The document discusses different meanings and interpretations of symbols and images. It examines the denotation and connotation of words like "snake," "flag," and "gun" and how movie posters use techniques like color, imagery and text to convey if a film will be serious, comedic, or mysterious. It also explores stereotypes associated with gender, class, age and genres like western, science fiction and fantasy through their common iconography.

1. Theory- Meaning
James cooper-abel

2. Snake
• Denotation
– Cold blooded, venomous
limbless, elongated reptile
• Connotation
– A creature of true evil and
deception lure those like
Adam and eve into eating
from the tree of knowledge
luring other into doing its
schemes

3. Flag
• Denotation
– A piece of cloth with colour
painted on it flapping in
the wind.
• Connotation
– A symbol of a pride for its
country and people
representing the identity of
the country itrepresents

4. Gun
• Denotation
– Pieces of metal that fire out
smaller pieces of metal at high
speeds
• Connotation
– A weapon of true destruction
to turn a man from living to
dead in a matter of millisecond
with only its user having to pull
the trigger

5. The meaning of this poster
is to give the feeling of
mystery as we see a bright
light behind out main
character suggesting
something opening up to
be revealed, another way
the poster creates a sense
of mystery is by having a
crashed ship in the back
ground raising the question
like how did it get there
was our main character on
it why did it crash has it
something to do with the
bright light.
Another meaning this
poster give of is that of
hostility as we see the
character holding on to his
gun kneeling down and not
looking at us as if there is
something else there.
A final meaning this
poster give off is that off
seriousness as the colours
are mostly dark greyish
and the dirtied up armour
of our main character
showing us this is a war
like situation supported
also by our main
character wearing armour

6. The meaning that this
poster give of is that of the
films going to be light
hearted as we see the
poster use light colours to
show us this it also has our
actors smiling so the film
must not be serious as in
serious films we see
character with determined
looks on their faces
another way the film poster
presents the film being
light hearted is by the
cartoon drawing of a hand
holding a cup with the
characters in it with a
cartoon castle in there to
saying to us this is also a
comedy as cartons are
mostly associated with
comedy so we can draw
from this poster that the
film is a light hearted
comedy.
Another meaning
we can get from
the poster is that
it is set in
medieval time
which is
supported by the
costume the
actors are
wearing which is
knight armour
and as said
before a castle
both of which
are commonly
associated with
medieval times

7. The meaning we get from
this poster is that the film is
serious as the colours are
dark and the characters
have determined
expressions on their faces,
another meaning we can
draw from the poster is
that the film is an action
film as the poster shows an
explosion going of In the
background a theme
associated with action
films, a final thing we can
draw from the movie is that
the film is set in new York
and there's going to be a
battle there as we see the
empire states building in
the background and the
character have their
weapons drawn or ready to
use.

8. Soundtrack
• Clip 1
– The audio clip gives the picture
an action like movie vibe to it as
if the people in the picture are
trying to get something done
quickly as possible before time
runs out
• Clip 2
– The audio clip gives the picture
an romantic love story vibe to it
as if the people in the picture
are going to kiss one another.

9. Shining
• One technique used to make the shining look like
a romantic comedy is by having the music be
upbeat and happy a country like feel music to it.
• Another technique used to make the film look
like a romantic comedy is by showing more tamer
scenes from the film that seem like familiar
scenes seen in romantic comedy's.
• A final technique used to make the film look like a
romantic comedy is have the trailer be narrated
by an announcer telling us about the characters
and what there like and about the film itself.

10. Scary Mary
• One technique used to make the trailer appear as a
horror movie is by having the music be ery and creepy.
• Another technique used to make the trailer appear as a
horror movie is by showing scenes that seem horrifying
without context and would appear in horror movies.
• A final technique used to make the trailer seem like a
horror movie is by having slamming or crashing sound
effects play at certain points of the trailer making the
viewer jolt like horror movies do with jumpscare.

11. Stereotypes
Men
• men are suppose to be
Strong and tough.
• We prefer to fight than
resolve a situation
peacefully.
• We like sports like
football and rugby.
• We are not good when
it come to talking
about our feelings.
Women
• Women can multitask.
• Women are supposed
to be bad drivers.
• Women are kind caring
and nice.
• Women can only like
girly things like make
up and dresses and
shopping.

12. Stereotypes
Upper Class
• Polite and
responsible.
• Pompous and greedy.
• Very clean and
hygienic .
• Looking down on
those poorer than
them.
Working Class
• Hardworking and
strong.
• Thieves and cheats.
• Resilient and never
gives up.
• Unclean and rude.

13. Stereotypes
Old People
• Old people are
supposed to be very
wise
• They are very cranky
• Very kind and friendly
• Can do what they use
to do when they were
younger
Young People
• Very lively and
energetic
• Trouble making
hoodlums
• That we like comic
books and video
games
• Lazy

14. Iconography- Western
• Cow boy
• Gunfights
• Bar brawls
• Native American
• Horse riding
• Train robbery's
• Getting pay back

15. Iconography- Sci-Fi
• Space ships
• Laser guns
• alien worlds
• Aliens
• Space
• Space battles

16. Iconography- Fantasy
• Adventure
• Monsters
• Elves
• Dwarfs
• Magical creatures
• dragons

17. Narrative
• Narrative Definition
– The story line of a book or film
• Linear Narrative Definition
– A story that starts at the beginning and go’s all the way to
the ends
• Linear Narrative Film Example
– Lord of the rings
• Non-Linear Narrative Definition
– A story that jumps around in time
• Non-Linear Narrative Film Example
– Watch men

18. Clip Analysis
• The clip give off a meaning of being out matched against evil which is
created through the use of colour as we see our main characters the
hero's in brighter colours being bested by our villain who is in darker
colours.
• Another way the clip give off a sense of being out matched against evil is
in the use of lighting as we see more areas covered by shadow
representing evil than those covered by light which represents good.
• A way the clip creates a meaning of being outmatched by evil is that in the
way the two musical themes fight one another as the evil song through
most of the fight bellows louder than good song.
• A final way the clip gives a sense of being outmatched by evil is that in the
camera work as through most of it we see the villain have the most time
with the camera and having the camera be in a position that make the
villain stand taller than the hero's showing which side has the most power
in the clip.
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