Joshua Meredith plans to improve upon a clothing line project from last year. This year's project will include upper body clothing like shirts and hoodies with unique front and back designs. The color scheme will focus on white shading. The target audience is teenagers, primarily males, as the streetwear style fits their interests. Posters will advertise popular movies and video games in black and white or color. A movie trailer will feature a female superhero protagonist and male villain. Scenes will be edited in post-production. Finally, a clothing store called "Whited" will sell white t-shirts, hoodies, and other items featuring designs made in Krita and finished in Photoshop.

1. Initial Plans
Joshua Meredith

2. Initial Reaction
• My initial reaction to the piece was relived. As I did
level 2 I have done this project before so have inside
knowledge of how it should be layed out. I wanted to
do the same project as last year so I can improve what I
did last year. I felt last years project was rushed and
overwhelming and I wanted to make an actual clothing
line that made sense and wasn’t rushed. As I do
artwork a fair amount I have a good idea of what to do.
I enjoy having the multiple choice options during the
project as it gives a wide range of idea to be done. This
also lets me use my full potential on a project to be
passionate about.

3. Mind Map
Clothing line:
Clothing line will include upper body
clothing. This being shirts and
hoodies. My clothing will have front
and back designs and all be
individually unique to one another.
They will all include different designs.
The colour scheme I would go with is
white with shading. Not many
clothing only uses outline and
focuses on colour whereas my
designs wont. My target audience is
teenagers as it will be more towards
streetwear and fit their style the
most. The primary gender audience
will be male as most of my designs
will suit more towards males then
females but will be Gender-neutral
so both can wear my designs
Posters:
Multiple posters of all different games
and movies. Would use well known
movies and video games to make the
posters more of an audience and
engage a larger audience. The website
used whilst making these would be
separated between movies and video
games so you can easily tell the
difference between the two. Posters
will have 2 options. A black and white
option or a coloured options to pick
from. This will be for all poster designs.
This will also favour more towards male
teens as the movies and video games
chosen will be action movies which are
more targeted towards males

4. Mind map
Movie trailer:
Trailer for a superhero movie.
Female superhero as the main
protagonist and a male villain. This
will be done using a male and
female actors. Biggest scene in the
trailer will be a tiny bit of a fight
scene. This will be done in a green
screen and to be edited in post
production. Dark atmosphere to
give the movie more terror and
build up. This would be achieve my
adding shadows and gloom in post
to make the scene darker and more
mysterious. Give it a batman vibe to
it with being in the night and give a
mysterious vibe to the female
superhero. This will also target male
teens as they are more known to
watch superhero movies and targets

5. Mind Map
Clothing store: Whited
Clothing in the store includes:
T shirts
Hoodies
Long sleeve shirts
Sweatshirts
All clothing will be the same colour of white. This is because the clothing store is called
whited. It uses very little colour to stay towards brand. Whited shows what the clothing will
specifically be before buying it.
The software to make these products will be two apps. The artwork will be made in an art
program called krita and the final product will be finished in photoshop as im more familiar
to krita and prefer the layout to do the artwork in and photoshop as it comes with a cleaner
image when putting it all together

6. Mood Board

7. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated
colours/images styles/fonts/tone/mood
• The repeated colours is white. As my clothing brand is called whited
all the designs colours are focused on white. There is a ton of
different look towards the tshirt for males and females as I want my
clothing to be for both. All clothing will have the same tone as they
will stay on brand
How will your mood board influence your final product?
My mood board will influence my final product as all the clothing
chosen will be used but have the designs made be put on them. The
two colours that are shown other than white will also be used in my
product for the linework and shading and overall design of the product