020
51.9% of marketers worldwide
name video as the type of
content with the best ROI
An effective way to engage
With readers, build an audience,
And spread your message
Tools of the Trade
Best Practices
Camera height
Look into the
lens
Outline, have
a main idea
Beware of
outside noises
Be yourself
Find your voice
Video Ideas
 Readings
 Book reviews
 Devotionals
 Research
 On Location Chats
 Interviews
 Interactive look for feedback
 Q&A, have people submit questions ahead of time
 A speaking gig
 An introduction
 A video greeting/welcome/preview
 A book trailer
 How To's
 Book release party live or in person online.
 Basically anything you could write,
you can do video instead
Video Platforms
Live videos:
 Write a compelling comment about
the broadcast.
 Use relevant hashtags.
 Promote the broadcast ahead of time.
 Introduce yourself (throughout).
 5 Minutes or longer.
 Interact with viewers, say hello, ask
questions, read comments.
Who Me??

Using Video to Add Value to your Writing Platform

  • 1.
    Adding Value toYour Writing with Video Amelia Rhodes amelia@ameliarhodes.com
  • 3.
    Why Video? 82% ofall web traffic by 2020 51.9% of marketers worldwide name video as the type of content with the best ROI An effective way to engage With readers, build an audience, And spread your message
  • 4.
  • 5.
    Best Practices Camera height Lookinto the lens Outline, have a main idea Beware of outside noises Be yourself Find your voice
  • 6.
    Video Ideas  Readings Book reviews  Devotionals  Research  On Location Chats  Interviews  Interactive look for feedback  Q&A, have people submit questions ahead of time  A speaking gig  An introduction  A video greeting/welcome/preview  A book trailer  How To's  Book release party live or in person online.  Basically anything you could write, you can do video instead
  • 7.
  • 8.
    Live videos:  Writea compelling comment about the broadcast.  Use relevant hashtags.  Promote the broadcast ahead of time.  Introduce yourself (throughout).  5 Minutes or longer.  Interact with viewers, say hello, ask questions, read comments.
  • 11.

Editor's Notes

  • #3 Email sign up, bookmarks, PDF download, giveaway
  • #4 Who watched a video yesterday? today? in the past week? Who would rather watch a video than read something? How many of you have made a video - whether a video blog, live broadcast, a video of your cat/kids/dog/panda, from a vacation, even just for personal use?Algorithms - ranks higher in Facebook feeds, especially live. (Hubspot saying FB is most effective, YouTube second).Personable/Personality (Kedron Story leading into...)Sales
  • #5 Phone/Camera, Tripod, Lav mic, Light (daylight, additional light, A good setting, Potentially imovie, windows movie maker  
  • #6 height of camera, look into the camera (not at yourself), don't drop the camera. Be prepared, outline your idea ahead of time, mark pages in the book, etc. Live video: promote ahead of time, have a schedule, promo on social media, your blog, your email newsletter. HAVE FUN!!! (GRETCHEN RUBIN VIDEO)
  • #7 Live, Pre-recorded
  • #8 Youtube - live, pre-recorded, blogs, host for embedding on your website, Vimeo - pre-recorded, host for embedding on your website, Facebook - live, upload recorded and edited videos, Instagram - Instagram stories, 60 second videos, Twitter/Periscope - download the periscope app.