3. “Social media is like teen sex. Everyone wants
to do it. No one actually know how. When finally
done, there is surprise it’s not better.”
AvinashKaushik | Analytics Evangelist, Google
4. “It’s less about technology and more about what
the visitor can bring to the equation… In the
end, we want people to feel ownership of this
museum. We ask them to tell us what they
think. They can give us a bad review; when we
make a mistake they can come to our rescue.
We want to engage with our community.”
Shelley Bernstein, Brooklyn Museum
Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011.
<http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>
6. “Concentrate on relationships, not the technologies.”
“Social networking sites and virtual worlds are by
definition about the facilitation of relationships with
technologies.”
Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard
Business School Press, 2008.
7. Social Media + Goals
Listen/collect feedback
Communicate/share stories
Educate
Generate buzz
Build community
Extend our outreach
8.
9.
10.
11.
12.
13. • #AskACurator on Twitter
• September 1, 2010
• Developed by Jim Richardson/Sumo Marketing
• 23 countries + 340 museums
• Based on the #followamuseum campaign
• Goal: get more people interested in museums
14.
15.
16.
17.
18. Folksonomy
A folksonomy is a system of classification
derived from the practice and method of
collaboratively creating and managing tags
to annotate and categorize content. also known as
collaborative tagging, social classification,
social indexing, and social tagging.
Weinberger, David. Everything is Miscellaneous: The Power of the New Digital Disorder. Times Books, 2007.
19.
20.
21.
22.
23.
24.
25. RSS | Really Simple Syndication
A way to subscribe to
Websites and save time
on the Web.
27. Join The Conversation
Advertising is not talking, it's shouting.
Advertising thrives on repetition. The two main
measures are reach (the gross number of individuals
screamed at) and frequency (the number of times each
person hears the shout).
Social technologies have revved up the word-of-mouth
dynamic, increasing the influence of regular people
while diluting the value of traditional marketing.
Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social
Technologies. Harvard Business School Press, 2008.
28. Join The Conversation
• Build an audience.
• Emulate celebrity chefs (e.g. be transparent and
share information).
• Go behind the scenes.
• Own your bad news.
Fried, Jason and David Heinemeier Hansson. Rework. New York: Crown Business, 2010.
36. Additional Resources
• Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World
Transformed by Social Technologies. Harvard Business School Press, 2008.
• Weinberger, David. Everything is Miscellaneous: The Power of the New
Digital Disorder. Times Books, 2007.
• Kanter, Beth and Allison Fine. The Networked Nonprofit: Connecting with
Social Media to Drive Change. San Francisco: Jossey-Bass, 2010.
• http://www.bethkanter.org/
• http://www.mashable.com/
• http://museumtwo.blogspot.com/
