2. Existing Products
• In this podcast they use music and sound effects in the background to
make it more enjoyable.
• They talk about players in the NBA and how well and what they are doing,
this would make the audience want to listen to it because it makes it more
interesting to listen to.
• Although sometimes they start talking about random things which can be
annoying for someone that is only interested in basket ball
Link to the podcast/documentary; https://player.fm/series/the-ringer-nba-show-
1512039
3. Existing Products
• In this podcast he talks about certain players and news in the NBA.
• There isn’t many sounds effects and music which can make it less exciting
and boring to the younger audiences.
• Although this podcast is good for getting straight to the point to find out
something new.
• This podcast is aimed at an older audience and it makes them want to buy
it because it is more simple and straight to the point.
Link to the podcast/documentary; https://player.fm/series/the-lowe-post-1203962
4. Existing Products
• In this podcast it talks about what is going in the NBA at that moment and
the news.
• This podcast is mainly for younger audiences because of the crazy sounds
effects and music in the background.
• They make it exciting and interesting by using sound effects and music as
well as talking about popular topics which makes you want to listen to it
and comeback.
Link to the podcast/documentary; https://player.fm/series/series-1314691
5. Research Analysis
• What common features do the researched
products have?
– Most of them include background music and
sound effects. They all talk about the newest
players and moments.
• What aspects of the research will you include
within your on work?
– I will include sound effects and background music
7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16+ • Straight to the point info and news
Gender
male • The subject of men's basketball
Psychographic
belonger • Team building and motivational discussion.
Part of a community.
Social Status
Middle • Due to sport topic and the information and
access to the podcast.
Editor's Notes
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a product similar to your own and discuss it
Use of audio- what do they include and to what effect- sound effects, music, voice over.
Content of voice over- what do they talk about, language used (formal/informal), etc
Audience appeal- how does it make its audience want to buy/watch/play it?
