SlideShare a Scribd company logo
1 of 216
Designing  Social Websites  Christina Wodtke
Page about Christina
“ If ease of use were the only requirement,  we would all be riding tricycles” Douglas Engelbart, inventor of the mouse http://flickr.com/photos/sfj/611720154/
What is social, really?
humans
emotions
BUT THIS IS THE INTERNET
[object Object],Social XXX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Nothing New
The Social Web is a digital space where data about human interactions is as important as other data types for providing value Community is when those humans care about each other.
What kind of social functionality do you need? Social Features Social Marketing Social Support When you want to leverage your customers to promote your product Customers help each other to reduce support costs Your site is social at the core: blogs, networks, photosharing.
How do you design social?
B=f(P+E) - Lewin’s Equation B ehavior is a  f unction of a  P erson and his  E nvironment
Understand the Person
Maslow’s Hierarchy of Needs 5. Self-Actualization 4. Esteem 3. Love/Belonging 2. Safety 1. Physiological Morality, Creativity. Spontaneity, Problem solving, Lack of prejudice Self-esteem, Confidence, Achievement, Respect by others Friendship, Family, Sexual intimacy Security of body, or employment, of resources, Of morality, or the family, of health , of property Breathing, Food, Water, Sex, Sleep, Homeostasis, Excretion
Maslow’s Hierarchy of Needs Self-Actualization Esteem Love/Belonging Safety Physiological The Social Web is built here, from love and esteem
Motivation for hours (and hours and hours) of work
Kollock’s 4 Motivations  for Contributing ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Reciprocity
What's the motivation of behind these people actually interacting and participating? …  people want to share with the community what they believe to be important …. and they want to see their name in lights.   They want to see their little icon on the front page, their username on the front page, so other people can see it.   2. Reputation
3. Increased sense of efficacy
4. Attachment to and need of a group
The New Third Place? ,[object Object]
Design the Environment
205 Structure Follows Social Spaces Conflict No building ever feels right to the people in it unless the physical spaces  (defined by columns, walls, and ceilings)  are congruent with the social spaces  (defined by activities and human groups). Resolution A first principle of construction;  on no account allow the engineering to dictate the building's form.  Place the load bearing elements- the columns and the walls and floors- according to the social spaces of the building; never modify the social spaces to conform to the engineering structure of the building.
36. Degrees of publicness Conflict:  People are different, and the way they want to place their houses in a neighborhood is one of the most basic kinds of difference. Resolution:  Make a clear distinction between three kinds of homes―those on quiet backwaters, those on busy streets, and those that are more or less in-between.  Make sure that those on quiet backwaters are on twisting paths, and that these houses are themselves physically secluded; make sure that the more public houses are on busy streets with many people passing by all day long and that the houses themselves are exposed to the passers-by. The in-between houses may then be located on the paths halfway between the other two. Give every neighborhood about an equal number of these three kinds of homes.
Create space by building around it
Identity Activity Relationships Social Space Invitations Distribution (Viral) Sign-up
TOWNS  The language begins with patterns that define towns and communities. These patterns can never be designed or built in one fell swoop - but patient piecemeal growth, designed in such a way that every individual act is always helping to create or generate these larger global patterns, will, slowly and surely, over the years, make a community that has these global patterns in it.  BUILDINGS We now, start that part of the language which gives shape to individual buildings. These are the patterns which can be "designed)' or "built”- the patterns which define the individual buildings and the space between buildings; where we are dealing for the first time with Patterns that are under the control of individuals or small groups of individuals, who are able to build the patterns all at once:
Social Space presence Sign-up Invitations Distribution (Viral) Relationships Identity Activity Invitations Collab Comm Share Groups Attention Contacts Presence Reputation Profile Sign-up
Strategize Exercise 1: brainstorm a new feature or site area that brings a appropriate community to your website.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identity Presence Reputa-tion Profile
PROFILE If you were going to build a piece of social software to support large and long-lived groups, what would you design for?  The first thing you would design for is handles the user can invest in.  Clay Shirky, A Group Is Its Own Worst Enemy http://shirky.com/writings/group_enemy.html
Profile  Avatar Biography Collections History
Identity is Context Based Facebook- Personal LinkedIN - Professional
Avatar
Collections
PRESENCE
Presence  Status History Signs of life Company
REPUTATION Second, you have to design a way for there to be  members in good standing . Have to design some way in which good works get recognized. The minimal way is, posts appear with identity. You can do more sophisticated things like having  formal karma or "member since."
Reputation is… ,[object Object]
Why do you need reputation? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What makes reputation? ,[object Object],[object Object],[object Object],[object Object]
How do you present reputation? ,[object Object],[object Object],[object Object],[object Object]
 
Reputations Badging Rating Named levels Points
STRATEGIZE ,[object Object],Presence Reputation Profile
SITE OPTIMIZATION:  SIGN-UP ,[object Object],Identity Activity Relationships Social Space Sign-up Invitations Distribution (Viral)
Page about Christina
 
Quiz 1 2 3 4
Placement
Flow 1 2 3 4
Organization Entrees
Pricing 1.  $11.99 2.  12 3.  twelve Increases the spending by 8.15% per person
Avoid Embarassment Market Price
Vino ,[object Object],2 nd  cheapest bottle of wine has a high margin.
Increasing Conversion Users Entering Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],Users Completing Flow Introduce social learning throughout these flows to teach the user how to user the site
Get to & complete registration ,[object Object],[object Object],[object Object],[object Object]
First Impressions ,[object Object],[object Object],[object Object]
Subject Line Test Checklist Theme Tests Statement Type  Declarative, Imperative, Interrogative  Sentence Tense Present, Past, Future Persuasiveness Light vs. Heavy Wildcards    !!  …    ;)
Email Content ,[object Object],[object Object],[object Object]
Email Content
Email Content
Email Content
Registration ,[object Object],[object Object],[object Object]
Registration
 
Relationships Groups Attention Contacts
you have to find a way to spare the group from scale.  Scale alone kills conversations,  because conversations require dense two-way conversations.  [Dunbar] found that the MAXIMUM number of people that a person could keep up with socially at any given time, gossip maintenance, was 150. This doesn't mean that people don't have 150 people in their social network, but  that they only keep tabs on 150 people max at any given point.
Types of relationships Contacts Groups Attention
Groups
Attention
Connections
INVITE OPTIMIZATION ,[object Object],Identity Activity Relationships Social Space Sign-up Invitations Distribution (Viral)
Invitations ,[object Object],[object Object],[object Object],[object Object]
Sending Invitations
Sending Invitations
Sending Invitations
Receiving Invitations Goal 2:  Use invitations to existing members to reactivate them.
Receiving Invitations
STRATEGIZE ,[object Object],Groups Attention Contacts
Activity Collaborate Communicate Share
The AOF Method ,[object Object],[object Object],[object Object],Courtesy of Joshua Porter. Check out bokardo.com!
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
2. IDENTIFYING YOUR SOCIAL OBJECTS
[object Object],[object Object]
 
 
What are Social Objects? ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. CHOOSING YOUR FEATURES
 
Verb! That’s what’s happening… Nouns (objects) Verbs (actions) Social Verbs (viral actions) Videos Play, stop, edit, store upload Share, comment on, embed in blog, rate, reply to Articles Read, archive, quote, print Share, comment on, annotate, link to Photos Store, view, add to favorites, digitally edit, make prints Share, comment on, embed in blog, link to, tag Products Read, add to cart, purchase, add to wishlist Share, add to wedding registry, comment on rate tag, discuss, review
Conversations Initiate Comment Rate and Report Reply
Talking about talking
Sharing
In the spirit of sharing   #socialarchitecture @Cwodtke @JenG24 #ias10
Sharing is key ,[object Object],[object Object],DM – JenG24 to Brent DM – JenG24 to Google Guy
The fight for pie
User Emotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DM – JenG24 to Rachel
Ideals ,[object Object],[object Object],[object Object],[object Object]
Look Smart, not stupid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I don’t want to spam my network ,[object Object],[object Object],| found via Nate Johnson
I have nothing to say ,[object Object],[object Object],[object Object],[object Object],[object Object]
People retweet links
What do they retweet?
Social is the new primary source
Rewards and Feedback ,[object Object],[object Object],[object Object],[object Object]
Metrics Consumers Contributors DM – JenG24 to Google Guy
Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaborate
STRATEGIZE ,[object Object],i.e. What are your nouns and verbs? Activity Collab Comm Share
Social Space presence Sign-up Invitations Relationships Identity Activity Invitations Collab Comm Share Groups Attention Contacts Presence Reputation Profile Distribution (Viral) Sign-up
Viral Distribution
[object Object],[object Object]
[object Object],[object Object]
Nobody knows anything. – William Goldman
 
B=f(P,E) B ehavior is a  f unction of a  P erson and his  E nvironment
Some Patterns
FRICTIONLESS ,[object Object]
 
Are you sure? Really sure? Absolutely sure? Argh... Maybe not
 
CLEAR ,[object Object]
Jam jar A grocery store alternated allowing customers to sample 24 different flavors of jam & 6 different flavors of jam. With 24, more people came to the table but 1/10th as many people bought jam. Barry Schwartz, Paradox of Choice
Whateevershare Adaptive Path, using “Share this” widget
Pick your channels Slideshare New York Times
New youtube
MEASURABLE & OPTIMIZED
Viral Coefficient ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
AT HAND ,[object Object]
[object Object]
 
IMPACTFUL ,[object Object]
Email this Consumer Broadcaster
Newsfeed, Network Updates Consumer Consumer Consumer Consumer Consumer Broadcaster
Groups, Asymmetric Follow spark
 
Relationship antipatterns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TARGETED ,[object Object]
 
 
OUTREACH ,[object Object]
[object Object]
 
 
Checklist ,[object Object],[object Object],[object Object],[object Object]
DISTRIBUTION EXERCISE ,[object Object],[object Object],[object Object],[object Object]
ALIGNING  METRICS & DESIGN
Basic Outline ,[object Object],[object Object],[object Object],[object Object]
At Blogger, we determined that our most critical metric was number of posts. An increase in posts meant that people were not just creating blogs, but updating them, and more posts would drive more readership, which would drive more users, which would drive more posts. Ev Williams - Founder of Blogger and Twitter
Time on site Unique users Donations
# visitors + # signups+ # converstion + shared links = Donations
EMBRACE METRICS DRIVEN DESIGN ,[object Object]
Highrise A/B testing Original http://www.37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
Can you guess which one worked best?
1st place 4th place 3rd place 15% improvement 7% improvement 30% improvement 2nd place 27% improvement
YOU CAN’T OPTIMIZE YOUR WAY TO INNOVATION ,[object Object]
Questions? Christina Wodtke http://www.blueprintsfortheweb.com http://www.eleganthack.com http://www.boxesandarrows.com @cwodtke Jennifer Ruffner [email_address] @jeng24 http://www.linkedin.com/in/jengranito
A SHORT HISTORY OF ARCHITECTURE
Cave
 
Hut
 
Stone Age City
 
VITRUVIUS ,[object Object]
Durability “ Durability will be assured when foundations are carried down to the solid ground and materials wisely and liberally selected”  Vitruvius
Frank Lloyd Wright’s Imperial Hotel, Japan, survived an earthquake The reflecting pool provided a source of water for fire-fighting; Cantilevered floors and balconies provided extra support for the floors; A copper roof, cannot fall on people below the way a tile roof can; Seismic separation joints, located about every 20 m along the building; Tapered walls, thicker on lower floors, increasing their strength; Suspended piping and wiring, instead of being encased in concrete, smooth curves, making them more resistant to fracture.
Technical Earthquakes Slow loading javascript fails on low bandwidth, and can cause users to accidently search for the label inside your search box. Is your site designed to be robust when things break (for example, filter out the label from the query. Or don’t place labels in fields; it reduces usage anyhow.) I’m searching for “my architect, not “movies, directors, actors”
Social Earthquakes If people post jobs in discussion areas, any user can move them to job board If people use connection invites to spam/market, they can be reported.
Prepare for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convenience ,[object Object],Sound familiar? We’re talking usability!
“ Early in life I had to choose between honest arrogance and hypocritical humility. I chose honest arrogance and have seen no occasion to change.” Frank Lloyd Wright Usonian houses were beautiful, human scaled.. And didn’t have closet space. Should we choose beauty over usability sometimes?
Human Human The Facebook Inbox is chock full of annoying non-human mails, despite the fact they know who  is human and who I am connected to. Not convenient.
  Bilbao did not leak. I was so proud.
  I call it the "Then What?" Okay, you solved all the problems, you did all the stuff, you made nice, you loved your clients, you loved the materials, you loved the city, you're a good guy, you're a good person... and then what? What do you bring to it?  See his great TED talk  http://www.ted.com/talks/frank_gehry_asks_then_what.html
Beauty (delight) “ when the appearance of the work is pleasing and in good taste, and when its members are in due proportion according to correct principles of symmetry.” Vitrvius
“ Less is more.”   ~ Mies
SEAGRAM BUILDING  (Philip Johnson did interiors, 1957) ,[object Object],Seagram Building New York City  1957 Is this Beautiful?
“ Less is a bore.”   ~ Venturi
Is this Beautiful?
Do we dictate what is beautiful by constraining user choice?
Or support passionate use that may not meet our aesthetic standards?
Beautiful Convenient Durable Beautiful Convenient Durable
Site Site
Julia Morgan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Site=Context Facebook- Personal LinkedIN - Professional
Humans don’t like empty spaces. Create starter objects – newsfeeds can be good.
Servant and Served Spaces ‘ I do not like ducts; I do not like pipes. I hate them really thoroughly, but because I hate them so thoroughly, I feel they have to be given  their place . If I just hated them and took no care, I think they would invade the building and completely destroy it.’ The Notebooks and Drawings of Louis I. Kahn , 1962
Services (settings, in this case) are separated from served)
Services intergraded with served is easier to comprehend and use
Centre Pompidou was designed with services revealed rather than hidden
Revealing things usually only available to employees, such as statistics can provide interest and beauty inherit to the product.
Views Hey, it’s the Arc de Triomphe! Corbu’s surrealist apartment obscured views, rather than framed them to create interest
Views into people’s lives
Views into the service before you sign up
Proportion ,[object Object]
Ad out of proportion to content
Ads reflect same sizes and shapes used in design
Speed 25mph 5 mph 60mph Medieval architecture designed to be walked by, prairie houses to drive by slowly at suburban speeds, and the strip for freeway speeds
Speed 25mph 5 mph 60mph Consider speed of use in design; do not slow interface with details upon sign up, richer interface for where people linger and socialize
Movement Gehry designed a static building to feel like it’s moving, inspired by dance
Why are our compositions so static? How should the eye move through this?
Games provide hints to new compositions, metaphors for information spaces
Gehry has been inspired recently by fish. What would a  website be if it was a fish?
Twistori’s live stream of data reveals and intrigues. Do you need actual movement to engage?
[object Object]
BREAK
Reward/Healthy ecosystem ,[object Object],[object Object],[object Object]
Other ideas ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object]
 

More Related Content

What's hot

Office 2.0 social life of office documents
Office 2.0 social life of office documentsOffice 2.0 social life of office documents
Office 2.0 social life of office documentsRashmi Sinha
 
AJLI Basics of Social Networks
AJLI Basics of Social NetworksAJLI Basics of Social Networks
AJLI Basics of Social NetworksHoward Greenstein
 
Design For Social Sharing
Design For Social SharingDesign For Social Sharing
Design For Social Sharingguestbdd02b
 
Yahoo! Pattern Library & Social Design Patterns
Yahoo! Pattern Library & Social Design PatternsYahoo! Pattern Library & Social Design Patterns
Yahoo! Pattern Library & Social Design PatternsChristian Crumlish
 
Designing Sociability: With Notes
Designing Sociability: With NotesDesigning Sociability: With Notes
Designing Sociability: With NotesChristina Wodtke
 
Designing for Play (at Web Directions @media)
Designing for Play (at Web Directions @media)Designing for Play (at Web Directions @media)
Designing for Play (at Web Directions @media)Christian Crumlish
 
Designing Social Interfaces - IxDA LA meetup, July 10, 2013
Designing Social Interfaces - IxDA LA meetup, July 10, 2013Designing Social Interfaces - IxDA LA meetup, July 10, 2013
Designing Social Interfaces - IxDA LA meetup, July 10, 2013Christian Crumlish
 
Designing for Play at WebVisions 2010
Designing for Play at WebVisions 2010Designing for Play at WebVisions 2010
Designing for Play at WebVisions 2010Christian Crumlish
 
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy:  Embracing Short Form, Ephemeral & Realtime...Infosnackers Guide to the Galaxy:  Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...Nick Kellet
 
Designing Social Interfaces at Web Directions South 2009
Designing Social Interfaces at Web Directions South 2009Designing Social Interfaces at Web Directions South 2009
Designing Social Interfaces at Web Directions South 2009Christian Crumlish
 
Perils of Popularity
Perils of PopularityPerils of Popularity
Perils of PopularityRashmi Sinha
 
Social Media in Research
Social Media in ResearchSocial Media in Research
Social Media in ResearchIan McCarthy
 
Bootstrap Your Online Community 11 08 2008
Bootstrap Your Online Community  11 08 2008Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community 11 08 2008Bijoy Goswami
 
Seminar 2 social networks
Seminar 2 social networksSeminar 2 social networks
Seminar 2 social networksBryan Hunt
 
THE LOVE CONNECTION: How to create content people feel passionate about.
THE LOVE CONNECTION: How to create content people feel passionate about.THE LOVE CONNECTION: How to create content people feel passionate about.
THE LOVE CONNECTION: How to create content people feel passionate about.Nick Kellet
 
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-Patterns
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-PatternsDesigning Social Interfaces: 5 Principles, 5 Practices, 5 Anti-Patterns
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-PatternsBayCHI
 
IA summit closing plenery
IA summit closing pleneryIA summit closing plenery
IA summit closing pleneryRashmi Sinha
 
Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media Nick Kellet
 

What's hot (18)

Office 2.0 social life of office documents
Office 2.0 social life of office documentsOffice 2.0 social life of office documents
Office 2.0 social life of office documents
 
AJLI Basics of Social Networks
AJLI Basics of Social NetworksAJLI Basics of Social Networks
AJLI Basics of Social Networks
 
Design For Social Sharing
Design For Social SharingDesign For Social Sharing
Design For Social Sharing
 
Yahoo! Pattern Library & Social Design Patterns
Yahoo! Pattern Library & Social Design PatternsYahoo! Pattern Library & Social Design Patterns
Yahoo! Pattern Library & Social Design Patterns
 
Designing Sociability: With Notes
Designing Sociability: With NotesDesigning Sociability: With Notes
Designing Sociability: With Notes
 
Designing for Play (at Web Directions @media)
Designing for Play (at Web Directions @media)Designing for Play (at Web Directions @media)
Designing for Play (at Web Directions @media)
 
Designing Social Interfaces - IxDA LA meetup, July 10, 2013
Designing Social Interfaces - IxDA LA meetup, July 10, 2013Designing Social Interfaces - IxDA LA meetup, July 10, 2013
Designing Social Interfaces - IxDA LA meetup, July 10, 2013
 
Designing for Play at WebVisions 2010
Designing for Play at WebVisions 2010Designing for Play at WebVisions 2010
Designing for Play at WebVisions 2010
 
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy:  Embracing Short Form, Ephemeral & Realtime...Infosnackers Guide to the Galaxy:  Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
 
Designing Social Interfaces at Web Directions South 2009
Designing Social Interfaces at Web Directions South 2009Designing Social Interfaces at Web Directions South 2009
Designing Social Interfaces at Web Directions South 2009
 
Perils of Popularity
Perils of PopularityPerils of Popularity
Perils of Popularity
 
Social Media in Research
Social Media in ResearchSocial Media in Research
Social Media in Research
 
Bootstrap Your Online Community 11 08 2008
Bootstrap Your Online Community  11 08 2008Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community 11 08 2008
 
Seminar 2 social networks
Seminar 2 social networksSeminar 2 social networks
Seminar 2 social networks
 
THE LOVE CONNECTION: How to create content people feel passionate about.
THE LOVE CONNECTION: How to create content people feel passionate about.THE LOVE CONNECTION: How to create content people feel passionate about.
THE LOVE CONNECTION: How to create content people feel passionate about.
 
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-Patterns
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-PatternsDesigning Social Interfaces: 5 Principles, 5 Practices, 5 Anti-Patterns
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-Patterns
 
IA summit closing plenery
IA summit closing pleneryIA summit closing plenery
IA summit closing plenery
 
Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media
 

Viewers also liked

Is less more, or just a bore?
Is less more, or just a bore? Is less more, or just a bore?
Is less more, or just a bore? Justin Tauber
 
Detecon - Organizational Energy Workshop
Detecon - Organizational Energy WorkshopDetecon - Organizational Energy Workshop
Detecon - Organizational Energy WorkshopMarc Wagner
 
Social Spaces: Lessons from Radical Architects
Social Spaces: Lessons from Radical ArchitectsSocial Spaces: Lessons from Radical Architects
Social Spaces: Lessons from Radical ArchitectsChristina Wodtke
 
Bitcoin, blockchain, distributed ledger, 10 februari 2016
Bitcoin, blockchain, distributed ledger, 10 februari 2016Bitcoin, blockchain, distributed ledger, 10 februari 2016
Bitcoin, blockchain, distributed ledger, 10 februari 2016Alphons Ranner
 
How blockchain could disrupt wall street
How blockchain could disrupt wall street How blockchain could disrupt wall street
How blockchain could disrupt wall street Ian Beckett
 
Finra - implications of blockchain for the securities industry
Finra - implications of blockchain for the securities industryFinra - implications of blockchain for the securities industry
Finra - implications of blockchain for the securities industryIan Beckett
 
Cryptofinance melon protocol - a protocol for digital asset management stra...
Cryptofinance   melon protocol - a protocol for digital asset management stra...Cryptofinance   melon protocol - a protocol for digital asset management stra...
Cryptofinance melon protocol - a protocol for digital asset management stra...Ian Beckett
 
#Golem Project - #decentralised platform for #supercomputing - #PAAS #IAAS
#Golem Project - #decentralised platform for #supercomputing - #PAAS #IAAS #Golem Project - #decentralised platform for #supercomputing - #PAAS #IAAS
#Golem Project - #decentralised platform for #supercomputing - #PAAS #IAAS Ian Beckett
 
Industralisation of Distributed Ledger Technology
Industralisation of Distributed Ledger TechnologyIndustralisation of Distributed Ledger Technology
Industralisation of Distributed Ledger TechnologyRodger Oates
 
ACI's 2nd ANNUAL FCC BOOT CAMP
ACI's 2nd ANNUAL FCC BOOT CAMPACI's 2nd ANNUAL FCC BOOT CAMP
ACI's 2nd ANNUAL FCC BOOT CAMPBana Stefanos
 
Blockchains in the mainstream - interviews with entrepreneurs
Blockchains in the mainstream - interviews with entrepreneurs Blockchains in the mainstream - interviews with entrepreneurs
Blockchains in the mainstream - interviews with entrepreneurs Ian Beckett
 
Mit digital banking manifesto - the end of banks
Mit   digital banking manifesto - the end of banksMit   digital banking manifesto - the end of banks
Mit digital banking manifesto - the end of banksIan Beckett
 
Exploring Cryptocurrency Remittance
Exploring Cryptocurrency RemittanceExploring Cryptocurrency Remittance
Exploring Cryptocurrency RemittanceXRPTalk
 
Uport a blockchain platform for self-sovereign identity
Uport   a blockchain platform for self-sovereign identityUport   a blockchain platform for self-sovereign identity
Uport a blockchain platform for self-sovereign identityIan Beckett
 
Using Distributed Ledgers in syndicated loans use case analysis
Using Distributed Ledgers in syndicated loans use case analysisUsing Distributed Ledgers in syndicated loans use case analysis
Using Distributed Ledgers in syndicated loans use case analysisfifthmoment
 
How blockchain technology might transform wholesale insurance
How blockchain technology might transform wholesale insuranceHow blockchain technology might transform wholesale insurance
How blockchain technology might transform wholesale insuranceIan Beckett
 
Master Thesis Blockchain Post Trade
Master Thesis Blockchain Post TradeMaster Thesis Blockchain Post Trade
Master Thesis Blockchain Post TradeBarry Pijnenburg
 
Blockchain in Corporate Banking: What’s Up?
Blockchain in Corporate Banking: What’s Up?Blockchain in Corporate Banking: What’s Up?
Blockchain in Corporate Banking: What’s Up?mercatoradvisory
 

Viewers also liked (20)

Is less more, or just a bore?
Is less more, or just a bore? Is less more, or just a bore?
Is less more, or just a bore?
 
Detecon - Organizational Energy Workshop
Detecon - Organizational Energy WorkshopDetecon - Organizational Energy Workshop
Detecon - Organizational Energy Workshop
 
Social Spaces: Lessons from Radical Architects
Social Spaces: Lessons from Radical ArchitectsSocial Spaces: Lessons from Radical Architects
Social Spaces: Lessons from Radical Architects
 
Bitcoin, blockchain, distributed ledger, 10 februari 2016
Bitcoin, blockchain, distributed ledger, 10 februari 2016Bitcoin, blockchain, distributed ledger, 10 februari 2016
Bitcoin, blockchain, distributed ledger, 10 februari 2016
 
How blockchain could disrupt wall street
How blockchain could disrupt wall street How blockchain could disrupt wall street
How blockchain could disrupt wall street
 
Finra - implications of blockchain for the securities industry
Finra - implications of blockchain for the securities industryFinra - implications of blockchain for the securities industry
Finra - implications of blockchain for the securities industry
 
Defrag x blockchain keynote
Defrag x blockchain keynoteDefrag x blockchain keynote
Defrag x blockchain keynote
 
Blockchain
BlockchainBlockchain
Blockchain
 
Cryptofinance melon protocol - a protocol for digital asset management stra...
Cryptofinance   melon protocol - a protocol for digital asset management stra...Cryptofinance   melon protocol - a protocol for digital asset management stra...
Cryptofinance melon protocol - a protocol for digital asset management stra...
 
#Golem Project - #decentralised platform for #supercomputing - #PAAS #IAAS
#Golem Project - #decentralised platform for #supercomputing - #PAAS #IAAS #Golem Project - #decentralised platform for #supercomputing - #PAAS #IAAS
#Golem Project - #decentralised platform for #supercomputing - #PAAS #IAAS
 
Industralisation of Distributed Ledger Technology
Industralisation of Distributed Ledger TechnologyIndustralisation of Distributed Ledger Technology
Industralisation of Distributed Ledger Technology
 
ACI's 2nd ANNUAL FCC BOOT CAMP
ACI's 2nd ANNUAL FCC BOOT CAMPACI's 2nd ANNUAL FCC BOOT CAMP
ACI's 2nd ANNUAL FCC BOOT CAMP
 
Blockchains in the mainstream - interviews with entrepreneurs
Blockchains in the mainstream - interviews with entrepreneurs Blockchains in the mainstream - interviews with entrepreneurs
Blockchains in the mainstream - interviews with entrepreneurs
 
Mit digital banking manifesto - the end of banks
Mit   digital banking manifesto - the end of banksMit   digital banking manifesto - the end of banks
Mit digital banking manifesto - the end of banks
 
Exploring Cryptocurrency Remittance
Exploring Cryptocurrency RemittanceExploring Cryptocurrency Remittance
Exploring Cryptocurrency Remittance
 
Uport a blockchain platform for self-sovereign identity
Uport   a blockchain platform for self-sovereign identityUport   a blockchain platform for self-sovereign identity
Uport a blockchain platform for self-sovereign identity
 
Using Distributed Ledgers in syndicated loans use case analysis
Using Distributed Ledgers in syndicated loans use case analysisUsing Distributed Ledgers in syndicated loans use case analysis
Using Distributed Ledgers in syndicated loans use case analysis
 
How blockchain technology might transform wholesale insurance
How blockchain technology might transform wholesale insuranceHow blockchain technology might transform wholesale insurance
How blockchain technology might transform wholesale insurance
 
Master Thesis Blockchain Post Trade
Master Thesis Blockchain Post TradeMaster Thesis Blockchain Post Trade
Master Thesis Blockchain Post Trade
 
Blockchain in Corporate Banking: What’s Up?
Blockchain in Corporate Banking: What’s Up?Blockchain in Corporate Banking: What’s Up?
Blockchain in Corporate Banking: What’s Up?
 

Similar to Designing Social Iasummit

Designing the Social Web (for Web2.0 expo)
Designing the Social Web (for Web2.0 expo)Designing the Social Web (for Web2.0 expo)
Designing the Social Web (for Web2.0 expo)Christina Wodtke
 
Designing the Social Web, Web 2.0 expo Nyc version
Designing the Social Web,  Web 2.0 expo Nyc versionDesigning the Social Web,  Web 2.0 expo Nyc version
Designing the Social Web, Web 2.0 expo Nyc versionChristina Wodtke
 
Designing Communities101507
Designing Communities101507Designing Communities101507
Designing Communities101507Christina Wodtke
 
Building Social Applications
Building Social ApplicationsBuilding Social Applications
Building Social ApplicationsStowe Boyd
 
Going Social
Going SocialGoing Social
Going SocialAerin Guy
 
Put Social Media to Work for You and Your Organization
Put Social Media to Work for You and Your OrganizationPut Social Media to Work for You and Your Organization
Put Social Media to Work for You and Your OrganizationKatherine Swartz Hilton
 
Networking in the North
Networking in the NorthNetworking in the North
Networking in the NorthAerin Guy
 
Social Media Serious Business
Social Media Serious BusinessSocial Media Serious Business
Social Media Serious BusinessCJ Cornell
 
Social Media and Community/Economic Development
Social Media and Community/Economic DevelopmentSocial Media and Community/Economic Development
Social Media and Community/Economic DevelopmentGhidotti Communications
 
The “Amazon Model” and “Community Model” - the intersection of LMS and Learni...
The “Amazon Model” and “Community Model” - the intersection of LMS and Learni...The “Amazon Model” and “Community Model” - the intersection of LMS and Learni...
The “Amazon Model” and “Community Model” - the intersection of LMS and Learni...Mzinga
 
Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...IBM Danmark
 
UJA Senior Staff 1-10
UJA Senior Staff 1-10UJA Senior Staff 1-10
UJA Senior Staff 1-10Lisa Colton
 
AJLI Presentation on Social Medi
AJLI Presentation on Social MediAJLI Presentation on Social Medi
AJLI Presentation on Social MediHoward Greenstein
 
Palo Alto Community Fund
Palo Alto Community FundPalo Alto Community Fund
Palo Alto Community FundBeth Kanter
 
Using Social Media to Reach Your Tribe - RoanokeOutside.com
Using Social Media to Reach Your Tribe - RoanokeOutside.comUsing Social Media to Reach Your Tribe - RoanokeOutside.com
Using Social Media to Reach Your Tribe - RoanokeOutside.comRoanokeOutside.com
 
Social Media 101 for Jewish Communal Professionals
Social Media 101 for Jewish Communal ProfessionalsSocial Media 101 for Jewish Communal Professionals
Social Media 101 for Jewish Communal ProfessionalsLisa Colton
 

Similar to Designing Social Iasummit (20)

Designing the Social Web (for Web2.0 expo)
Designing the Social Web (for Web2.0 expo)Designing the Social Web (for Web2.0 expo)
Designing the Social Web (for Web2.0 expo)
 
Designing Social
Designing SocialDesigning Social
Designing Social
 
Designing the Social Web, Web 2.0 expo Nyc version
Designing the Social Web,  Web 2.0 expo Nyc versionDesigning the Social Web,  Web 2.0 expo Nyc version
Designing the Social Web, Web 2.0 expo Nyc version
 
Designing Communities101507
Designing Communities101507Designing Communities101507
Designing Communities101507
 
Building Social Applications
Building Social ApplicationsBuilding Social Applications
Building Social Applications
 
Social Media Engagement for SESI 2009
Social Media Engagement for SESI 2009Social Media Engagement for SESI 2009
Social Media Engagement for SESI 2009
 
Going Social
Going SocialGoing Social
Going Social
 
Designing Sociability
Designing SociabilityDesigning Sociability
Designing Sociability
 
Put Social Media to Work for You and Your Organization
Put Social Media to Work for You and Your OrganizationPut Social Media to Work for You and Your Organization
Put Social Media to Work for You and Your Organization
 
Networking in the North
Networking in the NorthNetworking in the North
Networking in the North
 
Social Media Serious Business
Social Media Serious BusinessSocial Media Serious Business
Social Media Serious Business
 
Social Media and Community/Economic Development
Social Media and Community/Economic DevelopmentSocial Media and Community/Economic Development
Social Media and Community/Economic Development
 
The “Amazon Model” and “Community Model” - the intersection of LMS and Learni...
The “Amazon Model” and “Community Model” - the intersection of LMS and Learni...The “Amazon Model” and “Community Model” - the intersection of LMS and Learni...
The “Amazon Model” and “Community Model” - the intersection of LMS and Learni...
 
Community as an Asset
Community as an AssetCommunity as an Asset
Community as an Asset
 
Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...
 
UJA Senior Staff 1-10
UJA Senior Staff 1-10UJA Senior Staff 1-10
UJA Senior Staff 1-10
 
AJLI Presentation on Social Medi
AJLI Presentation on Social MediAJLI Presentation on Social Medi
AJLI Presentation on Social Medi
 
Palo Alto Community Fund
Palo Alto Community FundPalo Alto Community Fund
Palo Alto Community Fund
 
Using Social Media to Reach Your Tribe - RoanokeOutside.com
Using Social Media to Reach Your Tribe - RoanokeOutside.comUsing Social Media to Reach Your Tribe - RoanokeOutside.com
Using Social Media to Reach Your Tribe - RoanokeOutside.com
 
Social Media 101 for Jewish Communal Professionals
Social Media 101 for Jewish Communal ProfessionalsSocial Media 101 for Jewish Communal Professionals
Social Media 101 for Jewish Communal Professionals
 

More from Christina Wodtke

Game Design Fundamentals: The Formal Elements
Game Design Fundamentals: The  Formal ElementsGame Design Fundamentals: The  Formal Elements
Game Design Fundamentals: The Formal ElementsChristina Wodtke
 
Comunication & Storytelling for Product Managers (and anyone else)
Comunication & Storytelling for Product Managers (and anyone else)Comunication & Storytelling for Product Managers (and anyone else)
Comunication & Storytelling for Product Managers (and anyone else)Christina Wodtke
 
Influence Without Authority
Influence Without AuthorityInfluence Without Authority
Influence Without AuthorityChristina Wodtke
 
Make the Complex Clear with Maps and Models
Make the Complex Clear with Maps and ModelsMake the Complex Clear with Maps and Models
Make the Complex Clear with Maps and ModelsChristina Wodtke
 
Design Strategies for Understanding
Design Strategies for UnderstandingDesign Strategies for Understanding
Design Strategies for UnderstandingChristina Wodtke
 
Visual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesVisual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesChristina Wodtke
 
Lecture 010 Polishing the UI
Lecture 010 Polishing the UILecture 010 Polishing the UI
Lecture 010 Polishing the UIChristina Wodtke
 
Lean Teams are Learning Teams
Lean Teams are Learning TeamsLean Teams are Learning Teams
Lean Teams are Learning TeamsChristina Wodtke
 
Game Design Fundamentals Megadeck
Game Design Fundamentals MegadeckGame Design Fundamentals Megadeck
Game Design Fundamentals MegadeckChristina Wodtke
 
Visual Thinking: Working with Pictures
Visual Thinking: Working with PicturesVisual Thinking: Working with Pictures
Visual Thinking: Working with PicturesChristina Wodtke
 
Design the team you need to succeed
Design the team you need to succeedDesign the team you need to succeed
Design the team you need to succeedChristina Wodtke
 
Class 6 Identifying and Validating Assumptions
Class 6   Identifying and Validating AssumptionsClass 6   Identifying and Validating Assumptions
Class 6 Identifying and Validating AssumptionsChristina Wodtke
 
Teaching Game Design to Teach Interaction Design
Teaching Game Design to Teach Interaction DesignTeaching Game Design to Teach Interaction Design
Teaching Game Design to Teach Interaction DesignChristina Wodtke
 
The Creative Entrepreneur: Stanford Class2 Needfinding
The Creative Entrepreneur: Stanford Class2 NeedfindingThe Creative Entrepreneur: Stanford Class2 Needfinding
The Creative Entrepreneur: Stanford Class2 NeedfindingChristina Wodtke
 
The Creative Entrepreneur: Stanford Class4 From story to offering
The Creative Entrepreneur: Stanford Class4 From story to offeringThe Creative Entrepreneur: Stanford Class4 From story to offering
The Creative Entrepreneur: Stanford Class4 From story to offeringChristina Wodtke
 

More from Christina Wodtke (20)

Game Design Fundamentals: The Formal Elements
Game Design Fundamentals: The  Formal ElementsGame Design Fundamentals: The  Formal Elements
Game Design Fundamentals: The Formal Elements
 
Comunication & Storytelling for Product Managers (and anyone else)
Comunication & Storytelling for Product Managers (and anyone else)Comunication & Storytelling for Product Managers (and anyone else)
Comunication & Storytelling for Product Managers (and anyone else)
 
Influence Without Authority
Influence Without AuthorityInfluence Without Authority
Influence Without Authority
 
Make the Complex Clear with Maps and Models
Make the Complex Clear with Maps and ModelsMake the Complex Clear with Maps and Models
Make the Complex Clear with Maps and Models
 
It's complicated
It's complicatedIt's complicated
It's complicated
 
Reboot Your Team
Reboot Your TeamReboot Your Team
Reboot Your Team
 
Design Strategies for Understanding
Design Strategies for UnderstandingDesign Strategies for Understanding
Design Strategies for Understanding
 
Visual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing StudiesVisual Thinking Stanford Continuing Studies
Visual Thinking Stanford Continuing Studies
 
Lecture 010 Polishing the UI
Lecture 010 Polishing the UILecture 010 Polishing the UI
Lecture 010 Polishing the UI
 
WIAD Boston
WIAD BostonWIAD Boston
WIAD Boston
 
Lean Teams are Learning Teams
Lean Teams are Learning TeamsLean Teams are Learning Teams
Lean Teams are Learning Teams
 
Game Design Fundamentals Megadeck
Game Design Fundamentals MegadeckGame Design Fundamentals Megadeck
Game Design Fundamentals Megadeck
 
Visual Thinking: Working with Pictures
Visual Thinking: Working with PicturesVisual Thinking: Working with Pictures
Visual Thinking: Working with Pictures
 
Design the team you need to succeed
Design the team you need to succeedDesign the team you need to succeed
Design the team you need to succeed
 
Class5 Business Design
Class5 Business DesignClass5 Business Design
Class5 Business Design
 
Class 6 Identifying and Validating Assumptions
Class 6   Identifying and Validating AssumptionsClass 6   Identifying and Validating Assumptions
Class 6 Identifying and Validating Assumptions
 
Making the Complex Clear
Making the Complex ClearMaking the Complex Clear
Making the Complex Clear
 
Teaching Game Design to Teach Interaction Design
Teaching Game Design to Teach Interaction DesignTeaching Game Design to Teach Interaction Design
Teaching Game Design to Teach Interaction Design
 
The Creative Entrepreneur: Stanford Class2 Needfinding
The Creative Entrepreneur: Stanford Class2 NeedfindingThe Creative Entrepreneur: Stanford Class2 Needfinding
The Creative Entrepreneur: Stanford Class2 Needfinding
 
The Creative Entrepreneur: Stanford Class4 From story to offering
The Creative Entrepreneur: Stanford Class4 From story to offeringThe Creative Entrepreneur: Stanford Class4 From story to offering
The Creative Entrepreneur: Stanford Class4 From story to offering
 

Recently uploaded

Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiRaviKumarDaparthi
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewDianaGray10
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)Samir Dash
 
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....rightmanforbloodline
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Skynet Technologies
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxFIDO Alliance
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityVictorSzoltysek
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentationyogeshlabana357357
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform EngineeringMarcus Vechiato
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe中 央社
 
Generative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfGenerative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfalexjohnson7307
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)Wonjun Hwang
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxMasterG
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptxFIDO Alliance
 
Frisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdf
Frisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdfFrisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdf
Frisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdfAnubhavMangla3
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard37
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctBrainSell Technologies
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAnitaRaj43
 

Recently uploaded (20)

Navigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi DaparthiNavigating the Large Language Model choices_Ravi Daparthi
Navigating the Large Language Model choices_Ravi Daparthi
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
TEST BANK For Principles of Anatomy and Physiology, 16th Edition by Gerard J....
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps Productivity
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
Generative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfGenerative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdf
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
Frisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdf
Frisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdfFrisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdf
Frisco Automating Purchase Orders with MuleSoft IDP- May 10th, 2024.pptx.pdf
 
JohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptxJohnPollard-hybrid-app-RailsConf2024.pptx
JohnPollard-hybrid-app-RailsConf2024.pptx
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by AnitarajAI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by Anitaraj
 

Designing Social Iasummit

  • 1. Designing Social Websites Christina Wodtke
  • 3. “ If ease of use were the only requirement, we would all be riding tricycles” Douglas Engelbart, inventor of the mouse http://flickr.com/photos/sfj/611720154/
  • 4. What is social, really?
  • 7. BUT THIS IS THE INTERNET
  • 8.
  • 9. The Social Web is a digital space where data about human interactions is as important as other data types for providing value Community is when those humans care about each other.
  • 10. What kind of social functionality do you need? Social Features Social Marketing Social Support When you want to leverage your customers to promote your product Customers help each other to reduce support costs Your site is social at the core: blogs, networks, photosharing.
  • 11. How do you design social?
  • 12. B=f(P+E) - Lewin’s Equation B ehavior is a f unction of a P erson and his E nvironment
  • 14. Maslow’s Hierarchy of Needs 5. Self-Actualization 4. Esteem 3. Love/Belonging 2. Safety 1. Physiological Morality, Creativity. Spontaneity, Problem solving, Lack of prejudice Self-esteem, Confidence, Achievement, Respect by others Friendship, Family, Sexual intimacy Security of body, or employment, of resources, Of morality, or the family, of health , of property Breathing, Food, Water, Sex, Sleep, Homeostasis, Excretion
  • 15. Maslow’s Hierarchy of Needs Self-Actualization Esteem Love/Belonging Safety Physiological The Social Web is built here, from love and esteem
  • 16. Motivation for hours (and hours and hours) of work
  • 17.
  • 19. What's the motivation of behind these people actually interacting and participating? … people want to share with the community what they believe to be important …. and they want to see their name in lights. They want to see their little icon on the front page, their username on the front page, so other people can see it. 2. Reputation
  • 20. 3. Increased sense of efficacy
  • 21. 4. Attachment to and need of a group
  • 22.
  • 24. 205 Structure Follows Social Spaces Conflict No building ever feels right to the people in it unless the physical spaces (defined by columns, walls, and ceilings) are congruent with the social spaces (defined by activities and human groups). Resolution A first principle of construction; on no account allow the engineering to dictate the building's form. Place the load bearing elements- the columns and the walls and floors- according to the social spaces of the building; never modify the social spaces to conform to the engineering structure of the building.
  • 25. 36. Degrees of publicness Conflict: People are different, and the way they want to place their houses in a neighborhood is one of the most basic kinds of difference. Resolution: Make a clear distinction between three kinds of homes―those on quiet backwaters, those on busy streets, and those that are more or less in-between. Make sure that those on quiet backwaters are on twisting paths, and that these houses are themselves physically secluded; make sure that the more public houses are on busy streets with many people passing by all day long and that the houses themselves are exposed to the passers-by. The in-between houses may then be located on the paths halfway between the other two. Give every neighborhood about an equal number of these three kinds of homes.
  • 26. Create space by building around it
  • 27. Identity Activity Relationships Social Space Invitations Distribution (Viral) Sign-up
  • 28. TOWNS The language begins with patterns that define towns and communities. These patterns can never be designed or built in one fell swoop - but patient piecemeal growth, designed in such a way that every individual act is always helping to create or generate these larger global patterns, will, slowly and surely, over the years, make a community that has these global patterns in it. BUILDINGS We now, start that part of the language which gives shape to individual buildings. These are the patterns which can be "designed)' or "built”- the patterns which define the individual buildings and the space between buildings; where we are dealing for the first time with Patterns that are under the control of individuals or small groups of individuals, who are able to build the patterns all at once:
  • 29. Social Space presence Sign-up Invitations Distribution (Viral) Relationships Identity Activity Invitations Collab Comm Share Groups Attention Contacts Presence Reputation Profile Sign-up
  • 30.
  • 32. PROFILE If you were going to build a piece of social software to support large and long-lived groups, what would you design for? The first thing you would design for is handles the user can invest in. Clay Shirky, A Group Is Its Own Worst Enemy http://shirky.com/writings/group_enemy.html
  • 33. Profile Avatar Biography Collections History
  • 34. Identity is Context Based Facebook- Personal LinkedIN - Professional
  • 38. Presence Status History Signs of life Company
  • 39. REPUTATION Second, you have to design a way for there to be members in good standing . Have to design some way in which good works get recognized. The minimal way is, posts appear with identity. You can do more sophisticated things like having formal karma or "member since."
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.  
  • 45. Reputations Badging Rating Named levels Points
  • 46.
  • 47.
  • 49.  
  • 50. Quiz 1 2 3 4
  • 52. Flow 1 2 3 4
  • 54. Pricing 1. $11.99 2. 12 3. twelve Increases the spending by 8.15% per person
  • 56.
  • 57.
  • 58.
  • 59.
  • 60. Subject Line Test Checklist Theme Tests Statement Type Declarative, Imperative, Interrogative Sentence Tense Present, Past, Future Persuasiveness Light vs. Heavy Wildcards  !! …  ;)
  • 61.
  • 65.
  • 67.  
  • 69. you have to find a way to spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations. [Dunbar] found that the MAXIMUM number of people that a person could keep up with socially at any given time, gossip maintenance, was 150. This doesn't mean that people don't have 150 people in their social network, but that they only keep tabs on 150 people max at any given point.
  • 70. Types of relationships Contacts Groups Attention
  • 74.
  • 75.
  • 79. Receiving Invitations Goal 2: Use invitations to existing members to reactivate them.
  • 81.
  • 83.
  • 84.  
  • 85.
  • 86.  
  • 87. 2. IDENTIFYING YOUR SOCIAL OBJECTS
  • 88.
  • 89.  
  • 90.  
  • 91.
  • 92. 3. CHOOSING YOUR FEATURES
  • 93.  
  • 94. Verb! That’s what’s happening… Nouns (objects) Verbs (actions) Social Verbs (viral actions) Videos Play, stop, edit, store upload Share, comment on, embed in blog, rate, reply to Articles Read, archive, quote, print Share, comment on, annotate, link to Photos Store, view, add to favorites, digitally edit, make prints Share, comment on, embed in blog, link to, tag Products Read, add to cart, purchase, add to wishlist Share, add to wedding registry, comment on rate tag, discuss, review
  • 95. Conversations Initiate Comment Rate and Report Reply
  • 98. In the spirit of sharing  #socialarchitecture @Cwodtke @JenG24 #ias10
  • 99.
  • 101.
  • 102.
  • 103.
  • 104.
  • 105.
  • 107. What do they retweet?
  • 108. Social is the new primary source
  • 109.
  • 110. Metrics Consumers Contributors DM – JenG24 to Google Guy
  • 111.
  • 113.
  • 114. Social Space presence Sign-up Invitations Relationships Identity Activity Invitations Collab Comm Share Groups Attention Contacts Presence Reputation Profile Distribution (Viral) Sign-up
  • 116.
  • 117.
  • 118. Nobody knows anything. – William Goldman
  • 119.  
  • 120. B=f(P,E) B ehavior is a f unction of a P erson and his E nvironment
  • 122.
  • 123.  
  • 124. Are you sure? Really sure? Absolutely sure? Argh... Maybe not
  • 125.  
  • 126.
  • 127. Jam jar A grocery store alternated allowing customers to sample 24 different flavors of jam & 6 different flavors of jam. With 24, more people came to the table but 1/10th as many people bought jam. Barry Schwartz, Paradox of Choice
  • 128. Whateevershare Adaptive Path, using “Share this” widget
  • 129. Pick your channels Slideshare New York Times
  • 132.
  • 133.  
  • 134.
  • 135.
  • 136.  
  • 137.
  • 138. Email this Consumer Broadcaster
  • 139. Newsfeed, Network Updates Consumer Consumer Consumer Consumer Consumer Broadcaster
  • 141.  
  • 142.
  • 143.
  • 144.  
  • 145.  
  • 146.
  • 147.
  • 148.  
  • 149.  
  • 150.
  • 151.
  • 152. ALIGNING METRICS & DESIGN
  • 153.
  • 154. At Blogger, we determined that our most critical metric was number of posts. An increase in posts meant that people were not just creating blogs, but updating them, and more posts would drive more readership, which would drive more users, which would drive more posts. Ev Williams - Founder of Blogger and Twitter
  • 155. Time on site Unique users Donations
  • 156. # visitors + # signups+ # converstion + shared links = Donations
  • 157.
  • 158. Highrise A/B testing Original http://www.37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
  • 159. Can you guess which one worked best?
  • 160. 1st place 4th place 3rd place 15% improvement 7% improvement 30% improvement 2nd place 27% improvement
  • 161.
  • 162. Questions? Christina Wodtke http://www.blueprintsfortheweb.com http://www.eleganthack.com http://www.boxesandarrows.com @cwodtke Jennifer Ruffner [email_address] @jeng24 http://www.linkedin.com/in/jengranito
  • 163. A SHORT HISTORY OF ARCHITECTURE
  • 164. Cave
  • 165.  
  • 166. Hut
  • 167.  
  • 169.  
  • 170.
  • 171. Durability “ Durability will be assured when foundations are carried down to the solid ground and materials wisely and liberally selected” Vitruvius
  • 172. Frank Lloyd Wright’s Imperial Hotel, Japan, survived an earthquake The reflecting pool provided a source of water for fire-fighting; Cantilevered floors and balconies provided extra support for the floors; A copper roof, cannot fall on people below the way a tile roof can; Seismic separation joints, located about every 20 m along the building; Tapered walls, thicker on lower floors, increasing their strength; Suspended piping and wiring, instead of being encased in concrete, smooth curves, making them more resistant to fracture.
  • 173. Technical Earthquakes Slow loading javascript fails on low bandwidth, and can cause users to accidently search for the label inside your search box. Is your site designed to be robust when things break (for example, filter out the label from the query. Or don’t place labels in fields; it reduces usage anyhow.) I’m searching for “my architect, not “movies, directors, actors”
  • 174. Social Earthquakes If people post jobs in discussion areas, any user can move them to job board If people use connection invites to spam/market, they can be reported.
  • 175.
  • 176.
  • 177. “ Early in life I had to choose between honest arrogance and hypocritical humility. I chose honest arrogance and have seen no occasion to change.” Frank Lloyd Wright Usonian houses were beautiful, human scaled.. And didn’t have closet space. Should we choose beauty over usability sometimes?
  • 178. Human Human The Facebook Inbox is chock full of annoying non-human mails, despite the fact they know who is human and who I am connected to. Not convenient.
  • 179.   Bilbao did not leak. I was so proud.
  • 180.   I call it the "Then What?" Okay, you solved all the problems, you did all the stuff, you made nice, you loved your clients, you loved the materials, you loved the city, you're a good guy, you're a good person... and then what? What do you bring to it?  See his great TED talk http://www.ted.com/talks/frank_gehry_asks_then_what.html
  • 181. Beauty (delight) “ when the appearance of the work is pleasing and in good taste, and when its members are in due proportion according to correct principles of symmetry.” Vitrvius
  • 182. “ Less is more.” ~ Mies
  • 183.
  • 184. “ Less is a bore.” ~ Venturi
  • 186. Do we dictate what is beautiful by constraining user choice?
  • 187. Or support passionate use that may not meet our aesthetic standards?
  • 188. Beautiful Convenient Durable Beautiful Convenient Durable
  • 190.
  • 191. Site=Context Facebook- Personal LinkedIN - Professional
  • 192. Humans don’t like empty spaces. Create starter objects – newsfeeds can be good.
  • 193. Servant and Served Spaces ‘ I do not like ducts; I do not like pipes. I hate them really thoroughly, but because I hate them so thoroughly, I feel they have to be given their place . If I just hated them and took no care, I think they would invade the building and completely destroy it.’ The Notebooks and Drawings of Louis I. Kahn , 1962
  • 194. Services (settings, in this case) are separated from served)
  • 195. Services intergraded with served is easier to comprehend and use
  • 196. Centre Pompidou was designed with services revealed rather than hidden
  • 197. Revealing things usually only available to employees, such as statistics can provide interest and beauty inherit to the product.
  • 198. Views Hey, it’s the Arc de Triomphe! Corbu’s surrealist apartment obscured views, rather than framed them to create interest
  • 200. Views into the service before you sign up
  • 201.
  • 202. Ad out of proportion to content
  • 203. Ads reflect same sizes and shapes used in design
  • 204. Speed 25mph 5 mph 60mph Medieval architecture designed to be walked by, prairie houses to drive by slowly at suburban speeds, and the strip for freeway speeds
  • 205. Speed 25mph 5 mph 60mph Consider speed of use in design; do not slow interface with details upon sign up, richer interface for where people linger and socialize
  • 206. Movement Gehry designed a static building to feel like it’s moving, inspired by dance
  • 207. Why are our compositions so static? How should the eye move through this?
  • 208. Games provide hints to new compositions, metaphors for information spaces
  • 209. Gehry has been inspired recently by fish. What would a website be if it was a fish?
  • 210. Twistori’s live stream of data reveals and intrigues. Do you need actual movement to engage?
  • 211.
  • 212. BREAK
  • 213.
  • 214.
  • 215.
  • 216.  

Editor's Notes

  1. http://www.connectedaction.net/wp-content/uploads/2009/05/2001-peter-kollock-economies-of-online-cooperation.htm
  2. While the end user is the final owner of their own identity, the designer can set up certain expectations and encourage behavior that is beneficial for the site goals. For example, Orkut collects and displays gender and marital state prominently. This sets the tone for a romantic environment. The rest fo the profile circles around hobbies and personal interest, including many personal items form politic views and personal vices. Linked it doesn’t touch any of these bits of information, focusing on job history and education. PublicSquare collects very little explicit informaiton, and focuses on collecting activity such as stories written, comments made. Even avatar can set the tone for a system. Yahoo originally envisioned Yahoo Answers as a human supplement for search, in which smart people could answer complex problems. Instead it’s become a teen hangout. Could the choice of using avatars from messanger hat make everyone into a young hip cartoon character have influenced this? Vimeo cleverly encourages users to upload an avatar by using a monkey as the default image. No one feels very happy about being portreyed as a monkey (or pehaps it’s a Cro-Magnon man. None the less, not flattering.) A final thought– I used different avatars on publicsquare and on basecamp. I was told at one point by an editor it wasn’t fair my using the photo of me and my newborn, as she could deny me nothing when she saw that image.
  3. While the end user is the final owner of their own identity, the designer can set up certain expectations and encourage behavior that is beneficial for the site goals. For example, Orkut collects and displays gender and marital state prominently. This sets the tone for a romantic environment. The rest fo the profile circles around hobbies and personal interest, including many personal items form politic views and personal vices. Linked it doesn’t touch any of these bits of information, focusing on job history and education. PublicSquare collects very little explicit informaiton, and focuses on collecting activity such as stories written, comments made. Even avatar can set the tone for a system. Yahoo originally envisioned Yahoo Answers as a human supplement for search, in which smart people could answer complex problems. Instead it’s become a teen hangout. Could the choice of using avatars from messanger hat make everyone into a young hip cartoon character have influenced this? Vimeo cleverly encourages users to upload an avatar by using a monkey as the default image. No one feels very happy about being portreyed as a monkey (or pehaps it’s a Cro-Magnon man. None the less, not flattering.) A final thought– I used different avatars on publicsquare and on basecamp. I was told at one point by an editor it wasn’t fair my using the photo of me and my newborn, as she could deny me nothing when she saw that image.
  4. One thing any community needs to be inviting and vibrant is a sense of life. Things are happening here. That is manifested in presence: footprints if you will, freshly left in digital sand. In forums this is often displayed as most recent posts, and how many users are in a forum. On Slideshare we see latest upted; on vimeo the front page has an animated billboard of videos posted. IM has the greatest power in it’s immediacy and the subtlety of feedback. It now can represent presence and absences, but also redirects to alternative communication, idleness, and the liklihood of return. Workign comunities has a more direct use for presense. Basecamp and PublicSquare take a cue from presence indicators to let you know whos working and who’s slacking.
  5. Named Levels: Define a family of reputation levels on a progressive continuum. Each level is higher than the one before it. Unique  names  give the levels a fun and approachable quality. Quick comparisons  between  levels, however, become slightly more difficult. http://developer.yahoo.com/ypatterns/social/people/reputation/namedlevels.html Numbered Levels: Establish a family of reputations on a progressive continuum. Each level achieved is higher than the one before it. Refer to each level by its  number , which makes comparisons between levels very straightforward and easy to do. http://developer.yahoo.com/ypatterns/social/people/reputation/numberedlevels.html Identifying Labels: Define a family of reputation labels that are not sequential in nature. Craft each one to identify and reward particular behaviors or qualities within a community. These labels are helpful for consumers in identifying more-experienced contributors who possess these qualities. http://developer.yahoo.com/ypatterns/social/people/reputation/identifyinglabels.html Points: Maintain and display a cumulative count of the number of  points  user has earned within a community. The points generally come from performing specific activities on the site. Points are best-awarded to congratulate performance rather than merely to acknowledge activity. http://developer.yahoo.com/ypatterns/social/people/reputation/points.html Collectible Achievements may seem silly or trivial, but they can have an addictive quality that may compel your users to explore parts of your offering that otherwise might not appeal to them. http://developer.yahoo.com/ypatterns/social/people/reputation/achievements.html
  6. Reputation is also something all communities will manage on their own. Closed communities such as mailing lists rarely need forum mechanisms for reputation. However, in public communities where there are a large number ofdrive-by visitors, dilettante participants, or even simply too many people to keep track informally, reputation mechanisms are needed. Amazon does this via top 500 reviewer and real name (real name also helps promote identity ownership which makes communities more trustworthy) Ebay collects ratings on behavior which rills into a reputation. Many forums have named reputation levels based on a variety of behaviors form seniority, participation and financial contribution. While it’s often hard to know what these titles mean, it’s clear they bequest a certain weight to that individual’s posts. PublicSquare awards points to users based on positive behavior, weighting them on value of contribution.
  7. Hi My name is Jen Ruffner. As Christina mentioned I’m going to talk about Site Flow Optimization Before before I jump into a website --- I want to visit an experience that we are all familiar with – eating out. I’ll talk about some of the industry secrets that restaurants use to improve the check’s bottom line. What’s interesting is that some of them translate very nicely to what you can do on a website, and some just seem to go against what we would believe to be common sense.
  8. High margin items in the upper right hand corner of the menu “ 1978 issue of The Cornell Hotel and Restaurant Administration Quarterly” High margin items in the upper right hand corner of the menu
  9. And then counter clockwise to the right bottom ---- Which is why you see appetizers in the top left “ People tend to remember the top two items on a list and the bottom item” Steve Miller This lesson here is that every site is different. Some things work everywhere and other sites have communities that go against the norm. You should always be iterating by learning from your users and testing new approaches.
  10. Much like search results
  11. Reduce any hurdle that you can see between the user and what you want them to do. In this case, not only does the user have to remember to ask the waiter what the market price is before ordering, but they also risk embarassment
  12. For a social website -- your goals are probably include growth, engagement, and revenue. So key flows and conversions you should be focussed on include: - getting a user registered - getting them to submit content or share something - or getting them to buy something….   
  13. The first flow that I’m going to walk through is registration. Registration is obviously an important flow for just about any web site. As I walk through the flow, I’m going to pointing out very small details that can make a big difference to the bottom line. While we’re walking through these slides, I’d encourage you to think of a few flows on your site where some optimization would be beneficial. Looking at the same site day in and day out, it’s sometimes easy to overlook some obvious changes. Hopefully this presentation will help you get in the mindset for optimization and look at things with a fresh eye.
  14. One of the most popular ways to hear about a social site is through a friend  Objective is to get people to open the email. How do you do that? Who is it sent from? Should use the inviter’s name – not the site Twitter doesn’t Users are more likely to open an email when it’s from a friend instead of a website. Twitter doesn’t even mention my name in the subject line. People won’t recognize JenG24 Is the subject line short, but compelling Does it make you feel wanted and special? Twitter doesn’t even use my name in the subject Facebook – first off when I sent this email it wasn’t to share photos. It was just to invite my friend to join the site. Second, it doesn’t make me feel special. Tagged makes me feel good because something is waiting there and it’s specifically for me Suggestions 1. Make the reader feel like they need to respond, while still keeping it light. 2. Wildcards – try jazzing up the subject line to see if it does anything [SMILEY FACE]
  15. Subject lines are easy to test for a lot of reasons
  16. Good Picture is great for conversation AND it clicks to register The stats about me tell the story of what you can do on Facebook (social learning)
  17. Bad Too many links (make one clear call to action and lock down the flow) Note that one link is in case you already have an account. Normally I’d say to remove it, but I’d imagine that FB gets a lot of CS requests to merge duplicate accounts. If that is costing a lot of money it may be worth keeping that link here). Too much text – don’t make the user read a story here – get them to join the site and let them learn from their friends. Call to action is to sign up for facebook – not look at Jen’s photos Suggestions – Images can be scary to put in the email because the user may not download it. In that event add text about where I live or where I went to school etc.
  18. Good Buttons instead of a link is a very clear call to action. Both buttons click to reg – if you click no you register without becoming friends with the inviter. Posed a question which envokes the user to respond. Bad - The messaging is a little harsh
  19. Empty if the user selects not to download images.
  20. You’ve got to get it to one page. Why? Because once you have the user’s email, you can reach out to them and try to get them to come back. If you bog them down with excess requested information, you’re going to lose them. Email address Good Holding the users hand by keeping the inviter at the top of the page w/ good messaging like “Join your friends on MS” Mentions the word “Free” Absolute minimal requirements. - Prepopulated the email address Order! Submit button is above the fold and it’s a good clear call to asking IT’s a good idea that any page in this flow, the submit button needs to be above the fold. That doesn’t mean that you should take what was 3 really long pages and turn them into 6 short pages, because there is a drop off rate of about 20% per page. Make sure you get as much as you can and need before you’ve lost the opportunity to land them on the home page and let them do what they came there to do. Got rid of the checkbox that they agree to the TOS Kept the captcha until later
  21. Bad Get rid of the nav Cirsor not defaulted Should have default selected one of the genders Full looks like first
  22. Good No nav Progress bar Good header - it’s inviting and rewarding Held the users hand with info on the inviter and allows you to get more information inline Handholding text as to why you should do certain things (rewarding the user) Country is prepopulated The button is a good color and has a good message. Buttons are important not only because they are the main call to action, but it’s the last thing that a user looks at before they decide whether or not to continue. Bad Get rid of the marketing text Allow the user to skip things that aren’t optional
  23. Groups can be implicit, created by a shared tag or life goal as in 43 things, or they can be explicit such as discussion and sharing groups. Explicitly choosing to join a group will create greater commitment to nurture that group. Implicit is fun, but rarely creates more than happy serendipity…. Community comes from opting in, and the more the effort the higher the commitment and the deeper the staying power. The well is a paid community with legs, X% of the IAI say they pay the 40 bucks a year for the mailing list. Relationships can become groups as implicit gets articulated as explicit.
  24. Old fiat ad. Bet I got your attention…
  25. Low conversion, but HUGE gains. Lots of invites amazing data (PYMK)
  26. Schoolhouse rock?
  27. Conversations, communication, that’s the heart and soul of community. No how much software we build, people build the relationships and they build it out of words first. If you don’t’ have a place for people to put their words, no community is every possible; only a viewership. And that is a weak tie. There are no fanfiction sites that have outlived their original inspiration. Communities last if they can talk to each other. Conversation can take many forms. Forums and comments on stories are public, conversations in productivity aps such as basecamp and PublicSquare are antoehr. PublicSquare and Yahoo suggest encourages group creations of stories features. Cambrian House uses conversations to bring ideas into products. Twitter blends presence with conversation with little tweats of “I am here, alive! Aware!” Interestingly enough, Amazon has made it impossible to conduct conversation because of their usefulness rating. Unable to guarantee chronological display of their comments, reviewers can only broadcast their views.
  28. Gifting is a primitive human behavior; it binds us. It can be used in persuasion to bend others to our desires. But in community settings, sharing – witch is always a gift– is what holds the members to each other. Sharing first gathers people of like interests, then it allows for an exchange of ideas, and as the community tightens permits for an exchange of dreams and hopes, secrets and fears. Conversation and community are intertwined in the economy of community.
  29. consistent, predictable, and delightful easy to start –Share anything with anyone Easy to finish – do you need to require the user to log in? Don’t require title, description – just a URL etc. Mass distribution – cc twitter and/or FB, aggregators have lots of options. Easy to continue- create viral loops (opportunities to share and to keep sharing) Provide the right distribution and contexts for sharing Get people engaged in that content: commenting, resharing, attribution ( create virality) Physical: visibility and affordance of entry points Psychological: less intimidating positioning (“what are you working on”) and stronger cta Improve viral loops: lengthen the funnel Improve feedback loops
  30. If you build it Marketings job? Word of mouth
  31. Check wikipedia for history
  32. Privacy Conservation of complexity Default to public
  33. Put things at hand, where people can find them
  34. SEO Embeds Blog this Digg this Lists Most popular Most emailed
  35. Neolithic monument in present day Turkey Occupied between 6300 BC to 5400 BC Supported a population of up to 6000 people It was the largest and most cosmopolitan city of its time
  36. Commodity, firmness, delight
  37. The hotel had several design features that made up for its foundation: The reflecting pool (visible in the picture above) also provided a source of water for  fire-fighting , saving the building from the post-earthquake firestorm; [1] Cantilevered floors and balconies provided extra support for the floors; A copper roof, which cannot fall on people below the way a tile roof can; Seismic separation joints , located about every 20 m along the building; Tapered walls, thicker on lower floors, increasing their strength; Suspended piping and wiring, instead of being encased in concrete, as well as smooth curves, making them more resistant to fracture. [2]
  38. The MIT project, they were interviewing me for MIT and they sent their facilities people to Bilbao. I met them in Bilbao. They came for three days. W: This is the computer building. G: They were there for three days and it rained every day. And they kept walking around. I noticed they were looking under things and looking for things, and they wanted to know where the buckets were hidden, people putting buckets out. I was clean. There wasn't a bloody leak in the place. It was just fantastic. But you've got to -- yeah, well, up until then, every building leaked. W: Frank had a sort of -- sort of had a fame -- his -- his fame was built on that in L.A. for a while. You know, Frank, you've all heard the Frank Lloyd Wright story when the guy -- the woman called and said, "Mr. Wright, my -- I'm sitting in the couch and the water's pouring in on my head," and he said, "Madame, move your chair." G: So, some years later I was doing a little house on the beach for Norton Simon, and his secretary was kind of a hell-on-wheels type lady -- called me and said, Mr. Simon's sitting at his desk, and the water's coming in on his head, and I told him the Frank Lloyd Wright story. W: Didn't get a laugh. G: No. Not now either. 
  39. It's the "Then What?" that most clients who hire architects -- most clients aren't hiring architects for that. They're hiring them to get it done, get it on budget, you know, and not -- you know, be polite -- and they're missing out on the -- the real value of an architect. 
  40. The Key Word is: Proportion. No matter what you may call it – beauty, eye appeal, good taste, or architectural compatibility, limiting the size of electrical advertising displays does not ensure any of these. Proper proportion – the relationship of the graphic elements to each other– are necessary to a good design, whether is be a matter of clothing, art, architecture or an electric sign. Relative size, not over-all size, is the factor in determining guidelines which will satisfactorily