The document discusses various concepts related to theory including denotation and connotation of symbols like snakes, flags, and guns. It also analyzes color schemes, character expressions, and iconography used in posters and trailers for films and TV shows like Orange is the New Black, American Horror Story: Freak Show, and The Visit. Additionally, it examines stereotypes associated with gender, class, age and lifestyle. Finally, it defines narrative, provides examples of linear and non-linear narratives, and analyzes the use of color in a Star Wars clip to denote good and evil characters.

1. Theory- Meaning
Jack catley

2. Snake
• Denotation
A limbless, scaly, elongate reptile
• Connotation
Untrustworthy (going back to the garden of
eden),evil

3. Flag
• Denotation
A piece of cloth or similar material, typically oblong or
square, attachable by one edge to a pole or rope and
used as the symbol or emblem of a country or institution
or as a decoration during public festivities
• Connotation
Patriotic, pride, royalty, power

4. Gun
• Denotation
A weapon incorporating a metal tube from which
bullets, shells, or other missiles are propelled by
explosive force, typically making a characteristic
loud, sharp noise
• Connotation
Evil, pain , murder, unlawful

5. Orange is the new black
The colour scheme for this poster is very
neutral and basic to tie in with the
prison surroundings. All the characters
on this poster are painted on religious
candles which ties in to the series as
some people worship inmates in
hierarchy. The actresses in the poster all
seem to have there own personal
expressions to represent there
character.

6. American horror story-freak show
The colour scheme for this set of posters is
dark tones for example it shows in two of the
posters black misty backgrounds with bold
blood red titles with white objects in front
being the main focus. The character on the top
poster only shows the bottom halph of the face
with a elongated mouth which connotes
mystery around the “clown”. On the second
poster the designer has cleverly merged the
tent of the freak show with a performers arms.

7. The visit
The colour scheme for these posters are
very neutral and bland which adds to
the mystery to the movie. The first
poster has been designed graphically in
Photoshop while the second one is a
photograph with a creepy shadow of
the main characters.

8. Soundtrack
• Clip 1- The first clip is very
suspenseful and sounds like
its out of a horror/action film
• Clip 2-This clip is happy and light-
hearted it also changes the
complete outset of the image

9. Shining
The movie trailer was recut to create a family film
rather than “the shining” horror film the backing track
helps disguise the suspenseful/horror moments as
happy ones with the light and joyful track . The editor
also used many scenes and cut them together to create
the illusion of a family film.

10. Scary Mary
This movie trailer was re cut and edited to
portray the effect of a horror movie one of the
ways the editor does this is by adding a
suspenseful deep, dark backing track. Another
way they create the effect of horror is they use
the parts of the movie where “magic” happened
and cut it to seem supernatural and haunted.

11. Stereotypes
Men
• Provide for the family
• Don’t open up about
feelings
• Must play/like sports
• Getting married to a woman
• aggressive
• Tough
• Dominant
Women
• Look after the children
• Do all domestic things etc.
wash, clean
• Portray beauty standards
• have children
• Indecisive
• Nurturing
• Submissive

12. Stereotypes
Upper Class
• Snobby
• Don’t deserve the money
• Waste money
• Don’t as Work hard and
earn more
• Superior
• Educated
• Well spoken
• rich
Working Class
• Work hard for there money
• Poor
• Not well spoken
• live in a council house
• State educated
• Inferior

13. Stereotypes
Old People
• Ill health
• Not mobile
• Stuck in old times
• Depressed
• Organised
• Secure pension
Young People
• Adventurous
• Risk takers
• Criminals
• Free spoken
• Reckless
• Work for low wage
• Experiment with
drugs/cigs/alcohol

14. Iconography- Western
With western films, TV shows and games we see the same
iconography in the likes of old deserted towns, cowboy criminal
activity, a strong Texas accent, tumbleweed rolling by and many
others. Without these basics it would be hard to determine if a
film was a western or not.

15. Iconography- Sci-Fi
With sci-fi films we see the same reoccurring features that let us
know subconsciously that it is in the sci-fi genre etc. something
based on a alien invasion or attack from a different source of life,
a general feel of dystopia a outer world different to the one we
live in, huge battle sequences that take place between both
sides. All these let us know that the movie is a sci-fi.

16. Iconography- Fantasy
Its clear if a movie, TV show is in the fantasy genre because we
usually see things taken out of proportion and things
exaggerated to entertain the viewer for example we can expect
to see objects and toys coming to life becoming a character also
we see unrealistic situations that only would happen in a TV
show or film.

17. Narrative
• Narrative Definition
– a spoken or written account of connected events.
• Linear Narrative Definition
– present stories from the beginning middle and end without any
disruptions.
• Linear Narrative Film Example
– Dunkirk(2017)
• Non-Linear Narrative Definition
- a film presented not in real time of events could include flashbacks and
other techniques to disrupt the timeline
• Non-Linear Narrative Film Example
- wolf of wall street (2013)

18. Clip Analysis
The colours of darth vader connote evil and a “bad guy
vibe” as he is in all black his face is covered so he his
protecting his identity also the way he uses his weapon
and the colour of his weapon (red) usually suggests
he’s the villain. The colours of kanan and ezra’s clothing
are green and brown which suggests they are neutral
and the “good guys” their weapons are also a cool blue
colour which connotes calm and peace unlike the
enemie.