SlideShare a Scribd company logo
Funding Via
Media
Connor St. Louis • May 2017
Donation Funding
“A ‘kit’ could be purchased from the website for 30$
… Due to high demand, the sales of the kit have been
put on hold.” (1)
Donation Funding
Through social media is one of
the most effective ways of
earning donations for any
cause. A simple facebook post
could attract hundreds of
thousands.
One way companies target potential
funders is by promoting member
events and publicizing their funding
goals. (2)
Another marketing strategy is
to socially “force” someone
into a donation.
ALS Ice Bucket Challenge
The point of the challenge is to raise awareness through the ridiculous act of
pouring ice water over your head, catching it on video, and sharing via social
networks. Participants then nominate three (or more) others to take the challenge
warning, “You have 24 hours to accept, or donate $100!” (3)
“social media marketing, celebrities’ influence,
online word-of-mouth phenomenon, viral
marketing, and right-timing marketing had
contributed to the outstanding result of ALS Ice
Bucket Challenge.”
-Dr. Rashad Yazdanifard (4)
Ice Bucket Challenge
and Celebrities
“The challenge was more likely to be spread by
richer celebrities, perhaps in part reflecting
greater social influence.” (5)
● Globally influential celebrities had
helped further the popularity of
the ALS challenge, resulting in its
success
● ‘’24.2% of participants had zero
successful nominations, 32.3%
had one, 26.3% had two, and
17.2% had three’’ (5)
The Celebrity Influence
Celebrities are starting to play a growing role in
regards to influencing the minds of their fans in
terms of political views and human rights.
“this new celebrity advocacy strategy represents
one aspect of a broader shift in American politics
being ushered in by the digital age.” (6)
Crowdfunding
“On one popular site, GoFundMe, the
education category has grown to more than
160,000 campaigns so far this year, from
135 in 2010; donations for 2015 through
September have soared to $27.3 million, up
from $16,493 for 2010.” (7)
"Once I put it out there, it kind of
took a life of its own," says Ms.
Riquelme. Even people who couldn't
donate sent messages of support.
"It was really incredible to see the
feedback," she says. "I wasn't
expecting that." She met her $1,700
goal in just two days. (7)
“In the crowd funding genus,
MyProjects is a different
species from Kickstarter. All
projects on the site have been
vetted by scientists and
already receive financing
from Cancer Research UK.
And the funds are
guaranteed regardless of
whether the MyProjects goal
is reached. “ (8)
“Substitutional” Funding
Tips For Crowdfunding Your Science
“Crowdfunding—raising money for a project through online
appeals—has taken off in recent years for everything from making
movies to building water-saving faucets. Scientists have tried to tap
internet donors, too, with mixed success.” (9)
● Target a crowdfunding platform that is specific for
science
● Present your topic with a creative and funny video
● Engage yourself with potential donors
● Target a smaller amount of money
The Effectiveness of Clicktivism
“Of 70 per cent who said they used
digital media to learn about changes
they can make in their lives to create
positive social or environmental
change, only 25 per cent actually
made changes.” (10)
Does It Actually Make A Difference?
According To Times
Colonist...
When #BringBackOurGirls died
down, replaced by other viral
causes, Nigerian activists
staged a “worldwide week of
action for the still-missing girls.
There was almost no pickup in
international news outlets” (10)
Works Cited
All photographs are derived from visualhunt.com and have licenses that approve them for use in this assignment.
1) S. Bresciani and A. Schmeil, "Social media platforms for social good," 2012 6th IEEE International Conference on Digital Ecosystems and Technologies (DEST),
Campione d'Italia, 2012, pp. 1-6.
2) Woolley, Marion Grace, Tom C. McHugh, Rob Brennan, Lynda Bailey, Marie Faulkner, Mark Barratt, Chris Milway, Jack Garfinkel, Greg L, and Thalia
Silver. "How to fundraise using social media." Knowhow Nonprofit. NCVO, 24 May 2017. Web. 30 May 2017.
3) Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com, 20 Aug. 2014. Web. 01 June 2017.
4) Phing, Agnes Ng May, and Dr. Rashad Yazdanifard. "How does ALS Ice Bucket Challenge Achieve its Viral Outcome through Marketing via Social Media?"
Global Journal of Management And Business Research. Global Journals Inc, 14 Dec. 2014. Web. 02 June 2017.
5) Ni, Michael Y., Brandford H Y Chan, Gabriel M. Leung, Eric H Y Lau, and Herbert Pang. "Transmissibility of the Ice Bucket Challenge among globally
influential celebrities: retrospective cohort study." The BMJ. British Medical Journal Publishing Group, 17 Nov. 2014. Web. 01 June 2017.
6) Thrall, A. Trevor, Jaime Lollio-Fakhreddine, Jon Berent, Lana Donnelly, Wes Herrin, Zachary Paquette, Rebecca Wenglinski, and Amy Wyatt. "Star Power:
Celebrity Advocacy and the Evolution of the Public Sphere." The International Journal of Press/Politics. Sage Journals, 13 June 2008. Web. 01 June 2017.
7) Blackan, Andrew. "Tuition Due? Time to Hit Up Everyone You Know; Crowdsourcing allows students to raise part of the money with a little help from
their friends." ProQuest. Wall Street Journal, 02 Nov. 2015. Web. 01 June 2017.
8) Lin, Thomas. "Scientists Turn to Crowds on the Web to Finance Their Projects." Gale Cengage Learning. The New York Times Company, 12 July 2011. Web.
29 May 2017.
9) Kuo, Maggie. "Thinking of crowdfunding your science? Study suggests some tips." Science | AAAS. N.p., 04 Oct. 2016. Web. 02 June 2017.
10) Kielburger, Marc, and Craig Kielburger. "Global Voices: 'Liking' must be followed up with real-world action." Times Colonist. N.p., 12 Apr. 2015. Web. 01
June 2017.

More Related Content

What's hot

The Diversity and Impact of Crowdfunding Projects
The Diversity and Impact of Crowdfunding ProjectsThe Diversity and Impact of Crowdfunding Projects
The Diversity and Impact of Crowdfunding Projects
Lily Eves
 
Social Conscience
Social ConscienceSocial Conscience
Social Conscience
Erin Labrie
 
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen ClementIS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
Karen Clement
 
Clicktivism Project
Clicktivism Project Clicktivism Project
Clicktivism Project
Alyssa A
 
Digital selfie
Digital selfieDigital selfie
Digital selfie
Jennifer Bouman
 
Social media, friend or foe?
Social media, friend or foe?Social media, friend or foe?
Social media, friend or foe?
tharshni
 
Privacy hazard
Privacy hazardPrivacy hazard
Privacy hazard
Cecilia Liang
 
Oversharing as Modern Art
Oversharing as Modern ArtOversharing as Modern Art
Oversharing as Modern Art
Anastasia Szymanski
 
Social for social good
Social for social goodSocial for social good
Social for social good
Alexandra Palermo
 
All About Crowdfunding
All About CrowdfundingAll About Crowdfunding
All About Crowdfunding
Emily Maniquet
 
Social Media: The Power to Make an Impact
Social Media: The Power to Make an ImpactSocial Media: The Power to Make an Impact
Social Media: The Power to Make an Impact
John Smith
 
Vacationing For Likes
Vacationing For LikesVacationing For Likes
Vacationing For Likes
Sue A. Lefebvre
 
Film 260
Film 260Film 260
Film 260
Helena Kastanas
 
Social Media Is Not Social
Social Media Is Not SocialSocial Media Is Not Social
Social Media Is Not Social
Brett Sykes
 
Camera Eats First: The Controversy over Foodstagramming
Camera Eats First: The Controversy over FoodstagrammingCamera Eats First: The Controversy over Foodstagramming
Camera Eats First: The Controversy over Foodstagramming
Julia Liu
 
FILM260 - Flipbook
FILM260 - FlipbookFILM260 - Flipbook
FILM260 - Flipbook
Marissa Ico
 
Social Media
Social Media Social Media
Social Media
14md
 
slactivism
slactivismslactivism
slactivism
Brendan Kennedy
 
The Deception of Privacy, The Truth About a Plugged in Life
The Deception of Privacy, The Truth About a Plugged in LifeThe Deception of Privacy, The Truth About a Plugged in Life
The Deception of Privacy, The Truth About a Plugged in Life
Cindy Beneteau
 
Digital activism vs. #slacktivism
Digital activism vs. #slacktivismDigital activism vs. #slacktivism
Digital activism vs. #slacktivism
Christine Pepper
 

What's hot (20)

The Diversity and Impact of Crowdfunding Projects
The Diversity and Impact of Crowdfunding ProjectsThe Diversity and Impact of Crowdfunding Projects
The Diversity and Impact of Crowdfunding Projects
 
Social Conscience
Social ConscienceSocial Conscience
Social Conscience
 
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen ClementIS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
IS SLACKTIVISM REALLY AS BAD AS THEY SAY IT IS? | Karen Clement
 
Clicktivism Project
Clicktivism Project Clicktivism Project
Clicktivism Project
 
Digital selfie
Digital selfieDigital selfie
Digital selfie
 
Social media, friend or foe?
Social media, friend or foe?Social media, friend or foe?
Social media, friend or foe?
 
Privacy hazard
Privacy hazardPrivacy hazard
Privacy hazard
 
Oversharing as Modern Art
Oversharing as Modern ArtOversharing as Modern Art
Oversharing as Modern Art
 
Social for social good
Social for social goodSocial for social good
Social for social good
 
All About Crowdfunding
All About CrowdfundingAll About Crowdfunding
All About Crowdfunding
 
Social Media: The Power to Make an Impact
Social Media: The Power to Make an ImpactSocial Media: The Power to Make an Impact
Social Media: The Power to Make an Impact
 
Vacationing For Likes
Vacationing For LikesVacationing For Likes
Vacationing For Likes
 
Film 260
Film 260Film 260
Film 260
 
Social Media Is Not Social
Social Media Is Not SocialSocial Media Is Not Social
Social Media Is Not Social
 
Camera Eats First: The Controversy over Foodstagramming
Camera Eats First: The Controversy over FoodstagrammingCamera Eats First: The Controversy over Foodstagramming
Camera Eats First: The Controversy over Foodstagramming
 
FILM260 - Flipbook
FILM260 - FlipbookFILM260 - Flipbook
FILM260 - Flipbook
 
Social Media
Social Media Social Media
Social Media
 
slactivism
slactivismslactivism
slactivism
 
The Deception of Privacy, The Truth About a Plugged in Life
The Deception of Privacy, The Truth About a Plugged in LifeThe Deception of Privacy, The Truth About a Plugged in Life
The Deception of Privacy, The Truth About a Plugged in Life
 
Digital activism vs. #slacktivism
Digital activism vs. #slacktivismDigital activism vs. #slacktivism
Digital activism vs. #slacktivism
 

Similar to Funding via media

Film 260 Flipbook
Film 260 FlipbookFilm 260 Flipbook
Film 260 Flipbook
Kylie Myers
 
Crowdsourcing and its Benefits to Social Causes/Niche Markets
Crowdsourcing and its Benefits to Social Causes/Niche MarketsCrowdsourcing and its Benefits to Social Causes/Niche Markets
Crowdsourcing and its Benefits to Social Causes/Niche Markets
Forrest Herlick
 
Celebrity Crowdfunding
Celebrity CrowdfundingCelebrity Crowdfunding
Celebrity Crowdfunding
Grace Kim
 
Hybridized Activism
Hybridized Activism Hybridized Activism
Hybridized Activism
Marahp
 
The Power of Clicktivism: Using Social Media for Social Good
The Power of Clicktivism: Using Social Media for Social GoodThe Power of Clicktivism: Using Social Media for Social Good
The Power of Clicktivism: Using Social Media for Social Good
Leora Owsiany
 
CLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for GoodCLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for Good
Charlie Gray
 
Advancements in Charitable Giving
Advancements in Charitable GivingAdvancements in Charitable Giving
Advancements in Charitable Giving
Emma Behrens
 
Flipbook
FlipbookFlipbook
Flipbook
William French
 
Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism
Hannah French
 
The Wired Fundraiser
The Wired FundraiserThe Wired Fundraiser
The Wired Fundraiser
staciemann
 
Clicktivism
ClicktivismClicktivism
Clicktivism
Sam Nicholson
 
More than just a click
More than just a clickMore than just a click
More than just a click
Chloe Miller
 
Film 260 Flip Book
Film 260 Flip BookFilm 260 Flip Book
Film 260 Flip Book
Rob Leckie
 
Rob Leckie Flip Book
Rob Leckie Flip BookRob Leckie Flip Book
Rob Leckie Flip Book
Rob Leckie
 
Crowdfunding: an Easy and Creative Way of Funding
Crowdfunding: an Easy and Creative Way of FundingCrowdfunding: an Easy and Creative Way of Funding
Crowdfunding: an Easy and Creative Way of Funding
justverycurious
 
2013: social media trends, metrics and benchmarks
2013: social media trends, metrics and benchmarks2013: social media trends, metrics and benchmarks
2013: social media trends, metrics and benchmarks
Sherrilynne Starkie
 
FILM260 Flipbook Assignment
FILM260 Flipbook AssignmentFILM260 Flipbook Assignment
FILM260 Flipbook Assignment
Jordan Pernari
 
Communication Theories - Knowledge Gap & Modernization Theory
Communication Theories - Knowledge Gap & Modernization Theory Communication Theories - Knowledge Gap & Modernization Theory
Communication Theories - Knowledge Gap & Modernization Theory
Alyssa G. Lobo
 
Crowdfundamentals: what your nonprofit needs to know about today's crowdfunding
Crowdfundamentals: what your nonprofit needs to know about today's crowdfundingCrowdfundamentals: what your nonprofit needs to know about today's crowdfunding
Crowdfundamentals: what your nonprofit needs to know about today's crowdfunding
JeffTe
 
Nonprofits Guide to Social Media (2011)
Nonprofits Guide to Social Media (2011)Nonprofits Guide to Social Media (2011)
Nonprofits Guide to Social Media (2011)
Social Media Solutions LLC
 

Similar to Funding via media (20)

Film 260 Flipbook
Film 260 FlipbookFilm 260 Flipbook
Film 260 Flipbook
 
Crowdsourcing and its Benefits to Social Causes/Niche Markets
Crowdsourcing and its Benefits to Social Causes/Niche MarketsCrowdsourcing and its Benefits to Social Causes/Niche Markets
Crowdsourcing and its Benefits to Social Causes/Niche Markets
 
Celebrity Crowdfunding
Celebrity CrowdfundingCelebrity Crowdfunding
Celebrity Crowdfunding
 
Hybridized Activism
Hybridized Activism Hybridized Activism
Hybridized Activism
 
The Power of Clicktivism: Using Social Media for Social Good
The Power of Clicktivism: Using Social Media for Social GoodThe Power of Clicktivism: Using Social Media for Social Good
The Power of Clicktivism: Using Social Media for Social Good
 
CLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for GoodCLICKTIVISM: A (Flawed) Force for Good
CLICKTIVISM: A (Flawed) Force for Good
 
Advancements in Charitable Giving
Advancements in Charitable GivingAdvancements in Charitable Giving
Advancements in Charitable Giving
 
Flipbook
FlipbookFlipbook
Flipbook
 
Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism Debbie Down-ing on Clicktivism
Debbie Down-ing on Clicktivism
 
The Wired Fundraiser
The Wired FundraiserThe Wired Fundraiser
The Wired Fundraiser
 
Clicktivism
ClicktivismClicktivism
Clicktivism
 
More than just a click
More than just a clickMore than just a click
More than just a click
 
Film 260 Flip Book
Film 260 Flip BookFilm 260 Flip Book
Film 260 Flip Book
 
Rob Leckie Flip Book
Rob Leckie Flip BookRob Leckie Flip Book
Rob Leckie Flip Book
 
Crowdfunding: an Easy and Creative Way of Funding
Crowdfunding: an Easy and Creative Way of FundingCrowdfunding: an Easy and Creative Way of Funding
Crowdfunding: an Easy and Creative Way of Funding
 
2013: social media trends, metrics and benchmarks
2013: social media trends, metrics and benchmarks2013: social media trends, metrics and benchmarks
2013: social media trends, metrics and benchmarks
 
FILM260 Flipbook Assignment
FILM260 Flipbook AssignmentFILM260 Flipbook Assignment
FILM260 Flipbook Assignment
 
Communication Theories - Knowledge Gap & Modernization Theory
Communication Theories - Knowledge Gap & Modernization Theory Communication Theories - Knowledge Gap & Modernization Theory
Communication Theories - Knowledge Gap & Modernization Theory
 
Crowdfundamentals: what your nonprofit needs to know about today's crowdfunding
Crowdfundamentals: what your nonprofit needs to know about today's crowdfundingCrowdfundamentals: what your nonprofit needs to know about today's crowdfunding
Crowdfundamentals: what your nonprofit needs to know about today's crowdfunding
 
Nonprofits Guide to Social Media (2011)
Nonprofits Guide to Social Media (2011)Nonprofits Guide to Social Media (2011)
Nonprofits Guide to Social Media (2011)
 

Recently uploaded

Gadgets for management of stored product pests_Dr.UPR.pdf
Gadgets for management of stored product pests_Dr.UPR.pdfGadgets for management of stored product pests_Dr.UPR.pdf
Gadgets for management of stored product pests_Dr.UPR.pdf
PirithiRaju
 
The cost of acquiring information by natural selection
The cost of acquiring information by natural selectionThe cost of acquiring information by natural selection
The cost of acquiring information by natural selection
Carl Bergstrom
 
Sexuality - Issues, Attitude and Behaviour - Applied Social Psychology - Psyc...
Sexuality - Issues, Attitude and Behaviour - Applied Social Psychology - Psyc...Sexuality - Issues, Attitude and Behaviour - Applied Social Psychology - Psyc...
Sexuality - Issues, Attitude and Behaviour - Applied Social Psychology - Psyc...
PsychoTech Services
 
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
Sérgio Sacani
 
waterlessdyeingtechnolgyusing carbon dioxide chemicalspdf
waterlessdyeingtechnolgyusing carbon dioxide chemicalspdfwaterlessdyeingtechnolgyusing carbon dioxide chemicalspdf
waterlessdyeingtechnolgyusing carbon dioxide chemicalspdf
LengamoLAppostilic
 
(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...
(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...
(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...
Scintica Instrumentation
 
Farming systems analysis: what have we learnt?.pptx
Farming systems analysis: what have we learnt?.pptxFarming systems analysis: what have we learnt?.pptx
Farming systems analysis: what have we learnt?.pptx
Frédéric Baudron
 
Mending Clothing to Support Sustainable Fashion_CIMaR 2024.pdf
Mending Clothing to Support Sustainable Fashion_CIMaR 2024.pdfMending Clothing to Support Sustainable Fashion_CIMaR 2024.pdf
Mending Clothing to Support Sustainable Fashion_CIMaR 2024.pdf
Selcen Ozturkcan
 
23PH301 - Optics - Optical Lenses.pptx
23PH301 - Optics  -  Optical Lenses.pptx23PH301 - Optics  -  Optical Lenses.pptx
23PH301 - Optics - Optical Lenses.pptx
RDhivya6
 
Compexometric titration/Chelatorphy titration/chelating titration
Compexometric titration/Chelatorphy titration/chelating titrationCompexometric titration/Chelatorphy titration/chelating titration
Compexometric titration/Chelatorphy titration/chelating titration
Vandana Devesh Sharma
 
aziz sancar nobel prize winner: from mardin to nobel
aziz sancar nobel prize winner: from mardin to nobelaziz sancar nobel prize winner: from mardin to nobel
aziz sancar nobel prize winner: from mardin to nobel
İsa Badur
 
Juaristi, Jon. - El canon espanol. El legado de la cultura española a la civi...
Juaristi, Jon. - El canon espanol. El legado de la cultura española a la civi...Juaristi, Jon. - El canon espanol. El legado de la cultura española a la civi...
Juaristi, Jon. - El canon espanol. El legado de la cultura española a la civi...
frank0071
 
Sciences of Europe journal No 142 (2024)
Sciences of Europe journal No 142 (2024)Sciences of Europe journal No 142 (2024)
Sciences of Europe journal No 142 (2024)
Sciences of Europe
 
The debris of the ‘last major merger’ is dynamically young
The debris of the ‘last major merger’ is dynamically youngThe debris of the ‘last major merger’ is dynamically young
The debris of the ‘last major merger’ is dynamically young
Sérgio Sacani
 
Applied Science: Thermodynamics, Laws & Methodology.pdf
Applied Science: Thermodynamics, Laws & Methodology.pdfApplied Science: Thermodynamics, Laws & Methodology.pdf
Applied Science: Thermodynamics, Laws & Methodology.pdf
University of Hertfordshire
 
Randomised Optimisation Algorithms in DAPHNE
Randomised Optimisation Algorithms in DAPHNERandomised Optimisation Algorithms in DAPHNE
Randomised Optimisation Algorithms in DAPHNE
University of Maribor
 
ESR spectroscopy in liquid food and beverages.pptx
ESR spectroscopy in liquid food and beverages.pptxESR spectroscopy in liquid food and beverages.pptx
ESR spectroscopy in liquid food and beverages.pptx
PRIYANKA PATEL
 
Pests of Storage_Identification_Dr.UPR.pdf
Pests of Storage_Identification_Dr.UPR.pdfPests of Storage_Identification_Dr.UPR.pdf
Pests of Storage_Identification_Dr.UPR.pdf
PirithiRaju
 
Micronuclei test.M.sc.zoology.fisheries.
Micronuclei test.M.sc.zoology.fisheries.Micronuclei test.M.sc.zoology.fisheries.
Micronuclei test.M.sc.zoology.fisheries.
Aditi Bajpai
 
Travis Hills of MN is Making Clean Water Accessible to All Through High Flux ...
Travis Hills of MN is Making Clean Water Accessible to All Through High Flux ...Travis Hills of MN is Making Clean Water Accessible to All Through High Flux ...
Travis Hills of MN is Making Clean Water Accessible to All Through High Flux ...
Travis Hills MN
 

Recently uploaded (20)

Gadgets for management of stored product pests_Dr.UPR.pdf
Gadgets for management of stored product pests_Dr.UPR.pdfGadgets for management of stored product pests_Dr.UPR.pdf
Gadgets for management of stored product pests_Dr.UPR.pdf
 
The cost of acquiring information by natural selection
The cost of acquiring information by natural selectionThe cost of acquiring information by natural selection
The cost of acquiring information by natural selection
 
Sexuality - Issues, Attitude and Behaviour - Applied Social Psychology - Psyc...
Sexuality - Issues, Attitude and Behaviour - Applied Social Psychology - Psyc...Sexuality - Issues, Attitude and Behaviour - Applied Social Psychology - Psyc...
Sexuality - Issues, Attitude and Behaviour - Applied Social Psychology - Psyc...
 
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
EWOCS-I: The catalog of X-ray sources in Westerlund 1 from the Extended Weste...
 
waterlessdyeingtechnolgyusing carbon dioxide chemicalspdf
waterlessdyeingtechnolgyusing carbon dioxide chemicalspdfwaterlessdyeingtechnolgyusing carbon dioxide chemicalspdf
waterlessdyeingtechnolgyusing carbon dioxide chemicalspdf
 
(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...
(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...
(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...
 
Farming systems analysis: what have we learnt?.pptx
Farming systems analysis: what have we learnt?.pptxFarming systems analysis: what have we learnt?.pptx
Farming systems analysis: what have we learnt?.pptx
 
Mending Clothing to Support Sustainable Fashion_CIMaR 2024.pdf
Mending Clothing to Support Sustainable Fashion_CIMaR 2024.pdfMending Clothing to Support Sustainable Fashion_CIMaR 2024.pdf
Mending Clothing to Support Sustainable Fashion_CIMaR 2024.pdf
 
23PH301 - Optics - Optical Lenses.pptx
23PH301 - Optics  -  Optical Lenses.pptx23PH301 - Optics  -  Optical Lenses.pptx
23PH301 - Optics - Optical Lenses.pptx
 
Compexometric titration/Chelatorphy titration/chelating titration
Compexometric titration/Chelatorphy titration/chelating titrationCompexometric titration/Chelatorphy titration/chelating titration
Compexometric titration/Chelatorphy titration/chelating titration
 
aziz sancar nobel prize winner: from mardin to nobel
aziz sancar nobel prize winner: from mardin to nobelaziz sancar nobel prize winner: from mardin to nobel
aziz sancar nobel prize winner: from mardin to nobel
 
Juaristi, Jon. - El canon espanol. El legado de la cultura española a la civi...
Juaristi, Jon. - El canon espanol. El legado de la cultura española a la civi...Juaristi, Jon. - El canon espanol. El legado de la cultura española a la civi...
Juaristi, Jon. - El canon espanol. El legado de la cultura española a la civi...
 
Sciences of Europe journal No 142 (2024)
Sciences of Europe journal No 142 (2024)Sciences of Europe journal No 142 (2024)
Sciences of Europe journal No 142 (2024)
 
The debris of the ‘last major merger’ is dynamically young
The debris of the ‘last major merger’ is dynamically youngThe debris of the ‘last major merger’ is dynamically young
The debris of the ‘last major merger’ is dynamically young
 
Applied Science: Thermodynamics, Laws & Methodology.pdf
Applied Science: Thermodynamics, Laws & Methodology.pdfApplied Science: Thermodynamics, Laws & Methodology.pdf
Applied Science: Thermodynamics, Laws & Methodology.pdf
 
Randomised Optimisation Algorithms in DAPHNE
Randomised Optimisation Algorithms in DAPHNERandomised Optimisation Algorithms in DAPHNE
Randomised Optimisation Algorithms in DAPHNE
 
ESR spectroscopy in liquid food and beverages.pptx
ESR spectroscopy in liquid food and beverages.pptxESR spectroscopy in liquid food and beverages.pptx
ESR spectroscopy in liquid food and beverages.pptx
 
Pests of Storage_Identification_Dr.UPR.pdf
Pests of Storage_Identification_Dr.UPR.pdfPests of Storage_Identification_Dr.UPR.pdf
Pests of Storage_Identification_Dr.UPR.pdf
 
Micronuclei test.M.sc.zoology.fisheries.
Micronuclei test.M.sc.zoology.fisheries.Micronuclei test.M.sc.zoology.fisheries.
Micronuclei test.M.sc.zoology.fisheries.
 
Travis Hills of MN is Making Clean Water Accessible to All Through High Flux ...
Travis Hills of MN is Making Clean Water Accessible to All Through High Flux ...Travis Hills of MN is Making Clean Water Accessible to All Through High Flux ...
Travis Hills of MN is Making Clean Water Accessible to All Through High Flux ...
 

Funding via media

  • 1. Funding Via Media Connor St. Louis • May 2017
  • 3. “A ‘kit’ could be purchased from the website for 30$ … Due to high demand, the sales of the kit have been put on hold.” (1)
  • 4. Donation Funding Through social media is one of the most effective ways of earning donations for any cause. A simple facebook post could attract hundreds of thousands.
  • 5. One way companies target potential funders is by promoting member events and publicizing their funding goals. (2)
  • 6. Another marketing strategy is to socially “force” someone into a donation.
  • 7. ALS Ice Bucket Challenge The point of the challenge is to raise awareness through the ridiculous act of pouring ice water over your head, catching it on video, and sharing via social networks. Participants then nominate three (or more) others to take the challenge warning, “You have 24 hours to accept, or donate $100!” (3)
  • 8. “social media marketing, celebrities’ influence, online word-of-mouth phenomenon, viral marketing, and right-timing marketing had contributed to the outstanding result of ALS Ice Bucket Challenge.” -Dr. Rashad Yazdanifard (4)
  • 9. Ice Bucket Challenge and Celebrities “The challenge was more likely to be spread by richer celebrities, perhaps in part reflecting greater social influence.” (5) ● Globally influential celebrities had helped further the popularity of the ALS challenge, resulting in its success ● ‘’24.2% of participants had zero successful nominations, 32.3% had one, 26.3% had two, and 17.2% had three’’ (5)
  • 10. The Celebrity Influence Celebrities are starting to play a growing role in regards to influencing the minds of their fans in terms of political views and human rights. “this new celebrity advocacy strategy represents one aspect of a broader shift in American politics being ushered in by the digital age.” (6)
  • 12. “On one popular site, GoFundMe, the education category has grown to more than 160,000 campaigns so far this year, from 135 in 2010; donations for 2015 through September have soared to $27.3 million, up from $16,493 for 2010.” (7)
  • 13. "Once I put it out there, it kind of took a life of its own," says Ms. Riquelme. Even people who couldn't donate sent messages of support. "It was really incredible to see the feedback," she says. "I wasn't expecting that." She met her $1,700 goal in just two days. (7)
  • 14. “In the crowd funding genus, MyProjects is a different species from Kickstarter. All projects on the site have been vetted by scientists and already receive financing from Cancer Research UK. And the funds are guaranteed regardless of whether the MyProjects goal is reached. “ (8) “Substitutional” Funding
  • 15. Tips For Crowdfunding Your Science “Crowdfunding—raising money for a project through online appeals—has taken off in recent years for everything from making movies to building water-saving faucets. Scientists have tried to tap internet donors, too, with mixed success.” (9) ● Target a crowdfunding platform that is specific for science ● Present your topic with a creative and funny video ● Engage yourself with potential donors ● Target a smaller amount of money
  • 16. The Effectiveness of Clicktivism “Of 70 per cent who said they used digital media to learn about changes they can make in their lives to create positive social or environmental change, only 25 per cent actually made changes.” (10) Does It Actually Make A Difference?
  • 17. According To Times Colonist... When #BringBackOurGirls died down, replaced by other viral causes, Nigerian activists staged a “worldwide week of action for the still-missing girls. There was almost no pickup in international news outlets” (10)
  • 18. Works Cited All photographs are derived from visualhunt.com and have licenses that approve them for use in this assignment. 1) S. Bresciani and A. Schmeil, "Social media platforms for social good," 2012 6th IEEE International Conference on Digital Ecosystems and Technologies (DEST), Campione d'Italia, 2012, pp. 1-6. 2) Woolley, Marion Grace, Tom C. McHugh, Rob Brennan, Lynda Bailey, Marie Faulkner, Mark Barratt, Chris Milway, Jack Garfinkel, Greg L, and Thalia Silver. "How to fundraise using social media." Knowhow Nonprofit. NCVO, 24 May 2017. Web. 30 May 2017. 3) Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com, 20 Aug. 2014. Web. 01 June 2017. 4) Phing, Agnes Ng May, and Dr. Rashad Yazdanifard. "How does ALS Ice Bucket Challenge Achieve its Viral Outcome through Marketing via Social Media?" Global Journal of Management And Business Research. Global Journals Inc, 14 Dec. 2014. Web. 02 June 2017. 5) Ni, Michael Y., Brandford H Y Chan, Gabriel M. Leung, Eric H Y Lau, and Herbert Pang. "Transmissibility of the Ice Bucket Challenge among globally influential celebrities: retrospective cohort study." The BMJ. British Medical Journal Publishing Group, 17 Nov. 2014. Web. 01 June 2017. 6) Thrall, A. Trevor, Jaime Lollio-Fakhreddine, Jon Berent, Lana Donnelly, Wes Herrin, Zachary Paquette, Rebecca Wenglinski, and Amy Wyatt. "Star Power: Celebrity Advocacy and the Evolution of the Public Sphere." The International Journal of Press/Politics. Sage Journals, 13 June 2008. Web. 01 June 2017. 7) Blackan, Andrew. "Tuition Due? Time to Hit Up Everyone You Know; Crowdsourcing allows students to raise part of the money with a little help from their friends." ProQuest. Wall Street Journal, 02 Nov. 2015. Web. 01 June 2017. 8) Lin, Thomas. "Scientists Turn to Crowds on the Web to Finance Their Projects." Gale Cengage Learning. The New York Times Company, 12 July 2011. Web. 29 May 2017. 9) Kuo, Maggie. "Thinking of crowdfunding your science? Study suggests some tips." Science | AAAS. N.p., 04 Oct. 2016. Web. 02 June 2017. 10) Kielburger, Marc, and Craig Kielburger. "Global Voices: 'Liking' must be followed up with real-world action." Times Colonist. N.p., 12 Apr. 2015. Web. 01 June 2017.