Our low-budget horror film would be best distributed by the independent company Blumhouse, as they specialize in similar niche horror genres and have successfully distributed popular films like Paranormal Activity. Blumhouse markets films through film festivals, trailers, websites, and social media to generate excitement among horror fans on a limited budget. We would also promote our film through television advertisements during shows our target demographic watches, and on social media platforms popular with our target audience of males and females under 35. Ultimately, an independent distributor like Blumhouse that has experience with similar low-budget horror films would be best able to promote and distribute our niche psychological horror media product.

1. Question 3
What kind of media institution might distribute your media product and why?
A filmdistributerisresponsible formarketingafilm. The distributormaysetthe release date of a
filmandthe methodbywhicha filmisto be exhibitedormade available forviewing:forexample,
directlytothe publiceithertheatricallyorforhome viewing(DVD,video-on-demand,download,
televisionprogramsthroughbroadcastsyndicationetc.).
We thinkthatour filmwouldbe more niche because usuallyhomemade horrorfilmsare more niche.
We thinkthatour filmwouldneedasmall,independentdistributorbecauseourfilmisasub-genre
so lesspeople are likelytowatchor like the
genre.Ithinkthat the productioncompanythat
wouldpromote ourfilmanddistribute itwould
be “Blumhouse”because thisproduction
companyspecialise inHorrorfilmsandare
involvedindistributingsome bighorrorfilms
alreadye.g.Paranormal Activity,Insidiousandthe Purge andthe fact that thiscompanyhasalready
done horror filmshelpsusbecause the audience canrelate ourfilmtothe otherfilmsorjustwatch
our filmbecause othergoodfilmshave been
distributedbythisfilmcompany. Paranormal
ActivitywasdistributedbyBlumhouseanditisa
verylowbudgetfilm.Thisfilmhadalotof jaw
droppingtrailersandscarytrailersto tease the
audience,also the filmwasmarketedatfilm
festivalsforawhile beforerelease togetpeople
excited.Theyhave alsogottheirownwebsitewhichisagooduse of multimediabecause itthen
makespeople findoutaboutthe plotbefore theywatchthe filmanditmakesthemmore excited
aboutwatchingthe film. Thisisa good ideaandI thinkthat we shoulddothisfor our mediaproduct
because we are on a lowbudgetso we can take advantage of social mediaandthe internetwhen
marketingourmediaproduct.
I thinkthat intermsof cinemas,ourmediaproductwouldbe putina multiplex cinemabecause our
target audience isquite large andcoversbothmalesandfemalessobothgenders wouldwantto
watch our filmandto dothiswe wouldneeda
multiplex cinema.Ialsothinkthatour media
productwouldbe goodto put on somethinglike
Netflix because ourdemographicismalesand
femalesunder35and usuallythatisthe kindof
people thatgoon Netflix the mostandalsoour
target audience isquite mainstreamsomore
people wouldwatchitthisway,especially
because Netflix isreallypopularnow and
everyone hasheardaboutitand youcan evengetfree trials somore andmore people will be joining
so I thinkthiswouldbe a perfectplace todistribute ourmediaproduct.

2. We wouldmarketourfilmonsocial mediaandon advertsonthe TV on programmeswhere our
demographicwouldsee it.Forexample,frommytarget
audience memberprofileIknow thatthe personI
interviewedlikedtowatch“Friends”soI wouldputthe
adverton aroundthe time Friendsisonto make sure my
demographicsee it.Asforthe social media,asa lotof
people under35go on it I woulddefinitelyadvertise on
there andmarketour mediaproductbecause itis a quick
and easywayto gain supportandviewers. There are also
manyways inwhichyoucouldmarketon social mediaand
youcan reachout to a lot of people sothiswouldbe a goodwayto get more people towatchit
eitherinthe cinemasoronline.
Paranormal Activityisasimilarfilmtoour filmsoI thinkthatwe shouldfollow whattheydidwhen
marketingbecause somanypeople watchediteventhoughitwasareallylow budgetfilm.Theystill
managedto geta lot of moneyforthe film.Thingslike filmfestivalswouldbe agoodideabecause it
showspeople whatthe filmwill be aboutandteasesthembecause theydonotknow the plottwists
or storyline,Ithinkthisisa reallygoodwayto promote ourfilmbecause thousandsof move fanatics
are goingto be there andwe can getfeedbackfromourmediaproduct. Thiswill alsoallow usto
experimentwithourmediaproductandsee whatpeople like anddislike andfromthatwe can
change our ideas.Thisisalsoa way to be productive andgetacross to a lot of people withlittle
effortratherthan social mediawhichisthe usual waypeople promote films.
Our filmwouldbe quite lowbudgetbecause we don’tneedspecial
effectsoranythingthatwouldcosta lotof money.Ourgenre is
psychological soit’sreallyall mindgamesmeaningwe don’treally
needa huge budgetwhichmeanswe canspendmore moneyon
advertisingtogetpeople towatchourmediaproduct.The Blair
Witch Projectwasa reallysuccessful low budgetfilmwinning15
awardsand beingnominatedfor19. Thisshowsthata bigbudget
doesnotnecessarilymeanyourfilmwill be better,itjustneedstobe
creative andoriginal whichiswhatwe hope forour mediaproduct.
In conclusion,Ithinkthat if we were to distribute ourfilmopeningthenwe woulduse Blumhouse
because itspecialisesinourgenre. Thiswill helpgetthe audience more interestedandmore excited
to see the actual mediaproductbecause Blumhouse have alreadydistributedbighorrorfilmsand
alsothismeansthat we wouldgeta biggeraudience.