For School Assignment

1. Funding Via
Media
Connor St. Louis • May 2017

2. Donation Funding

3. “A ‘kit’ could be purchased from the website for 30$
… Due to high demand, the sales of the kit have been
put on hold.” (1)

4. Donation Funding
Through social media is one of
the most effective ways of
earning donations for any
cause. A simple facebook post
could attract hundreds of
thousands.

5. One way companies target potential
funders is by promoting member
events and publicizing their funding
goals. (2)

6. Another marketing strategy is
to socially “force” someone
into a donation.

7. ALS Ice Bucket Challenge
The point of the challenge is to raise awareness through the ridiculous act of
pouring ice water over your head, catching it on video, and sharing via social
networks. Participants then nominate three (or more) others to take the challenge
warning, “You have 24 hours to accept, or donate $100!” (3)

8. “social media marketing, celebrities’ influence,
online word-of-mouth phenomenon, viral
marketing, and right-timing marketing had
contributed to the outstanding result of ALS Ice
Bucket Challenge.”
-Dr. Rashad Yazdanifard (4)

9. Ice Bucket Challenge
and Celebrities
“The challenge was more likely to be spread by
richer celebrities, perhaps in part reflecting
greater social influence.” (5)
● Globally influential celebrities had
helped further the popularity of
the ALS challenge, resulting in its
success
● ‘’24.2% of participants had zero
successful nominations, 32.3%
had one, 26.3% had two, and
17.2% had three’’ (5)

10. The Celebrity Influence
Celebrities are starting to play a growing role in
regards to influencing the minds of their fans in
terms of political views and human rights.
“this new celebrity advocacy strategy represents
one aspect of a broader shift in American politics
being ushered in by the digital age.” (6)

11. Crowdfunding

12. “On one popular site, GoFundMe, the
education category has grown to more than
160,000 campaigns so far this year, from
135 in 2010; donations for 2015 through
September have soared to $27.3 million, up
from $16,493 for 2010.” (7)

13. "Once I put it out there, it kind of
took a life of its own," says Ms.
Riquelme. Even people who couldn't
donate sent messages of support.
"It was really incredible to see the
feedback," she says. "I wasn't
expecting that." She met her $1,700
goal in just two days. (7)

14. “In the crowd funding genus,
MyProjects is a different
species from Kickstarter. All
projects on the site have been
vetted by scientists and
already receive financing
from Cancer Research UK.
And the funds are
guaranteed regardless of
whether the MyProjects goal
is reached. “ (8)
“Substitutional” Funding

15. Tips For Crowdfunding Your Science
“Crowdfunding—raising money for a project through online
appeals—has taken off in recent years for everything from making
movies to building water-saving faucets. Scientists have tried to tap
internet donors, too, with mixed success.” (9)
● Target a crowdfunding platform that is specific for
science
● Present your topic with a creative and funny video
● Engage yourself with potential donors
● Target a smaller amount of money

16. The Effectiveness of Clicktivism
“Of 70 per cent who said they used
digital media to learn about changes
they can make in their lives to create
positive social or environmental
change, only 25 per cent actually
made changes.” (10)
Does It Actually Make A Difference?

17. According To Times
Colonist...
When #BringBackOurGirls died
down, replaced by other viral
causes, Nigerian activists
staged a “worldwide week of
action for the still-missing girls.
There was almost no pickup in
international news outlets” (10)

18. Works Cited
All photographs are derived from visualhunt.com and have licenses that approve them for use in this assignment.
1) S. Bresciani and A. Schmeil, "Social media platforms for social good," 2012 6th IEEE International Conference on Digital Ecosystems and Technologies (DEST),
Campione d'Italia, 2012, pp. 1-6.
2) Woolley, Marion Grace, Tom C. McHugh, Rob Brennan, Lynda Bailey, Marie Faulkner, Mark Barratt, Chris Milway, Jack Garfinkel, Greg L, and Thalia
Silver. "How to fundraise using social media." Knowhow Nonprofit. NCVO, 24 May 2017. Web. 30 May 2017.
3) Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com, 20 Aug. 2014. Web. 01 June 2017.
4) Phing, Agnes Ng May, and Dr. Rashad Yazdanifard. "How does ALS Ice Bucket Challenge Achieve its Viral Outcome through Marketing via Social Media?"
Global Journal of Management And Business Research. Global Journals Inc, 14 Dec. 2014. Web. 02 June 2017.
5) Ni, Michael Y., Brandford H Y Chan, Gabriel M. Leung, Eric H Y Lau, and Herbert Pang. "Transmissibility of the Ice Bucket Challenge among globally
influential celebrities: retrospective cohort study." The BMJ. British Medical Journal Publishing Group, 17 Nov. 2014. Web. 01 June 2017.
6) Thrall, A. Trevor, Jaime Lollio-Fakhreddine, Jon Berent, Lana Donnelly, Wes Herrin, Zachary Paquette, Rebecca Wenglinski, and Amy Wyatt. "Star Power:
Celebrity Advocacy and the Evolution of the Public Sphere." The International Journal of Press/Politics. Sage Journals, 13 June 2008. Web. 01 June 2017.
7) Blackan, Andrew. "Tuition Due? Time to Hit Up Everyone You Know; Crowdsourcing allows students to raise part of the money with a little help from
their friends." ProQuest. Wall Street Journal, 02 Nov. 2015. Web. 01 June 2017.
8) Lin, Thomas. "Scientists Turn to Crowds on the Web to Finance Their Projects." Gale Cengage Learning. The New York Times Company, 12 July 2011. Web.
29 May 2017.
9) Kuo, Maggie. "Thinking of crowdfunding your science? Study suggests some tips." Science | AAAS. N.p., 04 Oct. 2016. Web. 02 June 2017.
10) Kielburger, Marc, and Craig Kielburger. "Global Voices: 'Liking' must be followed up with real-world action." Times Colonist. N.p., 12 Apr. 2015. Web. 01
June 2017.