The document defines key terms related to theory, including denotation and connotation. It provides examples of denotation and connotation for various words and symbols like snake, flag, gun, as well as for media like film trailers, music, video game covers and stereotypes. It also discusses iconography for different genres like western, sci-fi and fantasy films. Finally, it defines linear and non-linear narratives and provides examples of each.

1. Theory- Meaning
Joshua Meredith

2. Snake
• Denotation
– Any type of reptile named a
snake
• Connotation
– Betrayal, evil, backstabber

3. Flag
• Denotation
– Symbolise the country of
where you are
• Connotation
– Freedom, justice,
perseverance

4. Gun
• Denotation
– Handheld weaponry that can
shoot bullets
• Connotation
– Deadly, instant kill,

5. Colours showing that is game is more
dark and stealthy
Costume showing that it is a superhero
game of the character batman
Location giving a city showing that the
superhero is protecting the city. The
city is quite dark showing that the
superhero could work at the dark.
Rating being showing that the game I a
little more violent and not suitable for
kids.
Made by DC and warnerbros showing
that it is based of the movie character
batman giving an inside of how the
character Is going to act.

6. Character In the front giving the game a
medieval vibe showing that its towards a
combat game.
Rated 18 showing that the game is violent
and definitely not suitable for kids.
Name for honor giving it an insider that the
are fighting for their honor on the
battlefield making it seem like there is
teams or a multiplayer mode.
Destruction in the front showing that they
have no limits when fighting or showing the
pure destruction in front of them that they
have to go through.
Flags in the back showing that there is
different alliances to join and battle for.

7. Guy in the front holding the pistols
symbolizes that it’s a shooter game. The
character has robotic arms showing that it
may not be a usual army/ world war game
and looking to be more futuristic.
The flaming logo in the background may
show that the game Is quite bright and less
serious/ accurate towards any war.
Call of duty is a massive franchise of fps
games and black ops 3 shows that it is the
third installment of the black ops series. This
gives an insider that the game may already
known for a certain play style.

8. Soundtrack
• Clip 1
– Sounds like the genre is horror.
The music gives connotations of
a jumpscare about to happen.
This suggest that a character is
about to get killed.
• Clip 2
– Sounds like the genre is
fairytale. The music gives
connotations of a happy ending.
This suggest that the fairytale
character has overcome the
enemy and has a happy ending.

9. Shining
• The trailer gives connotation of a romantic
comedy by having a love story in there with
the son and now father. It has comedy from
the father getting angry from the pieces of
work he is trying to create and not turning out
the way he wants it to.

10. Scary Mary
• This gives connnoation of a horror movie by
adding freighting music in the background
with the movie being dark and gloomy. Also
showed paranormal activities to show that the
movie is scary and makes you not want to be
there

11. Stereotypes
Men
• Likes sport
• Does heavy lifting
• Like combat/ violence
• Doesn’t like pink
• Likes the colour blue
• Less sensitive
Women
• Cook
• Clean
• Look after the child
• Likes the colour pink
• Doesn’t like the colour
blue
• More sensitive

12. Stereotypes
Upper Class
• Rich
• More rights
• Stubborn
• More practical
• More looked up too
Working Class
• Decent wage
• Less rights
• Not stubborn
• Less practical
• Less looked up too

13. Stereotypes
Old People
• Fragile
• Less noise
• Peaceful
• Run the place
• Less capable of
working
• In a care home
Young People
• energetic
• Tons of noise
• Hooligans
• Troubled
• More capable of
working
• Outside all the time or
video games

14. Iconography- Western
• Old, barns, revolvers, cowboys, bars, horses,
tumbleweed, gangs, gang fights, alcohol,
sandy, west side,

15. Iconography- Sci-Fi
• Lasers, robots, years ahead, advanced
technology, flying cars, crazy names of the
places, neon, futuristic.

16. Iconography- Fantasy
• Mythical creatures, magic doorways, made up
characters, graceful things, nature and nature
related things, short film, bright colours, shiny.

17. Narrative
• Narrative Definition
– A products storyline
• Linear Narrative Definition
– A storyline that is shown in order beginning, middle and
end
• Linear Narrative Film Example
– The wizard of oz
• Non-Linear Narrative Definition
– A storyline that changes products timeline using
flashbacks, flash-forwards
• Non-Linear Narrative Film Example
– Jigsaw

18. Clip Analysis
• From the clip the lighting of the lightsabers make the colour more vibrant
and the battle more eye catchy. The costumes may you know who the
good guy and the bad guy is. The bad guy wears all black to symbolise
darkness while the good guy wears lighter clothes to symbolise the light
side. The camera work shows the fight scene to be more dramatic as they
went against the sith lord. The editing is clean and unseen to not show
flaws making the film more interesting. The music give the fight scene
more depth as it a big battle scene. It adds a lot of beats to make the
music sound more dramatic and make the fight bigger. They used the
dialogue seems as the good guys are scared of the sith lord to build the
sith lord up to big a massive boss fight.
• The clip that was linked is no longer available due to copyright therefore I
used the clip https://www.youtube.com/watch?v=PFK1YmIwgls of the
fight scene.